 So why don't okay if you're seeing this video, I'm exhausted if I look exhausted is because I'm exhausted It's freaking 9.52 and it's too late for me That's why I'm jumping on the mic because I'm just fascinated by ideas Sometimes I just think sit and think and I had this great idea. I had to share. I'm very expressive here. We go Social media I've been doing it since 2011. I started my YouTube then Instagram I was on top of that now it's my job now. It's what I do now It's something I am endlessly fascinated by the way it mimics us as humans I watched social dilemma. I highly recommended everybody to watch it and here's my idea I'm trying to build a business I'm trying to do what I need to do for my life to make what I love more of what I do only Which is the dream. I'm trying to live a dream. It's amazing And so when I do this part of what it is is trying to balance Creating my art getting better as who I am and expressing my authenticity while trying to monetize that so it's two different animals and One of the things I do by the way, you better work your ass off I don't know why that popped into my head point of that is is don't bitch about I just want to do this Work your ass off over here so you can do the things you love I'm smacking everything but you get the point because I could and why do I know that because I want to say that Oh, I want to do is make art Shush nobody cares. Okay point is I Try to learn the marketing side of the platforms so I could use them to my favor, you know You got to push yourself up. I love entertaining you guys don't want to hit the gosh darn like buttons Was that an ad in itself like a subliminal thing? Yes, that's how skilled I am But the point is I keep saying that is you got to get good at that So you can get your message out. You don't just have a good enough message. You also have to be just as good at Saying that message. What is that famous quote? Maybe I can look it up as my own producer That's a great story Quote, okay, I'm not gonna do it now. Okay, I'll find it and I'll put it in the wherever you'll see it across the screen I'm good at it. So I'm getting to my point I'm getting to my point anyway the quote is something about the is it the greatest story ever told or is it the greatest storyteller? I think that's it. I'm close Point is as I'm learning about that. It's they're keeping your attention on The device they want you to stay on their platform as long as possible and they're getting good at it Are you hearing me? They're getting good at it. Not just good. They're Changing the world with it literally like our behavior. If you watch socials alumni, you get it Here's the thing because they're getting so good. It used to be marketing it used to be Instagrams for marketing and Maybe that your YouTube is your focus and I'm giving you secrets by the way But you want to get them off the platform, but now their whole goal is keep them on the platform So we're fighting these giants to get people. We're literally fighting the giants the four I'm reading the book the four because I read bucks. Okay. I I Miss him. I don't know what's going on. Don't ask me about that. I don't know. It's a I don't know what he did I don't even what the fuck I Just missed the comedy. Okay, just the positivity positive side of things whatever Get it back. I'm reading the big four. I read books Facebook Apple Google and Amazon, right? They're getting so good and they're so powerful and the social dilemma We're fighting the biggest four companies those type of people that are controlling the platform They don't even control the platforms. What am I saying, dude? I almost got it These people they are they are keeping us on the platforms. What am I that I'm right Facebook, whatever That were as an individual as me as a little guy in my studio studio apartment a little guy. What am I talking about? We're trying to Pull people off the platform against them trying to keep people on the platform That's my one thought that I took me nine years to get out But that's what I just had the realization tonight and maybe I'm not the only one Maybe I'm not the first but I haven't heard people talk about that. I'm deep in my own content I know I may not be in the media and on YouTube and the point is the cool part the fun part Here's the positive spin on it You can make content as an artist which I like to see myself as that's what I love to Do I love creating videos. I love music and I love Making funny videos and just those vibrations my podcast used to be called vibrations I don't know what it's called now because I keep changing the name and I was trying to make content that's good and Balancing that with trying to market my other platform say I wanted people to go to my YouTube, right? I don't want to bombard them with ads about swipe up on all this I want to just provide good content now But now because they feel like they're getting so isolated and we're fighting this people to get the people off the platform It's almost impossible That we just got to make content as content creators. I'm shouting to you guys the youtubers I love the YouTube community so much. It's been it's just been the best people the people I meet on YouTube are the best People I ever meet that's what I'm saying the ones that are the creative ones they get it It's just amazing. There's no there's just no bullshit if you're good. You're good. I think that's why I like YouTube We make content for each platform So instead of trying to make a YouTube video and then trying to take pieces of that I put it on my story Advertise it the best part of this on the snippet all these I think we just forget that But I never want to add to my life. I'm trying to I'm trying to cut away Subtract because the less you do the better in your life You get better at less things so you can be even better at them if you I don't even know what I'm talking about But that's the goal cut away. I'm not trying to add things to my life so it sounds like Trying to make content for every specific platform is more things to do instead of trying to bundle them But now it's becoming more work I believe because you're trying to repurpose it and then try to You're trying to repurpose it and then trying to make it entertaining as well, right? But that is two jobs if you just repurpose you got to just throw it up now now It's too much work. So Instead of spending that energy just make a separate video that's specifically for Instagram for me for an example Sometimes I make little clone videos little clones, but they're short. I can't make an I can't make a 10 minute clone actually I could I can't it's hard to make a 10 minute clone video But maybe I'll do that for a YouTube project This is not my brain works and then I'll put it on YouTube But so I make those really quick put them on Instagram. Perfect. That's what I should do I shouldn't try to incorporate that in the YouTube because that's I should try to separate them because then that's less At least in my head it seems like less work tick-tock do some dancing. That's where I get my dancing creativity out I don't know if you're like me as a creative But I like