 What is up everybody welcome back to the channel you guys in today's video I have the pleasure of being on on another training call with my good buddy my client rocky Crushing it in the credit industry in the state of Oregon and really just taking its business to the next level on social media Today you guys were We're kind of just crossing the T's and dot in our eyes and making sure the whole back end for tracking is Implemented is in place and this is what I truly believe you guys 99% of internet marketing is all about not even just social media Internet in as a whole the whole entire freaking internet connection I truly believe 99% of it is all about this when it comes to advertising. It's all about creating audiences Tracking those who are actually engaging with your content So when you're actually running ads people that are engaging people that are clicking on the ad Going over to a webpage But but may not be opting in or may not be purchasing people that are watching your videos because you're running ads on them People that are watching your videos watching a percentage of your two-minute video for example Custom are creating a custom audience of those of those individuals and then retargeting and showing another add to right? This is what it's all about is being able to track those who are either either clicking on different parts of one's website or Watching one's video online, and that's what makes social media marketing That's what makes Facebook advertising and marketing so freakin powerful because now the tracking is just on a whole another level It's tracking on steroids with what the the capability and the options that we have when it comes to setting all this up From the from the advertisers view so today what I'm gonna do is I'm gonna be one. I'm gonna be walking rocky through Excuse me. I'm gonna be rock walking rocky through the setup of his custom audiences We've already have have one audience setup Which is around a video that he just launched recently But now we're gonna be setting up audiences around around a couple different of his a couple different web pages Within his website his landing page his opt-in page and then we're also gonna be setting up a custom conversion So for any of you guys that are either trying to make sales online whether you have a website You're trying to drive drive people to your website to buy an actual physical product Or whether you're in the client services business or in the services business where you're looking to simply capture elite Right, you're you may be a real estate agent. You may be an insurance agent You may be a credit specialist like rocky here and and you're out there putting out content sharing value building an audience The whole goal there is to get them to click the whole goal there is to prove it's to provide value Get them to click but then also track them on the back end you guys to retarget retarget retarget and retarget over and over and over So you guys Rocky's gonna share his screen We're gonna go into into custom conversions and we're gonna set up a couple custom audiences. So let's get started Awesome, so here you guys were in his business manager and that's what you want to do So don't no longer running running ads through your ads manager no longer boosting post You have to take it a step further and set up your Facebook business manager The business manager allows you to set up custom audiences. It gives you access to your Facebook pixel Which is what you need on your website to track all the activity You're able to create custom conversions. You can integrate your domain So so many different settings open up you guys when you're when you're running your business through your business manager So I have many videos on that. I'll have I'll have that linked in the description, but here. This is your custom audience This is what it's all about you guys So we have one there for 15 seconds around a one minute video that Rocky put out a little earlier now today We're gonna create a couple more audiences around his landing page and his opt-in page So Rocky right here. In fact, let me just let let's let her let everybody know how we even got here It's the three lines at the top So click on those three lines to the top left rock and then in its audiences So that's how we got here you guys. It's three lines to the top left Audiences and now over here as Rocky clicks on so click away from there. So now as you click on that blue button Create audience. These are all the different sources. So custom audience These are all the different sources that you can create an audience around This is freaking powerful man. Super super powerful the majority of Custom audience rocky the majority of clients that I work with are in the service-based business, right? Where they're actually capturing leads. They're building businesses with with with clients one-on-one And and they're really trying to scale their business on social media and that's what Rocky is doing He's now taking his whole entire business onto social media and and this is what it's all about It's tracking these are the different sources that Facebook allows you to track certain people track certain audiences, right? Around a website a customer list all these different sources Now the majority of clients that I work with again are in the client services business where they're where they're more after a lead right so in that type of a business it's really website and Video where you'll create most of your audiences around now every now and then or every every so so many of you Excuse me will have a customer list if you're if you're if you're selling, you know Products on a website. You might have a list of your past customers, right? Everyone that purchased a cap everyone that purchased a hoodie whatever everyone who put purchased, you know a shaker, right? Whatever a cell phone case whatever, right? You might have a list of Customers you could take that list upload it to Facebook create a customer list and Retarget that list like how powerful is that or if that's a customer list? I could upload that list and Exclude them from seeing future ads because it's an audience, right? So I'm now taking this data creating a customer list an audience which I can either Retarget and include in future targeting or I can exclude but again Kind of play with these different ones But if you're like most of my clients like service-based businesses again, it's