 We get bored in the salon because we're never trying anything new If you stay educated it gets you excited it gets you wanting to try something new You try that new thing on your guests, then all of a sudden you have a higher average ticket What's up guys welcome to today's podcast. This is the woke up this way podcast Brought to you by Minerva beauty calm Excited for today had a little bit of technical difficulties. It happens every time I actually shouldn't even say I should just let you guys know when we don't have technical difficulties It'll probably be easier, but today I have special guest Andrew does hair really excited to have him on Like I said, this podcast is brought to you by Minerva beauty calm if you're looking for salon furniture The best in the business 10% off I think everything I'm not sure but go to Minerva beauty calm backslash FSE to see the deals that they have for you But if you're looking for salon furniture best place to go ever let me bring on Andrew He does hair Let's see Andrew see if I can pull you up here There you are What's up? So it's been a long time since we've let me see if I can there we go I got your sound it's been a long time since we've been on a podcast together Yeah, too long Yeah, yeah way too long But the cool thing is that a lot has happened to both of us in that amount of time So the first time I was saying it a couple podcasts ago that We Well the first time we ended up on a podcast It was really because of Gordon Miller and we didn't know each other So it's kind of nice to now know who you are like we both know who each other are and I think we have a lot more to talk about at this point, right? Oh Absolutely, I keep telling myself don't talk about cameras. Don't talk about cameras Don't talk about cameras because it's all I want to talk to you about I know But that's the that's one thing and I think a lot more people want to know about that stuff So I do want to talk a little bit about that and I have some questions for you You have and I'm actually gonna showcase your Instagram real quick. I I pulled up your Instagram earlier shot a little video of it But there's a couple things I noticed about it when I did that because I haven't looked at it as a full page in a while but beautiful work you've you really focused a lot on Advancing your photography skills, so I want to talk about that because I think that can help a lot of people But also I noticed that your page kind of went from a lot of pictures of your work to Most recently it seems like you're adding a lot more tips and video work and that kind of thing So is that something that you're more focused on or kind of where you at right now with that? Okay, man, this is I hope you don't mind long answers. Yeah, no I realized I Started to realize about four years ago that People who like do well on Instagram and on social media at some point they realize and yourself are definitely included in this eventually you realize at some point that hey my job is to make content and You know, we have so many people in the industry industry who go I don't want to buy a nice camera I'm just a hairdresser and like a lot of people in the industry will even put down the content creators But at some point you realize hang on if I want all the things that I hope Instagram can bring me I need to make photography and videography my job or a huge part of my job And so I realized that and I started noticing that literally every like opportunity I've gotten didn't come from somebody walking into my salon and going hey You do good work. Do you want to be in this magazine? it came from somebody seeing my Instagram portfolio and Offering me something because of the work that they had seen and so it became very very real And obvious that every single benefit we're gonna get through social media Comes down to your photography skills comes down to the way you present your work Or even down to how good you are in front of a camera I mean like you're very good at talking in front of a camera. I'm trying to get better at it And that's actually why I started doing the recent videos is It's more or less just an exercise for me to become more like you and just be good on camera because I feel like that's something I'm lacking Seth Godin is one of my favorite authors and he says like we have so many blog posts and books about This similar topic where it's basically like he says if you If you're the second best in the world at what you do I think he uses violin for the example at some point sitting and practicing the violin isn't gonna make your career better But getting out and getting a good recording of you playing violin or meeting the right managers or whatever That's gonna help you become the first best violinist and so I think in here We look at the people who I mean everybody watching this can probably agree that there's somebody who's like big on Instagram Who's not as good as them and we get mad about that and we feel like something's wrong or they cheated But the truth of the situation is that Like at some point if you're good enough at hair You need to start getting better at other things if you want to get the benefit that social media can bring Which is get better at your photos get better at your videos get better at teaching You know, I meet so many people who want to be in want to be an educator I'm like, well, what are you doing toward that? They go asking you but but ultimately like Sit down and try to teach a haircut one of the things you'll notice