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Uploaded on Jun 22, 2010
I didn't run into the Happiness Machine, but I ran into the next best thing - Coke's interactive (via touch screen) vending machine. A true 11th Screen kiosk. Say what you will about Coke as a product - as a brand, I think they are doing many things right. They do a good job across platforms, they're really good at social, and as most recently evidenced by their Happiness Machine, they're pushing IOOH, and innovation. I saw this 3-sided kiosk in a mall - 2 of the sides consisted of branding (from other advertisers) and then, this side, was one big interactive display. Check out my blog about it here: http://11thscreen.com/2010/06/out-abo...