 So how can you free out your time so that you can focus on growing your business instead of just running it? What does their business need to make money? I'm giving you all the answers. Okay. Well, traffic, but not just any kind of traffic. You need targeted traffic. A lot of people, they just buy a bunch of ads on a newspaper or put an ad on the front page of a magazine or they'll put it on a radio show or they'll put it on a TV commercial or they'll buy a bunch of ads on a website or something like that. But how do you know that the person looking at that ad, listening to that radio show or watching that TV commercial actually wants your product, actually is in the market for the product? Most of the time you don't. You're just guessing. You have to test it. You have to spend a ton of money to figure out which works. That takes a lot of time, a lot of money, okay? So what does this business need? You need traffic, but you need targeted traffic. That's the key. Also, you need leads. You need a way to convert that traffic to become leads. And then you need to qualify those leads. That become appointments. We all know this, right? Appointments become sales. Sales become repeat sales. Then they repeat sales. You want to be able to cross-sell other products with upsells and downsells, higher price items, lower price items, and that becomes customers. That becomes business. Pretty simple, right? Good. So why is it important to have a very robust marketing system in place? Because if you don't have one in place, then your competition will. Most successful retailers right now are combining the power of a physical retail store with online e-commerce. Traditional sales channels are being phased out. Look at Toys R Us and the States. They're out of business. Bankrupt. Sears. Penny. They're all bankrupt because they couldn't keep up with e-commerce. Millennials, basically, all of us here, we're driving the economy because now we prefer to buy on our phones and we prefer to buy online. Sometimes we go to the store, but then we always, we go and check out our phones and see if we can get a private price on Amazon, right? So what's the point of having a store? So people are going to do comparison shopping on their phones. How are you going to position your business for that? There's 800 million WeChat users, Chinese WeChat users, who uses WeChat? If you want to open up the Chinese market, this is the way to do it. If you don't have WeChat, then you can forget about it. Everybody who speaks, who's from China or Hong Kong or any Asian will have WeChat. And WeChat users use their app 814 times a day. How many times do you use Facebook today? Facebook app, lots, right? Or go on their website. And Facebook is saying it's 1.6 billion double that in North America alone. And I think it's pretty close, they use it 14 times a day too. So if you want to get in front of targeted customers, what's a better way than the way that they are accessing information right now? So social media is probably the most effective way to build your brand and to gain new long-term customers. And it's a fact that 85% of all the consumer dollars spent right now in the world, or not in the world, in the United States and China, every day is spent through e-commerce. Is that a surprise to you? No. No. Maybe 10 years ago we said that people would laugh at you, right? But now it's happening. So if you're not positioning your business to take advantage of e-commerce, then you're behind. You're being behind the game. I have a question, maybe you may answer it in the later slides, but how do you get a sales system or an e-commerce system to apply to a salesman-oriented company? Right. So that's exactly what I'm going to talk about today. Perfect. Because that's what one of my businesses' main model is. It's a sales person, like in person, well not in person, but live sales person has to connect with a customer, because we sell eight to $30,000 packages on the phone. Right. All right? Two customers that have never seen our product, never touched our product, never tested our product, never tried our product. All done basically all online.