 Hey, what's going on guys welcome to a new video So in this one then we're going to be talking about branding and how to turn your Shopify store into a long term and profitable brand And also why you should be doing this too just to kind of illustrate that point as we can see in Google trends The search term of drop shipping worldwide since 2004 is Increasing in popularity and what that means for us then is that our competition is increasing One of the really good things about drop shipping is that we can sell globally But then on the flip side of that then our competition is also global as well If we just take a quick look at this map But we're no longer just competing against the Western countries or other people in the UK or where people like us live We're also competing then against people in Russia in Morocco in Australia in the Netherlands in Cyprus All around the world that everybody is essentially competing for that same particular customer So in this video then we're gonna be looking at two really well-known brand names That were essentially built multi-million pound businesses around products that we ourselves can actually go and source off AliExpress Today if we really wanted to but we're gonna be going a bit deeper than that and actually looking at the reasons why they've become so Successful and how we can replicate those same things now before jumping to the first one Then I just want to quickly mention as always I am giving away a free one-to-one call with me in this video If you want to enter that draw then all you have to do is simply like the video and leave a comment down below And if you commented on yesterday's video Just make sure you stay tuned to the end of this one where the winner will be announced and that means sitting guys Let's get straight into it. So when it comes to being successful or pretty much anything in life Then essentially you have to do it better than everyone else So I want to show you these two brands and just kind of give you some inspiration If you get stuck or if you kind of forget or if you're not sure then what a good store looks like or what a good Social media page looks like or what good content is here's two really good brand centers source some inspiration from so here's number one Then they're called blend yet. You may have heard of them before and this is their product page This is the one that essentially brings in all their money. It's their best selling product And just to kind of illustrate the size of these guys if we look at This is similar way by the way, so free add-on for chrome the kind of traffic they're getting so they're consistently getting over 200,000 views a month So they're going to be bringing in some pretty decent Revenue and I just want to scroll down quickly and just show you the product page essentially so you can see what a Product page that brings in that volume of sales looks like so you can see they've got a ton of awesome information They've got some great product reviews in fact I'm pretty sure this is just like the looks app. It looks very similar And just to kind of prove it to you can source pretty much an identical products from Ali express The only difference being is the fact that these guys have gone one step further and branded it You can see they've got like their brand logo on the actual product blend yet there And here we are so this is if we just choose the purple one too You can see that it's almost identical apart from a couple little tweaks and changes have made them probably to Improve the products from the initial feedback from customers Then it's pretty much the same product The next thing I want to show you then is the Facebook page because the Facebook page is really impressive as you can see there There's Jen Seltor who's like one of the biggest Women in fitness on Instagram. She's like one of the first people She's got millions and millions of followers and she endorses them And the reason I want to show you this then it's just because the pure number one is the amount of content They're posting they've always got fresh new content that they're posting like you can see that was 20 hours ago This was May 13th If we just scroll down open up some more May 12th May 12th May 11th, so you can see on average they're posting like nearly one if not two times a day And the next thing I want to show you as well is that if you look at pretty much every single comment on their posts They're responding and they're responding in not just some spammy way of buy your blend yet here Which you see a lot of pages do they're responding like human beings and actually talking to their customers like they're their friends So they're using emojis they're using casual words casual terms And it's just a great way of building that relationship with your customer that trust and the fact that they can see you're active as well Means a lot one quick thing to note here as well is that they cater for their customers in every single way So all the sort of questions that they get answered from customers They make sure they have some kind of content or value to give to their customers in response So for example, then you can see here. There's somebody's asked for some recipes So they've got a specific page on their website for recipes So it's just another reason for people to go on to their site Essentially, they can go to their site and just get absolutely everything in one place. They can get the product They can get recipes. They can probably get fitness workouts Links to different people to follow as well on Instagram just everything in one place And that's essentially what a successful brand will always do because then there's no reason or excuse to go anywhere else So that being covered then the next one I want to show you in fact The first thing I wanted to show you was before we move on to the next one was this ad Because I literally went on the website for one second to find them for this video as an example And they showed me a re-tags in ad straight away. So come back and get 10% off your order So as you can see, they're really efficient. They're really re-tags and people who even just going on their home page Just any kind of page and they're also responding to people's comments on here soon as well So can we get three with three colors all colors are back up on the website available for pre-order No black color it'll be back soon So they're responding to absolutely everybody who leaves a question on there and people looking at this ad seeing that The brand is active talking to its customers in a professional and useful way It's just going to speak volumes for the brand moving on to brand number two then and this is high smile teeth calm You've probably already heard of them They're