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Open vs Closed Systems: where is it going? Futurists Gerd Leonhard & Ross Dawson discuss

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Published on Aug 9, 2011

Co-produced with fellow futurist Ross Dawson, in Sydney, Australia, July 2011 see http://youtu.be/3OfjoJ5NyaY
Via Ross's blog at http://gerd.fm/pqJLKZ here are a few of the points we make in the video:

* Many executives want to know whether and why they need to open up their business models and customer interactions
* Open systems are faster, more viral, have more innovation, and are more fun to work in
* Apple is the only prominent example of a closed system that is working well
* There is a long and gradual trend to open systems, but progress is rarely linear and it hasn't shifted as fast as we may have expected
* Platforms and open source have been significant wins for open systems
* There is a battle between ecosystems -- you want to be open within the space but compete with other ecosystems
* Android within the platform is open -- arguably too open -- yet it competes with other mobile platforms it in fact so has boundaries
* Being too open can make things slower to progress, for example with quality assurance issues
* The development of a highly interconnected world creates more need for open systems
* APIs have provided a huge boost to the Internet economy
* Google's early move to expose APIs to many of its products provided the impetus for this to become standard practice across the net
* A key issue is the pace at which commercial organizations should open out their models
* Facebook has become more open over time due to customer pressure, however now that Google+ has provided a ready way to export personal profiles that changes the competitive landscape in social networks
* In music, for example, without open rights licensing platforms the system will crash, however financial systems need substantially closed systems
* Creative Commons provides more finely tuned ways to license content, enabling more innovation and richer creation
* Companies need to recognize that there is a fundamental shift to openness, however that doesn't mean they need to be completely open immediately
* The relevant strategy for every company is unique

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