 And here we have the new APS-C6600, and hi. Hi, so I'm Ben Pilling, I'm technical marketing manager for Sony Europe for Digital Imaging, and this is the Alpha 6600. So this is our latest in our line of APS-C E-mount mirrorless cameras. It has amazing autofocus features within it, so it has our real-time tracking technology. That comes from our Alpha 9 version 5 firmware. So that technology is able to actually identify a subject. You can tell the camera to track a subject. So either using a focus point or the touch screen, you can select a subject, and after that, rather than trying to keep a focus point on a subject, the artificial intelligence inside the camera will enable it to follow it around the screen. So there it's looking at eye information, face information, colour information, pattern information, and also distance. So for example, in the image, if the camera, if you're trying to focus on a person, and it can see that you're shooting a person, it will be able to focus on the eye. If it can't see the eye, but it can identify the face, it will do face detection. So if your face is turned to the side, and it's not able to see fully the eyes, it will do face detection. If the person turns round, because it recognises them as a person, and it's looking at colour and also pattern and distance information, it will still stay locked onto them. So even if they turn their head away, it still actually tracks them all around. And using all that information, it means it can intelligently track a subject. That's not just for people, but it can use all that information to be able to do that. That's also working together with our real-time Eye Autofocus. So that is the latest version of our Eye AF. And that will also work in video as well, yes. This is R4. Now every new Sony camera is going to have the Video Eye AF. Which is pretty cool, right? I can't promise what specifications will be, but you're right. Since the Alpha 7R Mark IV we introduced Eye AF on video. That's also included in the Alpha 6600. So while you're shooting video, having focus on the eye, of course, is crucially important for video as well as stills. And that can be enabled again in video with the touch tracking, so you can just press on a subject, and it'll be able to follow it throughout the frame. So there's phase detection pixels in there? Yes. And there's the latest way of doing that? Yes, so we have 425 phase detection autofocus pixels built into the image sensor. The camera itself can focus in 0.02 second, and it's covering pretty much most of the image sensor right the way across. So wherever your subject is within the frame, then you'll be able to focus on it. In terms of still images, of course, that's going to be great for tracking moving subjects and shooting up to 11 frames per second. But also for video, having that constant focus on your subjects. Of course, like our other cameras, we have settings for video in that, in terms of the smoothness of the change of autofocus. So do you want to cinematic, slow change of focus? Do you want it to be a quicker change of focus? And how long do you want it to decide that it's going to change focus if something moves in front? Do you want it to jump onto another subject? Or do you want to try and ignore that subject that's passing in front? So does that mean you have to choose in settings what you want? Or can you just use default that's... So you can use the default settings, they're put as standard, but if you know that you want to do something particularly, you can go in there and customize. So out of the box it's going to work great for you, but if people are really wanting a particular result, then you can customize the options within that. On top of that, of course, it's 4K built in with 4K HDR. We now have a headphone jack as well. So on the side here, we have the microphone jack, but you also see we've got a headphone jack. So if you're wanting to monitor the audio of that while you're recording, we think it's going to be great for a lot of content creators because you have the 180-degree flip screen. And the microphone on 3MP is high quality? So again, like I say, we're very satisfied with our quality of our microphone preamp within that we think that a lot of people will want to use this. But also we have new microphones like our ECM-B1M, which is an amazing new microphone which we've developed which has interchangeable directivity. It's also working with a digital signal, which it is comfortable. This one doesn't work on this one. It is not a digital multi-intention here, but what happens with the new microphone, the ECM-B1M, is that if you have a signal in analog, as it's transferred, as it travels in analog, it can pick up noise on the signal. With our new microphone, it will convert it immediately into digital. Before it goes back into the camera, it converts it back to analog and back in the camera again to digital. So it has a mini jack output? No, no, no. It's still going in through the MI shoe. So the MI shoe here is an analog MI shoe. However, what you have, for example, on the Alpha 7R Mark IV, is a digital MI shoe. It still has analog connections as well. So the likes of an Alpha 7R Mark IV, you can still use our older analog microphones. And likewise, the new microphone, although it's designed primarily as digital use, the way it actually processes the signal digitally at first before converting it to analog reduces the noise and it can send it analog into here