about my recent little tutorial videos Is they're all under one minute and that was a challenge. I gave myself is I want to I want to take these big concepts Here's how to do a whole graduated Bob in 58 seconds and to me like if you can teach something and under a minute You understand it. You know what I mean? Yeah, yeah like But I sat down in this studio here this office and I mapped out I planned like how can I teach a Bob in one minute and I ruined a mannequin head trying it And then I ruined another mannequin head trying it and then on the third head. I finally got it down and But it it all stemmed from this very real realization that like if you want to get sponsored And and I mean no offense to any sponsors of this actually have Minerva Equipment in here, but if someone to get sponsored what a sponsorship really is at its core is like Hey, we need you to make us content and we'll give you stuff for money And so when I meet barbers and hairstylists who are like, I want to get sponsored I'm like you realize what they want from you is just photos, right? If you want to win a competition, they want photos from you if you want a shout out They want good photos so they can repost it and get their views up. It all comes down to This thing, you know, yeah, and so barbers and stylists go well, my job is cutting hair And if I get better at cutting hair, I'm gonna get all these opportunities No, you're not if you get better at this you get the opportunities. Yeah, so there's a long answer. No, that's good I like that and and that and it really goes down to like you were saying that people get frustrated that other people aren't it's like Talented at haircutting, but they're more popular But like I've never gotten frustrated that my talent like when I look at another person. I'm like they have more Not even that they get up more of a following because I always look at the interaction that happens And that's where like I get jealous of people that are figuring out how to not only have a following But also a really committed community because that means that you're actually like you've really brought something to people So I always get jealous of the things that I see somebody doing I don't look at them and go Oh, you do you're I'm better at haircutting than you so I should be more famous than you I've looked at them And I'm like well, why are they more? Popular or why do they get the more attraction on their posts? They get it because of what you're saying they get it because they're better at the other things And it's the same thing in the salon like in the salon you have tons of hairdressers that are At different talent levels, but a lot of the time like the one that's not even that good is the one That's the most busy in the salon and it's because They're good with people. Yeah, they're good. They're good. Yeah, like I think another thing too Not just so this is the hard thing for me because I'm very technically minded And so I'll I'll look at the way that I lit myself here And I look at the way that I composed my my little background here And like I'm all technical technical technical and at the end of the day The job is to translate an emotion and with hair I've been doing it long enough and I'm like proficient enough with haircuts I'm not saying I'm great at haircut But I but I can take a haircut and make somebody feel some kind of way with it and that's what my business was built off of is how the clients feel and through photography, I've been able to Kind of get viewers to feel something as well whether they're pissed off that I did a haircut That's not as good as them or or whether they're like wow, that's inspiring, you know But at the end of the day, it's all about Like it sounds cliche, but it's all about the way people feel whether it's a photo of a haircut a video about a haircut and You know, I'll look at every now and then I'll see a video on Instagram that like technically is perfect Like I'm like that is so informative and it's shot beautifully And the numbers just aren't there But but then other times I'll see videos where it's just a guy blowing vape smoke on a On a client's head and dancing and stuff and like and I'm like nothing here But they have six million views like what the heck and so I my gut reaction is to be frustrated by that and be like oh the system's wrong the system's cheated But then I realized my haters Think the exact same thing about me and so it's just like we look at things We don't understand and we immediately think it's wrong or whatever But ultimately what I'm learning as an adult now and like trying to figure out and be better at Is to look at somebody who's doing better than me doing something that makes me cringe and go Why do other people like that like and not even necessarily so I can copy it, but just so I can add it to all the decks like I think in hair. It's really easy to copy what's popular and what works I think it's also really easy to deliberately do the opposite of what's popular and what works But it's really really hard to understand what's popular why it's popular and say I get that I get that But also I like this other thing and I'm gonna do it my way And that's what I kind of aim to do is like see what works and see what's popular and understand it Maybe take pieces from it Um as they fit my style, but ultimately do what I want to do I would say too like when you look at I'm gonna throw your instagram up here again But when you look at your images They're not typical, but they're