 Ladies and gentlemen, we're about to begin. Just allow us a couple of minutes. Thank you for your patience. I'm the head of marketing for Cora, the question and answer website. I'm excited to be here today at A4M's content jam, bringing you some of my tips and tricks around using curiosity to power up in time through your content. You'll notice that I am actually on a screen right now. I'm coming to you from Phoenix, Arizona in the United States, known for our cactus and cowboys, definitely a land of curiosity on its own. But I'm very jealous of the networking opportunity that you're all having there. I'm going to include my contact information at the end of my slide deck, so please don't hesitate to reach out to me on social media or via email, share your insights, let's share ideas with one another, and I'd love to hear what you learned and took away from content jam itself. So without further ado, let's dive into this curious topic, shall we? So humans are actually hardwired for curiosity. We've had a thirst for this information, which actually dates all the way back to our ancestors' survival. In early days of human civilization, we used our ingenuity to create and discover fire that then spurred humankind's first innovation, the stone tool. And then from there came both spears, language, glue, clothing, even music. And so we've just naturally gone after curiosity in order to survive, in order to innovate and discover new things. It's in our DNA. Today, curiosity isn't so much about survival, but it really is about our thirst for education. And it actually makes us happy. And that's right, our brain is actually rewarding us for being curious and scratching that curiosity. The brain inhibitor, I'm Anate Zubia, I'm the head of marketing for the question and answer website, Cora. And I'm really excited to be here at E4M's content jam to share some of my ideas around utilizing curiosity to power up intent in your content. You will notice I'm actually on a screen here, so I'm not physically with you there. I'm actually coming from Phoenix, Arizona, and the United States, land of the desert, cowboys, and the wild west. But I'm very, very jealous of the networking opportunity that you're all having there today. So please, I'm going to put my contact information at the end of my slide deck. I would love for you all to reach out, let's share ideas with one another, and tell me what you learned at content jam. So reach out social media channels or on my email, which I'll pop up at the end. But without further ado, let's dive into this curiosity topic, shall we? So they say that cats are allegedly curious, but did you know that humans are actually hardwired for curiosity? We've had a thirst for information since our ancestors early survival. In the early days of human civilization, we actually would channel our ingenuity and our curiosity to lead to new discoveries. One of those such discoveries was fire. Fire then spurred our first innovation, the stone tool. From there, it went to both spears, language, glue, clothing, even the music we listened to today, all of that was inspired by humankind's natural hard coded curiosity. Today, our curiosity is not so useful in terms of survival context, but it is when it comes to our continuing education. And it actually makes us happy. Our brain's reward chemical dopamine is actually intricately linked to our curiosity state. So when you're exploring and satisfying curiosity, your brain just floods with dopamine and you feel happier when you're discovering new things. That mechanism actually increases that likelihood that you'll continue to try and satisfy curiosity again and again in the future. So knowing that curiosity and finding answers to things makes us happy and creates joy, how do we utilize that to create a better experience through the content that we create and through our marketing funnels. I'm sure you're probably curious about this. So let's reward ourselves and learn how we can do that. So over the course of this presentation, I'm going to give you five of my personal best practices when it comes to content writing. I'll go through these pretty fast. So when I reach five, they're actually all going to be on the screen. So you can take a snapshot of that if you want to. But the very first one we'll dive into is knowing your target audience. So when I say knowing your target audience, you're like, I know who I'm writing for, but it's a little bit deeper than that. Let me show you how. So I utilize buyer personas in order to tap in and understand my audience. If you're not doing this already, definitely sit down and start looking at how you can craft buyer personas. This is the template that we actually use inside of Cora. I'm happy to share these templates with you. So again, hit me up at the end of my email and I'm happy to give those to you. But if you don't have a buyer persona that you're sitting down or writing to, or maybe your buyer persona doesn't actually include things that guide your content, things like what drives their decision? Are they more rational or emotional? Do they look at certain types of sources? Are they working more with their peers? Where do they get their information? Those are the things you really, really want to understand about each one of these users. And the best way to craft these personas if you haven't crafted them already is actually conducting interviews. Go out and talk to these people individually. Get to know that who they are and find those common threads and create these personas. These personas should feel like a real person. They should feel like some of that you could sit down and get to know by reading the persona. And on the backside of it, have a clear statement, like have a vision statement on the back that explains exactly what this person is about and how you get to know them a little bit more intimately. So buyer persona. Next thing is to create a solar system of content. And the best way to describe that is actually to talk about one of my very favorite children's books. If you give a mouse a cookie by Laura, I know we're off. The whole concept of the book is if you give a mouse a cookie, he's gonna ask for a glass of milk. And then if you give him a glass of milk, he's gonna ask for a straw. And it's this continuation of things that he needs to satisfy. And that's exactly how our buyer's curiosity is. They find one thing and next thing, and they keep going down this sort of rabbit hole, so to speak. And so that's where the solar system of content comes