one of the biggest kind of like teeth winding kits in the world and just to illustrate their size as well You can see they get 140,000 60,000 80 80,000 and this is the UK site too. I'm sure they're probably getting even more in the US This is a product page and you can see it just looks really professional And there's kind of like a theme going for the store because it's like a teeth winding thing Which is obviously in the beauty niche and it's quite a clinical thing if you think of dentists It's quite a clinical and clean place their website represents that so they the two products just match hand-in-hand And it just kind of like puts you at ease if that makes sense when you go into somebody's store you wouldn't look at a particular like button or The font they've used to think all that looks a bit weird. Everything just looks in place. It's a good layout and it looks professional Just to kind of illustrate as well Here's that all the different kind of teeth winding kits you can get an Ali express It won't take you long to find one that's probably exactly the same But they've obviously made sure that they ship it in a really professional box with the brand name on Because that's what's going to separate them from any old general store or any old one product store It just makes them look more professional and therefore People are more likely to trust them just to show you their Facebook page as well because this is what I want to show you This is what I would just call kind of like the best customer service possible is that Again, they're responding to absolutely everyone but they're responding in a really kind of casual friendly way And this is going to be one of the points that we go over in a second is that To build that relationship with your customers You need to respond to them like they're your friends and you might seem it comes across as a bit unprofessional But social media is not a professional place if you want to be professional then you go to LinkedIn whereas Facebook is a casual place So finally a real photo great to see and they're posting like gifts or GIFs Whatever you want to call them and then this one here which is making people laugh like people are responding to it Saying it's funny somebody's commenting about how they dribble with it in and they've posted this They're kind of almost making funny of themselves and that is just that is a sin That's just how you build a brand It's how you build that relationship with your customer and trust me You might think that things like that people don't care about but they do not everybody is going to comment saying wow You've respond to everybody's comments. So that really makes you really makes me like your brand people don't say that They kind of notice it subconsciously and then that's when they go ahead and make the purchase Another thing I wanted to notice as well is that when you scroll down all the different content and it's not always from the same person either They've got a lot of influencers on board constantly creating content for this So it looks like a fresh up-and-coming brand that's posting every single day. They're well established and There's no trust issues there when somebody comes on to this Facebook page and they see this store They see the amount of likes they see the amount of content. They see how active they are Immediately all those trust issues are gone because they know that this brand is really active And if there's any problems at all, they're not going to have any problems getting a hold of them So all those two being covered in what exactly can we learn from them? Pretty much the points we've just gone through but I'm just going to reiterate them a quickly just in case you miss them Number one both of these brands and had kind of like one major product that they've built a brand around Number two, they all have multiple influencers endorsing the product and creating fresh content So that they can post every day on social media the more you post on social media the more reach you're going to get and the more kind of The more hype there's going to be about you and your brand I've noticed it on YouTube the more posts on YouTube the more people who watch my videos and then the more followers I get number three excellent customer service every single one of them They respond to every single comment in a friendly casual way, which is obviously a good thing It's just good customer service number four then is shorter shipping times. It's going to be really difficult to build a brand On ship on the typical Ali express shipping times Which we're going to recover in a second how you can increase them later on in the video number five They both have really professional sites and number six They're both created movements around a hashtag and just to illustrate this Just to show you on Instagram if we look for the hashtag of high smile There's 40,000 posts and if you just look at the wide range of people posting posts Images videos with that hashtag you can see that it's their customers. It's their influencers. It's them themselves And that is just essentially what a good brand does. It's not necessarily just building a brand But it's actually building a movement like people like to be part of a movement and like to have their say and if you can Give somebody a hashtag that makes them feel part of that family It's just going to be gold for you if you think of Jim Shack the way they took off Then Jim Shack isn't just a brand It's a movement and people want to represent the brand because they want to be part of a movement That's about the kind of lifestyle that they promote so all that means to the guys How do we actually replicate these brands and how do we get the kind of same kind of similar results? So this is like the important information in the video That one you guys to take away and change the way of thinking so I'm kind of gonna go like one for one two for do and Kind of address the topics in that order So number one then is choose a product you have a passion for if you don't have a passion for it You can't and you can't be proud of it and you don't truly believe it's gonna make someone's life better Then that will show off in the content that you create It will show off in how often you're creating the content It'll show off and how you speak to your influences how you speak to your customers So just make sure you choose a product that you really believe in number two then find micro influencers So people with under a 50k following and ask them to be ambassadors for your brand asking somebody to be an ambassador Says a lot more to someone and if you just ask them to put a post out for you or to be an affiliate by saying be an ambassador And be like a face for our brand it