just enough like They're just enough mainstream to where somebody could twist it and wear it like I think and Like you're saying you provoke emotion with it and that's I you definitely do that the best out of anybody I think when I look at somebody's instagram and you also have branded yourself in a point where like if I see an image And I just know it's yours like I can tell because of those little details that you put into it So I love that and I want to I want to kind of jump into this question that you asked on my instagram because I actually think you have an answer and Or a thought and I did talk about it on the podcast that you know You did ask the question about but I just thought it was a cool and I like the way that you provoke conversation so Why don't we talk about this and you said you know what happened before you decided to start making your content A lot of people myself included tend to wait until they feel worthy um before they educate so Let's I want to hear from you about that because I think there are a lot of people out there and and we kind of I think you could get that answer from what you just said a little bit ago But um if we go a little bit deeper into that what do you think is like? Because you've you haven't necessarily been educating for for a long time on instagram. You've you started that more recent but um Through your conversation through your images. I think you do you know you do teach and you're obviously worthy So what is that in your in your mind? What do you think was happening? Why are you asking that kind of question? um and what What is making you do it now? I guess Well, so what brings it up is I I see a common thing all over instagram, uh, particularly in the mensher world where People will bash an educator for being a self-proclaimed educator at like who do you think you are? like you think you're better than us to go up there and teach and uh I think what this kind of stems from There was a time in the hair industry and you remember this because we've both been doing this forever Where if you wanted to be on stage you wanted to like be somebody You had to do it through a company a company would pay to put you on stage And uh, and so they chose you said you're good enough you can teach for us You know our ways you can sell our products and uh, something happened since social media Is now people can put themselves in that position and then the companies run after them Instead of the companies putting them up there and so now the companies go. Oh, you're popular. Can we hire you? and so Since that shift I think there's a lot of people kind of stuck in the old mindset like wait redkin didn't ordain you or paul mitchell didn't like Like give you this title. Who do you think you are being an independent educator and uh But I think now with social media I mean you can be A hairdresser in the middle of nowhere and if you put out good content you can be an educator and so I think a lot of people don't realize that when yourself and when myself when we picked up a camera and we started doing this Nobody gave us permission nobody walked in and said hey you should do this like You know, I didn't get a letter from from tony and guy and I never trained with tony guy I'm not affiliated with them, but I didn't get a letter from like a big company saying Hey, we think you're really good. You should make content Like I just started doing it and the way that I thought about in the beginning And I still think of it this way is like look I don't think I have all the answers for all the hairdresser hairdressers and barbers But I have the answers that will work for me and I'm going to put them out there And if people want them here they are and people don't want them cool scroll on But but then I see so many people who I want to be an educator. What do I have to do first? I'm like You find someone and I'm gonna steal this from Maddie Conrad. You find somebody who doesn't know what you know You show them what you know and there you are you're an educator and uh So I don't know I in my opinion. I think every person who thinks they on any level want to educate Do it like get your get your salon neighbors to show up on a sunday afternoon and say hey I I know this technique. I want to show you guys and honestly, that's how I kind of started is I would go to like uh cosmotology schools my area and do free classes just so I could get Figure out if I even knew how to teach and eventually that turned into small salon classes and and You know at one point it built up to a crowd of 400 And a bar somewhere. It was pretty cool But uh like you start just doing it and nobody has to walk in and say hey We think you're good enough to educate you just freaking do it And there will be naysayers and haters who are like, oh, well who ordained you for this? But like nobody has to anymore Um, yeah, like the whole youtube culture, which I'm only just now starting to like dive into Is people who just picked up a camera and started talking and uh, that's all we have to do now Yeah, for sure. So that's my thoughts on it I think that's awesome And the way that I look at education because I I did kind of grow up in the palmichall I worked for a palmichall for 10 years, but that's what I think Like that's the stuff I taught, you know, like and I was trained that way, but it's not That way was like, I'm very grateful for my palmichall education because I feel like back then and I don't know what it's like now Because I don't go through