into play. When you create content, think of a very large content piece that you have, like maybe it's an ebook or an annual insights report. These are very large pieces of content. How do you get people into that one piece of content to commit to actually spending the time reading long form? Give them lots of bite-size nuggets across the past. So maybe your annual insert report turns into several infographics, a couple blog posts, maybe it's a video piece, an interview with the analyst. All of those items should lead down the line into that major, major content piece that then takes them through their funnel from awareness to consideration deeper into decision. So really craft your content around having that unified experience. And you can actually take that and hack your content across. Maybe you've got your bigger piece and you're like, hey, three of these sections could be standalone blogs. Absolutely do that. But that's how you create your solar system. Next is to answer high-demand questions. And so answering your high-demand questions, this is where the definition of curiosity really, really comes into play. People are eager to know and learn something. That is the definition of curiosity. Content becomes more than just words then. It's really seeking out an answer to a burning question that they haven't understood. What is that burning question? And then giving them just that short little nugget, that solar system piece that we talked about, to answer those little questions. So pepper them throughout. This is going to help influence them when they're the most receptive. When they're doing research against their curiosity, their actual dopamine is turned on to try to find this answer. They're actively seeking. A great place to do this. That's not in one of my personal favorites that I did even before I worked at Cora was utilizing the questions across Cora. Full of people who are curious, asking questions, getting answers. And it's a great place to just do research for your content, but also to distribute some of those answers that you're writing. So I definitely recommend find out what kind of questions your audience is asking around your topic. Across Cora, we have over 100 million unique monthly views in India alone. And a lot of those are very high intent people. So they're researching products or services or brands before they're making purchases. So they're in that high intent mode of research and learning before they're going through the purchase journey. So a great place to really research, but also a great place to post content. You can also research what they're looking for over things like Google Analytics, your keyword knowledge, tools like SEM Rush, but finding those types of questions really need to get into long tail keyword searches and just really understand like what are these people searching for when they're looking and their curiosity is peaked. Next is writing high quality content. And I know this seems super obvious, right? Like grammatical brand voice, like it flows well, it's got the right formatting. That's not exactly what I'm talking about. So I'm talking about high quality content in the sense that high quality is not defined by you. High quality is defined by them. So do some research, dig into this. These are just industry standards from the B2B Research Report of 2022 Content Marketing Institute. And this shows content assets that had its best returns, the most engagement over the last 12 months. Do something similar with your audience, really tap into what type of content you're producing, what sorts of format get the most engagement. That's what's defining high quality content. It really is what they want versus what you think is the level. And you can do this by setting the right objectives, which we're going to talk about in our next one. So distributing content with intention. I have six key things that I follow whenever I am doing this. First, understanding audience. Where are they? Where am I distributing to? Where are they doing their research? That's the most important. The next one is setting some very clear objectives for yourself. Knowing what you're trying to achieve. Are you trying to achieve awareness, impressions? Are you trying to get clicks? Is this more consideration? Make sure you have very clear objectives for each one of your content pieces that you're going to publish. That will help you align to where the right place is. Then you select your distribution channels. Those first two should guide you onto which channels are going to be the best fit for achieving your goal and reaching the audience that you need. Then determine your medium. Maybe a video performs better on one platform versus another. Build out your editorial calendar based on that. Really strategize about when the best time is to post according to the region or when they're actually consuming content. You can go back and recap on this. And then continue, measure, analyze, adjust. Do retrospectives. Sit down and analyze your content. At Cora, we go through our content twice a year in a deep dive to ensure that the pieces we have out there, even evergreen pieces, are still relevant performing. What do we need to update? Search engine loves it when you update old content. Take advantage of those opportunities to bring things back into the norm. Those are some content distribution strategies. It's how you'd be much more intentful when you're thinking about distribution. I am going to depart. I'll leave you guys with the quote from Mr. Walt Disney. We keep moving forward, opening up new doors and doing new things. Because we're curious and curiosity keeps leading us down new paths. I certainly hope that I will hear from most of you. I've got my contact information there. Again, thank you to our event organizers for making this possible. I hope everyone here is having a fantastic content jam. Thank you so much for having me. Check. Check. Well, ladies and gentlemen, firstly, welcome. We're talking about after six successful years, we're at the seventh edition of ECMA, the Indian Content Marketing Awards. We're happy that all of you made it on time and you made it here. On that note, to bring in more energy in the audience, there are these wonderful trumpets which are not just laid for a decoration on the table, but it is to sense the energy in the room. So some of you have already explored and what you're going to do is just give all of you an opportunity to give in the maximum energy you can today. So Mumbai, are you ready for ECMA? Level it