 Okay, give myself a hand so I don't fall apart. You know the term imposter syndrome? As much as you deny it, sometimes it hits you, like oh my gosh, am I really ready? Am I really have everything together? So yes, I do. So we're gonna have a fun time this morning and I wanna really say thank you for attending this session. At heart and by trade, I'm an elementary PE teacher. Go figure, yeah. I teach kindergarten through fifth grade, P.E. and technology. So I have the two favoriteest classes at my school. So this is going into my 29th year teaching and also in higher education where the young lady said, I created a program called Educational Technology, Social Media and STEM. And that's a real popular class too because I don't give any assessments. I have no tests, everything is hands on and everything is interactive. So this session, every time I like to do one, is gonna be an interactive session. You're gonna be involved in something. So whether I ask you a question, but you're gonna ask me questions when I'm done because when I get on a roll, it's kinda like, let's go, let's get this done. But thank you for attending this session. It is Strategies Beyond SEO and Google to build your brand. So we're gonna start off, everybody raise your hand if you know what SEO is. Very good. Raise your hand if you don't know what SEO is. Oh, good job, so give yourselves a hand. Everybody knows what SEO is. Okay, that's a good start. Raise your hand if you have a brand. Who has a brand? Okay, okay, good. Raise your hand if you don't have a brand. Okay, put your hand down. All right, everybody raise your hand. So everybody in here, you do have a brand, you just may not know what it is. So at the conclusion of this session, hopefully you'll know what your brand is and how to apply SEO in here. So I'm not an SEO expert, okay? I'm not a branding expert, but what I like to do is encourage and motivate and inspire people to find out how to integrate SEO and how to integrate their brand with SEO and also how to use and manipulate Google because they do that with our data all the time anyway. So we just give it right back to them. Everybody in here is awesome in some capacity in some way. So these are just a couple of pictures from things that Aida and I have done in the community. We spoke at WorkCamp Miami, that was awesome, WorkCamp. Again, I'm involved in education. I love Marvel comics, so I got Captain America Shield. That picture in the middle was, I believe, WorkCamp Atlanta even though we have the Miami t-shirt on. I was fortunate enough to participate with TEDx, with Florida State College and Jacksonville as your social media visionary community liaison. I know that's a lot, but it allowed me to be engaged in the community. This is one of my favorites, Coach Jackson. That's the rendition of how students see me. So it's really pretty cute and cool when they make a drawing of you. And then I'm a social media person for my church. So all this is ingrained into building a brand, being involved in the community and being active. Needless to say, all of this doesn't really mean anything unless you can effectively, look, did this fade out? Apply it. You have to be able to apply it to something, whether you apply it to your brand or what you're doing in the community, okay? Oh, it's dead. Oh, there we go. I'll do it this way. Apply it to the community. How's that? We have the trouble hearing off. Okay. How's that? Okay, so we'll move on. Oh, I have a quiz for you. Who can tell us who this guy is? Waipu. Did y'all know that? Did y'all know that was Waipu? He's very popular, internationally known. Get as many Waipus as possible because they're very good conversation pieces. Grow higher. Everybody put one hand up. Give yourself a pat on the back and say, good job, me. One you got up this morning actually ate breakfast or drank coffee or juice and gotten your card or walked and came here this morning. So that was very good. So you should be proud of yourself. Two, you are sitting in another session even though it's kind of cool and kind of cold in here but hey, whatever, we can't control the climate. So go higher. To grow higher, you have to think of strategies and promote yourself in a fashion and in a way that you can determine how you can take your brand higher. And everybody may have something different, some different strategies, some different concepts to do that but when you have a business, raise your hand if you have a business. You want your business to grow higher. Raise your hand if you have a business and you wanna make money. Ah, cool, awesome. Okay, raise your hand if you don't have a business but you still wanna make money. Awesome. So everybody has a strategy, the first one to make some money and take that money and apply it to whatever you wanna do with it. So as we're all working to gain knowledge and I learned a little bits and pieces from when Aida and I, we went to Word Camp, San Jose and Costa Rica, a beautiful place. If you ever have an opportunity, take the time to go there either on vacation or Word Camp because it's a very valuable experience. Okay. I am being told, let's see, let's try this again. All right, how's that? Is that better? Okay. Oh, cool, here we go. Think, see, see. What is CC? Raise your hand if you know what CC is. What's CC? Content creator, where did you get that from? Oh, it's on the slide. Don't make things complicated, keep them as easy as possible. You heard the term kiss, keep it simple. And what's the other one? Silly. Silly, okay. Don't make it more complicated than it has to be because that creates frustration. So as we're going through the slides, I have little bits and pieces of information. All of us are in a digital environment. Okay, it's all around us. So whatever type of