trainings or anything, but um back then they taught us how to speak They taught us, you know, it wasn't just about cutting hair. It was about like, um, you know How to do intros how to do outros how to you know, what how to sell like how they taught us everything So when I started creating content, it was like I just taught on camera the way I taught in a class And the things that I knew from then and then it grew from there and what I think a lot of people need to understand is that Like and and you're doing it like Teach what you're passionate about don't teach like don't just teach everything like when people People read right through you if you're trying to do something that you're not passionate about like this podcast is not popular Compared to anything else that I do like I put out Um how to blow dry your bangs two days ago got a hundred thousand views in a day This podcast will get two thousand, you know, like it's just but this is my passion. I love doing this I love having these conversations. I don't care. Like I don't do any of this stuff for that So like for me, it's it's all about just sharing something that you're passionate about people pick up on that And when you are passionate about something That's when the people will start to like, you know Follow you and not to follow you but like you build a community Like all these questions like being able to throw these questions up and have people ask stuff and and just Create conversation is one of the greatest things about the internet that we have now Being able to like we used to I used to like Pray to be able to get put on a platform and travel the country and do all that stuff Now I pray that I don't ever have to do that again Like I love sitting in this room and walking behind that wall and creating hair tutorial videos and educating that way And I if I don't have to step foot in a hair show ever again And I get to do that and then go home to my family every night and just hang out with my kid and And my wife and just, you know, enjoy life. Like that's that's the beauty of what This industry is about now and You know, and that's what people need to understand. I share what I'm passionate about I was passionate about hair cutting and I was passionate about scissors and I was passionate about podcast and like That's what I started doing and the reason that a lot of these people they'll put out a video and it'll be a beautiful video and Like cutting the perfect bob and it'll showcase and it won't get the views and then I look at well How consistently are they even posting because they spent three months trying to make that video And they put it out and then they wait three more months and they put out a video, right? So like that's why you don't get the views. It doesn't happen from one video And when you look at Andrew and I learned something from you where um, I'll fully delete My instagram posts like I go back and I delete Because I want to refresh and I want to rebrand and I want to take some of those old videos and make new videos Out of them like repurposing content that you've made over the years is one of the best things that That happened because now I can produce content pretty much daily From old stuff like to repurpose so like, you know, that's what's cool And I see you posting videos Non-stop and it's actually firing me up, you know, like I see you doing I'm like, I got it I got to get back to that. Why am I not making videos enough? Like it's just fun, you know Funny I started doing those videos because of you and so I guess we have like a feedback loop here like I About a month or two ago. I realized I'd been really stagnant with my content And I just bought a couple new cameras and I'm all excited about them And I wanted to start doing youtube just talks and actually my youtube channel is really leaning toward like camera gear I don't even barely talk about here on there. But anyways, uh I was looking at your page and I was like, dude, this this guy puts out a video every day Like I why am I not doing that? I have a studio here. I have a Closet full of mannequin heads. Why am I not doing a video every day? And the answer is like I got a wife and a kid and I have other duties and responsibilities, but like yeah Yeah, so I I came in here and like every chance I got I would just sit down and make a video And I still want to continue that like those little videos I've been putting out I have a list of like 60 ideas and uh, I whenever I have spare time I just come in here and bang one out Yeah, and that's the key like you Like I'll get a question from somebody on instagram or youtube or whatever and I'll save that into a folder And then I'll or I'll write it down in notes and then I just keep track and like It's the littlest things and I'm trying to go back to that because I got so You get tied up in sponsorship, right? So like and that's the truth So I get tied up and I and I'm supposed to create Content and I'm never told what to create, but I'm given products to create with right So it'll be like and a lot of it was hair color products because Hair color is where companies make money, right? They don't make money off of a haircut So haircut kind of draws people in but you got to have color. That's where money is so and hairdressers love color techniques, but um, so I got into the the thing of like, oh, I got to do a full color And the cut and like do this and it's just harder when you Have to get into that mental mind state of doing something that you're not