through the multi-interface shoe so you can use it completely without battery and get the great results of that, also with the great directivity on there as well. I'm very excited about this new shotgun microphone. It sounds like it could be great. I haven't heard the samples yet, but I'm thinking there's probably some very good noise-canceling, like very good shotgun system, right? So it cancels everything on the side. The microphone, the ECM B1M has eight capsules running along it and it's able to understand where sound is coming from. So you can set it between three different settings. You've got an omnidirectional, which basically gets 360 degrees sound. But additionally, there's a medium setting, which you imagine you're doing an interview with two or three people. It gives a narrower reach but can still get those within there. And on top of that, there's a super directional where if you're one person speaking to the camera, then you can use that on there as well. We also included that microphone noise cut, which is a new feature. It's very much related to our headphone technology of noise-canceling where if you have continuous noise, so you imagine air conditioning or you imagine you're in a busy street where there's lots of people milling by, it can listen to continuous noise and help reduce it out and help cut it out. Exactly. So it can intelligently... So imagine you're by the motorway, there's lots of cars, continuous noise. Again, it can help reduce that out. But again, that can still be used with content creators along with the 6600, who've got the 4K Quartier, the 4K HDR, 3-point-filled microphone and a headphone jack as well. When I saw that shotgun mic, I was thinking, great, it's going to be a new camera, but it's not on this one, but digital connection itself. No, but you're still able to use the microphone with here as well. It's fully compatible with the 6600 and you can still use that microphone with the likes of 6500 or 6400 and other models as well. And it has the mini jack also. No, no, it's no multi-interface shoot because the point is that you want to reduce the travel of the analog signal. So if you use it here, it's going to block the screen, right? So there's no way to use it outside. Unfortunately with that microphone, not, but we still have the options for the 3.5 mini jack here. So it depends which way you want to go. We still give you the option for 3.5 mm jack within here, but you can have, like I say, the... And it's not fragile system. This setup is strong. So like I say, we test our products and we believe that it's as strong as it should be. Of course, you should always take care of your product. But here, we have magnesium alloy bodies, but within that, and of course we try to put a firm frame in on the LCD as well within that. This is a very nice new exciting lens, no? Yeah, so this is our new 16-55 mm f2.8 G lens. So this is designed for APS-C. You can see it actually still keeps a very compact solution. So here, like I say, it's not very long. It's not very heavy, but it's a very advanced lens which we're offering now for our APS-C users. It means you can get that constant f2.8 aperture all the way through from 16 up to 55 mm. You get the likes of the focus hold button on the side. This can be customized. So again, if you want to use it for different customizable features, you can put that on there as well. And we think it's a great addition for our APS-C users out there or people who are using the likes of a 6500, a 6400 or something like that as a backup camera to their other camera as well. It's equivalent to 24 to 70 full frame? Yeah, pretty much. So it's a 1.5 times crop. So it's giving you a bit more than a 24 to 70 wood on there as well. But it's not a G Master, it's a G. It's a G-Series. And G Master. So G-Series are our premium line of lenses which we inherited also from an altar and we also inherited from an altar a lot of very good optical engineers. Since the launch of Alpha back in 2006, we had Zeiss lenses and G lenses. Of course, the Zeiss lenses, we worked together with Zeiss to develop those. The G lenses are our own premium lenses from our side. However, in recent years, we've introduced G Master. G Master is basically looking at the lenses of tomorrow because at the moment, of course, a lot of cameras are using old film lenses. Now, film always, like I say, had a finite resolution. Whereas our sensors, the megapixels, goes higher, higher and higher. The concept behind G Master is that there are tomorrow's lenses today. They're designed because, as you know, we make sensors, we know what is coming up in the industry, what's coming up because we are the number one player in the sensor market. We're able to design our lenses for sensors that our product planners know are coming in the future. So internally, we test them to very, very high MTF to make sure those are suitable. Whereas sometimes, people might be using old digital SLR lenses, adapting them onto their cameras from old film cameras which are not high enough resolution for the sensors that you're trying to find today. Along with that, the G Master also tries to give you a great combination of great resolution combined with great bokeh. So that combination is actually very hard to do. But our G series still actually have a great reputation as a high quality lens. It's still producing a good resolution and good contrast within that. Does it do any stabilization in the lens or it only