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Drunk News Anchor Viral Video Case Study

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Uploaded on Dec 12, 2011

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Learn how video of a broadcast in which the news anchor appeared to be drunk was uploaded to YouTube, tweeted to a handful of followers, but ultimately found its way on to Late Night with David Letterman, The Huffington Post and Gawker, and how the anchor in question could combat all the negative media coverage online.

MORE REPUTATION MANAGEMENT VIDEOS:
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* How To Apologize Case Study: Papa John's Responds To Former Employees' Racist Voicemail http://youtu.be/ZjWXuvCWZU0

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