 We are trying to use AI to contextualize news media at the point of consumption so we want to bring a full understanding of the conversation right to where you get your news right now. And the intention is to try and break down filter bubbles such that we don't get stuck in views that conform to our pre-existing biases because the trouble is as we progressively move online we're getting more and more of our news on social media and other sites that are trying to filter what's important for us. 51% of everybody that's online is getting their news on social media. In the US that's 71% and we know that social media is geared to what you want to see and who you are and if news is a part of that then you're liable to get progressively and progressively more ingrained in a certain point of view so we want to break that. We want to get right where you get your news a full understanding of what the rest of the conversation is and then that awareness will enable you to choose your action. Well the event is great, I mean there's a lot of really interesting speakers, a lot of really interesting people that we're meeting and the conversation is really important as well. I think bringing industry, government, lobbyists, technologists together to talk about these issues is really really important right now and if ITU and XPRIZE can be a platform for that then that's a wonderful thing.