information you post online is a representation of you and your brand. So I like to do this also. Everybody take out your phones. And yeah, I'm a teacher, but I'm not gonna take it from you. Take out your phone, hold your phone up. Repeat after me, you ready? Okay, this can be. My best friend. My best friend. Or my worst enemy. My worst enemy. So remember that when you're talking to your kids and grandkids and nieces and nephews because your content that you post on your phone defines who you are and who your business is. There used to be a time when you can separate your personal life from your business life or your entrepreneurial life or your brand. But today everything is blended and meshed. You may have your personal Facebook page but you may have your business Facebook page. But something along the line is going to come together in some kind of way. So you really have to be careful of how your brand is shown on either or both platforms. So one of the interesting things about the young people today, their thought process is, well, if I post something inappropriate or I get in trouble I'll just delete it and take it off. But does it actually go away? No, it's always there. So you have to be careful of not just what you post but where you post. I'm gonna give somebody a task. I need one volunteer and I'm not gonna tell you what I want you to do. Volunteer, give him a hand. Okay, and your name is? Steve, this is Steve. Okay, so Steve, I have a quick question for you. Can you define SEO in a way that everybody here can understand it? Search engine optimization in my description is how Google determines who gets to be, we'll stay on page one. And the algorithm that Google uses to determine who gets to be on page one and the algorithm is very, very complex with about 200 some odd moving parts. That was good. How's that sound? Okay, that sound good? Okay, so keep that information in the back of your mind as we go through the slides. So we know how important SEO is and we know how valuable Google is but think about different things that you can apply to that and how advanced technology is. So it took 38 years for 50 million users or 50 million people to access the radio. Now I'm not old enough to remember when radio started but I remember that at certain times at night certain radio stations would go off the air. So most of us probably remember that. Also with television it took 13 years for 50 million users to access television. So I'm dating myself. So I remember when I was little at 12 o'clock the little symbol would come up but then it would go boom. It's like okay time to go to bed. So remember that. Also it took four years for 50 million users to access the internet. So you see the time differences that are ongoing as the advances of technology. So the important knowledge factor to that is keep up with the level of technology and how it changes so you can change with it. That doesn't mean you have to integrate every concept, every platform, every digital tool but find out which ones promote you, your business and your brand and learn as much about them as possible so you can effectively apply the strategies. If you still struggle don't be scared to collaborate and cooperate with someone that actually has those skills. So one of the things I like to share is if you have business cards and we've been here for two days, when we leave this afternoon or whenever you're going back home your pockets or your purses or your wallets should be empty of your business cards and filled up with other people's business cards because it's more important to collaborate than to compete because that way you're sharing information. Okay everybody has a reason why they should attend a word camp and I just came up with some ideas and I either contributed to some ideas also because as an artist she thinks differently than I do as a non-artist person. So I respect people that are in the arts because there's this left ring, right thing kind of thing going on. Who in here develops webpages? Have you ever thought about collaborating with someone that is in the arts to have a different perspective of what you're designing, what you're building? And the reason I say that is, and correct me if I'm wrong, the majority of people that may be viewing your content are young ladies and women and their concept of content is a little bit different than us guys, okay? Because they want to see the pictures, they want to see the information up there displayed in a different way than as a guy would see it. Steve Ehrman was talking about the different things when he's posting online about cars and engines and that kind of cool stuff. That goes to a different demographic. So sometimes you have to adapt your brand and your information to diverse demographics around you because you still want to build up your following, you still want to build up your clientele and you want to attract and draw people to your attention. So building your credibility, which is very important. And to help you do that, strategies and innovation is really important. What strategies are you using? Are you innovative in how you apply the different strategies and the different types of technology? Your integrity, integrity is very important. All we have to do is talk about house of representatives, Congress, presidency, yada, yada, yada, and we can keep going on and on because everybody has an opinion. But be honest and define your principles. What are your principles and what are you doing? What are your principles in your brand? Practice ethics and integrity. And that's a good conversation because as business people and as those as we are digital content creators, people trust our brand. Our brand is a way of showing people that you can trust us with what we're giving you. And