all these platforms and I like the trends and I like the doing all these things I like jumping on board and I like producing high quality audio video. So I like to maximize that I like to maximize each thing So to me it feels like less because instead of trying to make one thing that fits all these platforms I just make something for each platform and I maybe I don't I focus on a couple platforms But I'm not trying to mingle them all because they're all trying to isolate So they're falling away and we're trying to hold them all together. I feel ready for this visual I'm standing on like an iceberg that broke away I got little ropes and they're like all these pulling away and I'm trying to pull them back into me instead I can just like hop to each one. I guess I don't even know where that was going So if you're listening to this on a podcast That's because it's for a good podcast if you're watching this on YouTube That's because I think it's best for YouTube and I got the lights out. I got the camera out. I got the good quality now So what's next you're asking? I don't know but the answer has always been just get better Just just crush it. I just I literally it was on the beach this morning filming this dope intro Maybe I'll put it in this video. Maybe I won't but you'll see it in a future YouTube videos Me doing the foam roller and I just couldn't believe the good quality and one time recently this past week somebody mentioned That I have such talent with the camera and when I picked up a camera I had zero when I was saying that to other people like they have an eye Right, they have an eye for photography. They have an eye for this and in ice. I used to tell myself I wish I had that how do they ever get that it was felt like a gift Then you work That's it. So I've doing I've been doing it and the thing is you got to love it Meaning don't work and then fall in love with it No, if you love it, then you'll keep getting better at it photography Videography creating was always something I did and I knew I wanted to make it what I do and now it's what I do And so now I can get even better at it and it's incredible that I get to show that or actually see it I knew I could get better at it. I knew about the Sun I knew had the I had to wake up early this morning for the beach I knew the angles all these little things I've been learning you get to put them to practice But the thing is in the background when I'm practicing I'm doing these things There's so many things so many times where I'm just doing it for fun and that's just because I love it It's fun to get good at something you like so a lot of people see these content I think what I'm getting at is people see these platforms as a way to be free But it's only free if you love doing it. That's amazing Steve Like I love doing this. I love talking. I love these ideas and sharing them But I also love the cinematography so I'm getting better at it But so many people want to do that because first of all sick But they but then they want to do it for the plan. I'm not discouraging anybody I'm just I'm my platforms about helping you maximize yourself. So for me Wrapping is one of them. So I get better at that. I wouldn't continue writing if I didn't enjoy it I guess there's a not everything that's expressive. I really enjoy it But the point is you got it. You got to do so much of it What am I saying? I forgot where I was even going with that, but you gotta Pick your freedom. Dang. Maybe that's the name of the episode. No, I gotta be social media wise or something But if you pick your freedom because then you're going the right way. So if I liked something else like The marketing side, maybe not the creative side like the actual then I would just keep doing that I would I would be on the other end. I might work for one of those companies Would I work for those companies? I don't know. That's interesting. That's so weird If I was on the other side trying to keep people on the platforms kind of what I'm doing trying to keep them on me Am I trying to make my own company? What am I saying? I can't believe this has only been 10 minutes It feels like I've been talking for 17 years and I could talk forever It feels like and I also want to rap and I don't know where to put that So I was thinking that's how this whole thing started because I was like I want to put my raps out somewhere I want to make another one I like I wish people saw it more and it's just like where's the best place for and I sort of realized Different platforms are better for different things which we know but now they're being isolated so much. All right That's the sum of it. I hope that idea helps that was really fun By the way, the last thing I wanted to say is I'm so exhausted I meant to start with this is that sometimes at night my mind races and this might be my key to when I Tap in because I notice when I go into the subconscious levels. I'm really fascinated by the brain You get connected some people say to the universe some people say to Just your own subconscious but anyway either way These thoughts always been flooding for the past couple weeks. So I'm learning that and then tonight I'm just like I just need to thank dude. It felt like my mind was racing. I was working so much I just needed to think so I literally sat on my balcony I just thought and by the way turned my phone into a tool at 9 p.m Because I use screen time downtime, which means it doesn't show notifications So I don't even have to worry about seeing a notification not only does it not buzz But it doesn't bother me so I could write down notes really really helpful for me Just more into my brain and I love that about our brains is we can hack them We can use these things to art. They're so powerful. The notes tool is so powerful for me I can make checklists. I can keep it. I can pin some I could do this. I could edit them I could add pictures. There's so many things I can do. It's helping my life immensely I can write down my dreams about a what did I dream about the other day? A friend had braces and we were back in school and I was like, oh, it's fine. It's like I was using like my Philosophy now it's like it's a struggle You're gonna overcome and you're gonna be stronger for it for braces So, yeah, that's what I was thinking but Yes, so I'm so tired and it's it's that's now these ideas come So I think for me just to give some examples of what all this is about is If I can get better at finding when I feel expressive and being able to jump on the camera jump on the mic This is tough because I don't I'm exhausted and I want to sleep But it feels good to get it out So it's this learning process of being creative finding the time that works finding the platforms that work So you can make your best content. This is a song. I'm going to try to end it on here in a bank So you can make your best content and live your best life By utilizing the platform so your advantage not just trying to market but also balancing The business side so you can fund your endeavors And I'm steven and have a good night and a nice day and enjoy every moment of it because what the fuck Oh best video of all time