 What is up guys? Joe Holland here. I got a special one for you today. I am here where they make my favorite ice fishing trap. I'm here at Jack Traps. I think I'm in Monmouth, Maine. I don't even know. We're way out in the sticks, out in the country where you'd never even believe this place exists. But this is the home right here where they've been making these Jack Traps for years. I think since day one, there's also an amazing ice fishing shop inside. I'm gonna give you guys the inside look to how they make these traps, all the different models they have, and everything they have in the store. You're gonna meet Sean, the owner. You're gonna meet everybody in there today and take a look at this one. This is the one I plan on putting into use this year to catch that big fish I've been after. Look at this thing. That is a mega, mega Jack trap. That's as big as they get right here. When this flag goes up, you can see the flag that run on the American flag on that one, and that reel starts spinning. That's when you get excited. That's gonna be a big fish. That's pretty cool. All right, let's check it out. Pretty exciting going to get through these doors. This is where dreams are made. This is a legacy product that you will have your whole life. It's pretty cool coming here. I know people are really excited when they come in. Oh, there comes Otis. There he is. There's the man right there. Sean, what is happening? Guys, this is Sean. Sean's making traps for you. You let home. This might be your actual trap that you get right here. It's not this one. Sean is in charge here. He's the only Jack traps. Good to see you, bud. Guy in the store is buying this one. Oh, okay. So they do custom traps. They do custom traps right here while you wait. Whatever color you want. We can swap them around or we can put them together. This one's headed out the door. All right, guys. So this is Casey. I actually prank called Casey last year. Did we film that? I can't remember. All right, Sean and I were out ice fishing. We were on the lake. You went around to get your phone. That's right. I couldn't call for my phone. She would have known. You didn't have it with you. So you ran back to house, got your phone and then called the shop. She answered the phone. Yeah, what did I say? I said something like my traps, my flags wouldn't go up. Yeah, someone told me they're guaranteed to catch this. If I put a bait on it and put it in the water, then the flag is gonna go up and the flags won't go up. There's something wrong with these things. And then finally, she's like, well, maybe you just haven't had a bite yet. And I was like, oh, you have to do that. They wouldn't call it fishing, they'd call it catching. This is my first time eating there and she was such a great sport. Thank you for being such a great sport on the phone. And you did a great job. You did not get fired, obviously. No, I was like, I got off the phone and me and Ethan were here and I was like, I hope I could come off like a little. No, you are. You did a great job. Cause customer service nowadays really hard with customers. And I was being that customer that was like, these traps aren't any good cause I haven't caught a fish in 10 minutes. She's about to hang up on the mic, chimed in. Yeah, that's right. Yeah, I'm excited. So I'm like, this is your boss. That was a test. Calm down, calm down. And it's kind of been inside joke ever since. Good. Let's start over here. This is our smallest model. It's basically four sizes. So you get a 20 inch, 26 inch, 31 inch and then the big bob, 43 inch. And then you can get them in two styles. It's two real sizes. And then a wide variety of different stains and flag colors and line colors. So by the time you figure all that in, there's literally thousands and thousands and thousands of iterations that you can pick from and what you want. So when you get it on the ice and you're with a big group of people, there's a pretty good chance that you made something that the other guy's not gonna have when you come in here and you pick it out. These are the first ones. This is a 20 inch, the smallest trap. Everybody kind of thinks these are like good for a pan fish or brook trout because they're small. They can catch anything. Oh yeah, I caught a big pike on them. They're pike fishing, togue fishing. As far as the size of the fish, there's no difference. It's more about visibility and snow depth. When you get a lot of snow in the ice and this is sitting in the hole and you gotta dig down to get your reel under water, you reach a point where your hole is above the trap so you can't see it. That's about how high your flag is. And then just putting them long distances away, they're a little harder to see because they're not so tall. So we sell a lot of them for kids just cause they're smaller, easier for the kid to handle. But I say a lot of times, you know, you want something, the kid's still gonna have this trap 30 years from now when they're a lot bigger. So you might wanna get something that's a little more versatile. They seem to have a little bit easier trip for trout stuff. Yeah, they will trip a little lighter. It is on the pack. It's a lighter gauge spring steel than the rest. So that will give you a little lighter set. And you'll do like a three or four inch pool and just a three inch boat. So all the traps, except the big bob, you can get both reel sizes. And this is the only one we don't do in the cross style just because with the shorter size and you put the cross on it, the wings are actually go out beyond