 Ok, artistït. I cannot follow that. There is no aesthetic way I'm going to follow that either. This is techy, there is charts. It's not exciting, it's not beautiful and it's not. I really like that actually. Thank you, I didn't expect that at all. I'm not selling it at all. You know when the first act is really beating your own act, Martin, and that's pretty much the problem I've got now. Ond ydym yn gyntaf, roeddwn i'r Unedig Ysgrifennidro I ac roeddwn i'r GweithgoethГaith Cydyletaeth, roeddwn i'r Gweithgoeth�r Gweithgoeth. Roeddwn i'r Gweithgoeth Nid yw'r lle eith ymwyno sy'n gweld iawn. Rhaid. Cũtais cyfwyrdd yn gyflogwych. Roeddwn i'r Gweithgoedd Gwyl iawn. Roeddwn i'r Gyfoedd Gwyl iawn. Roeddwn i'r Gwyl iawn. Ysgrifennidro Fyroedd mewn meddwlelwyd wedi'r unig. y gyfnod am hwnnw, ac y cwestiwch y platform yw'r bwysig, yw'r bwysig yn ei wneud. O'r hwnnw'r cyffredi ddweud y bwysig, sy'n cymdeithasol a'r bwysig arall yn dda'r bwysig y flwyddyn. Diolch i chi'n meddwl a wneud am y platformio mewn cyfnodau. Felly, rwyf wedi'n mynd i'n gweithio'r bwysig o'r plwympas o'r cwysys, OK? We push it out every day. We push it out at particular times. We try and get it when the students or the participants are likely to look at it. So it's an action research process. It's constantly experimenting. We're constantly looking at the sort of best times. So the first Twitter feed I'm dealing with is my OU Cisco Twitter feed. This runs over a nine month duration because that's the norm for open university modules. It's degree level two. It teaches the Cisco network engineering. We currently have around 1,300 followers. So it's not as large as you'd think, but then on the other hand what we find is we actually get greater impact and greater engagement from the followership because they choose to follow it based on it's related to their studies. We also have a future learn MOOC. It's the cyber security MOOC that our university did with GCHQ. So different emphasis, lower level in its design for absolute beginners, but it takes them to a point where they're slightly knowledgeable and potentially slightly dangerous when it comes to their understanding of cyber security. And the MOOC has varied over time between 2,000 to 10,000 participants on each presentation of it. And we currently have around 2,900 followers on this platform. So a lot of people I follow, a lot of people I engage with, a lot of people I have a conversation with, take very much of you. Twitter is all about your followership. Well actually I don't think it is. It's all about your visits or it's all about your retweets. And my talk is going to be about Twitter impressions. Who actually looks at your content? So any bit of you here follow Barack Obama or Stephen Frye? Okay, at least one of them. I'm more of a fan of Stephen Frye, but that's personal preference. They have probably about a 1.3% impression or impact rating with their multi millions of followers. And that's because it's not timed, it's not planned and most people just follow them because they're celebrity and it's not about actually doing it as part of some other mission, some other study or some other sort of process in their life. They're just people that are cool so they're following it. So what I've taken a view is that this is about pedagogy, this is about teaching, and this is about enhancing the learning of the individuals via the social media. So I've been fortunate enough to collect data over three years, which means that I've actually got sort of longitudinal view now of what's happening in this space. So, impressions. And it's any of you tweet? Yeah? So Martin, a recent tweet which we won't go into any details, did you look at the impressions on that? Large, wasn't it? Yeah, 55,000. And that wasn't all your followers as well. It's all the people that saw that. So I pick it on. So how many followers do you normally have on your Twitter account? About 9,000. So that was a multiple, that was a multiple of your actual followers. So you can see it's like dropping a stone in a pond and you get that ripple effect. And that's what's interesting with impressions. It's not that your followers necessarily see it. It's all the others that see it through feeds, through retweets or other embedded content. Therefore, it's much more impactful. So I embed my Twitter content via our module sites. I embed it via other feeds. So people don't necessarily have to be followers to actually see it, which makes it more interesting as well. And it gives me then a good view of engagement. It gives me a good view of, well, are our students or are these community of practice interested in the stuff that we're actually dripping out? I mean, I'm dripping out geeky stuff. How the internet works. Update profiles on the EIGRP routing protocol, which will probably send most of you to sleep. But these guys need to know it in order to become successful network engineers. So first, we'll look at this chart. This is the cyber security. Every time there is a spike, that is when we actually see the module running. Well, that's kind of obvious, isn't it? So if we've got 2,900 followers, well, it started off at around 1,000. This is the laser pointer. So this is early days. This is where it started. And then each presentation you get different numbers of students. But what we're finding is a spike and you can see here, that's when we're doing nothing. There's zero output going on at the bottom, at the trough. But we have still got people scrolling back and looking at our content. And this is a big gap where we ran nothing for a while. And now what we're finding is the long tail off of the MOOC. So this was the early adoption of the MOOC when people were more interested in it. Now it's natural. People are becoming less interested in it. But what we are realising is where the typical impact of a lot of social media, Twitter output is anything between 1.3% to 3% is we're probably getting around 15% to 20% impact for impressions because our followership are self selecting. And our followership were actually putting out content they would like to see. So it's not your marketing tweets. It's not random stuff coming from a corporate brand perspective. Maybe I'm a little bit cynical about that. But it's actual content they want to see because they've chosen to follow it because they have a subject matter interest in it. Next set of data. This is our Cisco module. So this is an open university module. We've managed to collect data over three years. So this is when we sort of started it early on when we had 2 to 300 followers. This