 The rest of this article is from a human, me. I have used and will continue to use AI tools, even chat GPT, as a tool rather than a replacement. Every day, I am bombarded by new AI content and video creator tools, all promising to help me create oodles of videos quickly that will make me lots of money. It's not reasonable to expect anyone to be able to purchase every available tool, so we must do our own research and invest in the ones we find most valuable. Let's address each point made by chat GPT with actual human experience. Creativity and artistry. I concur with chat GPT's point that animated video content often requires a high degree of creativity and artistry. How can an AI tool know what type of video content you want to create? Does it automatically know that you want to use humor to attract your target audience? Yes, you can include the use of humor in your AI prompt. However, what if its definition of humor is different from yours? For example, I like to use images and video clips of animals, cute babies, or funny expressions. There are subtle nuances and intuitive decisions that only humans can offer. Emotional connection. The best way I can explain the inability of AI to connect emotionally is to explain how my wonderful 92-year-old mother reacts to automated messages on the phone. As we have all experienced when trying to get a human on the phone for any reason, we must first get through the automated first-line phone response. Whether we are trying to question a credit card charge or an e-commerce site, the process is the same. Mom tries to explain her question or situation emotionally, such as, I am 92 years old and I need someone to help me. Why don't you understand what I am saying? Is there any need to discuss further? No offense to my mother. Technology is difficult to get used to at any age. Customization and adaptation. Even when using AI technology, it is necessary to evaluate the video result carefully. You want to make sure the video content matches the needs and intentions of the brand or business. Collaboration and communication. How can AI effectively brainstorm, exchange ideas, and work together with others? Quality control I can tell you from personal experience that even an awesome AI video content generator will require some tweaking. Depending upon the quality and precision of the prompts you provide, the amount of manual refinement and editing will vary from starting all over again to minor adjustments. Ethical and cultural considerations biased, inappropriate, or discriminatory content is a serious concern in AI content creation. So, what's the right answer? The bottom line is AI technology isn't going to go away or become less prominent. Rather than pretending it doesn't exist, which would be foolish, content marketers need to learn to work with AI technology. Take advantage of the benefits of AI and use it as a tool to enhance your content creation while maintaining executive control over the final product. Which AI tools do I use? Trying to keep up with the latest and greatest AI tools is a never-ending job. I continuously evaluate as many new tools as I can and take them for a test drive. As mentioned above, we can't possibly own all the tools out there unless our bank account is a bottomless pit. So, which ones am I currently using? See the banner ads throughout this post. Yes, they are affiliate links. Other AI and video creation tools I use include Lumen 5, Canva, and Clipchamp.