the trap itself. Yeah, I have a couple, I think I have two sets of what I call the trout traps even though I use them for everything. And I really like them early season and I like them for packing in. Like if I'm bringing them in on my back, I love them. You carry around 520s and you carry around 531s and you know the difference. There's a big difference. And I do like them when I am around finicky or finesse fishing because they will trip a lot easier. You could set your tripper on anything but these ones definitely with the lighter gauge flag. You run the bait band, which we'll show you in a little bit with this trap and what you said, you can fish with the 10 inch shiner and just the same as you can with any other one I'm gonna show you. And if you don't want people seeing your trap either where you're set out, I've honestly done been stealth with these before where I don't want somebody seeing where I'm fishing. I'll use these things. Little Jack. So these here would be basically same trap. Okay. You just get the bigger four inch reel. I think these are what you have. It is, yeah. I got the fours because I was pike fishing. The biggest thing here is the added line capacity. You're gonna have about 400 feet versus 200 on three. The other thing is it's a gear ratio. As this reel spins one rotation, it's letting out more line than a three inch. For the fish, it's gonna be a little smoother as a whole line and they're less apt to feel it. I was gonna, I was gonna see how you were. I saw it last year. I was gonna see how you did that. There you go. Oh, it's got a little lean to it. Short girl problem. I know the feeling. I have the same problem, short girl problems. So here we got a 26 standard. So these are the trap we sell the most of. It's kind of a good average size catching all around fish. Your average snow height you're gonna find within Maine, New England. This is sufficient enough. You go up north a little, a lot. You might want to get in something a little bigger, but these are, these are the ones that really keep us going. Probably about half of what we sell on these 26 standards. And if you head over there, you get the same thing in the four inch reel. So the 26 is the first set of jack traps I had ever gotten. My, one of my girlfriends in high school was working at L.O. Beans. She was able to pick me up a set with a wooden pack basket at the time of my first jack traps ever. And they're the 26 standards, three inch spools. From Beans. Yep, still have them to this day. Most of them in the early days, people got them at Beans. That's where they were all headed. You know, early on, I was just doing it out of the basement, so. Unless somebody knew, you know, went there and hung out with them for a little while and got a set of traps. Then they had to go to L.O. Beans or Huzzies and places like that. So, you know, back in the early days. Back in the early days. Stay tuned to the set video guys, cause Sean's gonna give you a little history of the company too and talk about those early days after we get through the traps and some of the stuff here in the store. Getting in this middle row, these are all 31 inch. Same deal. Three inch reels here. You jump over the other rack, four inch reels. And then this wall here, you're gonna find, basically it's all the same trap. It's just in that cross style. So, these fold out into an X. It's really personal preference. What you're into. Some people don't care. Some people care a lot, you know. This, you got kind of two moving parts. Standard, just one fold out. A little easier to handle. This is probably, there's a little less wood there. They do pack up a little tighter. When you go to the four inch reel. These are a little beefier. They just, they got the one by three quarter. Instead of a three quarter by three quarter wing. Which these would be the same wing setup as the big bobs. Just a little beefier trap. These called the East Grander. And then you get in the big bobs. Which is, this is for when you want to put them out about a half a mile. Or you're on loose ends. The wind's blowing. And then all the snow's coming, filling your hole in. And they sit down far enough for the hole so it doesn't really fetch up your reel. And it's high enough up on the tripper. Where it'll tend to stay out itself. So, when you get in those conditions. And your trap won't go off. These won't have that problem. That's the trap right there. I caught that big brookie on last year in the blizzard. Pretty much the same one. I mean I'm five foot ten. There you go. The flag up is, it's up there. This is our 26 inch cross. So, like I said before, same center. Just how the wings fold out. These tend to be a little more popular like Massachusetts, Connecticut area, high five. Or whatever reason, so. This one's just a clear coat on the wood. So, nothing fancy there. It's just polyurethane. And then you have the dark center. Which we do the dark walnut stain. Just on the middle piece. It's nice when you've got that darker piece standing in the snow. Just a little bit easier to see. This would be the all dark. Which is that same walnut stain. Just all three pieces. And then here you have what's called gun stock. So, it's just a standard minwax stain. That's the name of the stain. It's kind of a, I like to call it an orangish brown tint. This is what we call the Arctic charred. We basically just run a torch over the wood real quick. It makes the grain pop. So, everything's a little different depending on the piece of wood. You know, they're all going to