there's a lot of information out there about false advertisements and false news reports. So we have to be diligent in what we're doing to create content that promotes and helps people. What is your intent? Define your intent and address the perceptions. That's another important thing about the perception because depending on who you are when you walk through that door, you can walk in here and think, oh yeah, this is a tech conference and they're learning about why you should attend WordCamp. That's the first impression they may get, why? But we already know why we're here because we already have a concept when we paid our money to attend. Okay, one, we know we're gonna get a great lunch. Two, we know it's gonna be an awesome after party. And last night was really cool, it was really fun. Three, the perception is we're gonna meet some nice, cool, fun, exciting. And as the kids say, some dope and lit people that are very smart. And I always love talking to young people, especially the elementary kids, because when you have a third grader that comes up to you and says, Coach Jackson, I'm following you on your YouTube channel. That kind of like sets off some alarms and thoughts. Like, okay, if this young person is following me, what type of content am I creating and posting online that they would be engaged with? So not only are they following me, but they're friends and they're parents. So even though a teacher and a business owner, my personal life is wrapped up also with my business life. So when I come to work camp, I have to be careful of the type of information that I post, not to say that anything is wrong with it, but how does that promote or excite people to be more involved ethically and intelligently with technology? Your competency, everybody has a level of competency in what we're doing. So the more you learn, the more you grow, the more you grow, the more you can adapt and use the information that we get here. So if I gave us like 30 seconds, and we're gonna do a little practice session for like 30 seconds, the person to your right, this is what you're gonna do. You are going to shake their hand, you're gonna introduce yourself, and you're going to give them one piece of technical information that you learned since you've been here. So that way you're cross sharing content and information and maybe a strategy. And then that blossoms into a thought in your model. Maybe I can blog on that, maybe I can collaborate with that person, or that could be a business idea. So that allows you early in the morning to get the synapses going and get your ears open a little bit more and engage in just a conversation because it doesn't do you any good to come to an awesome conference like this and not engage or talk to somebody and not to share some type of information. So when I say go, we're gonna give you about 30 seconds, you're gonna tell the person your first and last name and you're going to share some type of technical or blog information or web development or something that you learned while here at WordCamp. All right, y'all ready? Okay, ready, go. All right, good job. Okay, so close it up and five, four, two, one, good job. Give yourselves a hand. Now this is what I observed, which was very good. One, people got up, people shook hands, people were engaged in conversation, but not only that, people were like looking at each other and actually talking to each other, looking eye to eye. And one of the important things is as business owners and people who have, we have a brand and we strategically use it and apply it, it can't all go through SEO and it cannot all go through Google. You have to get out and engage with the community, talk to people, be involved and participate in your community in some kind of form or fashion. I learned a long time ago, sitting on a couple of boards that no matter where you go, you should always have your business cards because it could just take that one opportunity where you're talking to somebody and you don't have a business card but then you wanna put all that information in your phone when a business card can save you time and energy and money. Because you could be in Walmart and over here at Conversation, somebody struggling with technology or have a tech idea or wanna start a tech business that matches what you're doing and that's sometimes that's a unique and one time opportunity that you have to be prepared for. And using those skills and using that knowledge that you shared allows you when you go out those doors to go home to your respective places can apply that information to help you grow and expand what you're doing. Also, some people got up and stood up and walked around, some people sat in your seats, it really didn't matter whether you're mobile or not, it was the fact that you did share information, you got away from the technology because trying to look at technology and then listen to somebody, something gets lost in the translation and everybody learns differently. So creating the right brand and strategically marketing it, we always have to have that type of marketing strategy. The best way to market your brand and what you're doing is to get out of the community and get involved in something. Whether it's a Boys and Girls Club, whether it's a nonprofit organization, whether it's your volunteering or whether you're sponsoring or whatever, whether your blogs are promoting something, use those opportunities to promote activity and engage people. Aida and I find out what's going on and on the continent of Africa, they're having WordCamp, WordCamp conferences as well and what we like to do is find out educators that would like to go but don't have the resources to go. So occasionally we'll sponsor teachers to go to WordCamps because they take that knowledge and