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Coffee @ Actian - Predictive Analytics & the Customer Journey

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Published on Jul 22, 2014

How can data increase positive customer conversion? How can we deliver mass personalization at scale? In this Coffee @ Actian compilation, guests discuss ways data can be leveraged to improve every point of the customer journey -- from first interaction to 40th purchase. Watch this episode to learn ways you can ensure that each point of engagement is successful.

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