 So why am I sharing that with you? Because you and me, if we want to get ahead, we're going to have to become more resourceful. We're going to have to do things differently. The landscape is changing. Change is happening at a rapid pace. Even the rate of change has changed. So how do we make that happen for ourselves? What are some of the things that we can do to make that happen? Well, I wrote a book. I finished a book about six months ago called The Seven Laws. It's been pretty successful up till now. We've shared it with a lot of different groups. And there was a few distinctions of wealth, perhaps, as we go forward, that I want to share with you. And as I share this stuff with you, I'd like you to ask yourself a couple of significant questions. The first question is this. Is this true? Is the material I'm hearing today, is it true? Is it accurate? Does it sound correct? And if it is true, here's the second question built on the first. If it is true, what am I willing to do about it? Because we come to these events and these kinds of conventions, and we learn some really neat things. And then when we get back home, nothing's changed at home. And so it's incumbent upon us to take the stuff that we've learned and really do something with it. So that's kind of my impassioned plea to you today. If there are things of value, make sure you're writing down and then do something with them. That will certainly help you as you go forward. A couple of principles to have a look at. I call these distinctions of wealth. And we'll just cover a few of them, and then we'll get into some of the real material that I want to share with you. A couple of distinctions. Distinction number one, first thing is this. Income will not make you wealthy. Income will not make you wealthy. Getting a well-paid job is not going to create the kind of life that you really want, the kind of life that you see in your head that you're trying to make really in your world. Income might provide nicely for retirement, but if you want to create wealth, you're going to have to do something different. And that something different is this. You need to own equity in a series of transactions. Does that make sense? Equity in a series of transactions. Owning equity. So a simple example of that is you buy a house, right? And you own equity in that, and it goes up in value when you sell it. Well, that's kind of the example that you hear time and time again, but there are tons and tons and tons of ways that you can own equity in things where you don't have to put money in to start it off. Equity is the way you become wealthy, not income. Are you with me? The second distinction of wealth is this. Saving money will not make you wealthy. Saving money, putting 200 pounds or $200 away every single month is not going to make you wealthy. Again, it might provide for a nice retirement, but if you go and speak to the top 100 people on the Forbes 400 or the Sunday Times rich list, they didn't save their way to wealth. They did something else. Another distinction of wealth is this. You will not do it on your own. You agree with me? If any of you think I'm the guy who's gonna go out and change the world and I'm the guy who's gonna make things happen, you won't do it on your own. Everyone that you see that appears to be the front man has got a team of people behind them. Usually doing things better than they could. You know, when I got into business for the first time, it took me years to learn that and it's obvious. It is such an obvious distinction, but I tried to do everything myself. So I wanted to learn coding and I wanted to learn email marketing and I wanted to kind of understand how to find the right people. And I couldn't do all those things. I was crap at half of those things. But what I learned very quickly is start to hire people better than you. And here's a really important distinction. There will come a time in your business, if you're starting a business, where you're gonna start paying someone or some people more than you pay yourself. When you do that, believe me, it's a tough pill to swallow, but when you start doing that, you know you're making progress. Another distinction of wealth. You're not gonna make it and create significant wealth in your life unless you understand debt. Another way of saying that is leverage. Again, if you look at the most successful people on the planet, they didn't just kind of evolve. Most companies today, in fact, 99% of companies out there today concentrate and spend all of their time and efforts on what we would call internal growth. Internal growth is the most common way of growing a company, but it was also the slowest and usually the most expensive. That's internal marketing. Well, we're gonna go out and we're gonna try and increase our market share. How are we gonna do that? We're gonna do it through email. We're gonna do it through having salespeople on the road. We're gonna do it through a whole host of different ways, but in reality, it is the slowest way to grow a business. So what is the fastest way and what is the way that the most successful people on the planet build their businesses through acquisition? You know, what do you think is better? Start in your own business or buying one that is already a going concern. You tell me. Now, how long might it take you to build that business to the stage where you're ready to buy a business? It might take you five years. By that time, the way change is happening, I mean, you're obsolete, but if you can get involved in a business that's perhaps already moving, that's already created, that's already got customers, that's already got the people in place doing the job that you would have to go and find, well, you're now in the top 10% of the most successful people in terms of building a business because the model's already in place. Don't worry about business plans either. Business plans, and people come to me and say, I've got a business plan. I'm not interested in a business plan. The most important thing you need to understand in setting up a business and making a business viable is the business model. How do we create money? Where does the cash flow? With cash flow, you're an entrepreneur. Without cash flow, you're not. Simply stated. So how does the cash flow into the business? And that's something you can write on a napkin. You can work that out on a napkin. What is the business model and how are we gonna make money flow into the business and then out of the business? And if you can make that work, that's usually something that you can explain in under two minutes. I've never written a business plan. So let's have a look at perhaps some of the specific laws and how they apply to us. I spent two years interviewing, like I said, a number of pretty significant people. I'd been fairly successful in business myself. I started a business at 17 years old. I sold it when I was 24. And then I went and took all the money. I had enough money to retire, which is a pretty nice place to be. And then 18 months later, all the money's gone. All of it. Why? I'll tell you why, because I thought I was the absolute ultimate. I thought I was a little bit special. And so now, because I've made this money, I can invest in everyone and I know exactly how to make their businesses work. And I fell flat on my face and lost everything and had to start again. And that was the worst decision for me financially and the best decision for me in terms of building character. Because now I knew what it really takes to make it in the business world. And I want to share with you some of those things right now. As we were going around and interviewing people on the rich list, and we went to see significant, significant people, people that had really made a difference in their lives. Perhaps another distinction that I failed to tell you a few minutes ago was this. Overnight successes, most of them are probably somewhere in the region of about 20 years in the making. Don't misunderstand that. Mark Zuckerberg is an exception. An exceptional exception. But for most of us, it's gonna take the best part of our natural lives to build something that we're proud of.