 Hey guys, this is Matt Beck from freesaloneducation.com and I'm here to talk to you about a really important subject in Salon business, which is client retention This was kind of sparked my interest because of a page that was started on harebrained.me So if you're not a member on harebrained.me you should be so make sure you log on to there It's basically like a Facebook for hairdressers So you can create a profile share things and it's really just a big community of hairdressers getting together to learn together And I love it. So check out harebrained.me getting to the the group that was just started I think about a week ago. It's called the business side of beauty So make sure after you make a profile on harebrained you go there sign up But they brought up client retention and I think one of the smartest things about this and just why this is such an important thing is people are always excited to get that new customer in and It's almost like they would do anything to get a new customer and they forget about their old customers So I actually heard in a business class a long time ago and I said this on the group There was like a salon that would change the color of capes for new guests So the new guests would have one color cape and existing guests would have another and that really Seemed cool at the time and when I heard it I was like, oh, that's really cool It's a good idea So everyone can say hi to the new customer and everyone can give the new customer great service and all this stuff But then when you think about it the problem with that is you're treating the new customer differently than you're treating the existing customer And the existing customer is what's paying your bills So too often we're focused on how do I get a new customer and then when I get that new customer How am I going to treat the new customer and it's like we want to hit reset on our salon business all the time But that's not how business works business works keeping consistent with your existing customers that you currently have in the salon And that's really how you're gonna see growth. They're saying and and John Harms from Millennium Systems International The founder of that says on the group that by the sixth visit you only have an 8% retention rate So you get that client in you wow them you talk about them You you're super into them by the sixth visit usually what we're doing is hey, what's up? Things were coming sit down you want to do the same thing this time We don't do anything above and beyond for that existing guests. It's been Supporting us for the whole entire year and then they leave and so an 8% retention rate at the sixth visit is not going to Create a successful salon so make sure you focus on not only your new guests in the salon But focus on your existing guests every single visit every visit is important. That's what builds a strong salon business and Using Millennium software because I always tell you guys that's what I love It's what I use and if you use it we can follow along with the same reports. So for client retention. I love the MA 040 Which is a good client retention report and also the MA 200 I love it gives you everything you need To run your salon business including retention. So Check out those reports MA 040 if you use Millennium MA 200 if you use Millennium If you're not using Millennium and you're not using any software make sure you check it out It's an affordable software and it works really well and it runs my business every day. So I love it So I hope this helps you guys focus on your retention Treat your new customers and your existing customers the same Love every single one of them because they're the ones that support you your family your car driving everything your mortgage So make sure that you're focused on it Hope this video helps you guys subscribe to us on YouTube follow us on Facebook hairbrained Everywhere and we'll see you on the next video. Thanks guys