spike at the end was when they were all getting excited about revision. They got very excited about revision that year. That was the following year. You can see it's a bit more stable. Different cohorts, still a bit more stable. Now the current cohort is slightly different performance, but still quite stable. And the followership is growing. And what we're also discovering now is X students are still following it. Why? To remind themselves of what they have learned. They're interested in this for their careers. They're interested in this because this helps them do the job that they're doing. So they're maintaining knowledge after they've actually studied the clever thing as well as a reinforcement as an opportunity to engage. This is a little bit more of a self selecting audience again. So MOOC are aspirational learners. This module is people who are already on a degree program that are looking for a career in network engineering. So they already kind of know what they're doing. They know where they're going as well. And we're seeing instead of that 1.3 to 3% impact, we're actually looking at around 40, 45% of the population are actually engaging with this at some time during the whole output. So we're getting quite a different population performance. Some of you saw some slides on MOOC data yesterday and we talked about 15% being really good on a MOOC. This is high. This is different. And this is why I think we're probably chasing the wrong thing with social media. Everybody's about those retweets about the followers and the visits. And I'm here to say actually it is about the impressions. And it's actually once you understand the impressions and you're understanding that you're putting out content related to your curriculum, related to your teaching and related to your studies, the followership is typically more engaged. And I can actually look at where they're engaged, when they're engaged and actually what tweets, what content works five minutes, thank you. So what can we see? Well, I think for me I cannot prove educational impact. I cannot prove are they going to become more clever because of this? Are they getting better grades? Are they passing the course? But what I am getting from the feedback from the community because I've tweeted them and asked them is they like this kind of thing, but because it helps them maintain their understanding, appreciation and awareness of the subject. IE, they're engaged in because they're interested in it. We promote each feed at the start of each course. We promote it at the start of the MOOC. We promote it via the sort of cherry emails as we called them at the Open University. Hi guys, we're starting this module. You might want to have a look at this, but what we find is once the people engage with it, i.e. they start looking at it, they maintain that engagement because they discover it's actually quite useful. And social media being this terrible area of data analytical, you're giving away your life hard and soul. As you know, they're actually like it because we're giving them something that they're finding personally, professionally, educationally and potentially academically quite useful. And it's helping us move beyond that typical impact view of that 1-3% for social media users. So I've kept it quite brief. I say it's a lot more techy and a lot less artistic. But the point that I'm trying to make is I think we've probably as educators and open educators slightly misunderstood social media. And if we actually start looking at the impressions and start designing learning content based on our courses around social media, we can leak that teaching out there and get an impact on a followership and an engagement from that community of practice. So thank you. I've been Andrew Smith and any questions? I've got loads. I've stunned them into silence, but not Martin. You can kick off by all means. Okay, I was really fascinated by that. The first thing I wondered was it was sort of counting the overall number of impressions. I wondered, and I'm sure it's beyond what you've got at the moment, but the sort of difference between different retweeters and so on. You can get that data. So again, it is on a per tweet, per output basis, and Facebook allows you to track that back for about a year. Sorry, Facebook. I'm doing a lot of work with Facebook at the moment. Twitter allows you to track that back for free for about a year, and you can actually look at that tweet and what has actually happened to that tweet. And the second thing I was curious about was the you've got this growing set of followers that come from one course on to the, you know, so you go back to the first course. So there is a cumulative effect, yeah. And I wondered how the numbers on the instances of the MOOCs had varied over time. Is that declining? So the data for the MOOC is obviously we had the early adoption large numbers, and it's now stabilised at around two to three thousand per MOOC. But because we've got the cumulative effect of the former community, even though somebody has finished studying the content, it doesn't stop them thinking that they're actually still part of the course. Yes, that's great. I'm a final one. It is my own observation. I've been observing what's happened with my interaction with social media on different devices over the last 18 months. So it's not a scientific investigation. It's a sort of observational thing. And I certainly have noticed for myself, particularly using, say, Twitter on a mobile phone, on a smartphone, is that the Twitter algorithms, in case you missed it, etc, seemed to me to be massively interfering with the tweets I see. And you can only make an impression from the ones you actually see. So Twitter has been doing what Facebook have been doing. It's just that Facebook is getting all the bad press about it, which is to deliberately put certain things in front of you that they think you will find preferable. And I cannot see what the others are seeing. But what I am seeing is I'm getting no change in my impressions over time. Because the big set of data saying, well, this is remaining quite normal, quite stable, quite high. So I have two or three social media accounts that I manage. And every so often, my watch vibrates telling me, you might want to see so and so from your ever account because you're following them. Of course I'm following it. I've created it. But they are pushing that. Has anyone else got any questions? No. I think timing is we hand over to the next speaker. Thank you. Thank you very much, Andrew. Thank you, everyone. Thank you.