they apply it in your classrooms. So even locally or globally, it's a good idea to use SEO and Google to build what you're doing but promote what you're doing out beyond your community. Don't throw shade on SEO nor Google. All of us at one time have issues with what they're doing but use it to the best of your advantage. Use it to promote what you're doing. All right? Your brand. Everybody in here, you have a brand. If you don't know what your brand is, now you have to develop it, that concept of what it is. Consider your influences and offering your products and services. All of us have something we can offer to somebody, somewhere, a product, a service, some information, an idea. You just sat down in, you just talked and shared information. That is very valuable. Before you leave here, whether this session or other sessions, make sure you have somebody else's business card. If you didn't bring business cards with you the next time you come to a work camp, make sure you do have business cards. Whether you get the paper from Walmart and just make something yourself or you go online or someone in here can offer to make you business cards. Take that opportunity to do that. Think what influence you have on marketing products and services that are beyond you. There's nothing wrong with emailing somebody, a business, and saying, hey, I'm going to work camps. Would you mind sponsoring me? I can promote your service or your business. You never know. They might say, yeah, they may pay for the whole trip because the opportunities are endless but you have to continue to try and apply it. What influences in your content creation and digital innovation? All of us are digital innovators. When you post stuff online, you're an innovator because you're posting something that nobody else is posting. Why? Because it's coming from you. Okay, why do you think sometimes kids jump into pictures and they want a photo bomb? Because they want to be recognized. They want to be seen with different people. And now, more times than not, kids will jump into a picture just to make a presence just for somebody to see them. Kids will take pictures in front of cars knowing that's not their car and stand there like it's their car or they'll be in front of a big old house of mansion knowing they don't live in that house but they want a picture in front of that house because it represents potentially future aspirations. If you want to be a business owner, hang out with business owners. Take pictures with business owners. You want to be an organizer, take a picture with an organizer where it can't. If you want to be a volunteer, do something to volunteer and take pictures with volunteers. Use those digital tools to promote what you would like to do and apply it. Your perception, what perceptions do these create about you, your business and your services? I'm going to ask you for 15 seconds to think about two things and see if they apply to each other. One is what is your perception about what you do online? And the other one is what do you think other people's perception is about what you do online? So there's two different concepts. Your homework assignment is real simple. At the end of word camp, within a week, find out from either your clients, your family, somebody that'll be open and honest about that knows what you're doing and what you're trying to accomplish, what their perception is of what you're doing and see if it's similar or different. Because then that way you can learn that, okay, my perception or my idea of the type of content I'm creating, whether it matches what you want it to do or whether it doesn't match at all, okay? So you got 15 seconds. One, think about your perception of what you're creating and then think about a perception what other people may think you have. So it's like a quiet time, okay, go. Okay. Anybody want to share what they think their perception of their content is? Yes ma'am? Okay. Okay, it's for soul survival. Okay. That's your perception, okay. Has anyone ever told you something different about what they perceived in casual conversation? Okay. Okay, all right. Did you have your? Okay. Fixed now, okay. Okay. Right. Okay, thank you. Yes ma'am. Actually, I'll let you do it. Here. She wants you to repeat what she said. Certainly. In a medical practice in particular, my wife has a medical practice. I have this challenge to make a website that makes the two perceptions work. But the discovery is the perception of most people is that the doctor can fix them. They would prefer that to be done with a pill. The doctor's perception is that we will never solve this problem without the patient's change of lifestyle. The pill will be an interesting side to it. And it will be humorous to see what happens, not much usually. Okay, thank you. All right, appreciate it. Thank you all very much. Give him a hand. And I'll just use this as an example. I'm gonna pick on him one more time. Steve was talking about, hey Steve. Yesterday, his video presentation was very good. And I learned so much that I'm motivated to apply more video. But I need to make sure that I apply video in the appropriate and right way instead of just taking video of myself doing crazy nonsense stuff and then posting online. What strategies can I use in video from what he taught to build my brand? So this afternoon, he's gonna have one on photography. So rest assured, I'm gonna be there to learn to be a better photographer whether I have to go out and buy a camera or actually use my phone. I'll give you that 20 bucks later. Oh, thank you. Appreciate it. Thank you. So the concept is there to apply the knowledge. All right, we know about Elon Musk and he had a wonderful quote about building your brand and applying perception. We have to be really careful and it