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Published on Oct 14, 2011
Tenet 6 of 6: Travel's New PNR (Point of No Return)
Airlines and other suppliers have always sought greater control over their product, lower costs and fewer impediments between them and their customers. Now they are more confident than ever, and technically capable of implementing bold strategies. Direct connects, optional services and new merchandising models threaten the distribution dogma, and there's no turning back.