up. So usually as a presenter, my role has always been to encourage the audience, but today I'll have to tell you to pause for a moment. I can see and assume there's a lot of energy in the audience, which is great because we've got a lovely awards night coming in and I hope that the energy doesn't dilute or go down. We're going to keep it up and that's going to be in support with all of you. Are you all ready for that? Let's get it. We started writing a chronicle to celebrate stories with style and finesse, to honor success and to mark new beginnings. The Titans deserved the grandest celebration and we made it our aim to give them glorious experiences. We gathered Indian business leaders under one roof to witness the biggest jubilation of triumphs. We created this marquee property to recognize victories of the best, where we presented over 100 awards across various categories, making business Titans an unrivaled platform for recognition and successfully formed the very first league of the extraordinary, where leading Indian business entrepreneurs were glamorously commemorated. An evening that was filled with out-of-the-world entertainment, appreciation, celebration and engagement with celebrated Bollywood actors. A perfect podium raised for the leading business fraternity to meet network and build probable partnerships. This is just the beginning of our celebration. We will continue honoring our successes through the years to follow it. Business Titans 2022, the league of the extraordinary. Hey, Chintu Daal. Spider-Man said, with great power comes great responsibility. We will never give up. No matter what happens at home, don't worry about your brothers. Don't worry, they will understand. Brothers, you have stress. Girlfriend, you have depression. Don't worry, don't worry, they will understand. Hey, this looks like your story. Just take off your shirt. It's not enough. There is an incredible power that comes into our dreams from another day. I have a dream. That we will be sold in Umbra. After a few days, you will never understand. The owner has a beautiful video which is curated for all of you. Let's have a look. Then we'll move ahead to the awards. Take my AV, please. Today, every piece of content is made with the vision to grab the consumer's attention and leave an impression on them. Content marketing is helping create memorable, meaningful stories that resonate with the audience. It is undoubtedly one of the most important pillars of the marketing strategy. After six successful years, we proudly bring to you this seventh edition of the Exchange for Media Indian Content Marketing Awards. ECMA is here to provide recognition to content marketing campaigns and content makers. This year, nominations were accepted from 1st April 2021 to 31st March 2022. We received 670 plus mind-blowing nominations and with the help of the Selection Board and Grand Jury, we managed to pick the award-winning campaigns, presenting the Selection Board. Shortlisted entries were considered by the Grand Jury, which chose the final winners of today. The jury was chaired by Gul Bahar Taurani, managing director and chief executive officer Philip's Domestic Appliances India Subcontinent and the panel included... I witnessed today actually was a learning and a humbling experience for me. I learned a lot today in the entire process. Some of the work is really, really, very good. And especially the creativity bit of it. You know, some of the ideas, you wonder how people reach to those conclusions and actually make those brilliant ideas a reality. The ability to use content to impact, you know, Indian hearts is something that really stood out for me. As always, it's a pleasure and the variety of entries was very interesting. The jury members, co-jury members was a mixed panel, so it was very interesting to see that we're supermins, they are really charging. It was a great experience overall. Content, my ribbit tech is a wave forward in my mind. And a lot of entries that we saw this night, were the two testimonies of that. What is interesting to see is that how a lot of good content is being created at a vernacular level. And now with this expansion of internet and form, I think it will be increasingly more important for us to create content in that space. We've already seen some good reflection of that in the kind of entries that we've gone through today. Some of the entries definitely, you know, the quality was very good in fact. In fact, we struggled to give, you know, we in fact given some entries to people gold and all. Some of the best brands and best work I've seen here. I've been on a jury panel for a couple of other awards and I can say that I have seen some of the best works that I've seen. In today's nomination. Some of the entries from various categories, especially in social, in media were very, very good. So it was a very enlightening experience. I loved it. I think they had really done well and I think it had good results for them. And the way they had written the entry and the way they had in fact narrated the entire work that they had done. So I really congratulate them for the kind of good work that they had put together. Kind of work that was showcased was phenomenal. There was quite an amount of learning. So I'm quite impressed. It's worth taking a look because there were, you know, kind of entries from across the country and, you know, from diverse section. I've been making notes since morning through a lot of learnings from the campaigns what I saw today. Be it on the regional side or different use of different mediums. And I think there are a few agencies what I had never heard of, got to know them better. Thank you for having me. Thank you and all the best. Look forward for the awards. Grateful to you for having me part of the jury. The process has been enriching and rewarding both for me. When I first got the invitation and said it's virtual jury, I was a little skeptical as to how a virtual jury is going to be getting into debates and discussions. But I think the process managed extremely seamlessly. Cheers once again to the forum team. Cheers to my co-juris and congratulations to all the award winners tonight. Exchange for media, Indian content marketing awards. Congratulations to all the winners. Well, ladies and gentlemen, let's give a big, big round of applause to our entire jury panel for being so patient with all the entries. And of course, it is time for us to find out who are the winners. We're talking about who are the ones going to take back home, the