 So we're here at the Better World 2018. Hello, hi everybody, my name is Roman and I'm from STMachtronics. Let me give you a little guide tour around our booth and show you the key new things that we are showcasing here by ST or by our partners. One of the key and coolest new product we have here is our new system on chip combining STM32 and RF Transceiver. Let's go check it out what it is about. Exactly, this is a completely new product line. Opening the STM32 to the new type of products and applications. So let me introduce Natali, which is the product owner of this new line. Hello. So what is this new chip? What does it do? Okay, this new chip is STM32 with wireless. And so why are you showing bicycles and helmets and stuff like that? So we are showing that because we want to show the capability of our product to support BLE in a different mode than the usual mode. It means that we are in router mode and we are showing is a master and slave through BLE. So it's a nice way of showing this feature through this kind of application. And here you have some demos running it with the e-ink display? Yeah, so here we are showing like a smart home application and now we can control different applications within the home through a router which is there supporting our new device, wireless device. So is it on there? Yes, it's there. So we have three packages and here it's a QFN68 and we have also QFN48 and WLCSP100 and what we are showing is our product is supporting multi-protocol BLE and 802.15.4 so multi-protocol with also a concurrent mode with open thread and BLE 5.0. So is it on the SoC? Yes, exactly. Everything is on the SoC so it optimizes the power consumption, optimizes the price or everything? So we are having like STM32L4 plus an RFIP on the same silicon so it's really the same SoC. And what is the show here? So here we are showing also a nuclear board with our product and through this demo we are showing that all the commands on this bag are sent to our helmets and t-shirts. The t-shirt? Yes, t-shirts here so we have also our product here with a QFN. So it's so small it can be a sticker like a pin? Like a pin? Like a beacon, like a pin exactly. So it's like a plug and play board. How long is the battery life for a little battery? With a little battery for many months you can last. Alright, that's awesome. Thank you. I cannot tell you. So let's go around a little bit and on the other corner to show you a next new cool product we have. Alright. There's a big booth right here with lots of small partners. I can tell you, maybe you won't believe it but we have 40 different showcasing here on ST booth and we have 28 partners, makers, universities, startup companies presenting their products on the fan zone. But we'll go there, don't worry. So the next, next ARIA, and the next new product I would like that we introduce to all of you is our new NFC line with integrated PWM output channel. Alright, so is it right here, launched? Yeah, this is the ARIA that we are showing all the NFC related products, okay? And Juliana, I will tell you a few words about this new product line. Hi. So this is NFC on the SoC? This is an NFC tag IC. So an interface allowing you to work with the near field communication. And this is a very new one, special one, because this is what we call an ST dynamic tag, a tag that is coming together with the second interface. The second interface is in this case a PWM signal generation. Indeed. So where is the solution on here? The component is here. The component is there? Yes. Because NFC is shipping billions and billions and billions of tags there every year, but they're not dynamic most of them, right? No. Correct. So dynamic, what does it mean? It means that we are adding some second interface to the usual RF interface. The second interface is generally a wired interface. The most common one is to add a nice cross interface that is able to make the product communicate with a microcontroller behind. So this lets you get inside into any embedded electronics. Is this the development board for that? This is a discovered board. Discovered board with the solution on it? Yes. The solution is there. So what does it do? It allows, for example, the example that we have here with the washing machine to get access to the microcontroller which is handling the tool. You can do programming into the production line with this device. And this is a product that allows you to do the configuration without any power supplied because this is a passive device. And the solution is very compact. It's a small chipset. Is there an ARM Cortex M0 or something like that? No. No, there is no SOC. This is just a communication, adding communication. In this case, there is not even any microcontroller inside. Indeed, this is a brand new solution. There is no other solution like that in the market today. Nothing. It's the very first one that is coming to the market with this capability to add to an interface, NFC interface, a PWM signal generation that allows you to do some control of the variation of power. Like, for example, the lighting intensity can be directly set and controlled through the interface without the need of any microcontroller. So, when we in the future get like a train card or a smart card