as passionate about, right? So I'm good at color. I'm not bad at it. I'm I've taught it for 10 years Like I I know it really well But it's not my passion, right? So um when when you start doing that stuff becomes more of a job And then when it becomes more of a job It's harder to get yourself in that so I went back and this week I made you know the blow drying to create volume in your bangs like getting simple Um because we over complicate what content is right and you do this great So you take a little piece of something literally and and I used to do this back in the day But like You take the little detail of just scissor over comb For two inches like just to give a tip about it You don't have to do a whole head of it. Like you're just giving a little bit of Knowledge to somebody right it's easier to consume So come up so much I think especially on instagram our attention spans are so short like I actively decided to stop using i g tv because people aren't on Like I realized that when I'm scrolling if I see an i g tv video come up I'll watch the first 59 seconds and then when it asks me to like push the button. I'm like nah keep going Um I can I would love to like steal the conversation and build off of what you're saying here Yeah, um how you were talking about How you found yourself doing work that you weren't passionate about and You know, it was hard to get yourself to go to work. I had to A few years ago probably like two years ago. I sat down and I I had a little talk with andrew and I was like andrew self What is success? Like what like because I I just had so many opportunities in so many different directions And I didn't know who I was or where I wanted to go or what I wanted to do And I had to define success for myself Which was really helpful because it helped me define it for my potential students And the way that I defined success for myself in here is to never have to do a haircut I don't want to do like and I was going beyond that to never Like to me success is never having to do a haircut. You're not excited to do and for the last two years I have not been unexcited to do a haircut like Just because I position myself in a way my price point my location and whatever that every haircut I do I'm excited to do and uh I heard a saying a few times a few places. I don't know where it started But they say that the Reward for a job. Well done is the opportunity to do more work And so as I've looked into youtube And and different even with instagram like I know if I post a video like this Whatever like this is but if I post a video in a way that it's going to get more views And I'm deliberately trying to do that and it does well. What does that get me the opportunity to do more of those videos? That's what they're going to want from me. And so ultimately I stopped taking opportunities That didn't just that want fun if something's not fun. I'm not going to do it if something's fun I'll do it for free. I'll lose money to do it and uh, and I only do stuff that I'm excited to do like I you can try to pay me two grand to go do a class somewhere I don't want to teaching about if somebody says hey Well, I'll give you two grand three grand to come teach us how to do fades. Now. I'm cool. If somebody says Come teach us photography. We won't pay you I'm actually getting on a plane this weekend to go do that and uh, so like I realized for myself that Only doing work. I'm excited to do is the goal money's not the goal following's not the goal I stopped trying to grow my following so to speak I stopped putting out content that I That was geared toward getting new people in and I just started doing whatever felt fun that moment I mean there was a thing I used to say when I was younger and kind of more I guess like a lazy punk and everything but I used to like I used to look forward to the time in the day Where I didn't have to do anything and I could do whatever struck me at that moment And I'm trying to get back to that like I only want to do what strikes me in the moment And so I have days where I'll come in here with no real plan I have a list of ideas and so it's funny my friends have like what is your job now? And I'm like I go to the office and I do stuff and they go what stuff I'm like some days it's cutting a mannequin head for a video some days. It's inviting a model in for a photo shoot some days it's watching youtube videos so I can learn and uh like So I think that's when so many people talk about like I want to be an educator I want to be sponsored. I want to have a bigger following. I'm like, okay, but what is the end goal? They're like, what do you mean sponsorship bigger following? And I'm like, but what will you be doing with your time at that point? Like if I can make a hundred grand a year on youtube talking to the camera Do I just want to talk to a camera? Like I mean, it's fun to do with with a good friend or or somebody interesting to talk to you But but I don't want my job to be sitting and talking to a camera. So like if I Ended up doing really well doing something that I just kind of am doing to get the numbers up That and that becomes my job like that becomes the thing I fall into I mean literal story here like when I started adh I never thought it was going to be like a brand. I never thought it was going to be carried anywhere Today we have like 250 salons and barbershops in the us that carry it But it happened so gradually and I'm so grateful for it all happening because that's my bread and butter now, but uh I