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Rapid concept prototyping - - P&G Mr. Clean Concept Test Spot created w/ SpotMaster

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Published on Nov 23, 2007

This spot was created with QuantumWorks.com SpotMaster prototype (also known as ConceptMaster or Spot-On) in about 30 minutes after audio track was recorded!
Sample test advertising spot created with QuantumWorks easy & rapid ad creation tool for P&G (Procter & Gamble) research project. Tool allows rapid creation & modification of 3D animatics based spots or content. Library of pre-made props, sets, characters, etc. and easy creation with 2D import aides in rapid content creation. Tool would allow creatives to create test, modify and re-test content rapidly all via web for optimium content development.
The DOD even showed interest in a mission planning version of this tool for quick scenario development - a mixed 2D/3D sample (similar to the Mr. Clean spot) was created with Naval Postgraduate School project lead, depicting all the elements tied to the timeline of the USS Cole terrorist attack.
More info at: http://QuantumWorks.com/press.htm and http://QuantumWorks.com/conceptmaster...

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