 And here's an ARRI camera. So who are you? I'm Fred. I work for ARRI in Munich and I work in the group of the Alexa SXTW. So is ARRI headquartered in Munich? Yes it is. And it's a German camera company. This is the best... ARRI makes the best cameras in the world, right? Many people say so and we believe them, yes. And so what is this product? What is it for? This is for all kinds of movie productions, commercial productions, everything actually. Most people use it for feature films, commercials, series, everything. So what is special about this? What's special about this is that this is a camera that has a lot of functions integrated, a lot of hardware integrated that can do a lot of things. So for example we have an integrated motor controller to control the lens motors right here. We have an integrated Wi-Fi radio, we have an integrated video transmitter. We do have multiple different monitoring paths and different recording formats and different sensors. There's a lot of things going on right here. What is this display and what does it do? Turn it for like a camera display kind of thing. This is the main user interface of the camera and it's positioned on the right side. Both of the systems are on the right side. Now all of the settings that are needed for this camera you can do with this menu. What's the price? The price of the camera with a viewfinder is €68,200. What is the lens here? Is this an ARRI lens? Yeah, this is a very special lens. It's an ultrawide zoom which covers a range of 9mm. So a very wide zoom, that's why we call it ultrawide zoom, with a two-stop of 2.9mm. It's a very impressive lens that can be used for VFX shots, for plane shots. So it's quite new, right? CSX-CW is going to be delivered in two weeks, end of September. And we first announced it at NAB this year.