 Hey everybody, welcome to JSA TV and JSA podcast the newsroom for telecom and data center professionals And I'm Jamie Scott Okutaya live from the floor of itw 2022 an exciting year We're all back together finally and it's the 15th anniversary of itw. So congrats to them great show. Yes, we're back And guys if you don't know already I'm joined by my good friend Anthony Hidalgo of Hidalgo and co-president and CEO welcome Anthony. Thanks Jamie. Thanks for having me. Of course. It's an honor It's an honor a long time friend and I feel like you've been on JSA TV before so welcome back We were at the first ITW together 15 years ago. Yes. We were absolutely were and now you're aging me. That's all right So that's okay, but big news from you. You guys did a major rebrand So now it's Hidalgo and co tell us a little bit more about that. What drove it and what's the latest on your company? Sure sure So, you know Hidalgo communications started in 2001 and It was my segue out of being in the resale carrier business and coming more into the consulting Side of the house the agency side of the house and it was basically me You know It was I had a goal I had to get to I had a lifestyle that I was used to and just go forward and build this brand and the brand was me and I did a great job and Had a place in my life where two things happened one. I was very comfortable financially and to Realize that there's more than just me to this company that I built over, you know the last I'm sorry 2011 we started so it's been 12 to about almost 12 years so yeah, and I Wanted to honor my company I want to honor the guys that actually helped bring me to where I was because we did build a nice brand of trust in the industry and Knowledge and expertise and really so I had to take a look at what we did build Who are we took a good look in the mirror like like we take a good look in a mirror when we look at ourselves It was like a company look in the mirror like what do we have? What have we built and where are we going? Who are we and who we want to become and I made it about the team and I realized you know Shane Roy will Craig land these guys have been with me for years and Now it was time for them to be in the position where I'm at right It's like how do we create this on a bigger scale? I'm adoring a lot of space and freedom in my life and I think it's a culture I think I think in this culture where taught to that harder is better Working harder is better and a lot of people fall into that and actually it's when you have a lot of space to be able to really Get clear on what you want to do on what you desire and what you want to create that I think where the magic comes so part of the dollar company is creating the culture that actually helped me get to this place and bringing it to the team and making it about the team and now Shane and Craig are building an incredible team and And and leveraging the trust in the brand that we've built and the relationships that we've built Anthony that was beautiful. I love it. You're talking from the heart always as long as I've known you've always you've always done that So what can we expect from Hidalgo and Co in the next coming months and years? Good question So where we're going back to our wholesale roots also So we not only do we have a big enterprise focus and you know retail focus And we do a lot of RFP creation generation Optimization projects, but we're going back to our wholesale roots. So we're announcing a New relationship with Verizon with VP with VPS Verizon partner solutions, which is the wholesale resale side of the house the group that's here at the show and We pilot we did a pilot with them and the pilot went so well that we just formalized it into a formal deal and And essentially they're outsourcing a chunk of their wholesale customer business to us Yeah, and we did it with a few clients in the pilot and we're able to you know Verizon sat back and they realized how much 80% of their business was in 20% of the clients hands and How do they diversify? How do they make it that to the smaller? How do they make their product offering to the smaller company to diversify their their spent their their revenue and We showed them how to do that we worked with them and we opened up the doors and the models going great And so expect more from us in the wholesale arena You know coming back to to help carriers fiber operators To manage service providers anyone that needs help in the procurement side Wants to know where to go quickly and leverage all the relationships up to the sea level along the way I think that's going to be a big value add for us and a lot of what you're going to see in the future Well, that is big news obviously for our ITW attendees here the international wholesale market This is Hidalgo and company guys Absolutely, so where can our viewers go to learn more? Oh, you can go to our website www.hidalgo-co.com It's co-luxio Can find me here at ITW if you want to know more as well, and of course on LinkedIn absolutely on LinkedIn Anthony Hidalgo guys Thank you so much for joining us. It's great to see you And thank you viewers for tuning in to JSA TV and JSA podcast as always guys think green and happy networking