 What's going on guys welcome back to episode three of the Facebook ads beginner course if you haven't watched episode one and two Make sure you go back and watch it in those videos We get into the nitty-gritty of how Facebook ads actually work. It's super important that you understand the What people call the boring stuff if you want to make dropshiping successful and you want to be successful with? Meta ads Facebook ads I always keep referring to them as Facebook ads You need to understand how the platform works and those first two videos will help you with that being said We're going to be covering a testing strategy This is a strategy that I've put together to try and help as many people as possible With a YouTube video It's really difficult to do because everybody has different products different creatives different Shopify stores different profit margins So on and so forth so feel free to adapt this to meet a match your business So the way I'm going to structure this video is I've got a Google document in these different steps I'm going to be covering how to set up your campaign your ad set and your creatives Which should take us maybe five or ten minutes or so to go through if you want me to do another video where I actually Build it out inside a live ad account Make sure you let me know in the comment section below and I can do that. No problem I just want to make this video 20 30 minutes long and bore you guys to death So with that being said, let's jump into a episode one or two recap in case you have missed those And you still want to watch this video number one is Facebook ads optimize on the ad set level So what this means is that your campaign doesn't optimize ad sets Optimize on an individual and selfish level number two Facebook recommends a minimum of 50 conversions per week Slash the last significant effort effort edit for ad optimization The reason why there's two options there is because Facebook states both of those things on their website They're not very consistent in the advice they give to use their own platform What I take away from this basically is the more data the more conversions actually go through that ad set the more likely It is to optimize and perform better and give you efficient results number three less is more For the reason of number two of hitting of making sure each ad set hits at 50 conversions Rather than try and split your budget across 20 ad sets You're much better off splitting your budget between two ad sets So more money gets spent on each ad set more data goes through each ad set and therefore Optimizes faster and it's more profitable for you and number four larger audiences work best This is advice from Facebook themselves. So don't be too specific with your audiences I used to be a really big fan of smaller audience sizes of like a hundred two hundred thousand because I could really pinpoint and narrow down On the people are wanting to show my attitude However, since the iOS 14 rolled out that kind of put to bed that strategy and what works best now is Giving Facebook a larger audience to target to choose from and so with that being said let's jump into the strategy itself So step one is we're going to create a new campaign We're going to leave all of these settings default basically so it's going to be an auction campaign We're going to select sales in the target objective because that's what we're trying to achieve and it's going to be a manual campaign We're not going to use the advantage plus we're going to set up manually So we can pick and choose the options that we do or don't want step two So this is going to be the ad set options everything else that hasn't been mentioned just stays as default So the conversion event is going to be on our website and we're going after purchases We're not interested in add to cart. So anything else we want people to buy from us a purchase is the target Objective the budget is going to be 20% of your total budget So this is super important when you're starting any business is you need to have a part of money a figure x amount Which you're willing to spend and invest into your business and you need to divide this up into what you're spending on So take whatever your ads a budget is for Facebook take 20% of that And that's what your budget is going to be for these testing ad sets So as an example if you have a thousand pounds to spend on ads Then we're going to be using 200 pounds for testing the audience. We're going to stick to one country. Make sure this country Matches the currency of your store if your stores in great pitch pounds target the UK if it's in US dollars Target America and Canada if it's in Australia dollars target Australia New Zealand So on and so forth just make sure people can shop in their local currency basically age ranges and genders We're going to go broad we're going to include everybody where age range is just 18 plus male and female The reason being is because we're testing unless you know 100% percent and can guarantee You know which genders or which age ranges are going to buy your product go for all of them And then once we're finished running the test will be breaking down and analyzing the results and choosing where to Then more specifically spend our money as for the targeting criteria then the detailed targeting section We're going to go for one interest category per ad set So what this means is you may have heard me talk about it in videos when I've gone through how I work out my Targeting is I separate my interests up into different categories So if we use let's say the dog niche because it's easy to do As an example a category of interests would be dog breeds So one ad set would be German shepherds Labradors two hours Golden retrievers and in one particular ad set you'd have lots of different dog breeds and another ad set then in another category could be Let's say dog owner related activities So you could target dog walking dog training dog behavior dog grooming and then in another one It could be say dog websites or dog brands. So you could target things like where you're can in or Some other dog brands that create dog food I should know more being a dog owner But Royal can is the only one that comes to mind So that's what I mean basically is categorize your interests so they're not all random at least then after the test You'll have a good idea of which kind of category of interests is performing the best and then placements wise I call them automatic placements, but Facebook has changed it to something fancy called advantage plus Basically means it's going to put it out in all of the placements which it can do ie the aspect ratio is suitable The reason why I do this at this stage again It's because we don't necessarily know where our customers are at this point if we put it out everywhere and let Facebook try a little bit of everything