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want to talk about the five roles that you will have as a soccer or football trainer so if you currently have a business and you're working with clients either one-on-one in small groups or you run camps you run clinics you're going to be running a business where you're going to have a massive impact on the clients you work with okay and most of the time coaches don't understand this but the role that you play as a coach is very very important to to the kids that you train because a lot of coaches think oh I'm just a coach in the eyes of my clients or the kids that I train but really and truly you are more to them okay and now I've been coaching for a very long time now over over 13 years now I've been out in the field I've been working with players from all ages all abilities I've already now coached them in three different countries and what I've noticed is there's similarities with wherever you coach in the world okay kids look up to you in a way that you don't really think that they do okay because with with technology now growing being more popular and and obviously kids living more virtually you are a very important part of their week right when they come to your sessions they come with enthusiasm they come with a love of playing football they come with a lot of passion and you as the coach need to take all of that and make it make it stronger and make them enjoy what they're doing so that they continuously want to come back and and train with you okay now that's essentially how you create lifetime clients is by making the experience fun making the experience exciting making the experience challenging and pushing the kids you work with to the next level so the five roles that you're going to be playing in in this type of industry and especially if you have a private training business okay are the following and these are these are roles that pretty much are things that I've noticed as myself when you know when I'm out on the field coaching or speaking to parents or promoting myself you know these are the type of roles that I find myself in when I'm in these type of environments right so the first one is you're going to be a leader okay kids parents when they look up to you okay they look up to you because you are the leader of the program so if you have a business you're that leader of the program also not just from the business aspect but also the leader in the session most coaches unfortunately don't know how to lead a group of of players okay when I go out to to watch a lot of their training sessions this is something I do on a regular basis I like going out watching how coaches work observing taking notes I see that a lot of kids control kind of and are more in charge of the session rather than the coach okay which means coaches are allowing a lot of things to happen during the session which is ultimately affecting that their leadership and how kids look up to them so leadership is really important how do you lead a session are kids listening to you are they taking in you know are they taking your information in are they listening how are they communicating to you are they communicating respectfully because if they they communicate respectfully and they look up to you then that shows leadership right and that goes that works the same with parents as well how do parents see you as the face of the company if they see you as the leader the go-to person right they're ultimately going to respect your time they're going to respect how they communicate with you and they are they're going to want to stay in your program for longer right so the first one is leader that's the first role you will play in this type of industry you're gonna you're gonna be a leader to the clients and players you work with second one is mentor okay now mentor is really important because a mentor is something that a lot of kids need today most kids aren't getting this at home so when they come to your sessions right you need to be that mentor to them so you need to kind of guide them in the right direction you need to give them advice sometimes you know it goes away from the sport maybe you can give them advice on things they can do at school things they can do away from the field and just think simple day-to-day things that will help them with their day-to-day life okay sometimes these kids that you work with they aren't getting that mentorship at home so you as the trainer you as the coach okay what the second role that you're going to be playing at some point during your business is you're going to be a mentor to the kids you work with okay they're going to look up to you and they're going to want some advice on things that they need to do okay and this might be things that have value on the field but they they might be things that have value away from the field okay so as I mentioned things that they can do better at school how they can get better grades at school and how they can stay a little bit more disciplined away from the away from the pitch and how they can improve as a player guidance on how to get recruited to play maybe at a pro academy or college okay so these these type of things and this is a role you're going to be playing so as a mentor to the kids you're working with right and the third one is business owner okay it goes without saying if you have a business then you are a business owner okay so the third role you're going to be playing is you're a business owner right so that means you have to market promote sell your program in order to to attract new clients into your business okay so you know at the beginning when you first start your business you're going to be the marketer you're going to be the promoter you're going to be the salesman you're going to be the coach you know you're going to be doing the admin side you're going to be the organizer you're going to have a lot of different roles as a business owner within the business okay so the third role you're going to be playing is obviously the business owner communicating with parents making sure your sessions run on a week-to-week basis organizing the times and days though training sessions run and you know setting up monthly weekly billing for parents so they can pay you generating new leads closing those leads converting leads into clients right so or everything that a business owner has to do to keep the business up and running are the things that you're going to be doing as part of owning and operating a private training business now the fourth one is role model okay so I touched on previously