website and video So today we're gonna be doing website. We're gonna be doing website. So click on website and then we're gonna go next Now over here all we want to do is just make sure that that dot right there is green So that's our active pixel. So we're not gonna touch that The events go and click on that drop down all website visitors click on that one and we're gonna come down to specific So again, you guys picture audiences as as buckets Click on the second one rocky people who visit specific web pages Think of these custom audiences you guys as buckets, right? One one group of people clicked on the red handbag the other group of people clicked on the blue handbag This group of people clicked on the on the burgundy color ball cap SD the other group of people clicked on the black hoodie Right. These are simply buckets and in every single bucket is a link Right. So when you look at a website when you go to any website online Click on anything look at the link at the top, right that link changes right here that whole entire comm business dot Facebook.com for a slash ads manager for slash audiences you said huge long link at the top rock Betty that huge dot com every little piece of the of the pie that we could possibly click on that link will change So every little piece of a website when you're clicking on any website doesn't matter your website their website Whose website doesn't matter click on a website every little button The link is unique to that to that to that's you know specific specific button for example And that that gives you the ability to create to build these buckets to create these audiences of Individuals that are either engaging or not and that's powerful You guys when it comes to the targeting and just the capability that you have as an advertiser That's why Facebook and Instagram continue to to dominate because of these of these these specific targeting aspects of the platform is super powerful super powerful So here all we want to do here Rocky is now actually there's two links that we're going to grab But let's start grab let's start with with the landing page go to your landing page link Your tab that's open there at the top and all we're gonna do is we're gonna simply and if that zoom menus in your way Go ahead and click and drag it out your way You could drag that that zoom thing out your way, but but that's the thank you page The one of the left is your landing page, right? So you have these two pages you have your landing page you have your thank you page go to your landing page rock Now all you're gonna do here is at the top the domain the do the demand good credit double-click it double-click it So you open up the whole thing double-click Okay, all you need is the domain. You don't need the WWW. You don't need the HTTPS. So just copy copy everything No, you don't need the WWW rock So just the domain. Okay, perfect. So copy that part right there And now we're gonna bring that over. So let's bring that let's go back to the to the business settings to the as manager And we're gonna simply paste it in right here at the bottom at least one of these of these values Right there At the top a little higher rocky at least one of these values paste it in that box right there up. Okay, okay, okay so and Then hit the blue go to and hit the drop-down. Okay, cool. So you're good So now this is an audience of people who have landed on this on this first page now We're gonna be very specific here. Okay, we're gonna we're gonna narrow it narrow it in even further These are people who only landed on that page, right? They never Hopped it in they never landed on the thank you page Now why is this so important and why is this so necessary for for one's marketing is because just like you and I were speaking earlier Rocky When it comes to your landing page. Yeah, you're gonna test it. You're gonna tweak it You're gonna change a headline. You're gonna you're gonna change the color of a button You're gonna do minor tweaks here and there to continue to split test that landing page But but regardless of how it looks or how pretty it is or is not it doesn't matter There's still a percentage of people that will click on an ad come over to a page and not opt-in Right and and and for whatever reason that's that's totally fine. That's a bounce rate It's totally common no matter what the offer is you have that percentage of people that actually leave, right? But now in this case I can actually put them in a bucket. I can actually categorize them I can actually put them in this custom audience and show them another ad That right there you guys is what it's all about. That's it is retargeting retargeting That's why that's why one will preach Content content content content content post every day post every day post on freakin 27 different platforms every day Some teach and preach that you do that, right? Because that what is what is that really at the end of the day? It's freaking them It's it's non-stop traffic, right because because you have to non-stop get in front of your audience That's what that means and that's what that is That's why a Grant Cardone or a Gary Vaynerchuk like these people just pump out content every day They're putting out a new video on something every day every day. That's organic. That's organic Right because you have to continue to get in front of your of your audience no matter what that's organic When you run the ad when you run the ad this is what I truly believe This is this is where I truly believe most people drop the ball is they'll run an ad and never really have success They'll run an ad and never really have success because every time they run an ad They're simply running it to a new audience of and that's an audience. I've never seen it before You have to retarget you have to retarget this audience, right? These are people who have landed on the homepage, but did not opt in and here's how we do that Here's how we narrow it in even further click on exclude people So exclude people and then scroll down and then the 30 at the top change that we want to change the 30 max that out at 180 turn that the retention. Yeah, turn that to 180 180 is a max so for the past or yeah Also, yeah, so how do I word this? Yeah, just put 180, but The way I want to word it is Facebook will keep people in this group for 180 days Right, so if I clicked on your ad and I went over to your landing page the home page and I and but I didn't opt in