look different. So, depending on what the grain is, they're pretty unique. And then we have what we call the neons. Which is just your pretty straight forward. You've got black, green, blue, orange and pink. When you order them online, we'll send them to you. Match and flag, match and line. If you come in here and order over the phone, you can put whatever you want on them. So, you could put a red flag and neon green line on a blue stain. And this is the black jack. This is the black flag. This is the black jack with the Jolly Roger. That's pretty popular. We sell a lot of those. What was Chubb running? Black with orange? He's got the black with orange. Yep. Wayne's got him too. That was what? The beer can. There was some confusion. Oh, that's right. They both had the same trap. At the end of the day, it was trash. I think Chubb thought he was missing one. He was and Wayne have taken it. That's right. It's a different flag option. You've got the specialty one. Those are an extra two bucks a piece. You've got your solids. This is just standard in the price. We do a ton of these two tones, which kind of gives you the best of both worlds. When you're on the lake and you've got a dark color, it's great with the snow, but when you get shoreline behind you, it can kind of blend in. That's where a bright flag comes in handy. You get a little bit of black. You get a little bit of both. Plus they're kind of unique. Like you said, when you get out with a bunch of people and you go to your trap, you know it's yours. You've got your Wisconsin color. Is that the green bay color? You've got your main flag right there. That's one of my favorites. We get a lot of lobstermen come in. Oh, yeah. The way it's sewed, it really, they put it a certain way, but some guys got buoy colors or whatever and they won't smash with their flag on upside down. That's a great idea. We've got a lot of these. There's a lot we've had over the, as you can see, you've got all these colors and then you start splitting them. You've got a lot of options. Over here are the line colors. These you can buy the spools. They come in 450-foot spools or 3000-foot spools. But also when you buy your traps, these are all the color varieties we have. Dark green, black, tan, red, neon green, orange, pink and blue. This yellow we don't offer on the traps. This was kind of a mistake run on the fact of the line company so we got these spools. When those are gone, they'll be gone. People will like that color. When you order your traps, if you call us or you come here in the store, you can build any combo you want of all those. Aside from the traps, we kind of carry anything you need for ice fishing. We might not have every brand, but we kind of have something in each one. We tend to stick with stuff that we would use versus just carrying some of everything and selling a piece of junk. These are kind of your options for stuff to store your traps in or use when you're traveling. These are all individual trap sleeves. You get five of these, whatever you're putting them in, whether it be a box or you just chuck them in your sled like Joe does. I've been getting better. At the end of that trip, I'm starting to act like you and just throwing all my stuff in the sled. They get beat up when you travel with them. You spend a lot of money on these things you want in the last lifetime. It keeps all that metal hardware from just tearing up the wood. So it's good to separate them like that. From there, there's different options on what you can do as far as a pack basket or a backpack style bag. These here are just like a backpack style trap bag. And it comes with a pocket. And if you buy them in the sleeve, slide those in and kind of cinch that up. Just a little like that. Just a little less bulky than a pack basket. It doesn't give you a lot of extra storage room like a basket will. These are all kind of like those sleeves. We call them a five-sleeve grommet bag. These are actually not on the website. You can call an order or come here in the store. Same thing there. You get all the colors and then you've got five sleeves. They're all hooked together and you get people and they want a little red-blue. There's a million varieties you can have. These are a two-tone orange and green. But it's basically those five sleeves and they're just all hooked together with the shoulder strap. Again, you don't get the extra storage, but people like it because it tends to be a little bulkier and they can just chuck it in the sled. I like it because like the set that you put together for me at 20 inch goes in the five-sleeve grommet bag then I can actually take that bag and either throw it over my shoulder I can put it in my snowmobile case behind the seat. So it fits perfectly in there. You needed a little carrying case so you could throw them in your box on the sled while you're snowmobile. I said, well, guess what? I gave it the perfect fit. And then there's the pack basket which is kind of the go-to for everybody. We sell hundreds and hundreds of these things. The lowering pack basket they're highly sought after from the last few years. Hard to come by. Why is that? Because they don't break? Yeah, they're indestructible. I mean, these things can literally just fold them in half and pop right back. You're running over the truck here. Your gear in it might get a little squished, but the basket is going to be just fine. So you do that to a wooden basket. You've got your liner, and then it's all individual trap pockets. Nice. So even if you're not running the