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Streamed live on Jan 25, 2016
Every community manager needs to be prepared for the day when the powers-that-be at your organization ask, "What's the ROI of our community program?" Can you answer the question in dollars and cents, not with coy social media dogma? Can you show more than cost savings, but rather new money in the bank? Learn how to explain the value of your community initiative to senior executives and boards of directors during this lively panel discussion.