and And that was 97 days ago. I would be in that audience. Okay, so so Facebook will keep it up to 180 now Now here's what we're gonna do. We're gonna again. This is specific. So What I want to do now is is yeah create an audience of those who land on the home page But never opted in meaning they never landed on the thank you page and here's how we do it We scroll down and there's the green pixel So we're good there at the events change the events and we're gonna go specific again all website visitors come down to specific and then Yep specific Change the 30 to 180 and then The link there at the bottom the value now all you're gonna do is grab your thank you page So grab your thank you page hit the tab at the top Double-click it copy everything except for the WWW perfect. So so this right here So we're telling Facebook. This is a bucket This is an audience of people who have landed on the first page But never landed on the thank you page never landed on the set on the second page paste it in there And then scroll down Hit the blue scroll down and give it a name and this this name is very very simple This name is is is is is landing page visitors landing page visitors and then in parentheses I would put only landing page visitors only Right, they only landed on the page. They never opted in Right so so this would be an audience man This would be an audience that you'll always want to retarget from this point on every ad create audience Hit the balloon every ad from this point on needs well, not not your first ad because you know This next first ad that you run is is is is is gonna be ran to build the audience, right? You don't have the audience yet, right? So hit done hit done and so and so now I would retarget that audience For example on ad number three Right or let's just call this let's call it the intro video That was ad number one and then ad number two is gonna be the first ad to the landing page So now ad number two. I'm building that audience building that audience building that audience and then yeah number three ad number three That's what I'm gonna continue to target my local area, right? I'm gonna continue to target you Eugene and just penetrate the hell out of that area It just it just target it and and I'm also going to retarget my landing page visitors only Because these are people that have seen my ad before they have landed on my page They just haven't opted in Right and and so ad number three ad number four ad number five ad number 15 I'm gonna always retarget that audience. So so people are gonna continue to see me So that's the ad site. So again the organic side pump content out every freaking day until your nose bleeds or run a freaking ad And just run an ad and get straight to the point Let me target that area by tonight and let me target 50,000 of them by tonight Like I don't you know So so again, it's picker poison you guys either you're gonna be a Gary Vaynerchuk and just pump out content daily organically And attract people from all over the damn place or if you're really in business, you should have an avatar You should have a target area. You should have a demographics You should know exactly what your client looks like and and and and the age group, right? All of these little little Aspects of our dream client, you know, so if you can break down your dream client age group, you know Profession whatever if you can break it down run an ad run an ad run an ad and just target and create these audiences Man create audiences around people that are watching your videos if I were you I'd be putting out video ads video ads video ads and And just simply creating audiences of those who are watching the videos 15 seconds for example And then and then just simply creating audiences around people that are landing on my page But but may it may not be often in and then and then now let's do our next audience. Let's do one more audience This is gonna be Create audience so we're gonna do it again create audience and then go custom audience now now what we want to do now We're gonna stay with what website and also with lead form you guys Let's say over here. We're creating audiences around his landing page. Some of you guys don't don't even have a landing page So so if you don't have a landing page, I've been using cartridge since 2018 For for all of my online stuff. There's there's a fortune a trial in the in the description Try it out and I'll help you with all this stuff. But my point is is that Yeah, where was I going with that? Where was I going with that rock? Let me let me let me charge my freaking Damn laptop, but I figure I was where I was going with that, but um Where are they saying? Yeah, yeah, yeah, that's right. So thank you so much. Thank you so much Not everyone has a landing page So if you if you don't play around with the fortune a trial, there's a link in the description But if you don't have a landing page and you're like David, I'm anti landing page. Okay, cool You could still benefit you could still just run lead formats and let's say for example You're still in the client services business where you're you're still capturing leads you're servicing people So you need leads, right? It's all about leads. You can simply run ads on lead forms You can run lead form ads and create these audiences around your lead formats So that's another thing that rocky and I will be testing will be testing ads lead ads to the landing page And I also want to play around and test some lead ads to the lead form And so when we're running ads to the lead form, yeah, we can create audiences around that as well So so here rock, let's stay with website. We're going to go website Um, and then all we're going to do here, which I'm pretty sure you still have it um copied We're gonna and go next go next We're gonna simply create an audience around the thank you page So events that's all you're changing is events going down a specific Okay, so we're gonna change the date at all. Just yeah the retention. That's that's yeah, so start with events come down a specific This is how you're gonna do all your audiences, man. It's this simple. Okay, so so it's this it's this simple So retention change that out go 180 and then all you're gonna do is paste in the link below So paste that link in And this is and then now we'll scroll down. No one to exclude. We don't need to exclude anyone And we'll we'll give it a name and this is leads pdf leads credit pdf download