sleeves, it does help separate them and keep them protected. So you have individual liners for each trap? Right. And then if you run the trap sleeves on your traps in those pockets in 30 years they're going to look like just like they did the day you brought them out of here. So that's kind of the options to keep your traps in that we offer. And with those pack baskets it looks like you've got several different so is there two different color lorings? There's a lot of variety. He's having trouble this year with all the supply chain stuff getting the black material. Two left? Two left. And then in the 24 inch. So you've got like a green black, you've got the green, which is what I have. We do have basically what is going to be the rest of season is these two options. And then you can put whatever color liner you want on it. Looks like you've got several different color liners now. Different sizes on those? We did us, there used to be a 17 inch basket too that would go with the 20s. Again something we're not going to see this year. Just with the popularity of the baskets and his ability to get materials and stuff to make them. It's been limited on what we can get. So no 17 inch baskets. Very little black. Then there's a 24 inch and a 28 inch. So we have liners for the 24s and the 28s we can make the 17s. We carry augers that's kind of become all electric. I've got the Jiffy Model 30. We stick with old reliable but aside from that when I don't carry many gas augers anymore. What brands are you carrying? We got Ion's and Strike Master. The Ion's a little pricier. They were kind of the first one in the game but the Strike Master is the one. We got hundreds of those in their storage building ready to go. That's the one that everybody wants. They seem to be doing the best job as far as I'm concerned with the auger stuff these days. And then a lot more people are going to the drills with the hand drills. Looks like you have some of those too. Very small, the Jiffy especially the last couple years where it's been so hard to get stuff you just kind of get whatever you can get. The Eskimo pistol bit and the Strike Master light flight. Those are the big two. I like the Strike Master personally. The way it cuts it's unbelievable. The first day I tried one I would never go back. It was instantly sold. So this is the new 40 volt light. It's got the composite bit just like the light flight. This would be this is the 8 inch light flight. An avalanche so this you put on your drill. Ice scoop, yeah these are the custom ice scoop. So these we used to make something very similar. We would buy skimmers, cut them in half roll the chisel in the end have them powder coated but the skimmers you buy, they're cheap. You literally push on it and fold it over with your thumb. So we got a local guy doing this now. These are all cut out with a laser. It says Jack Traps right in there. And you could probably beat somebody to death with this thing and it's not going to fold over. It's rugged. And same deal, you got all the different color varieties all the same stains that we talked about so when you come on and you build a package deal you get your basket, your traps and the jig sticks we do you kind of match everything up. These too, these are they make a good little Christmas gift thing. The old school wooden jig stick they're good for you want to do like pan fish chicken you get in a school of perch you got your line out, you're in the school as you're pulling the perch up you just hand line and throw the jig back down and it's going to go right back to the same depth so it's a little easier for that kind of thing versus the real that's the old school right there that's like before the fishing pole was invented that's how they did it there's a bunch up on the wall there the Eskimo Shacks Pop Up Shacks, pretty much I stick with Eskimo they tend to be the better ones that I've seen for the price there's a lot of different ones clam, otter, but pretty much just stick with Eskimo so we got the 250's 450's, 650's, 850's all the different sizes I think you run the 450, right? I got the 450, yeah and then we got the 949, uninsulated quick fish they're a little smaller, those are kind of more economical and that's what I carry for the Shacks like them or no, have you tried them? a little fold out chair did you like it Pat? no, a little Husky gentleman I'm a big fella for that chair there's like I'm wearing a thumb that's big boy, he's bigger than I am last year was the first year I brought him in and it was like he blanked when they were gone, people were like I've been looking all over for this thing let's handle those hands here, yeah I think that's new this year you got buddy heaters, hand markers paint buckets, I'm sure you sell some paint buckets so you got full size 5 gallons here, you got insulated you got the small cheapos insulated for that these are like a little so it is nice to have a small bait bucket like when you're out on the lake and you're running around your trap so this fits, if you can find them anymore the old metal coffee can I think what is it, chock full of nuts I think they still do the metal coffee can but this is made to fit this is something my mother had one remember when I was like a little kid I think I'm going to add that I remember when I was a kid my parents and all their buddies when they were out east fishing, they all had these and they called them their purse I like that, and they would have that in the coffee can this was in a metal coffee can so I still have one somewhere that