is important what other people's perception is of us and what we're doing. There was an old comment, and we probably all know your first impression is very important. Well, not just your first impression but the continued impressions or perceptions online that you generate with your content. So I hope before you leave that you do take some pictures of yourself or with people to show where you are because people like to see where you are and what you're doing and that you're actually growing in your field. It's like you can talk about it all you want but unless you take a picture someplace people don't really know what you're engaged in, how you're trying to improve what you're doing. People love to see that you actually want to grow and you're applying new knowledge. People are always watching you. You never know. I got kids watching me all over the place. I cannot go in Jacksonville, Florida. As big as Jacksonville, Florida is. Go to Walmart without hearing a little voice in the distance. Oh, Jackson! I'm like, oh my gosh, what am I buying in Walmart? I said, I gotta be careful. It's like, oh, but it humbles you because it makes you realize and understand the effects that you have on your community, whether you're a teacher and or a business owner or entrepreneur. So you take advantage of those opportunities and you mind yourself that I am a business owner. I do represent my business. I do represent my brand. I represent and I'm influential in my community. Whether you think you are or not, you are. SEO and Google are clinical and technical but people are not. We are emotional beings. We create relationships and relationships are very important. So that's why I instilled it with the young people. Shake somebody's hand. Look them in the eye, talk to them. Strike up a conversation. I am naturally an introvert. I'm actually really shy but because I work with kids all the time and young people and adults, I have to sometimes make myself be more expressive because there's information that I like to share and that I want to share. So it's like, I can't shut myself down. Like, well, I'm not going to talk to anybody. I'm not going to say anything. That doesn't do myself or my brand any good because I love to teach. My hashtag is my quest to teach. So if that's what I want to do, then I have to be ready to do it in all kinds of situations and circumstances. Instead of getting caught in unproductive stuff, get serious about stuff that you're doing. Get serious. Have fun with it but make sure you have a plan how to expand it and how to use it and learn as much as possible. And I use the graphic on the right hand side of motorcycle. My son started riding motorcycles not too long ago. I'm like, what? You're going to do what? He's 26 years old so he's an adult he can do with you. But as a parent, it's like, okay, let me learn as much as I can about motorcycles so I can tell him, okay, you got to take a safety course, check. You got to wear your helmet all the time, check. You got to check the maintenance of the bike, the bike, check. But he already did all of that. So he's like, dad, yeah, I took a class. Dad, yeah, I talk to people all the time. I checked insurance. So that made me feel a little bit better. But the more knowledge you gain helps you to safeguard incidents where you get caught. And unfortunately in this day and age you can blog about somebody and somebody's perception of what you're blogging or writing about or content could put them in a little tizzy. And next thing you know, you get an email from some attorney or something. It's like, okay, can you take this content down? Or where did you get this information? Or how did you apply this quote? So you have to be real careful and knowledgeable about the content you're creating and posting and what type of information you're conveying to the community and to the public. Thank God I have never had anybody send me any type of those letters or emails or anything like that. But I'm prepared for those instances if they ever occur. But I'm always mindful of if I use someone's quote I have to make sure I make sure people know the resource that it came from. It's just not coming out of my mouth, okay? Diversity of content creation. All of this stuff is important. One of the most important ones is visually appealing. We are visual people. When we look at stuff we wanna see pictures. We wanna see video. We wanna see stuff that motivates us, encourages us, excites us. Just like in this session, if I stood up here and talk like this and just lectured, some people's head would start nodding like oh my gosh or some people would walk out the door. But you have to encourage and you have to engage and build some type of relationship because you want people to see you. You want people to follow you. You want people to engage with you. You want people to walk up to you and say you did a great job. I love that blog. I love that video. I love what you're doing. You're in the community. You're involved. You're doing stuff. Because that reinforces the fact that we are actually doing something positive and something good. And getting a $20 bill, it's like oh yeah, that is really cool, okay. The money part is really awesome. All right, so figure out what demographics your brand is addressing. And don't be scared to diversify. Diversity is wonderful, it's awesome. Because you gotta remember that young people today are either gonna be our clients tomorrow or you're going to hire them to work for you. So when you get a chance, share some knowledge with a young person. Because the funny thing is, they may not seem to listen to you, but somewhere in the back of your mind, especially when you're talking about tech and web development, web design, they do. And my children surprise me all