does on the sensor? So this lens itself doesn't have stabilization built into it, but with the likes of the 6600 and 6500 you still have the stabilization built into the body so you're able to manage that. And like I say, we think it's a good all-round package with these put together as well. What is the stabilization compared to 6500 and 6600? Is there an upgrade in the stabilization? So it's a very similar stabilization system built within that. It's still going to work on five axes working, like I say, with your pitch, your x, y and roll. And again, like I say, it's going to be a very effective system within that whether you're using for still images or for movies. And this is a Z battery, so does that mean 50% longer battery life? So yeah, so we have a Z series battery. You can see the grip is also larger on here. So it's a larger size of grip and that's because you've got the Z series battery on that. It's about 2.2 times the amount of battery that you had on the predecessors. So that's going to be amazing whether you're a still shooter. Yeah, more than double. It's actually tested, I think, with the LCD screen to about 850 shots to see per standard. Normally with manufacturers, not just those, you get more than see per testing. So if you imagine you're going to get minimum, minimum 850 shots, most likely real usage is going to be a lot higher. You can go out shooting all day. A lot of video guys are also going to be very pleased that they're going to be able to shoot for a lot longer. So it's unlimited video recording? So we don't have a 29-minute limit on here, no? So if you're going to record a video, again, there's no 29-minute. The full battery is going to be used. The full SD card is going to be filled up. So yeah, if you keep going with the power and you keep going there. Maybe the battery is more than an hour and a half. I haven't tested personally the exact extent of the battery but it'll be quite interesting to see how long it goes. But it's going to give you great capability to be able to do whatever you want on your projects no matter how long you want to record. So there's no crop on the 24p but there's a small crop on the 30p, right? Yeah, so if you're shooting 24 or 25p, there's no crop. On the 30p, there's just a slight crop in on there as well. But it gives you a high quality 4K footage with full pixel readout, without pixel binning. So that's going to give you great detail and great color accuracy within that. Of course, on top of that, as I mentioned, we've got 4K HDR. So you can shoot HDR footage directly within the camera. You can shoot in HLG. Suitable for applicable. It is 8-bit footage. But again, like I say, you're able to produce some amazing images within on here. And you have all the picture profiles and the advanced video features. Zebra's manual focus aids like peaking and so on, built within there as well. You find a lot of the Alpha 9 autofocus features within here as well. So a lot of the customizations on autofocus settings are also built into Lights of the 6600. So as well as having that real-time tracking and real-time eye autofocus for still image and also in on video, you're able to get a lot of the customizations also that you get with our high-end models in addition to this. Is this a little bit like a mini A9? Is it like, how many frames can you do without sound and all that stuff? So it's able to shoot at 11 frames per second with the mechanical shutter. But shooting silent, it's going to be slowing down to around 7 or so frames per second. 7 or 8, sorry, I forget at the top. So the A9 does 20. That's because the A9 has a different type of sensor. The sensor inside the A9 is what we call Exmo RS. It's a stacked sensor, which means that it has an extra layer for wiring of the sensor underneath. So you have much more wires on the sensor of the A9, which are put on a different level, and so it can output the information really quickly. And this is why the A9 can shoot 20 frames per second with full resolution with no blackout in the viewfinder. So in terms of that structure, we also implemented that same structure on our latest RX100 series, the RX100 Mark VII. So there you also get a model which can shoot 20 frames. That's a one-inch sensor. It's stacked. And it's stacked one-inch sensor, but it's built with exactly the same architecture that we use on the Alpha 9. So it's also the first time with an RX100 series that we've been able to do no blackout between shooting. So even when you're taking a picture, you can still see the live image. You can still focus on your subject. It's measuring focus 60 times per second with the RX100 Mark VII on there as well. How do you get a stacked APS-C sensor? Not yet, but as you know, like I say, Sony are the leaders in the sensor market. We have over 50% market share of the sensor market in the camera industry. And of course, we're always trying to give our best to our customers. But of course, there's many demands. Some people are asking for things on RX series. Some people are asking APS-C. Some people are asking for a frame. So it's very difficult for our guys in Tokyo to balance out the requests. And in terms of being market leader, I think two or three, four years ago, people would say that the Canon Duo Pixel was the market leader in terms of quality of the autofocus. Would you claim that you're the best now? That's not up for me to say. That's you guys to say. But what I would say is that our focus speed on the