bronze, silver and gold. Well, let's find that out shortly. Before we begin, of course, I'd like to tell you that anyone who's going to be winning bronze, you're going to be giving the trophies outside. So I'm going to be announcing, there's going to be a great fanfare around it. But please remember that the ones who are collecting the silver and the gold to please join me on stage. Whilst as we begin this wonderful IKMA Awards evening, it is time for me to now call upon the managing director, Likupureshya Arnab Mitra to kindly join us and help us in congratulating. Of course, if I could have Yesunas Espelay, founder and CEO of YNA Transformation and Channel Factory, and join with now another then co-founder, Exchange for Media, Mr. Navella Hoja. Let's give all our gentlemen a warm round of applause. So while the pleasantries are being exchanged, of course, they would want a picture of the three of you on stage. Hashtag E4M IKMA. So ladies and gentlemen, on that note, it is time for us to begin the much awaited awards. Hashtag is very simple. E4M IKMA, let's begin our first category. Content Marketing Sector Specific. Let's find out the winners. Ladies and gentlemen, the bronze goes to ITW Consulting Private Limited and Marriott Bonvoy. And the silver goes to ClearTrip. Could we have the entire team of ClearTrip to please join us? Let's give them a big big round of applause as Team ClearTrip joins us on stage. Congratulations. Let's find out, ladies and gentlemen, who bags the gold. And it goes to ClearTrip once again. Bagging the silver and the gold. Well, on that note, we move ahead to the next subcategory, Media and Entertainment. Let's find out our winners. Ladies and gentlemen, the bronze goes to Mindshare and Meta. Congratulations. And our next bronze goes to Z5. Congratulations. And with this, we move ahead to silver. Ladies and gentlemen, Mindshare and Team Meta. Congratulations, Team Mindshare, Team Meta on bagging the silver. So, on that note, let's find out who bags the gold. And the gold goes to So Cheers in Amazon Prime. Team So Cheers in Amazon Prime. We're doing the congratulations of bagging the gold. Let's give them a big big round of applause for the campaign, the Family Man Season 2. The degree being FMCG. Let's find out our winners. And the silver goes to... Oh, we have the bronze first. All right. PepsiCo and Edelman India. Congratulations. Let's move on to the next one. We've got our silver to Mindshare and PepsiCo. Let's give them a big, big round of applause. Team PepsiCo. It comes time for us to finding out who bags the gold. Yes, ladies and gentlemen, for 51 Malay India Private Limited. For their campaign on locking the confectionary potential in young adults in 2021, let's give the entire team a warm round of applause. Much front. Let's move ahead to the next subcategory being automobile. Let's find out our winners. And yes, ladies and gentlemen, the silver goes to... Entertainment Network India Limited and while we're laying comments, Private Limited. Let's give them a big, big round of applause. Goes to Team Connect. Team TVS Motor Company. Anyone from Team Connect? Team TVS Motor Company. I believe not. We'll just go ahead to the next one. But congratulations. Let's go ahead. And ladies and gentlemen, the gold goes to... Team Mindshare. Team Pastoral India Private Limited. Let's move ahead to the next subcategory being consumer durables. Let's find it out. And the silver goes to... Team Amazon India. Team Interactive Avenues. The Reprise Network Company. Let's go to the next subcategory being Health and Wellness. Let's find out the winners. And ladies and gentlemen, the silver winners... Kuki, Digital Media Private Limited and Worsi International Private Limited. Let's give them a big, big round of applause. Ladies and gentlemen, the gold winners... Team Potted. Yes, let's give them a big, big round of applause. Mr. Arnab, Mr. Navaral and Mr. Yesidhar. Thank you so much for joining us. And we'll be honest. Let's give them a big, big round of applause. Ladies and gentlemen, let's move ahead to the next subcategory. I'd like to have the owners if falling upon. First up, the Chief Marketing Officer of my fitness, Rahil Virani. Let's give Rahil a big, big round of applause. If I can't, the presence of VP and head marketing firm is full. Abhinash Dhanjire. Let's give Abhinash a warm round of applause as we welcome him. Thank you, Abhinash. And the co-founder and CEO of Hooper, God of the Gaukher. Friends, thank you so much for joining us. And as our dignitaries are getting all set, ladies and gentlemen, we're talking about our next subcategory being retail. On that front, let's find out our winners. And the bronze goes to Vata India and Kora, Worldwide Advertising Private Limited. And the gold, ladies and gentlemen, Biba Fashion Limited and Hansa Equity. Let's give them a big, big round of applause. The golden moments right there. Congratulations on that loss. We move ahead to the next subcategory being banking, financial services and insurance. Let's find out our winners. And ladies and gentlemen, the bronze goes to Goldmine Advertising and Bank of Baroda. And the silver goes to Kotak Live, Team Kotak Live. Team Kotak Live, Team of Kotak Live, to please join us for the Telva. Let's give them a big, big round of applause. Ladies and gentlemen, I'd just like to remind you again, the bronze winner, to collect the trophies at the bronze boat. We'd request the silver and the gold winners to join us on the stage. Can I present myself to you? All jokes aside, definitely not. But I can present my smile. Just the team is coordinating the trophies right here. Let's give them a big, big round of applause, ladies and gentlemen. All it is, gentlemen, Team Kotak Live. Let's go ahead and find out who got the gold. And the gold winners, ladies and gentlemen, Team Future Chandrani Indian Insurance Company. And gentlemen, a golden moment on the stage. Let's give them a big, big round of applause to Team Future Chandrani Indian Insurance Company. And with that, it is time for us to move ahead to yet another subcategory. We're talking about CSR slash Social Impact. Let's find it out. The bronze goes to BBC Media Action India. Congratulations. With that, we move ahead and find out who backs the silver. Congratulations, Team ITC Sixth Sense. Team ITC. Congratulations, Team ITC. With that, let's find out who wins the gold. And the gold goes to Mahindra Rai. Mahindra Rai, she keeps scoring with your round of applause. With that, let me tell you there's one