 Hey coach, what's up? Welcome back to our five-part series where we are talking about How to increase your pricing with your private training or group training service? Now I want to make sure you go watch the first three videos before you watch this video all the way through Otherwise this video might not make sense. So make sure and go watch those and this will be a very clear-cut video for you now We've already talked about You know how to find out what your competitors are doing Like what to do on Google we talked about the offer in the last video I gave you two really good ways of adding value to your program that can increase the pricing for like up to two or three hundred dollars per month, right now in today's video we want to think about the psychology of parents and What to offer them and how to increase your pricing while you do this and here's what we're doing though And I'm going to just draw this out. It's very simple. So I'm going to draw out the number one and the number two Now what I have here is this is The high-end offer and this is I'm just going to say the lower-end Offer now when I say high-end offer, I'm talking about a program. That's between Let's say four hundred and eight hundred dollars a month and this is something I've taught coaches Day in day out over the last couple of years on how to create this All right, and this could be for private training and that could also be set up for group training It really depends on how you have it set up. Okay Now what we want though is we want this high-end offer and I'm just going to give you an example Just so we can put out some numbers here. So let's say it's four hundred a month and It's a 12-month commitment That means Annually you will generate $4,800. There's a lot of coaches. I've helped who are doing this and they're actually charging a lot more than four hundred But they're doing this over a 12-month period of time and what they're doing is instead of working with like 50 kids At like $20 a session. They are setting up a service where it's monthly All right, and it's under a contract So this means they are guaranteed to make $4,800 minimum if their pricing is just $400. Okay, I hope that makes sense Now if we have this offer, I can guarantee you if you talk to 10 parents of the phone tomorrow about this offer Not every parent is going to want that not every parent once their kids do private one-on-one training Not every kid or sorry not every parent can afford this and I get it. I understand it This is why we need to have option a Which is one option two and what this could be here. All right. I'm just going to keep the numbers very simple this could be a $150 a month and this is a group program Now you could just set it up to where in order to start your first group You could have let's just say it's six players All right, so we take six players This means every month If you take out the calculator, that's six times 150. That's 900 dollars per month Okay, this is 400 for private training which a lot of coaches would be Like what they would love to have that this is more than twice as good All right, but if you look at these two offers here, this is a higher-end offer not for everybody This offer is more accommodating to parents because it's cheaper okay, and if you just look at this and you're like well How am I going to charge $150 a month and you're thinking about how much right now you charge per session? We need to remove the per session thought that doesn't that is just not going to work and parents are Educated right now to think well, how much are you per session? We need to change that and that that comes down to you being a leader and changing your business Okay, so you have to be willing to have this offer that's higher end and this offer because if you only had this right here The 150 parents don't have anything to compare that to it's like if you go buy a car or go buy a house or buy anything You always want to have options All right, and when you have this offer in place worth 400 a month the 150 looks extremely affordable That looks like a no-brainer to parents But if this is just the only thing you're offering right here Well, they don't know they don't know anything else All right, and then there's gonna be those parents who see this offer and they want the best thing and Proof of that is next time you go on the highway go look at the cars that are around you You're gonna see Mercedes. You're gonna see Teslas. You're gonna see really expensive cars There's there's a market out there of parents that are going to buy the best thing and this is why in My opinion 400 can be very low based on what you're offering that could be $800 There's a client that I'm helping right now who has a thousand dollar offer per month and he has a great program It's not like he's just charging a thousand dollars. It's an amazing program But he also has this in place where he has a more affordable offer in place And this is why you want to have option a and option B and when you do that you can start to raise this side and You can start to raise this side based on the demand, but it's better to have two options than just one Okay, now if you need any help with this all I want you to do is text me at this number right here When you shoot me a text here, you'll get in contact with me and we'll talk we'll chat I want to get on a call with you where we can go deeper into this and We can help you build this out because I know just based on looking at this number here Most coaches tell me well been you know I want to quit my full-time job and do training full-time and I'm like all right cool like if we put this together if you and I put this together and You have $900 per group. Okay, cuz there's six players It's 150 a month. It's $900. Yeah, we have four groups That's 3,600 per month which for most coaches out there They can quit their job if they make that much money Okay, and I can help you do that very easily if you just shoot me a text. That's it for today's video I'll see you on the next one