lights of A6600 is 0.02 of a second. So we've come from in the past, people wouldn't choose mirrorless cameras because of the focus speed, just one of the reasons. This is like a 0.02 of a second. It can focus, but on top of that, you have the fact that it has our real-time tracking built within there. And anybody who's tried it or has read up about it will understand that it really is an industry leader in terms of recognizing a subject and tracking it, being able to track it across the frame, forward and backward. And actually understanding this is a subject by the color, by the pattern, by the distance, by a face, by eye information. And this is really revolution in the market because no other recognition basically does as much as this. We're used to as photographers choosing a focus point and then trying to keep that subject on a focus point. Where this, like I say, will really enable you to set a subject and then the camera with the artificial intelligence will be able to track it across the screen. This is, I think, the most important selling point is the autofocus. I'm filming right now, so when I set up, there's a lot of pulsating background. This is not going to happen here. There's not going to be these pulsating lights. It's just going to stay on the face. It's going to very, very rarely go out of focus, right? So hopefully it's going to remain in focus throughout, but because it's able to use that intelligence system within that, on our system, as you mentioned before, we're using the phase detection autofocus. So that's very good at tracking the subject and being able to also update and predict where it's going to go. In addition to that, like I say, we also have motors built into our lenses which are specifically designed for movie autofocus. In our latest lenses, as you mentioned here with the 16-55, we have what we call our XD linear motor. So this is a very powerful motor but it's designed, it's frictionless. So unlike a lot of traditional SLR lenses on things like a supersonic rave motor technology where you have rotational movement being changed into the linear movement for the focus change, our XD linear motors are the motors we have in our 600mm f4 and 400mm f2.8 So some of the lenses we actually have are behind us here and those lenses have now been put into these APS-C cameras. We work together with the body team and the lens team to understand video autofocus. So there's something called wobbling. Wobbling sounds bad but wobbling is good. It's basically the lens is able to continuously check the focus of the subject without actually changing the focus and this means that if the subject then starts to move because it's continuously checking it's able to move with it without going out of focus. And as such the combination of our body technology along with the motors and the intelligence in the lenses means that for video hopefully we're able to stick on your subject quite accurately. So how would the autofocus performance compare on this lens compared to like a Sigma or not you can't talk about Sigma but all these different lenses have different performance in autofocus so actually at Sony we really concentrate on linear motors so you'll find the vast majority of our mirrorless lineup actually have what we call linear motors there are different motors in different lenses basically that's just because we try to consider the all-round product so for example are we trying to make it smaller and lighter are we making it bigger that doesn't matter and so on and so forth. As such because we concentrate on linear motors which don't have a rotational movement which has then mechanical gears to change into linear movement to the focus elements it means that the vast majority of our mirrorless lenses use linear and it means for video it's fantastic because there's no friction there's no stopping and starting going back and forth and it's able to autofocus really well in movies so but this one will be in an even better level I think you'll find for video it performs exceptionally well because what I mentioned this XD linear motor which is coming from the 400mm and 600mm and the other lenses have this technology so we also, this is the first one on our APS-C range which has this but it's also something which incorporates into our other new lenses 7T to 350mm G for APS-C as well alright that's really cool and this is a little bit thicker here because of the IBIS right so a couple of reasons when you look at the body, you've got the battery you've got the in-body stabilisation as well so because of those things the body is a little bit thicker but in general you'll find that it's a very similar style to our other cameras it does have a bigger grip so some people do like the bigger grip going within there and we also added some extra custom buttons as well so when you look on the likes of an Alpha 6400 you have a custom button here you can customise lots of buttons you can customise this button you can click on customise this button you can customise left, right, down and behind on the 6600 is that we actually have two buttons on top so unlike the one we have here we actually have two buttons going up on top to customise and we also add an additional C3 in on here so if you're used to using like an AF on feature or something going on here it fits nicely on that so you get even more customisable options going within the 6600 as well nice, really cool that's awesome to see exciting new APS-C cool