the time. It's like, do you remember when I talked about such and such and such and they were like, no dad, you are just too old. You don't know anything like that. But then out here them have a conversation with their friends or they'll say something in passing that's like, oh, I did teach you that. You did remember. So they'll fool you from time to time. Who are you marketing your brand to? Expand as much as possible, but don't overwhelm yourself. I have a tendency to take on too many projects sometimes and I either will remind me that, okay, you do have a full-time job, you teach during the day. So in the evening is downtime and family time and taking it easy. So be sure that you have a strategy on how you're going to market what you're doing and it's good to be accessible, but don't overextend yourself because you could end up burning yourself out. This is some wisdom I learned from Costa Rica when we went down here as speakers and volunteers and helping with the kids camp. I'm not gonna read it all, but as you can tell, take the time to study, take the time to read, take the time to learn new things and have fun with it. Sometimes it's good to get away from the technology and go to a local library and get a book or a book on tape or a book on CD or DVD and learn different things. Sometimes it's great to expand your knowledge and go to a park if you're like, your brain's like, okay, I need a change of atmosphere or go to the beach or go to some place where you can relax and kind of calm down and just focus on something else beside every day, higher order brain functions. Your brain needs to relax sometimes. We all kind of know who our content is directed to, but I always encourage expanding it, expand your content. We have the cell phone, one of the greatest inventions in the history of mankind and tablets and our watches. What type of content are we posting? How are people using that? How are people taking advantage of it and how are you going to apply it to everyday learning? If you notice a lot of kids in school now, they have tablets, they have access to laptops, they have all that access to tech, but how are they using it? And I like to encourage you as digital innovators to volunteer your time at some schools if they will allow you to come in and talk to kids about what you do as a business owner and an entrepreneur and share some of those skills that they don't know now that they need, particularly at the college and university level, because sometimes these are gonna be the young people that you offer an internship and you say, okay, come on, I want you to be an intern and you notice they do not have the skill set that you need to help you manage your business or help you run your business or one day you wanna hire them and then you're going in the training mode, well, I don't wanna let them go because they're a good kid, they need help, so I'm gonna have to teach them. So be proactive as much as possible. Have a social media plan, create a strategic plan, write down your plan, what are your concepts, what are your ideas? Did I fade out? Okay, what are your concepts and what are your ideas? Create a plan that you can manipulate, that you can use, that you can adjust to what you're doing so that way you know what you're doing instead of just say, I'm gonna go out and I'm gonna volunteer, I'm gonna save the world, all these kids need my help. Oh, there's a little old lady over there struggling with her laptop. I'm gonna run over there and help her. Oh, there's another guy over there struggling with his phone. I'm gonna run over there and help. That burns you out, okay? It's like you can't save the world, you can help as many people as possible, but also doing that course to helping people, you let people know that this is my business, I do charge for this, this is my lifestyle, so you have two trains of thoughts when you're volunteering in the community or you're helping people, but you're also a business owner. You do have to eat, you do have to keep the lights on, so it's cool to be nice, it's cool to be helpful, but you gotta be realistic, okay? Think strategically about people's perceptions as well because it does matter as I mentioned before. Run a social media audit. If it's not working, get rid of it. If it is working, keep it, magnify it, use it. If there's another version, update. Learn about it as much as possible. One of the best learning tools online now is what? What's the best learning tool online? The search engine online. YouTube, take advantage of it, use it. You can use a tablet, a phone, a watch, a let, whatever. Use it, type in how do I do whatever, okay? You wanna know about cars and cool stuff? Steve, he's got some awesome stuff online, okay? Now, another $20, that's what I say. All of you have a brand, if you don't know what it is, think about what you do and what you do well. All of you have a business, it's your responsibility to promote your business and how people can benefit from it. Who can see what's wrong with that slide up there? What's wrong up there? The spelling and the grammar. Check your spelling and grammar, please. Okay, because it does you very, what's the word? It does harm when you're creating content and you have grammatical errors and spelling errors, okay? Have someone reread or there's software out there that will help you with your spelling and grammar because it takes your brand down a couple of notches if you have simple words or grammatical errors. Be very careful with that. Use quotes and be specific, check videos, photos and mentions. These are a couple of pictures that Aida and I took when we went to word camp San Jose. The top one is with the organizers. Hang out with the organizers and talk to them and the volunteers and see what's going on and how