or something maybe there's a little button or maybe there's a little LED or maybe something like that? No, not really. This is an application really meant to... This is not for ticketing, for example. You have that for ticketing, but in that case, you won't have a second interface. This is a step ahead because you have the second interface to a tag IC that in general doesn't have. In this way, you can open and enlarge the broaden the capability of the chip and you can get, for example, a control of the lighting intensity in this case. Alright, that's cool. So, how soon is available? This right here is already available as board. You can find on st.com the data brief already for this device and we are going to ship it very soon. In billions of quantities. This is my hope actually. Alright, thank you. Perfect, very good. So, let's go just around the corner where we have very nice package. We decided to make the life of all our customers and designers easy so we combine all the hardware and software ecosystem into one package that we call STM32 Cellar to Cloud. Basically, it brings you all the necessary hardware, all the necessary software ecosystem including the deal with the operators. Is there a modem in here? Yeah, it's a modem and my colleague Ronan will give you a little bit more details about the solution. What modem is that? ST modem? No, this is a model from our partner Quectel supporting different technologies, 2G-3G, but of course also the incoming LT and BIOT network. And BIOT. Exactly. Alright, and it just talks to you basically? Yeah, so this is the hardware, right? But then also you get all the service, so you get the eSIM card access to the worldwide operator for both technologies and all the things there to be able to connect to the cloud. Alright, so let's check it out. Can you tell us a little bit more? Hello, yes, the solution is very simple. We connect the modem to the main board, okay? Yeah. And then the... Is this the modem? Yes, this is the modem, it's the same. So what does it add? LTE, NBIOT? Yes, LTE, NBIOT, Category M1 on Category NB1. It's already provisioned with the ME5, so we have an embedded SIM. I can turn the board if you want to show you. There is also a socket for the SIM, so you can choose with the GPIO, you can select either the SIM socket or the embedded SIM. Alright. And in our demo... eSIM, embedded SIM, yes. Yes, in our demo we have a network simulator. So we connect the device to our network simulator, which in two parts, RF parts, and the software that's run on this laptop. And this laptop is also connected to internet. So the data is sent from the device to the simulator and then to the cloud. And from the cloud you can also drive the device. For example, we can toggle a LED. And as you can see, a colleague of mine is also in Barcelona for the Mobile World Congress. So we have both the configuration and two different dashboards. That's our solution. This board right here, what is the name of that board? Yes, this board is the discovery board, which is based on the El Filtralo Power Microcontroller, which is the El 496. And the modem, we also have the second solution. This modem is also quite helping to be compatible with the PG-96. This one is the PG-96. And for this board, with the category M1 and NB1, we also have a 2G fallback in case. And is there a price for the whole developer board? Yes, the two kits are at the same price. It's $110, most or less in the main distributor. So this is going to help revolutionize the whole IoT over NB IoT kind of place? Yes, yes, yes. Because customers have a complete solution, they don't need to go in ST for the MCU, in Quattel for the modem. So also for the operator, all the solutions embed all the parts, also the cloud, different cloud access and technologies and protocol. HTTPS, HTTPS, co-app, MQTT and also LWM2M with the partners. How much is the power consumption on your board and on this board? The power consumption of the board is in stop mode. The MCU is 3 micro-humps. On the modem in category M1 and NB1 is 9 micro-humps in PSM, which stands for power-save mode. Soon, in Q2 this year, so you need to wait a few weeks, a few months and it will be ready. Cool, all right. Thank you for coming. Perfect, thanks. So basically with these three main lines, we went through the booth, but as you can see there are a lot of other subjects around. We show graphics, we showcase motor control. Basically this is our reference design, showing how to use our products like drivers, power components and micro-controllers for applications such as one. Exactly. And you see it's including the gimbal control, which is following the shooting video, shooting with the drone application. Exactly. So we have one interesting subject. Yes, we have now also solution around artificial intelligence, which is becoming very interesting for many of our customers. We have two solutions, one which is built around STM32. So we use the performance of the general purpose micro doing deep learning functionality. And for more the high-end solution, we are preparing a dedicated ASIC multi-core device with a lot of power to do very deep learning Neuron sites. Type C, power delivery, display port. Definitely, so moving with the new trend of type C