it was like in a Maxwell house metal which they don't make anymore they were all those plastic tubs if you can find them, that's what those go to what are you keeping here, is this where you practice with your big rods? we do laps in here this is our hot tub we got smelts and emerald shiners which is an eastern silvery minnow do not use a real emerald shiner not legal then we got regular golden shiners small, medium, large, extra large jumbos usually a couple different sizes of suckers depending on what's available so we keep I don't want to brag but out of a lot of bait shops we probably got some of the best selection of bait going when I'm fully stocked I have big tanks out back too for storage that run just like this one and probably 60,000 fish on hand so there's times when it's a little stressful like if the power goes out or something need a backup generator so this is just kind of our leader and auger blade wall and some other auger accessories this is kind of all pre-tied leaders, hook, swivels, sinkers and all kinds of different lines we tend to run the maximum that's what all our pre-tied stuff comes from us is made with and then we got some wire stuff if you're pike fishing yeah, yeah we brought in a lot of the red hook stuff people like that the beads people are into that kind of stuff this is a lot of we brought the people what they asked for and then as far as blades it looks like you're covered for several different makers yeah we got kind of everything going and hand augers too so I'm not saying we'll have everyone but you need a blade we should have these are all sabiki rigs so that's for like going salt water smelting on the river to Kennebec and then these are the easy connect systems that's what I've been using this one's for the light flight it just gives you a quick connect from your drill instead of having to take it out of the chuck every time this one here is a pistol bit laser which this one actually works with that G2 bottom that Joe's running so if you get your hands on a G2 lower ion you can run one of these and go 10 inch on your power drill but this is like an ice anchor tool that will work with any ice anchor and it's made with the spot to click into the quick connect I stock these just because I thought it was a little more versatile where anybody any shack you're running you can buy this and run it with the quick connect these are again like the same idea as the skimmer you've got to find the top one same bottom it's just a little cheaper version just metal no chipper still strong though yeah very rugged quite a lot different these are the same as what we showed you earlier big boy about 40 inches so if you don't want your back to hurt the skimmer and your holo we actually started with this one and we had a lot of people asking for something a little smaller than fitting their basket better so we started doing both they're both equally as popular it's not a cheap skimmer but it's high quality should last you a long time we've got the sleds I carry jet sleds the smaller ones these tend to be a little lighter weight I usually sell the accessories for them but I tend to recommend running a jet sled like when you're walking by hand they're not as thick as the other ones so you run this behind a machine especially if you don't have the runners on it one trip and the bottom's got holes in it so we got those in three sizes like that one there this is like a good sled for a little kid and like send them down the hill and they fly my daughter loves it so we got those in the three sizes and these are great for people walking mostly you can set them up you can buy the runners they have a couple different hitches get the cover and you could use it but it's not going to last this long as well as what I'm about to show you over here the otter and you're going to have almost as much money into it oh no kidding otter sleds, these I would recommend if you're going to put them behind any sort of four wheeler they're just a lot thicker you're going to pay a little more for the sled we offer some package deals which you get the sled hitch, the cover, the runner and like I said once you get into that you save a lot of money getting it all and it's not too far off from what you're going to be spending on the jet sled and it's going to last you a lot longer he's a rugged, the roto molded I definitely recommend the otter if you're going behind a machine and then we do sell all the accessories if you got an otter sled and you don't have the runners or you need a cover you got all that stuff too you can buy individually a variety of hats if you want to walk around representing your favorite ice fishing traps different sweatshirts this is actually a new one we've done this in the gray and we're going to start doing black this has been the classic if you've been in, you've seen this is what we've carried for years now we're going to have it in the black t-shirts long sleeve shirts this one here is a goth's melt I like that and Tim Jack on the back nice and a lot of gloves these socks there she talked me in the kit and then I stuck my hand inside of it oh wow look at that I don't want to do that now it worked for me they've been pretty popular so we keep them here these are actually we haven't got any in yet and we've got these from home so this one is Mark's this is one of these is mine one's Candace's so you can see them on the video but they're hoping they're coming soon but yeah these are kind of the when you see somebody on the ice with this thing on the club Tim