 Live from the Fairmont Hotel in San Jose, California, it's theCUBE at Big Data SV 2015. Welcome back, everyone. We are here for the wrap up of day two of Big Data SV, which is going on with Big Data Week. We've got Strata Conference, Strata, Hadoop, Hadoop World, all going on here in live in Silicon Valley. We're in the center of all the action. It's theCUBE, our flagship program. We've got the advanced extract, I see them as I'm John Furrier. With Jeff Kelly to wrap up, Jeff, great day today. This event is just keep it going, and that was my theme song, listening to my son Tyler's song this morning. I put up on SoundCloud on Twitter, the theme song for the week. Proud of my boy Tyler. Shout out to you, Tyler. Great song. Get me going all day. A lot of action. Fallout from the ODP, there's a new statement from the, that just I just saw emailed from Pivotal from ASF. Essentially countering no fragmentation. We're supporting it. All that stuff's happening. I'm gonna dig into it a little bit later. But in general, what's happening is the big guys are aligning. EMC is looking really good, Jeff. I gotta say, EMC has two divisions. They have the old bread and butter stuff, including some of the new stuff. Flagship probably with Extreme I.O. And all the good products that they have that are really paying the fray for the business. And then they have this new emerging technologies group which is all the new stuff to invent the future. We heard from EMC and what really impressed me today was EMC's standing tall and saying, we're going to reinvent ourselves. We're going to put EMC out of business by reinventing the future for EMC before someone else does. That to me is a very candid statement. The second thing, Hortonworks is very open. We haven't heard from Cloudera yet. We'll hopefully hear from the CEO tomorrow who's coming on theCUBE. We're going to hear from him and let him talk about their position on things. But in general, analytics, analytics, analytics with apps. So, you know, you're seeing apps again. I just don't see the meat on the bone on the apps except for Abhi Meta. Where's the app companies? I don't see them. Where are they? We're still waiting. We're still waiting, Abhi. Or is all apps big data and apps are everywhere around us. We don't even know. The problem is if you look at what Abhi's done and you know, he has, they've done the hard, this has been really the hard work of building this application. They've been at this for four years, four plus years. And they're getting to the point now where they, you know, they're profitable last year but it took time. So if there are other companies out there or if they're, you're just getting started now it's gonna take you some time to get there. The good news is the tooling's improved. So the time to develop those kind of applications hopefully will be shorter. But it's hard work. And it takes a lot, as we've talked about on theCUBE today talking to data scientists from Simply Hired and from Halliburton, Chris from Patents and Predictions. Some of the things required to build these applications and be, you know, the characteristics you need to be a good data scientist which ultimately is what feeds applications. You know, it's statistics. It's understanding data, distributed systems. It's understanding the business domain. It's being collaborative. There's so many, so many elements. There's just not a ton of people out there like that. So it's gonna take a little bit of time but I think we're coming around. We're starting to see. We heard that from Revolution Analytics that you're seeing more focus out on the floor at Hadoop World Around application development tools. So it's getting there. We're moving in the right direction. The conversation is starting to shift from that first phase of big data which was all about cost savings, low hanging fruit. I'm gonna move some data from my data warehouse, save some money, put it in Hadoop. Fantastic, good first step. But the next step is okay, what are we gonna do in terms of building applications that are gonna drive new revenue, drive new lines of business? And that's where we're finally starting to have that conversation. It just takes time. I mean, people forget how young this market is. And there is a ton of innovation happening certainly in the Hadoop community but it takes time to coalesce around the applications. It's not, it's kind of a different animal in some sense, so. But it was a great day today, John, on theCUBE. The last couple of days have been fantastic. We keep things off, as you mentioned with Abhi Mehta this morning. Who did we talk to today? Hortonworks, we talked to EMC, we talked to Syncsort. I mentioned Halliburton, we talked to Simply Hired, Microsoft, you name it. We had them on theCUBE over the last couple of days and we're not done yet. Just just in, just just in. Oh dear, look at this. We have the poster here. Now we have a prop. We have the prop. Okay, here's the prop. This just in, I want to thank our sponsors. EMC, headline sponsor. We're really excited to announce that we have headline sponsorships now, so we're really psyched to have that. So headline sponsor goes to EMC and those are basically on a bid basis. If you want headline sponsor, you can do that. That supports theCUBE and without the sponsors we would not be able to bring our openness and what we do, we love doing and we do it all day and then collapse that night without our sponsors. We want to thank EMC for headlining sponsor, H2O AI, Pentow, IBM, InfoObject, Platformer, SyncSort, Informatica, Trisada, Wendisco, Teradata, Hortonworks and Pivotal. Thank you so much for supporting theCUBE at our event last night. We had a great lot of comments on the quality of the content, the openness, the free content. People love that and more importantly, Jeff, without the sponsors help, we would not have heard those awesome stories of people sharing intimate things about their business and how theCUBE has shaped their business for the better, people found great jobs and also ascended their career. Really, that's something that we do and we're so excited that that activation, that content, that value can be shared. That is the open source ethos. That's what we believe in. That's our philosophy. We are not a walled garden and that we will continue to do that and thanks to our support we can continue to bring these great coverage for you. So I want to thank the sponsors. Tomorrow, another fun packed day. But again, it's super exciting. You're seeing the maturization of this business. You talk about phase two. What this really means is big data is now going to be everything. Okay, you got cloud. In my opinion, this is how I see it. I want to get your take. Cloud, infrastructure, software and big data. Big data being cloud, mobile, social, internet of things, all that stuff in one bucket. All intersecting in. DevOps ethos is driving this new standing up infrastructure quick for application developers. So big data is at the center of all the action. This new middleware layer is developing. It's going to be open source continuing and modernizing new frameworks, new ways to govern. So, Jeff, super exciting. Well, what you just described is kind of the new modern way of computing. But what you just described is a pretty big shift from the way we've done things in the past. So you're seeing some of the big players I think are going to make the transition some or not. Some of the small players are going to get, have some good exits some or not. It's a fun time to watch this market and see what's happening. And we're going to be analyzing all the moves and all the big moves from the big players. We're going to be talking to practitioners and find out what's going on in the trenches. We love talking to practitioners. We have some PhDs on talking about machine learning and analytics. We'll talk about more of the practitioners. And of course, we're going to be covering the open data platform hot topic. And we want to really talk to Cloudera. Looking forward to talking to Cloudera tomorrow. Try to get them on today. Had some little stumbling box they're getting them on. But hopefully we can get them on tomorrow. This is theCUBE. Stay tuned. Keep watching. We'll have replays rolling all night. We're off to go get some data, go out to the events and find out what's happening and try to stay out and keep the energy going. Jeff, great job today. Thanks to the crew. We'll see you tomorrow. Stay tuned on SiliconANGLE.tv for all the worldwide coverage here inside theCUBE at Big Data SV. Thanks for watching.