almost like gives them power makes them feel Important and therefore more likely to agree to your terms looking at the way these two brands did it Especially high-smile what they tend to do is give their influencer a free product that they can use so they get free products Which is something good and then give them an affiliate link as well in return for creating content for you So you can agree those terms with your influencer could be every week They do a video that you can post on your Facebook page or on your Instagram page and tag them and so forth But that's basically how you go about doing it Especially if you're on a budget if you can get somebody to be an ambassador then your any cost is kind of like the product You have to ship to them and the app for creating affiliate links Which you can do through the Shopify app store and that way you're not constantly paying for marketing if that makes sense They just simply endorse your product and their following sees them endorsing your product And that will in turn bring traffic onto your store number three then respond to every customer's comment in a friendly and relevant way Just imagine you're talking to your friends. Just talk to them casually And appropriate to the niche that you're in as well Trust me it seems like a lot of work and in a way it is because you need to be checking your phone and your ads Kind of like every couple of hours, but it will pay dividends. Believe me When it comes down to advertising a new product and building a brand The difference between somebody buying from you and not buying from you More often than not will just come down to trust and if they see that you're coming tin Every single day responding to every single person They will have kind of like no qualms at all about being able to get hold of you if anything goes wrong So they will trust you and it will just convert more customers. Believe me if that that is a very very important thing And something you hear not a lot of people talk about either Number four then is find a faster supply. So aliexpress isn't your only option There's a website called light in the box just to kind of illustrate this as well You can see you can find pretty similar products that you'll find on aliexpress But if you just look at the shipping time So you've got processing time of two to five business days It's usually a lot quicker than that by the way closer to the two If not sometimes sooner depending on when you place your order And then the shipping time is two to five business days to the uk And then here's another product again This is another big brand which I didn't mention in the video, but this is shipping to america A lot of my viewers for this channel are uk and us So I just want to illustrate you can find products on this site And get them shipped pretty quickly whether you're in the u.s. Or america The next thing as well is to use fulfillment centers and bulk order So you can find fulfillment centers. I work with one in the uk There's ones in america. There's ones pretty much all over the world where you will find a supplier where you order say 500 units Get them shipped to the fulfillment center Every night you'll send them a csv file Which will basically tell them what the orders are. So it'll be your customer's name Customer's address and what they've bought and then they'll just pick pack and dispatch your orders for you Number five then is paid themes. They just look so much more professional being honest You can tell straight away if you think It's like a famous saying that your first impression when meeting someone they make up their mind about you in like the first couple of Seconds It's the same when somebody comes on to your store if your store doesn't look very professional They're just going to be put off straight away So I pay themes just kind of like the biggest downfall about starting a brand is the fact that it requires a lot more money And a lot more time too and a lot more work. So those kind of three main things Number six and the sixth and final thing then is create a movement around your brand And brand every image every post etc with your hashtag that's unique to your company And then encourage customers to post on instagram with your hashtag to win free prizes It's going to create like a world win It's going to create hype And again the more posts the more content you have behind your brand the more people can see Of other people using your brand the more they're going to trust it and in return the more customers you're going to get It really is just that simple and with that being said then guys to kind of summarize the video drop shipping is getting a ton more competitive Um, a lot of the people I speak to in my dms They'll send me their store and I'm more than happy to look at people's store, but kind of like Probably 95 out of 100 are just really basic amateurish looking stores And if you want to find any kind of decent long-term success when it comes to Shopify in general Then most people probably need to up their game and take it a bit more seriously Really just isn't that as simple as creating a really basic looking site I'm sticking some products from china on there and running Some facebook ads according to a strategy you've watched on youtube. You need to take this seriously build a proper business Build some hype build a movement and just do all the things we spoke about in this video Anyway, with that being said if there's any questions on this whatsoever, please do make sure you leave a comment down below If you feel like this video helped you out, then please let me know as well It's good to know that video is important out do help you so if you enjoyed this kind of video Please make sure you hit that like and if you want to be entered into the raffle Then of course, please make sure you leave a comment as well And with that being said then let's announce the winner of the previous video here and then goes on my previous video We're at 95 likes. So if you haven't liked it yet, please go and like that video Let's try and get it to 100 Um, so anyway, I'm just going to take the URL then head over to our random comment picker Get youtube comments 48 unique comments, which is actually really really good for 24 hours So thank you very much for all the support And the winner of the previous video then is Raphael Rod Regas So thank you very much for your comment. Make sure you reach out on instagram We can get that call arranged and guys if you just want to get straight down to business and book a call right away You can do so there will be a link in the description down below So make sure you go check that one out and with that one being said then guys Thanks for watching and I'll see you in the next one