Jack had one few more he's had it about 40 years same lady that made these kind of a miscellaneous stuff you got body heaters filet knives grease kits for maintenance on the traps we'll show you a little bit more about that body heater accessories these are like green lights for a smelting you can hook them to a battery your body heater hoses if you want to run 20 pound these and you can run it on the 20 pound oh nice you got the filter I haven't seen these it's a good idea when you run the 20 pound tank they recommend you run the filter with it I guess the propane is not as clean I don't know the specifics on that some broadcases the jigrod the jacker kind of stuff people like those bunch more gloves they're completely waterproof and they're insulated if you're like me and you get out in the cold for even a second and your hands just stop working those are a lifesaver some Eskimo stuff fuel caps stuff with the shacks the power head covers same thing on the ion extension this stuff's new I'm not sure how well this is going to do but I thought it looked interesting so these is a system you can mount this in your shack these move around and then they make different accessories that you can clip to it so it's like a rod holder a rattle reel this is like a little workstation jigrod holders cup holders stuff like that this is a system where you can and I'm sure they'll come out with more over time this one attaches to the side of a 5 gallon bucket and then you can I'll probably try this I'll just hook that side of my bucket and then run it around oh that's going to be awesome for a rod holder I thought so what is caught the metal shelving out there the piece that goes into the ground I mean the floor the tag went through and you caught that the hole not like the metal shelving out there by the trailer it was sticking out and he hooked it back in just right was it alright they're like caught with the torch on the end of them depending on what end you hit jeez this is just kind of the jig wall we've got a variety of jigs these have been real popular the stegnos you're going to see this guy in a video here shortly it did the trick that day had to try a few different this is real I like this one a lot use that for all species these are good little jigs this has been real popular these are new I got this here my buddies at Westcran love those I've heard of them people talking about them gas master these are all like little panfris jigs the airplane jig this is a good tog jig that's kind of a classic haley jigs I got a lot more of these buckshot rattlespoons coming got a little rattler in them those I ordered they were on backorder they were actually shipped so he should be here probably today these some guys showed up last year when I had to sell them and he did not work for them he just said I can't stop catching fish with these things and I have nowhere to buy them so he said he was trying to reach a store that would reach out to them and order them to stock them we did pretty well with them so we got some more of these coming too did the guy come back I'm not sure she's in the store so I don't get to see he had to pull me off the bench to make this request I got a hold of the company that owns rattle trap and we're getting a bunch of rattle traps after watching joe catch all kinds of fish on them so this is all stuff that works it's more I don't have a lot of jigs we don't carry everyone but we've got stuff that we've got experience with that we kind of recommend to people beautiful and we got some jig rods this year a variety of jigs we had a bunch of these they were kind of hanging on the wall little ugly sticks I brought in a bunch of different ones we've always just kind of carried ht cheap combos joe got me in the jig you did pick up a nice joe gave me one of these as an early birthday present um this is the one he told me I had to have he gave me one is that the one I gave you? no that one I put it real on it's ready to go we just need ice we got the 40 heavy a lot of guys like that pike and toad fishing we brought those in so we got a lot more variety on jig poles this year we got a little bit higher class like these are fenlix um with the peluga reels a little pricey you can come in and get a $25 jig pole combo or you can get a $120 jig pole combo it's kind of what are you looking to do this year we decided you can thank joe for this and he's going to have to explain it to you a little more because I don't really know much about it all's I know is I went fishing with joe he whipped this thing out it was a complete game changer on my perspective of how these things work this thing is not cheap it's $2,800 but it comes with everything you need for going on the ice you can use them in your boat too but that's a life scope so that's what you always see joe using and you're literally watching the fish swim around down there and it's incredible and we also got some striker plus for ice bundles these I don't know too much about I don't have any experience with them I have one of these fish finders in my boat I haven't used it a lot but I don't have the ice bundle part of it they're pretty economical and I've heard a lot of good things about it so I was bringing the life scope in when I saw joe using it and we got two I'm hoping there's one left over and I get to keep it but I figured we'd get a couple more economical versions for people looking to get into some jigging with electronics what's the lunch in that I'm going to show you I got it what kind of cake you're a ham for the