more gold winner in this subcategory. Let's find it out. Our next gold winner is Astral Foundation. Congratulations Astral Foundation on bagging the gold. Well, our next subcategory is B2B. Let's find out our winners. And our bronze goes to Team Spotify India. Good blesses, bigness. Congratulations. Let's find out who wins the next medal. And the first gold goes to At Factors PR and Volvo C, India. Team At Factors PR, Team Volvo C, India. Let's give them a big, big round of applause. Let's find out our next winner. Yes, the gold goes to Mogleaks. We've got another gold in this. Let's give them a big, big round of applause. Thank you so much for joining. Let's give our gentlemen a big, big round of applause. For doing us the honors, Thomas Koko Koopa, and, of course, my fitness. Thank you so much for representing such great brands on the stage today. Ladies and gentlemen, up next, it's my honor to now invite our dignitaries. First of all, I would like to thank the team for their hard work. Up next, it's my honor to now invite our dignitaries. First up, the joint president group business and marketing. Quotec Live, Subashish Ghosh. Let's give Mr. Ghosh with indeed his team bringing life to our event today. Thank you so much, Mr. Ghosh, for joining us. If I could have the CEO of THD, Monaz Todewala. Let's give Monaz a warm round of applause. Thank you so much. Thank you so much, Monaz, for joining us. And if I could have the head of growth and product management, each club could lead Jen to kindly join us. Let's give Mr. Jen a warm round of applause. With our dignitaries on stage, ladies and gentlemen, let me once again remind you that all the bronze winners to collect their trophies from the bronze booth outside the hall, whilst as we continue with our engagement with you. With this, we move ahead to the second main category, content marketing media. In that, our first subcategory being best content marketing on television. So, we got a lot of eyeballs on that. Let's find out our winners. Ladies and gentlemen, our bronze goes to team star sports, team Mondelees, Cadbury, Derry, Milk. Let's move ahead and find out our silver winners. And our silver goes to Fitbit Media Private Limited, SuperSorg Sports Gaming Private Limited. I don't know if you can hear me properly. All the bronze winners, guys, please, the trophies would be outside. We just request the silver and the gold, just an interest of time, so that we can all have a wonderful ceremony. So, to our silver winners, let's give them a big, big round of applause. All right, on that note, please, ladies and gentlemen, let's give them a big, big round of applause. Ladies and gentlemen, Fitbit Media Private Limited, SuperSix Sports Gaming Private Limited. Let's get that moment in print. Yes, we're talking about hashtag E4MXMA. That, let's find out who bags the gold. And ladies and gentlemen, the gold winner is Mindshare Upstox RKSV Security Leads Private Limited. This category, the best content marketing on radio. Let's find out the winner. And ladies and gentlemen, for the bronze, we've got TV18 Broadcast Limited and News18. With that, let's move ahead to the next subcategory, being best content marketing in print. Let's find out our winners. Yes, and our bronze goes to HD Media Limited. With that, we move ahead to the silver. Let's find out our silver winner. And the silver goes to Team Mindshare Limited. Best content marketing on social media. Now let me tell you again, let's find out our winners. But for the bronze ones, you have to collect the trophies outside. Let's find it out. And our first bronze goes to TVS Motor Company. Let's find out our next bronze winner. Our next bronze goes to Mindshare India and H.U.O. With that, let's find out our silver. And the silver goes to PepsiCo India and Edelman India. Each team PepsiCo India and Edelman India. Let's give them a big round of applause for our next silver winners. So we've got two silvers in this category. Yes, and that goes to Team Wholesome Foods. Congratulations. So I believe the team is not joining us tonight, but let's give them a big, big round of applause. Team Wholesome Foods. Let's move ahead and find out who bags the gold. And the gold goes to Perfepe Van Malen, the private limited. For a campaign unlocking the confectionary potential in young adults in 2021. Seems to be a hit campaign. Let's give them a big, big round of applause. So I think we can help you get that. I've got a great award at Ulkma. On that front, I'd like to humbly thank Manas, Colby, and Subashish for joining us. Let's give them a big, big round of applause. Thank you so much. But before we move ahead to our next subcategory, it is now my honor to call upon the country manager of SkyBates, Sameer Karpe. Let's give him a big, big round of applause. Sameer. Now, the head of marketing E-Pack for Neha, Chimpulkar, to kindly join us. Neha. To kindly join us. Let's give Mr. Lois a big round of applause. Hashtagging, hashtag E4M, Eekma. On that front, let's move ahead to the next subcategory, being best content marketing on OTT platform. Let's find out our winners. Ladies and gentlemen, our silver winners, Team MindShare India, Team Etchewa. In this subcategory, the first goal goes to Team MindShare India, Team Etchewa. Congratulations. We must have done something great. We've got the silver and gold. Let's give them a big, big round of applause. And as I told you, there's another goal coming up. Let's find it out. Hold your breath. Ladies and gentlemen, interactive avenues. Team MindShare India, subcategory. Let's move ahead to phones. The best content marketing on phones. Let's find out our winners. Well, congratulations to Zee Topiz on bagging the bronze. Let's find out who bags the silver. And Haris, congratulations to Zee Entertainment and the prizes. But I believe the team isn't joining us tonight, but let's give them a big, big round of applause. That's such an excellent spot. We'll come back. Next silver. The next silver winner. Hold your breath. Ladies and gentlemen, Team IDC once again for their campaign. That's time to see that last picture of our gold winner. And the winner is limited. Let's give them a big round of applause. And with that, let's move ahead to a great subcategory. The best content marketing using online gaming. Let's find out our winners. And the bronze goes to Team MindShare, Team Hindustan Unilever Limited. Let's find out our silver winners. The silver team MindShare. Let's give them a big round of applause, ladies and gentlemen. And we've got two