at the beginning of of the video you're you know the importance that you are in the life of the kids you work with but you will be a role model to a lot of the kids okay now what you have to remember and you know this I say this quite seriously because I see it with my own eyes but most kids during the week are very busy right and most kids aren't enjoying what they're doing during the week but when they come to your sessions right it's probably the one hour in the week that they look forward to I know for me personally right I'm in this office every single day I'm if I'm not in the office I'm out coaching working with clients or doing the work I'm currently doing with with pro football academy okay so when I get an opportunity to you know to meet up with my friends or to play air football it's probably the one hour in the week where I really really enjoy myself because I can just let myself go right there's no pressure there's no there's no thinking it's literally you show up you know you're around people that want to be there as well and you're just enjoying yourself so kids think the same right at school they're very busy with schoolwork with homework and you know listening to their teachers getting work done at home they might be doing homework and they might have other commitments but when they get to your session they feel like they're free right and also that means that you as you become a role model to them so they see you as the person that they enjoy spending time with they see you as the person that is the leader again touching on the first point the leader but ultimately they see you as someone that is a specialist so if they have any questions if they have any advice that they want from you they're going to see you as that role model they're going to come to you for for you to solve a specific problem for them okay whether it be a technical problem in terms of their game whether it be how do I play for a better team how can I get scouted how can I get recruited for colleges right whatever it is they're going to look up to you as that role model as that person that that can solve all their problems for them so you have to be very careful about the way you you you conduct yourself not just on on the field but off the field as well okay because sometimes the the players and families you work with they might live locally sometimes you know you might come across them away from the field go into the go into the local store go into the cinema or go into you know a bar right and parents and kids will look at you and see right okay what is that coach doing how is that coach dress dressing it dressing up right how is that coach talking how is he operating does he care or does he not care right kids and parents see all these things and if they see passion if they see that you're you're committed if they see that you care they see that you love what you do that's how they're going to continue to come back and train with you right and that's how you build again long-term clients because parents and kids will start to see you as a role model and someone to follow okay and if you can get lots of families to follow you that's ultimately how you build and scale your business to the next level right getting results for families helping kids get better helping kids with their build confidence and making them better people okay also goes without saying educating parents as well along the way so the fifth one is disciplinarian okay now I discipline is something that I'm very big on okay I try to to improve myself as a person to stay self-disciplined every single day with the world we live in at the moment it's very difficult you know you've got so many distractions you've got so many people trying to take your attention away and it's quite easy to stay off track with your goal your mission right so if you are a business owner essentially your mission is to grow your business build your brand get more clients you know and keep the keep the business going so what I see a lot of coaches doing though is they get distracted very easily and what happens is this distraction leads them away from their main goal which is to help kids get better okay so as a disciplinarian not only do you yourself have to be disciplined with how you spend your time how you schedule your day out and how you commit to things right if you're fully committed seeing things through showing up to your training sessions with clients putting on a hundred percent at your training sessions communicate with parents being very disciplined in that aspect so these are all things that you need to you know you as a person need to be disciplined with and if you do that and you you're very successful at it then you can teach that to the players that you work with right also something I see a lot of a lot of kids today aren't being disciplined right where for whatever reason it's just not happening at home or it's not happening at school so the little bit of time that they are with you is a great opportunity for you as a coach to teach them about discipline right how to be respectful to other teammates how to make sure that they're punctual arriving on time to sessions what they need to do to be successful at whatever they want to do in life so being a disciplinarian doesn't mean just shouting and screaming at kids because ultimately that model kind of doesn't work anymore with the kids we work with now today you have to kind of guide them be their friends and show them the way in order to be successful because they aren't getting that at home at home they're probably being shouted at they're probably constantly being screamed at whether it be at home or school unfortunately this is the truth so when they come to you they want someone that that is different to what their experiences on a day to day right they want someone to actually guide them to show them the way tell them and show them how to be successful whether it be as as a footballer soccer player or whether it be just as a person right so you as a disciplinarian you as a leader of the coach can show them the different ways to be a better person and ultimately a better player so if you have any questions for me hopefully you've enjoyed this video if you've got value from it make sure you subscribe to the channel again we're putting content every single day out to help coaches with their business to grow and scale and if you want to contact me again visit the description in this video there's a couple of ways that you can get in contact with me so don't stay stuck and I will see you on the next one