 Use Case 5 Use Case number 5 of the IT for IT standard focuses on building a product-centric digital operating model. The aim is to accelerate the implementation of a product-centric digital operating model and eliminate silos within the organisation. It provides a blueprint for transforming the digital operating model through its reference architecture. Product owners can use the IT for IT standard to educate themselves and their teams on the shift to digital product management. And digital practitioners and traditional IT teams can use it to reorganise around product centricity and customer value delivery. The IT for IT standard can serve as a blueprint for transforming to an integrated and transparent information model. This enables digital practitioners, product owners and sponsors to maximise the value of digital investments and assets while limiting risk.