you can build your skill set. The bottom one is pictures with the kids camp. We volunteer with the kids camp. I was, and I'll be honest, was so nervous and so scared. I don't speak any Spanish. They all spoke Spanish. And I was like, thank you Jesus for Aida because I don't know how I would be able to communicate. I tried my best, it just did not work. But that goes to if you know you're going someplace, reach out and get a partner to help you. If you're going into another community and maybe you don't speak the language as well, collaborate with somebody, okay? Don't think you're just gonna bust up the, oh, I know all this information. I'm like, no, it doesn't work that way. You have to build a relationship first, create relationships. My hashtag is my quest to teach. Google yourself and find out what's out there about you. Okay, you can do a hashtag in Twitter. You can do a hashtag in Instagram. You can do a hashtag about yourself in your business and those places to see what content is out there. The last time I gave this presentation, I had a couple of people walk up to me and say thank you very much for doing that. This young man said five years ago he made an off the color comment about something. He wasn't specific but I understood what he was talking about. It was an old joke and he said it was five years ago when he did that on his phone, he hashtagged and Googled himself. He found out that that was an inappropriate comment and he wanted to take it down because he understood that that was hurting his brand. So take the opportunities to do that. You can do it like I said in Twitter and Instagram. If you have a hashtag or you create one or develop one, make sure you do that. Google yourself. Usually I'll do William Jackson plus social media or William Jackson comma blogger to see what's out there, what's posted out there about me. I actually found a site out there that had a link to all my YouTube videos, had no idea where this site came from. And it wasn't inappropriate, it was just a listing of everything with a whole bunch of other people. It's like who knew? Watch your social engagements. Who are you socially engaged with? How many of y'all have heard the term guilt by association? That is a real situation thing going on. Be careful who you take a picture with. Be careful who you're seen with, particularly as a business owner, okay? You have to be mindful, again, other people are watching you. Your local visibility, what do they see when you're walking around in the community? Do they see a business owner? Do they see an educator? Do they see an entrepreneur? What is their perception about you? Your mobile agility. What do you have posted on your phone? What do your kids have posted on your phone? Okay, what type of content are they sharing about you as a business owner? Talk to them, find out. Do you actually know what I do? Do you actually know how I put food on the table? Do you actually know how I pay bills? And get them involved as well if you can if they're interested. Community activism, again, what are you doing in your community to promote what you're doing? Helen has, I met Helen last year and I was just so enthralled with her writing the letters. Communicating, that's a lost art. Actually writing letters to people. Just imagine if your clients receive the written letter from you saying how much you appreciate them allowing you to work with them. What process would go on in your mind? Oh, I actually got a letter. This is so cool or a card. And that's very impactful. Not a digital email, not a text or tweet but an actual letter. So those strategies you can apply and build what you're doing and build your brand. And I encourage you, if you haven't met this young lady, take the time to talk to her about what she's doing, okay? You're a writer, content creator, publisher, you're all of that. So start seeing yourself as that because all of you are innovators. We're in digital environments, okay? I'm a date myself. I was born in 1962. I know I don't look it. That's why I teach elementary school. But I encourage everyone to do what makes you happy, what you enjoy doing, even if you're with your business, what makes you happy in your business? Expand on that, meet other people, talk to other people. Don't worry about the age, don't worry about the diversity, share information. This is the beautiful thing about an open source community. So much diversity in this room and the other rooms that you can just share information. Aida and I were talking before about how nice everybody is. You get smiles in the morning and handshakes and hugs and all that stuff. And then when you come to work camp, you get like t-shirts and mugs and meet different cool people. How wonderful is that? That's great opportunity to meet people and greet people. So with all of that said, we have a couple of minutes left. I'm gonna say thank you for attending the session. I appreciate it. I hope you appreciate it. We got some good information. And before we end, this young lady right here, what is your name? Marquita. Marquita did have her hand up to contribute. And I know it was somebody else, but I just wanted her to give her an opportunity to finish or to say what you were gonna say earlier. Right. Yes ma'am. I have a fake vlog. All right. Okay. I mean it's worth the good. Yes ma'am. So and I think and I'm positive that's how other people see me. Okay. I've gotten that word back. I'm into not knowing. Right. Okay. Very good. All right thank you. Give her a hand. So again, thank you very much. I appreciate it. Hope y'all woke you up and gave you some valuable information and enjoy the rest of your work camp experience. So if you have questions, I'm not going anywhere. I'm gonna be here. But appreciate it and thank you very much.