solutions, today we have different products for stand-alone or micro-controller-based operations of type C. Mems, power management, sensors. Absolutely, so you know ST is providing many, many different products, not only micro-controllers, but we have sensors, we have signal conditioning, operation amplifiers. So the big advantage is that we bring to our customers really a list and set of components you can build around. It's not only about the products, we also bring all the different boards that ease the customer life and make his evaluation very easy and very simple. So you can go quickly from prototype to the final product. You have lots of partners or universities doing some stuff. Exactly, so you see here on the booth we focus mainly on the ST solutions, but since we have a huge ecosystem of partners, makers, universities, mainly around STM32, we concentrate a selection of a few of them on our fan zone. This is the STM32 fan zone and as you can see, there are really a lot of different things. How about we check this one here? Okay, how about this? So here we are in the STM32 education corner and here we concentrate a couple of universities from Europe showcasing their different stuff like student projects or tools that can help in the university during the education classes. Hi, who are you? Hi, my name is Andre Ile. I'm from the Department of Measurement of Czech Technical University. I'm actually in close cooperation with ST Microelectronics. What's going on here? Around here we've got a software-defined instrument. What that means is that it's a cheap way for students to realize their own oscilloscope or a signal generator. Software-defined instrument. What else? Arbitrary waveform generator. You've got a PDM generator. You've got counter. It's actually just for 10 to 15 euros. What is this board? Is it meant to be an oscilloscope? No, this is actually a standard development kit from ST Microelectronics and we use it. We programmed the firmware and we created a set of applications also for Windows, for Linux. They are all available online. You can download it. It's a very cheap way for students how they can realize their own domestic instrumentation and the price-performance ratio of this is actually very good. Are you putting all this open source or are you helping everybody else to do this? It's partially open source. At the moment the source code is not available but the binaries and the applications are available for open use and we are considering to unify since there are several applications we would like to unify it and then publish the source code. When you do an oscilloscope with this board how is it accurate compared to a proper oscilloscope? That actually depends on the AD converter that's in the STM chip that one is 8-bit so it's less accurate since the commercial ones are at least 12, 16, some are 24-bit so it's less accurate but as I've said we're selling points since it's for students but what's actually the good thing is the price-performance ratio so that's the main thing. What do you do on this one? This is a minimalistic solution and the main idea here is that the only two components that you need is the MCU and the voltage controller and you connect over USB and the trick is done actually by selecting the proper MCU which has USB bootloader you can actually just plug in here and you don't need this part which is in this one this is the ST link where you need the programmer so you don't need the programmer chip and you actually directly boot it over USB so by turning this switch you can switch between boot mode where you just download the firmware and run mode and everything works Do you think the ST development boards are all perfect? Do you have some feature requests for what we call? For me, I don't have a feature request at the moment It's pretty good what's there Yeah, I think it's quite quite enough Okay, thanks a lot Okay, let me jump over here Okay, perfect, so let's again just move a little bit around the corner and we continue with another university this time it's INSATULUS INSATULUS is showcasing here really different student projects and we'll have our colleagues here to introduce some of them Okay, Daniela, are you ready? Hello, perfect So, what are you showing here? So, we are coming from INSATULUS which is an engineering school in south of France and we show here the lab classes and the projects our students developed around the STM32 boards So, you can see here a Game Boy developed by our students a discovery STM32 board There's a Game Boy running there? Yes, it's a Game Boy You can play Tetris here if you want Okay And this is based Okay, so All right So, this lab classes is based on the discovery board which uses a lot of sensors And you put some stuff here? Yes, we developed our own board based on STM32 discovery board Nice So, is it great for the students to work with? They are really excited because this allows them to learn how to program embedded systems You can see here another project This is for the first year students It's a real-time system project implemented on the STM32 microcontroller And here This is master level project This is a master level project for the last year of master based on the player board which will manage all the