camera, aren't you what's your favorite kind of pizza he's never ate a piece of pizza in his life no, good for you I've had a bite so out here this is just more big tank this is all just storage they're working on a big yellow bean order right now so we're just kind of cranking those out they get all special label we got a price tag all this stuff for them this is our shipping department we actually put all their price tags right over here oh wow that was something they came up with a few years ago that we were so excited about so Sean's going to take you through what happens when we order something off his website or you call an order in so we get an order at auto prints in the website we come in in the morning there's a stack of them and then we come in we spend all summer filling these racks so this place looks altogether different there's Jackie Mike over here this is all these are all racks some more down there that are still up we take them down the winter just to free up space we have like 6000 pieces of wood in limbo every week so it's just kind of they come here they get the finish put on them and then those down there come down these get moved down so they get to try for another week so you get about two weeks of cure time before they get handled again and it's just a constant rotation from the end of March until we finished that whole process about the end of September this year this thing, I mean a month ago was chock full all the way to the ceiling this was stuff we pulled down for wholesale orders basically it's come down but we get all the frames ready we get all the flags ready, the reels ready all the parts and pieces so everything's ready to go and we're just building the order because as we talked about earlier there's so many combinations we could pre-build a million traps and the next guy orders one pretty good chance we're going to have to change a flag or a reel on it but we get to a point where we were like three to four minutes from a finished trap here so you come over this one's for a five 26 inch standard gun stuff they'll be this thing here we kind of separate everything by type so this part here is all 26 standards this one here is cross stuff then we got 26 four inch in the middle there's 20 inch stuff and then all the 31 inch big bob stuff's down on the end you come here, grab the five frames they'll end up going to the cart over here I'm not going to grab them now because they're already there we don't want to send two of them they'll end up going in this cart where then they had two Dave and Ethan and they're doing all the trippers and the end clips so it's kind of like a assembly line one guy's focused on one job so they get them all and they're just hitting them the trap's got an end clip and a tripper we live by cardboard around here there's no such thing as a bad piece of cardboard it all runs down so all this stuff has been trapped it's designated for an order whether it be a wholesale order or a website order from here we come down and these are all pre-made flags sorted by size it's just different varieties and they're all pre-made reels all pre-made Dave's dead, male's in and all the dish colors and both sides he's already worn so when it comes to this end of the bench we grab the colors you picked and we're just throwing them on and getting them to a finished trap so these are built to order then everything's built to order all by hand so once they reach this part they're finished trap they head back down there to KC and she's going to box them and send them out to them so pretty much the only stuff you guys are building ahead of time is what's out there hanging in the retail store and like you said there we can kind of grab stuff and come back and swap stuff around and just completely customize it and also where we're at most everything here is designated for an order right now so I'm not going to pull out of it but there'll be times where we'll be all caught up on wholesale and we'll just start prepping stuff so there'll be traps sitting here with trippers and end clips on them and you can come in and we can come out back and finish off your 7 traps in 10 to 15 minutes it's like going to a restaurant waiting for your food to be in I'll start at the beginning way before me I was born in 1979 Jack started Jack Traps when he was a little kid his family always fished they were going out fishing every weekend regular fishing didn't matter he just loved fish so they couldn't really find ice traps it didn't have problems trippers would fall off reels would break flags wouldn't go off they'd pick them up at the end of the day fish on it, no flag, whatever it's just kind of all hodgepodge homemade traps back then he was always tinkering on I'm trying to make him work better he decided he was going to try and make his own trap that would last there's been a lot of changes materials are used the original design is no different that's the first 5 right there oh no way really they don't look very different back then they were cut up pallets he was working at this place called Dumont they would let him use the machinery after hours when he was off the clock he could punch the reels out he was just doing as a side gig sell them to his friends he might drive around in Christmas time and sell in the hardware stores and stuff trying to make some extra money he didn't really get big, he got a back injury like early 90's he couldn't do what he was doing anymore and he decided to go into this full time working out of his basement still but right around