gold winners in the subcategory. The first gold goes to, let's find it out. MindShare once again, Team Hindustan Unilever Limited. That's going to be another gold winner. Let's find it out. Let's give them a big round of applause. The sweetest category is bronze, and gold, and three golds. Plus one thing we can only say that the best content marketing using online gaming is synonymous to Team MindShare, Team Hindustan Unilever Limited. We've got an all category three already. That's amazing. Let's find out the next subcategory being best content marketing experiential. Let's find out our winners. And the silver goes to Team MindShare. Next way. On that note, it is time for us to move ahead to the last subcategory under content marketing media, which is best content marketing integrated use of two or more mediums. Let's find out our winners. And the bronze goes to Team MindShare, India. Team Hindustan Unilever Limited. Congratulations. Let's find out our silver winners. And the silver goes to Team Pepsi. With that, let's find out our next silver. And that goes to Team White Ribbon Media Times Network. So let's find out who bags the gold. And the gold goes to Perfetti Vanmali, India Private Limited. And before we move ahead to our next main category, content marketing activity, pick out the colors ready for your eyes. Let's find out. Bringing colors to our lives. Team colors, let's give them a big, big round of applause. And that's all. Number, are you excited for the next main category, content marketing activity? If yes, let's make some noise. It's my honor to call upon the director of marketing communications, C5, Neha Mavani, to kindly join us. Let's give Neha a big round of applause. I'll have the chairman and managing director, Zubi's life sciences, Mimish Thakkar. Do we have Mimish with us? Yes, right there, let's touch it. And a big round of applause. The CMO of words, innovation, jelly hunt, Sameer Bora. Let's give him a big, big round of applause. Team marketing activity, let's find out in the first category being best use of user-generated content, our winners. Let's go to Team Mindshade, Team PepsiCo, congratulations. Let's find out who bags the silver. And the silver goes to Team True Color, Team Virality Media, congratulations. Let's give him a big, big round of applause. Team Mindshade, Team PepsiCo. Let's give him a big, big round of applause. On that note, we move ahead to the next sub category. The best use of celebrity in content marketing. Let's find out our winners. Those two teams, Starsports and Friggy and Stomart. Let's find out our next bronze as well. We've got two bronze. And that goes to Team ABP Private Limited and Manda Leasing. They are private limited from graduation. Let's find out our people's winners. Ladies and gentlemen, goes to Team Mindshade, Team PepsiCo. All your brats, ladies and gentlemen. And that goes to Team Future Generali Insurance Company. Let's find out who bags the gold. And the gold goes to... Interactive Avenues and Amazon India. Let's give them a big, big round of applause. Love your company for a little more time. With next, our sub category being the best use of influencers in content marketing. Let's find out our winners. Ladies and gentlemen, the first bronze goes to Sipla Health Limited. Let's find out who bags the second bronze. That goes to Team Luku Stocking, Airtel India. With that, let's find out our third bronze winner. We've got so many in this. And yes, that goes to Wide Trivus Media and Sportart Technology Private Limited. It's time for us to now find out who bags the gold. The first gold goes to Team Connect and Vaushanlal India. Congratulations underneath the team. It's not amongst us, but let's give them a big, big round of applause. And let's find out our second gold. And the second gold goes to... So cheers, Amazon Prime Video India. Thank you guys for the category. Let's use native advertising, more sponsored content. Let's find out our winners. And the bronze goes to Team Mindshade Group M, Team Volvo Car India. The bronze goes to them. Let's find out the silver. And the silver goes to Team Mindshade. Team Hindustan Unilever Limited. Let's call them on stage. And the gold goes to Team Amazon India. Team Interactive Avenues. And the gold goes to Team Amazon India. Team Interactive Avenues. This is the best use of community building. And I want you to stay because it's all about community building. So that's our fear to stick around as we move ahead. The next one, let's find out our winners. And the bronze goes to... Let's find out our silver winners. Mindshade. Team Ultra Textiment. The silver, let's get them on stage. Come on, come on, put your hands up in the air. Let's give them a big big round of applause. I'm on the screen, everyone. And the gold goes to... Team Mindshade once again. Team Astronica Practical Limited. Both the campaign, Astronica. And one is going to be the stamina of my lovely dignitaries who are on the stage. And also the stamina of Mindshade for coming and collecting so many awards. So, whilst this I get the conversation on and continuing with all of this. You have a great time. Let's go ahead to the next one. The best use of mobile content. Let's get our mobiles out for this. Let's go ahead. And the bronze goes to... Let's give them a big round of applause. For that, let's go ahead and find out who bags the silver. Team WLIA. Team Captain Zack. They are an efficient family, but I think it's time for us to thank them. A bigger round of applause. Thank you so much. We've got the chance to be on the stage. And we've been so kind in congratulating so many amazing winners tonight. First off, if I could have the head marketing of Saint Gobain, Charmila Sandeep. Let's give it a big round of applause. On that note, if you could have the head marketing and brand solutions, my love. Merlin Coutinho. Let's give Merlin a big big round of applause. The ladies on stage. The director and CEO Atom Network. Abhi Santara to kindly join us. Can I see the lucky man? A big big round of applause. Let's go ahead to our next topic category. And the bronze goes to EGAR Digital Private Limited and Money for Health Enterprises Private Limited. Let's find out who bags the silver. And ladies and gentlemen, the silver goes to Sports Interactive. Team WLIA. Team WLIA. Team WLIA. Team WLIA. Team WLIA. Team WLIA. Team WLIA. Team WLIA. Team WLIA. The best use of blogs and websites. The bronze goes to Social Beach and Wait Fit Innovation Private Limited. Let's find out who bags the silver. The gold