sensors around the car to transform this car in an autonomous vehicle like a mini-hugel car Cool, autonomous Self-driving Self-driving, of course You can see the video here Self-driving car Cool Thank you to you Ok, so just to close the STM32 education corner, you see we also have a GH from Krakow And here what the guys are showing our solution which has been started as a project students But at the end they were so good so they were industrialized by their partner So they moved really from the student Make real product Exactly, so the connection between the students was there And these are like for example there's an e-ink Exactly, these are like a sensor note so you can see some of the data on the e-ink but they are also reported to the gateway and you see they have a couple of anchors around our booth and then everything is concentrated here on the server of the gateway It's the coolest thing when students can start making real businesses Absolutely, so and I think HGH is one very good example of their startup company which is really moving the student projects to the industrial versions Should we spin around there? Yes, let's go this direction to see So we move from the education We started from the demo parts of ST, then we look on the education But here we have some of our customers, so people that really develop final products based on different products of ST Ok, and one of them is Letty CA from France The project is very cool, let's check it out So what is Letty? Letty is a research center based in France out of Grenoble and we develop silicon material and research and also software solutions Are you creating the dream of everybody to have a drone that follow you and never crashes and stuff? Absolutely, this is what it is So what we're displaying here we built this out of a commercial drone and we implemented it with our sensor fusion software which basically controls the trajectory of the drone So are there any cameras or sensors? What's here? Absolutely, so we transformed the drone that commercial drone and equipped it with six time of flight sensors from an ST micro that you see here Time of flight? It sends a light beam and then measures the time it takes to eco back Is that like not IR? It's infrared It is IR? Yeah, exactly Precisely, and then it's able to position the drone and detect obstacles and their distance So 1, 2, 3, 4, 5, 6 3, 4, 5, 6 And that's the trick, that's enough It's never going to crash? It's never going to crash, so the trick is that it's a highly efficient piece of software which compiles on ST's STM32 Where's the STM32? The STM32 is right here and this is the original board of the drone, it's an F4 It's an STM32 So our context is M4? Well, yes, exactly And what is the software? The software is being developed at Letty, so it uses a smart algorithm based on Bayesian fusion and the trick is that we use integer numbers instead of floating units The beauty is that you get an autopilot, autonomous drone anti-crash solution How long is the battery? It lasts for 6 minutes Can we see the action? Absolutely And the additional weight is only 8 grams on that drone That's what makes it Do you plug the battery or something? Yeah, plug the battery And then you have this globe? Absolutely So we'll have it So Arnold's placing it, we'll have it fly into the sphere Is it a voice command? No, no voice command We're just going to enable it This remote for the takeoff order It's only just to launch it Okay So we're ready to take off So we move the sphere It's never going to crash Because all these drones are very fun, right? People are buying drones, but they're crashing them every 5 minutes And it's complicated to control Yes, there's lots of applications Obviously it can also be assistance to find the drone for pipe inspections and other applications So in this sphere is the third day, right? Or has it crashed? The reason of the crash is there's a lot of interference with the ambient lights because these sensors are actually working on certain light frequencies And it has to detect some kind of transparent things here? Absolutely, so there's reflection of a... Is it easier to detect something real wall? It really depends of the reflectivity So it depends really of the material How about a tree? We don't try it So we can say Is it good to adjust with the wind? Or is it only indoors now? For now it's only indoors because of the size of the drone But we want to make it on bigger drones with more sensors Ultrasonic So my dream, what I would like to have is two or three of them, follow me around and then they land on my backpack to change the battery Can you do that? We will try It has to work indoors, outdoors, everywhere We will try Is the STM32 fast enough for this? Yeah Approximately 10% of the CPU is used for the algorithm So you can think of new algorithms A lot Another application which we're running, we'll demo this at the end of the year It's a white cane for visually impaired people which we will equip with the same software on STM32 and other type of sensors No, no, it will be equipped on the cane and then it will connect to your phone and there will be an audio translation 3D space audio of your environment How about maybe you could have some feedback There will