 The experience was very good as it always is in such occasions. One gets to see a variety of work from a variety of categories which tells you about how marketing per se is becoming a great forte or a great place to experiment and innovate across categories irrespective of value and scale. The second is I think the variety of work shows the variety of ideas that people are coming up with which is always interesting and eye-opening. And the third is of course everyone talks about technology but how people have used technology there are extremes where lots of technology has been used and at one end a limited technology but used very intelligently so the whole spectrum was great.