goes to Team Mindshare. Team Castrol India Private Limited. Team Castrol India Private Limited. Team Castrol India Private Limited. Team Castrol India Private Limited. Team WLIA. Team WLIA. The best use of digital content video. And the bronze goes to Interactive Avenue's Amazon India. That's our first bronze. We've got two more bronze winners. Let's find out our second bronze winner. Team Mindshare. Team Saptriko. For our second bronze. And we've got another bronze winner. And our third bronze. Team Mindshare. Team Edgewell. We've got Let's find out who bags the silver. For our first silver. It is Fit with Media Private Limited. Supersteak Sports Gaming Private Limited. Let's give them a big big hand. Free Second silver goes to So Cheers! Amazon Prime Video India. to the man company. Let's give them a big, big round of applause. I'm going to be joining us, but let's congratulate with a thunderous round of applause to the man company. The next sub category being best use of technology. Let's find it out. The first bronze goes to Amazon India, interactive avenues. Let's give them a big round of applause. Let's go for the second bronze winner. The second bronze goes to team mind share, team upstop. Let's go for our silver winner. The second bronze goes to Foxy Moran. Team Burger King. Let's give them a big, big round of applause. The gold goes to the best use of character-led branded content. Let's give them a big round of applause. I'll show them. The best use of regional content. Let's find out our winners. The bronze goes to Zee Entertainment Enterprises Limited. Congratulations Zee. Let's find out our silver winner. Our first silver is Mind Share India, Hindustan Unilever Limited. Regional content and marketing. On that front, I could have the founder and CEO of BlueBuzz, Neha, who wished to finally join us. Neha, let's give the lady a warm round of applause. Let's give them a big round of applause. Let's give them a big round of applause. Let's give them a big round of applause. Let's give them a big round of applause. Let's find out our winners. Let's find out. The gold goes to Team Mind Share, Team Kibbley Craft India Private Limited. Let's find out the silver. And the silver goes to Team Pumpkin, Team Motnik Lifestyles Limited. The gold goes to Neha, the gold goes to Hindustan Unilever Limited. Team D indust in Mind Share, ост masa id, join us. Let's give them a special comment, content and marketing and growth to build what awareness. Silver goes to State Fit Innovation Private Limited. The team is not in our play, but let's give them a big round of applause. Team Make Fit. Let's find out the second silver silver goes to Team Wild and Draw. goes to my reality media team. But I have the Chief Data and Strategy Officer, Bob and AI. Subrace allowed to finally join us. Subrace, we'd love to have you on stage. Let's give him a big, big round of applause. Next silver, it is HPA for congratulations. The team is in the longstop. Let me give them a big round of applause. Ladies and gentlemen, we'll have to go back to the next one. Yes, let's give them a big, big round of applause. Good luck. Let's give him a big, big round of applause. Good luck. Let's give him a big, big round of applause. Ladies and gentlemen, I don't mind India. I'm tactical India, bagging the silver. Let's give them a big, big round of applause. And the goal that Iqma goes to future Chandrani Indian Insurance Company. We'd like to keep you in touch. When I run for the block, the ball will be won. Let's give him a big, big round of applause. Let's give him a big round of applause. The goal is to end up the day on... We're on stage, but I'd like to thank Ajay, Dutain and Neha for joining us. Thank you so much to all three of you. Subrace, we'd like to finally stay back. Ajay, of course, the conversations would have continued, but offline for some time. Thank you. To my list, I have Subrace with me on stage. I'd like to have the honour of calling upon the global CMO of Badam India, Sneha, very well to finally join us. Let's give Sneha a big round of applause. The senior vice president and national marketing head, Radio City, Sanat Kumar Mishra. Hello, we've got Sanat and Dutain in that note. Let's move on to the next piece of category. The prize goes to Team Myshare and Mukherjee Finance. Let's find out the silver. And the silver goes to Zee Entertainment, Enterprises Limited. The team of C is not worth it, but let's give them a big, big round of applause to Zee Entertainment. Enterprises Limited and for the gold. And the silver, one more winner for Shrevegi Van Mali India, Private Limited. Let's give them a big, big round of applause. They won a silver in the best content marketing annual plans. Subcategory, they are Private Limited. They're bagging a silver at big mark. Let's move on to our next winner. And we're talking about the next subcategory, the best content strategy of the year. And the silver goes to Team Mindshare, Team Task Force and Team Subcategory. And the silver goes to Zee Entertainment, Enterprises Limited and for the gold. Private Limited. And the silver goes to Team Mindshare, Team Task Force and Team Subcategory. Next winner, let's find it out. And the silver goes to Team Super Six Sports, giving Private Limited, let's give them a big, big round of applause. On that note, I'd like to humbly thank Sanat Sneha and Tapres. Thank you so much for joining us. Let's give them a big round of applause, ladies and gentlemen. Wow, we're at the last flavor for awards. Well, we're moving towards the last segment of the evening. You know, if you continue the music, they'll keep blowing the trumpet, so just let me complete. All right, ladies and gentlemen, the next few awards are truly very special. We're going to be talking about, first up, on the Excellence Awards, the young professional of the year. But to do the honors, we are having some incredible people joining us. First up, the co-founder of Exchange for Media, Mr. Naval Hoja. Mr. Naval Hoja. Ladies and gentlemen, your first situation. That's going to be a big round of applause for Mr. Hoja. And see your VIN-A transformation in Channel 3. Yes, it is, as the lay. Let's give him a big round of applause. Mr. Nile. Mr. Love. Mr. Naval Hoja. Mr. Naval Hoja. Let's give him a big round of applause. Mr. Nile. Mr. Chessing Language for Media, Mr. Hoja, you're the biggest parties. It is time for excellence. Young professional of the year, but DJ needs to lower down music just a moment. Well this award is given to someone of course who is