leads, whatever like whatever you want to name that like Whatever's gonna help you remember or know what description or audience name audience name audience. So name it um They landed on that. Did they land on a landing page? Correct? Yeah, these are people who landed on the thank you page so pdf thank you page pdf thank you page pdf thank you page and then in parentheses leads And so now here now now now as we start to run ads and capture leads Right now this audience will start to build people who have opted in will now will now land in this audience hit the blue one Um create audience and then close this out right here. So so now it done Now as you move forward what you'll want to do as well Let's call it ad number three and on as you start to capture leads Let's say you captured a few leads on ad on ad number two now ad number three You're you're getting more more momentum and you're you're you're spending a little bit more and maybe you're capturing even more leads By ad number four you you want to for sure be excluding that audience Ad number four and on You want to exclude your lead audience? Right because you don't want people to continue to see your ad that have already opted in Right. So and if you're selling something you don't want to keep trying to sell something to somebody if they've already purchased So so so that right there if you're if you're pushing products physical products that lead audience would simply be a customer audience You know and it could and it could be super specific. This audience bought the red handbag This audience bought the blue hat this audience bought bought the red shoes I can literally categorize this and split this up in so many different ways And it's so freaking powerful to the advertiser. That's all I'm saying Is that you can now tailor your messages to to certain audiences? Um that who've engaged with your stuff man super super powerful. So that's audiences Those are the two audiences that I wanted to create the lany page Um audience and then the thank you page audience now what we want to do here What we want to do here in fact, you know what that's where I'm going to end it This is custom audiences around the two most important pages on and then on the next video We'll create a custom conversion. So any questions on that whatsoever, um rock No, I'm just trying to try to put everything to focus where you talk about the You know identifying each individual and kind of break into like buckets. So So the ones who actually go to the thank you page those are leads But next time I set them up would be actually People who have gone past the leads or actually gone past the thank you page or basically have had Um success and sent up a appointment. There's some of that. So that's basically My next few ads after that is kind of pinpointing each individual where they went in their stages No, it's no it So click on your three lines go to go to your ads manager Let me show you where these audiences are now at so click the three lines Okay, go to ads manager or you can always go to your bookmarks, right ads manager And let's say for example, you're going in and and you're going to now run your next ad Let's say we're on ad number three. We've already captured some leads and and and now we're just we're we're scaling up Okay Hit the green hit the green Create ad so you'll see the green button here pull up. Yeah create And then let's just go here. Let's just go let's just go Lead so click on lead This is the objective And we'll go we'll go lead and this could be anything you could choose anything here and it's the same thing Hit continue as far as what i'm going to show you. It's it's the same. We'll still be able to get to it The custom audiences so so hit. Yeah hit hit the blue one and then as we come over here to the special ad category Hit the category. So if you're in housing if you're in employment or or credit Always hit the drop down go with credit and then next so over here This is the campaign level now as we go to to level two which is the ad set level click next As you go to the ad set level this is where you can now include or exclude your audiences Okay, so so now you have that ability now you have these audiences that are starting to build This is not something you need a micro manage at all all you do is set up your audiences It's super basic like your video create an audience your website create an audience. That's all we did right here So now now I have these audiences now because you haven't ran many ads There's not many people in these audiences Right. So so as you start to run ads and get traffic to these audiences That's when facebook's going to start collecting all these people in these audiences And then yeah as you move forward and ad number four ad number five ad number six You're going to be retargeting these audiences or excluding these audiences from seeing ads Okay, and this is where you do it. So scroll down As you scroll down, you'll see your custom audiences Little further right here So so these are this is where I can I can again I can include them or I can exclude them Right. So if I search existing audiences click in there, let's call this ad number three and so now we're well on our way We're going to include We're going to include landing page visitors only I want to retarget those people because on the last two ads, you know, we got a ton of people to the page But but we may not have captured a ton of leads, but I know a ton of people hit the page Let's retarget them. That's my audience And then the intro video, let's also retarget those who have watched 15 seconds of your one minute videos Let's also retarget them Now let's Most importantly scroll so get click away. So let's scroll down a little bit most importantly Now click away click away So you can get rid of that drop down So most importantly, not only are we going to retarget those those two, but now we want to exclude now we want to also exclude So click exclude We want to exclude our leads So as you click inside the box search existing audiences You can exclude That audience Right. So so let's say you're on ad number seven and you've already captured a good amount of leads start excluding them You don't need to show your ads to people that have already opted in so click on it. Thank you. Thank you page leads There's your audience So just click on this to hear the landing page But thank you. Actually, this is the ones we're excluding so be