be also feedback like vibrations or something So thanks to the software and the STM32 it opens up a whole new breadth of application for all sorts of things The drone is only just an illustration of it I think millions of people are waiting for you to solve all these things Absolutely Thank you guys, very good, thank you So let's move around the corner again I told you We have a wide ecosystem of boards that are allowing our customers and makers to develop quickly And in supporting doing this we are also giving more than 5.000 boards free of charge during the show So people are coming in They can select one or two out of 12 boards They scan their batch and they will receive an email with the registration link to the promotion code to retrieve the board free of charge Just type in the address and ship No, the email address is taken from the batch So it's very simple They will get it shipped at home or pick it up there They will get it shipped to the mailing address they will put inside the system And I have here two guys we just registered a few minutes ago So guys, thank you So we are working in continental CBU and we are dealing with electronics for automotive in every day job and very based In Romania So what kind of stuff do you think maybe you can do with this So we registered for these free boards because also in the electronics is my passion and also in the free time I make small projects at home for different small home automation or now we want to build a small home near the city, the big city for the weekend and then I'm trying to automate Are you building a self-driving car? Not quite Not yet Are you building a smart home? Yeah, so at the job we are dealing with electronics for power train for automated gearboxes and in the free time home automation and Yeah, kind of Yeah, it's very nice We are in a business trip and we wanted to see it And they have some cool boards Cool Alright, thanks a lot Thank you, have a nice day, bye Perfect, so let's move on a bit Yeah And so we visit the education, we visit some of the makers and we continue here where we have another group of people doing cool projects So let's check out with these guys from Photon coming from Poland, they have a very nice robot for education from small kids to the teenagers and they will show a little bit more details about that Hello, this is a cool looking robot Yeah, thank you Hi, so who are you? So I'm Mike, I'm from Photon Entertainment Company and we are the manufacturer of this robot So this is Photon What's the name of this guy? This is Photon It's this little dog that likes light? It's not a dog, it's a robot A robot likes the light? No Teach children about logical thinking and coding So what we do is that we have four programming interfaces, I will show you in a minute and we teach them how to create code and how to make it move, make it react to the environment and how to make it alive Is it for sale? Yeah, of course, we started in August and right now it is for sale What's the price? So it costs 199 euros So how do we program it? Let me just put it on the ground So here we can see one Here we can see one of the programming interfaces So right now we created a program when we repeat to drive forward and then if the robot will see an obstacle it will turn right, if I hit play we can see the trope is driving and when I will show him an obstacle, he will just avoid it Nice So we have more categories we can make him drive we can make some sounds, we can change colors but also we can react to sensors The robot has some sensors inside so it can react to obstacles to the change of light, to some touch to the change of ground contrast as well as for the loud sounds and for the shakes from the accelerometers What is the chipset inside? So we use STM Cortex M3 from ST Company Also STM32 Yeah, STM32 So we did STM32 F103 but also we used some time of flight sensor inside which is great because it is really small and it was very easy Here, so it was very easy to put it inside and cover it with a glass because at the beginning we had some problems to cover the sensor but with this sensor it was very easy to do Cover the glass by glass and it knows exactly distance Do you think how far can it know? So right now we use 150 cm and that's completely enough for us, so that's great Do you have anything that it avoids to fall down the stairs or not? Right now no but still you can write some program to see if the contrast changed and then you can try to avoid it but right now... So do you sell worldwide? So we've launched in August because we are a Polish company which started with Polish market but this year we are going abroad we will be available in Germany, UK and some other European countries but still if you are interested just visit www.meetphoton.com and we will be sure to sell you one of this Cool! Royal! Do you like it? Did she buy one? Not really but she was in June in Poland and she played, she created some code photos and they like it a lot Yeah, for sure she didn't have one but she didn't bring her kids so they didn't buy one because they didn't have kids but still we will send them one They need one, no matter if Brexit they will need one they will need a Polish robot Yeah, that's true Are you planning to do bigger