under 30, who is under 30 years and has done some exceptional work in the field of content. The Young Professional Award is a prestigious title and let me tell you we've received more than close to 30 nominations this year for this award out of which the jury has selected top four winners. We have a tie in the second runners-up. First one, first two, let's find it out. The second runners-up, Kevin Lee, who's up? Kevin, this is the excellence award we'd love to know from you. You were... I didn't prepare the speech because I didn't think we're going to have time to do that, but thank you. This is for the team at UWA who works really, really hard. We're a youth media organization focused on Gen Z. We do a lot of work in the mental health positive space, so this is for everybody back in the office who's building that, and thank you so much. Thank you. And with that, let's find out our next winner. Minakshar Roy, so cheers! Perfect shout-out to the coaches without whom I would have not been here, and the entire team that keeps doing such amazing work. Thank you. The first runners-up, Chandrasek, Chandekal from Michael S. Seshani joins us. We've got half-marines in this world, and we have the marines of Seshani. He needs to join us. He's sevens Seshani. Please, if you could help me, I'd like to share the moment with you, Seshani. Let me make out the last two hot marines joining us. I've got a community that I've gotten, and I wouldn't have been there if it wasn't for any of the people who are standing and cheering me on there. The Powerpuff team that I have, always cheering me on, always supporting me. I love you guys. Thank you. Congratulations! Thank you so much. Our winner. Let's find out. So, join us today, live, but she's sent us a video by Superpower Video, please. Thank you so much, E4 and Indian Corner Marketing Awards for this honour. It's when our efforts as marketeers get recognized that we are encouraged to push our own creativity and our limits forward. Here's to hoping for many such more awards, functions, and events to bring the community closer and to constantly raise the bar. Well, congratulations! We have it all the winner with this ladies and gentlemen. So, good to see young talent doing so well, but on that note, we're moving ahead to the next one, which is Best Digital Content Creator. Let's find it out. Thank you so much, everyone. I don't know. I would like to thank all of you, who are our listeners, our followers. Thank you. Thank you, Patna. Thank you, Bihar. Thank you, India. Thank you, this wall. Ladies and gentlemen, let's make some noise for RJ Shashi, everyone. RJ Shashi have done the calculation, so I get where you are coming from. Let's move ahead to the next category, Content Marketing Agency of the Year. Let's find out. First up, the winners. The best Content Marketing Agency, small voice to Colin Gumi there. Congratulations! All right, so we were not really expecting something like this, especially to give like a talk after the award, but two things have come on the top of my mind. Number one, what a pleasant evening. Thank you so much for everybody who's gathered here. And number two, since it's time for celebratory drinks, so I'm going to raise a toast before all of us actually get to the main part. So this is to all those who wish us well and all those who don't can go to hell. Cheers! Thank you so much. Well, ladies and gentlemen, I give them a big, big round of applause. Congratulations to Colin, Zoom Media. On that note, let's find out the best Content Marketing Agency medium. The winner. And that goes to Safari Studios! And this is to Safari Studios, your robotic path. Congratulations! And on that note, we'd love to hear from you. Thank you everyone and to the hard work of the team and to all our peers. Cheers! And with that, it is time for us to move ahead to the best Content Marketing Agency large title. Let's find out the winner. Those two team, mind share! Thank you so much for being with us today. Thank you so much for being with us today. Thank you so much, Ms. Mehta, and from right now, it's time for us to move ahead. Thank you so much, Ms. Mehta, and from right now, it's time for us to move ahead. Thank you so much. Thank you. Thank you so much, Ms. Mehta, and congratulations to team mind share. Ladies and gentlemen, next up, we have the Platinum Award, the award we've been all waiting for, which is the Brand of the Year and Agency of the Year. Let me tell you, the winners are decided upon the maximum medals, one and the total number of points scored in all categories. The gold winner gets 10 points, silver winner gets 7 points, and the bronze winner gets 5 points. Ladies and gentlemen, for the Brand of the Year goes to... Linda Stein, UNI-NIVA Limited! Team Linda Stein, UNI-NIVA Limited! Linda Stein, UNI-NIVA Limited! Brand of the Year, UNI-NIVA Limited! Congratulations! Thank you for organizing such a fantastic evening. Thanks to all the lovely people over there, from team mind share, who helped us win so many awards year after year, week after week, should I say now, not even year after year. It's a good happy to have, and I hope we continue this for a very long time. Thank you. And ladies and gentlemen, before we go to the final award, let me tell you with request, all of you please stay back. We're going to have a group photograph with all the winners tonight on the stage, so stay tuned for that moment. Please and gentlemen, the Agency of the Year, eyes on the screen. And that goes to team mind share! Thank you to our clients for giving us this opportunity, and ensuring that they keep challenging us, such that they're ahead of the curve. Thank you to the media owners who support us in all of this. Thank you to E4M for recognizing us, and thank you to the people at mind share who made this happen every day. Thank you. That's all I'd like to thank our dignitaries. Thank you so much, Naval Pavitra. Thank you to Azure. Thank you to us for joining us. Ladies and gentlemen, before we conclude the evening, I request all our winners. This is your moment, the spotlight. All of you, please bring up, bring in your trophies. You join up on the stage. Let's create a winning moment with all of the women who won tonight. Ladies and gentlemen, this is me, Bhavna Bhatia signing off, but we meanwhile request if the winners can join us, even if it's lesser numbers or more numbers, let's get you on the stage. Thank you for being a great audience tonight. We gave the stage for the winners to join in, but thank you all once again.