we can then use our breakdowns which I'm going to be going over in Thursday Saturday's episode. So this is where we'll be looking at the results from the testing strategy So this will be where we take a look at the results from the testing strategy And we narrow down and spend our budget on the areas the criteria which is working So make sure you tune in on Saturday to see that one step three is the actual add to creative So the identity this is basically where you want to show the ad you want to show on Facebook and Instagram take advantage of Both platforms and then the ad setup itself again remove this advantage plus make it manual So you can choose exactly how you want to set it up and you don't have to integrate your Facebook shop and In an ideal world you want two ads per ad set It can be the same two ads in each of the ad sets Just try and get to at least two ad creatives in there if you can Ideally one image slash carousel ad and one video ad the reason being is because image ads Perform completely different to video ads typically they're a lot cheaper So it makes sense to test both again So we can see exactly which one's performing best and then double down our budget onto the most effective and profitable areas If you're not sure how to create your video ad go check out one of my past videos Which is called the perfect video ad creative formula It takes you through all the different steps to creating a video ad and the most effective strategy to use to grab Attention on social media and get people to click your ad go to your website and buy your product has for the text And you add itself in so we have the primary text which is at the top the hook I like to call it is that very first line It's going to be the very first few words that the customer reads it has to be something Inviting to get them to stop and actually continue reading and consuming the ad number two is the headline In fact, let me show you an actual ad itself so you can see where all these things are So headline is this bit at the top where it says this simple device This is your primary text at the top So just going back to the hook easy and effective way to fall asleep in under 30 minutes So it's a clear it just is crystal clear 100% clear what this ad is about and it's going to hook people in because it's quite a Bolt statement say it's easy way to fall asleep for your headline in description Then it could be either three of these things that could be reviews So some companies will put like five star emojis Could be social proof which could be like a quotation from a customer and it could be delivery info as well You could also use scarcity as well to kind of help and urge people into taking action there and then CTA so this is your call to action It's going to be the button on the ad these guys have got shop now button Which I recommend everybody have and then the link needs to go to the product page I've seen people before link it to their homepage And if a customer has to search around your store to try and find the product that they just saw the ad for It's going to seriously harm your conversions So it's really important that this shop now button links to your product page finally then to finish the video I'm going to cover runtime. So this is really important We want to go for two days minimum The reason being is because the average Facebook user goes on Facebook once every two days So we want to make sure that we're targeting the average user in our audience and therefore we can make a more accurate Decision based on what we do from the data that we gather from the test What you added ran for a minimum of two days the next most important thing is the amount you spend Actually, if you spend a pound test in a product 50p a day I'll think the pounds of minimum spend per day in fact So let's say you spend two pounds You're actually not going to show you add to very many people and it's not going to be a very fair judgment of whether You've got a good audience and a good product and illustrate how important this is I'm going to use a metaphor which you may have heard me using past videos But it puts into context how important it is that you spend an adequate amount during the test in stages So spending two pounds, you're only going to reach maybe a couple of hundred people So let's say the metaphor is then if you're going to an expo at the NEC in Birmingham And you know that 10,000 people are going to attend so you pay to have a stand to sell your products from After the first 200 people that come to your stand and not a single person buys You just pack up your stand and leave the NEC Thinking that nobody's interested in your product when in reality There was another 10,000 people due to come through the doors or 9,800 people and you never know how many people in that massive audience We're going to purchase it purchase it But never got a chance to because you left the expo early or IE you turned your ads off too early If you spend double that and spend 20 pounds You're testing a higher percentage of the overall audience size and that way you have a more accurate Representation of how effective that audience and that product or how well the two are matched So my recommendation would be to go up to the product cost if you're selling a product which costs 40 pounds You're retailing it at 40 pounds My recommendation would be to run your ads for two days at 20 pounds per day each You can also split this over three days as well So I'd still spend up to the cost of the product But you could split it over three days or four days completely up to you next steps Once you've finished running that test and you've spent that much for a minimum of two days Pause all non-profitable ads and keep the profitable ones running the ones that bring in purchases in and that's it That is a very basic Testing strategy that you can adapt to fit pretty much any business any e-commerce business any questions on that Please do make sure you crystal clear before you go spending money on this so leave comments questions down below I will read and answer every single one and lastly make sure you tune in on Saturday for episode four We're going to be covering a scaling strategy So I will be breaking down some real ads will be going through the results And I'll be showing you how you then build on the testing stages and Scale up to bigger and better numbers Lastly like I said if you want me to actually build this testing strategy out inside an ads manager Make sure you let me know and I can do that no problem at all I just didn't want to bore everybody by going over the strategy and then by actually building it out and making this video Like 40 minutes long, but if that's something you guys want to see just let me know and I can get that done No problem at all. Thanks for tuning in and I'll see you in the next one