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Pricing - Stanford Strategic Marketing of High Tech and Clean Tech

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Published on May 13, 2012

Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012
Instructor: Tony Seba
Pricing Strategy

Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" teaches pricing strategy.

What is a product worth?
What is value?
What are the sources of value?
What is Economic Value to the Customer (EVC)?

How does pricing change throughout the technology adoption lifecycle?

More information:
http://www.tonyseba.com

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