ones? Can you wash the dishes, clean the clothes? So right now we are very focused on photon so we will develop this product maybe in future we will do some more robots but actually we do clean dishes with photons we just need three of them create some code and then we will wash the dishes with them And bring the beer, right? We can have it on the back So what we do in our office here are the magnets so we have some custom accessories We have a stand for a beer or a bottle You can buy one to drive with a bottle This is the dream of every guy We have this, alright That's why we do it Cool, thanks a lot Thank you So we are with the robots and we have also another one which is quite cool and I think Florian from Konrad will show you in action Hi, so who are you? I'm Florian from Konrad Electronics Konrad is like a store in Germany, right? Yes, we have many stores in Germany We can medium up Better Better for the market makers Is this a real product in the store? Yes, this is coming soon It's a self-development It's a textbook We launched it in 8 weeks something and you can use your own computer board or something or Arduino with your own sensors or cameras and then you can do some great things So when people buy this is it a kit they have to build it? Yes, it comes in a self-building kit So all the parts you have to screw them together Yes, it comes with this remote controller with the PCB 18 servos What is this PCB here? This is the self-developed self-developed board You can use your own login board, nucleon or Arduino or Raspberry Pi or something How does it connect? It connects with What are these boards? The standard collector board? Yes, the standard collector board And then Sorry, I disconnected it But then what is this? A fan? This is a speaker A speaker? No need for a fan And it works even without the board So that means it has a brain even without the head You can use it with the remote controller directly or you can control it with your own login board And the big batteries in there? Yes, it's 4 amp batteries, 6 volts How long will it last on battery? It's different We have different modes to running and then you can run some hour or half hour when you take more speed And on this board can you program like a self-piloting Yes, sure You can automate it or you can camera or something You can follow some dark lines on the ground Can you add an arm to open the fridge take the beer and put it on and bring it? It's a very good idea Is it possible? Yes, sure it's possible So how much is this kit? It's coming soon in 8 weeks worth 599 euros All right, very cool You're welcome Thanks a lot Thank you I'm working around over here So there's more or more queues over here with the people As I said, there are really up to 5,000 boards But what I want to show you more is basically on the embedded board we know that some of our customers are coming and they would like to speak to our experts to our application engineers that know the product by heart so they know all the bits and bytes and here basically they can come and they can help to debug their application So this is a very important added value that the customers can come they are very much welcome and we can help them to develop their code So you have all the boards in here Yes, so this is the tool what we call STM32Cube platform This GUI has a couple of functions you can start with like a product selector You choose which arm you want Exactly, so You say I want a Cortex M7 Exactly, so you select Cortex M7 all the possibilities we have and you see there are really, really a lot of products there How can you have so many products? Because you know the idea from the beginning of STM32 was to create really big family of MCUs which keep maximum compatibility in between so the designer can use the same platform the same peripheries, the same tools whatever he is designing simple sensor up to very complex gateway and the software is compatible with one board for the other Exactly, so we keep the compatibility through our libraries but also on the hardware level so today most of the components are pin to pin compatible as well What's the software that people run mostly? So today of course most of the code is based on C and we provide libraries two types, one which is optimized on the code size and code efficiency called glow layer and the second one which is flexible, it's a hardware abstractor layer Alright, so it's easy to provide support for all these millions of developers Exactly, so you see as we saw they get the board here then they go to our web page they download the STM32 cube which brings them the bridge between the hardware to the software because inside the cube they can also configure the peripheries they want to use and it will generate the code for them Exactly, so it will prepare the project in your favorite IDE with all the peripheries configured with all the drivers there and you can start to develop your application code on top So that's why it says release your creativity Exactly, this is the main motto of STM32 because our products, our people and our tools are here really to bring all these cool things as you see here And the last one I would like to show you here It's a very specific technology from a company called Neonode