Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Uploaded on Feb 15, 2011
Jack Dorsey, co-founder of Square and Twitter, explains the value in writing a story from the user's perspective. He discusses Square's vital use of narratives to understand what customers truly experience when using the product. According to Dorsey, all of a company's other strategies and tactics should grow naturally out of these powerful user narratives.