 what's up guys in this video we're going to talk about design thinking and why it's the most valuable skill you have not just as a designer but as a person in the world so I'm going to put five minutes on the clock because this is really really important and you know what if you don't watch any of my other videos if you don't watch any videos again on UX UI design online this video could help change the course of your career or it could help change the course of your business because the way we need to look at things is you type in UX online and I bet you're 99% of the videos are about how to use Adobe XD how to use figure how to use sketch all these programs but you could be the best person at using all these digital programs in the world you could spend the year learning them it doesn't make you a designer it just makes you a good practitioner because you need to know what you're going to design that's you need to know why things are done so it's like I've used an idea before I've been a painter it's like if I want to be a painter and I spend all my time learning how the paintbrush works all the bristles all the different colors I have the best paint set in the world but I still can't paint because I'm not Leonardo da Vinci because he understood how to think which is what this is about so design thinking to me is whenever you're faced with a challenge and we're faced with this in our business world or or our life you can even apply this to anything is you have a problem and your skill as a designer is to think the easiest way to solve that problem and that might not that might not be cool because a lot of people like to do flashy things like to do animations like to do things that look nice but really that's why sometimes in the world you'll see something go viral and they'll be really bad quality or you'll watch something from the 60s and they'll be more popular than a 2020 movie with 10 times the budget and 10 times the production quality because we care about story and we care about questions being solved in the easiest way possible so I'll give you examples say you've got a website and your website is a portfolio and the whole point of that website is for someone to give you a call and book a I don't know book something with you to to chat about if that call to action is not front and center on your website is not repeated throughout it's not constantly linked to then what's the point in the website a lot of people forget like when they design stuff what the actual point is if the point is to book calls or capture emails first of all you need to measure what you're gonna do then you need to have an idea of what success looks like and then you need to test it you need to test five different variations are doing the same thing but as long as you know what you're measuring you know what you want to happen then you could just keep keep keep keep keep at it every day until it happens that's the best way to approach any design it's not about whether you're the best designer in the world whether you're the best technical designer however you know the most colours that stuff doesn't matter what matters is solving the problem in the most simple way possible and you know what the uncool thing is here it might not even be the solution that you've got at the moment so you know what the best way to solve something for you might not be a website it might be an email it could be an email which you're making two minutes it could be a push notification it could be a 15 second tiktok because you know what you first started designing something for the ipad like i started designing magazines for the ipad and the people just aren't there anymore the people have moved to tiktok or they've moved to linkedin or they've moved to youtube and if that's if you're the problem you're trying to solve is how do you get to as many people as possible then you have to rethink about the thing that you're actually doing and you know what that's all part of design thinking design thinking is you've got a problem what's the simplest way possible to solve that problem and do you know what it might be not the coolest thing but it might be the simplest thing if you want to get send an email or something but as long as you know what you want people to do and you have good intentions then sometimes the simplest thing is better than spending six months on redesign and something which is all flashy which has got video which has got animations built in thinking about all the edge cases all the error messages all the things that designers we love to think about all that and people seem to care a lot of people seem to care more about little things than big things i think maybe because it's easier sometimes it's quite hard to look at the big picture or maybe it's a bit simplistic it's kind of like the way children look at things like you've got to you've got to think what is the point in what i'm designing and then choose the easiest way to do that i think that if you approach your whole business like that if you approach your life like that then you have you're gonna have a good time because if you choose the easiest thing then you can test more things because you know what you might you're probably not right on everything and i certainly not right on everything that's why choose easy things and then if it doesn't work i'll make another one i'll make another one it's consistency over time so having a plan to do the same thing over and over again until you succeed and then it's understanding what you want to happen and measuring that because if you don't understand what you want if you don't measure success and then if you don't have a plan to execute it then you're not going to be able to succeed in pretty much anything in life so that's my time's up there but design thinking to me is having a deep good inside feeling about what the question is you want to solve because what's the point in making something if you're not solving something then measure it know what you want it to look like success and then have a consistent plan all the way to get there guys there's probably a thousand videos on design thinking and mine's probably just unique to me you might not agree let me know what you think in the comments but maybe it's the simplest way to look at the world i just think know the problem measure it solve it hope that works hope that helps you as a designer don't worry too much about the technical skills they'll come over time but if you can start thinking like this for everything you put out every piece of content everything you design then you're gonna have results you're gonna measure them and you're gonna be able to prove whether hypothesis work it's a scientific way of looking the world until next time guys keep designing