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Paid Owned Earned - what it is and how it works

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Published on Oct 6, 2011

Paid Owned Earned presented by Nick Burcher of ZenithOptimedia at the IAA Digital Download conference in London (April 2011.)

This presentation video defines each area of Paid Owned and Earned, discusses how they are all linked together and gives examples of activity that has integrated the 3 areas of Paid Owned and Earned media to maximise returns.

This is an edit of the presentation, with original filming and production by Net Communities at http://www.netcommunities.com (Net Communities kindly provided written authorisation to allow me to edit the video of my presentation and use it here.)

For more information / thinking on Paid Owned Earned media go to http://www.paidownedearned.com, join in on Facebook at http://www.facebook.com/paidownedearned or follow on Twitter at http://www.twitter.com/paidownedearned.

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