 An example of where gender diversity might have been helpful on a team that's building a product is with Apple Health Kit, which launched with iOS 8. So when it first came out, it was meant to be this bundling of all these different useful tracking services for anything related to health. But one thing that they missed in their first launch was period tracking, which is the one form of quantified self that has been around for millennia, I'm guessing. And it's one thing that many women or people who have periods need to keep track of all the time and somehow it was missed in the first launch of Health Kit. It was added in later because there was this big outcry, but it's just one of these examples of having that greater diversity being beneficial to the products being built.