Hi, so if you could help a little bit to introduce your nice technology to us Sure, so this is actually Neonode and what we do is we do interactive technologies I did videos with you in the past, you from Sweden right? Yes, correct And you have these, what do you call IR? Yeah, it's a laser based infrared system we use ST's micro STM32 bit across the M4 and we also use an ASIC that we have developed together with ST micro So here you have the lasers and the photo diodes on this side that we wire bond directly to the substrate and that way we build a module that actually interacts in the air looks like this So it's for air touch So it's air touch and the way you can actually see that This is a hologram right now It's a holographic display So you can actually interact with it The image is floating right now So by placing it in front of the image you can interact with the image and of course you can play nice music You can also interact with it in different ways you can be in communication You can always say a chopstick A chopstick in the air All right Yeah, I want some cash 500 All right Cool So it's a really interactive technology using the best out of ST What does it say here? Z-Force air These are the manufacturing steps So here you see the PCB that's the first manufacturer We put the optics on top of the PCB So the elements there are the ones that control the light flow And then we just capture it And you call it the ASCA 3D plate Yeah, ASCA the display technology from Japan called ASUKANET And we do the interaction technology based on then, you know, so that the display can actually do something more It's shipping The shipping from Japan, the plate and the interactive technology from NEO is actually available from DigiKey today Nice Okay, so the really last thing just to close our nice tour is here with STILL and let me introduce Barbara which will take you just a few words about their nice solution So hello, I will do very fast So I'm the creator of STILL We start up in Paris a bit in the station F And so we are station F in Paris The coolest start up in station F Exactly, absolutely Apparently the most silly smart object ever And in the video and here you're doing what So this is pen spinning and so what we are creating is the first connected pen When you can see here More interesting I invite you to see Alexi So first connected pen will allow us to play with you So we're creating an electronic card who's based on the ST microelectronics so all the sensors like accelerometer gyroscope and magneto We're sending the information via bluetooth in our smartphone and there behind there is an algorithm who can say us basically which kind of figure you're doing So the first chosen discipline is pen spinning and as you choose What do you choose here? So here are the categories you can try Let's take the expert And here you are you know the way with difficulty so there's no so much stuff So how do you choose what happened in the expert level What are you going to do? There is still nothing right now but there are fundamentals if you wish The first trick like thumb around I have to copy him It tells you if you did it correctly Exactly So you train with this then after you can do it with any pen and people are going to be mind blown Exactly They teach people to draw with their friends Exactly So this is the first kind of connected toy but the future of steel is much more higher We'd like to put together you know the material toys like a pen or even yoyo or frisbee what we can imagine to connect and to use the advantage of the digital world so the connection application, learning Is this for sale? Yes it would be It would be in Kickstarter at the beginning of June Is it going to be ready for Christmas? Everybody can buy We're working on it actually thanks to ST We found a solution to be possible maybe to do really until the Christmas Because Christmas will be a big gift How much will it cost? Between 60-80 euro it's still working on the prices Cool how long is the battery? The battery today on this prototype it's a five hours but full playing as you see Alex so it's quite comfortable for play all day without any troubles It would be challenging for keep on 8 hours Nice That's cool And potentially the app will have all kinds of functionality of recording what you just did and kind of show a 3D version of it Yes of course We'll actually be connected to some kind of let's say a clown or something and then the 3D clown is going to show what you just did That could be the best objective We are still not yet we're still working on it as you see it's a beta We are six today free on the technology part and free on the communication and market Station F is amazing You have to definitely see it I'm from Czech Republic And I'm French So it's amazing it's big and potentially you're the next billion dollar company Let's hope I trust in you that we are the next unicorn Cool Thanks to you Let me stop here Thanks for watching It was a pleasure to give you this guide tour in 2018 Embedded World It's a very important conference for ST Definitely because here we see Embedded World as a physical place where we meet with our partners with our community and we give them a chance to share and collaborate all together