that time he just started reaching out trying to get people to take him on wholesale it was all wholesale back then unless you were going in his basement and having a beer with him it wasn't like coming to the store he was selling them to audats in town going to huzzies when he got in with beans that's when things took off he reached a point where they were doing 2,000 traps a year he started renting a building in Manchester he would do all the polyurethane work there and he was still building and shipping and all that stuff right out of his basement probably early mid 2000's I believe around 0506 he moved in this building his cousin Rick actually owned it it was main ornamental they built post caps since then they moved to green and now they've been sold out and main ornamental isn't main anymore but this was an old dairy farm before that he came to be in this building and now he's gone from his basement to 6,000 square feet of retail and manufacturing capacity the store was actually in that first room on the right when you come in the hallway and this was nothing he put all this together the benches got built there was the electrical was here but all the racks and these walls and the counter were put in here and so it's just kind of accumulated over time to what it is me I just grew up ice fishing I didn't do a lot of open water fishing my family we ice fished all winter I remember I lived in China we'd be out on the lake and it was just like 50 people all standing around and that's where we were every weekend fast forward I went to Erskine Academy went to college went to school for business hated the city just wanted to get back in the woods two weeks after graduation I jumped in my car and I was driving back to Maine I had no clue what I was going to do with myself I went to school for business I'd been working at an investment firm in LA and there's none of that around here I could do accounting but it was hard to find a job it was anywhere I went I wasn't qualified it was just hard there wasn't a lot of options for it I tried getting analyst jobs at Beans and CMP stuff like that but it wasn't anything I really wanted to do I needed something to do with it I went about nine months nowhere Candace bought me a set of traps for Christmas and I'd been using my great grandfather made traps I got probably four to fifty of them you go pick them up at the end of the day it's fish air you didn't get a flag all day long so Candace bought me a set of traps I was mad at her because I wasn't working she was Wajerson and I couldn't believe that she spent that much money on a set of ice fishing traps and I wasn't working at the time I had fished nine days straight and every time that flag went up I had a fish on the end of it those nine days I said that's what this is that's why these are what they are it's the reason I started following Jack Trapp's on Facebook I saw they were looking higher a manager and I just applied I came in and met with Tim so backtrack a little bit going into 2012 he got esophageal cancer they caught it early luckily he was on a trip up to Long Lake and they got a call the doctor said you need to get home now came home, cut his esophagus out long recovery time but they got it all he couldn't really work in the capacity here like he had before that they were looking for somebody to come in and take over that part of it and along comes me I sat down at the same time he was kind of looking to sell if it would work I came in interviewed, I thought everything went well and I actually put together like a business plan of things I would do going forward to grow the business then I got an email back that they decided to go a different route now I since learned that they had a potential buyer and they were working through that so I made this business plan I just sent it to them I said here you go, it came up with this thank you whatever, plan fell through next thing I know, I was up to Chamberlain my family would go on a fishing trip up there every year and I got home I got a package on my doorstep and it was like a single trap box there was a little note in it from Tim it said if you're still looking for a job give me a call I was still looking for work and came in and I just could see it the potential in it I like to work with my hands and be proud of what you're doing make a quality product and when he started it was 12 bucks an hour like I said I just came off a business economics and accounting degree at UCLA working on an investment banking firm with billionaires and I could have stayed there and had a great job but I didn't care, I was coming home and we just kind of grown from there and then going in it was always kind of a plan that I would eventually buy the place Tim was in his mid 60s looking to get out of it when you get into this business and you love to fish you don't get to fish anymore so he wanted to get on the ice doing that kind of stuff in the 19 we finally got to a point where all the stars aligned and we made the deal and I took over Tim was going to kind of lay back, retire he'd still come in here and dub around and it came to be that following spring so spring of 2020 his cancer came back in his bladder and then from there he went downhill really quick so probably it was October he was gone after that so don't wait if you want to do something do it, it's what that shows but he he'd be really proud of what we're doing it's an honor to really carry on the product and the name we just keep making the best traps we can every day, that's all we can do