never thought hey, I'm going to be I'm going to sit in an office and you know deal with orders for for a product line, but now that's kind I do that more than I cut hair and uh Going back in time like if I had a crystal ball like hey, Andrew Do you want to sit in an office and take and manage a product line? And I don't do everything myself. We have a girl that ships and we have a guy David who runs the website and accounts and everything but Point being like my job now essentially is to make content to sell product That's what I do for a living and uh, which is hilarious wait. So because your slogan is Good hair doesn't come from a jar So you have to so and this is like the best part because you're selling You're going about selling product Without selling product, right? Yeah, I mean essentially So actually says right on the jar. Yeah, the biggest font on there. Oh here. Let me whatever Here you go. You're coming whatever. I'll just tell you the the biggest font on the jar Good hair doesn't come from a jar and that all started Years ago on instagram. I would just post like thoughts kind of like micro blogs And I just posted the words good hair doesn't come from a jar and a little thought about like it's all about the haircut It's about the blow dry. It's about understanding your texture It's about, you know, all the other things that is not product And the reason I wrote it was in response to sort of like the men's hair culture at the time was very much By this product and look this way and uh, and I was like so frustrated by that So I said good hair doesn't come from a jar and that one post ended up getting like way more likes than I had ever gotten And it just took off and so literally a week later. I trademarked it and uh, it it's it's kind of like Lost its potency now because I feel like so many people are blow drying and our understanding here are cutting to a better level Which is amazing because that's that's what my dream was when I started saying all this But uh men's hair at the time was very much like do a perfect fade Put the right product in it and that's it and now now men's hairdressers and barbers Very much are like texturizing hair and blow drying hair and and considering the shape of the haircut and all this But yeah, that's so that's a whole good hair doesn't come from a jar thing. It was kind of like Intended to be a blunt sobering honest statement to the consumer as well In fact, um, I was really irritated with every product you pick up It says in small letters on the jar apply a dime size amount to damp or dry hair And and then push into desire style. I'm like, why is that even on there? Like yeah for one that's not helping anybody do their hair and for two That's it's like misleading as to what would create good hair Right, like oh put this product in comb it this way. You're good to go And so the little instructions on my jar they actually read the right barber or hairstylist can tell you more about your hair Than a jar ever could and so the whole intention behind The the brand is to put the emphasis back on the expertise of the barber or stylist Who's actually doing your hair and a lot of it kind of evolved During a time when I had kind of a beef with online hair tutorials because the guy on youtube is teaching Here's how I make my hair look cool by this product use this promo code And you can be like me, but it doesn't work that way because my hair is not your hair and uh, you know, so youtube Anybody online is recommending a product based on the model in their chair or based on their own hair But your barber or your hairstylist is recommending a product based on your hair And so I I very much wanted to try to It's kind of a like a 90s mentality like don't buy diverted product But to me like online sales were basically diverted product And I wanted I wanted people to trust their barber for more than just getting a haircut But for how do I get this calligraphy down what product will volumize my hair and I feel The professional who's providing all of that is offering a hell of a lot more value than the professional who's just doing a good haircut right Talk to the rent No, this is funny. Actually. So this is one of the questions I pulled for you. Um He I think it's a guy he said uh as a barber I feel I need to incorporate more hairstyling into the fades. I give the majority of my clients Where should I start? I never focused on that before Do you agree with that? Is that is that kind of what you're saying or What's your thought? so Everything with me is a long story when I started to become very very busy in the salon. This was like long before instagram Uh The way that I did it was blow drying every head and not just blow drying it dry But styling it I would flat wrap every head and I would polish every head And so you imagine if you have a graduated bob come in You're not gonna like rough dry it and be like, all right get on your way You're gonna sit there and you're gonna polish every piece And so I was doing that with every haircut long or short man or woman or any anybody anywhere in between like Everything I did was polished um as far as the styling goes but the haircuts to this day are just you know, they're just normal haircuts and uh I learned actually I'll tell you a true story I learned how to do fades later And so as I was learning to do fades I had this client Nate who had Really dense dark hair but very pale skin and so his hair faded like really really beautifully And one time when I cut his hair I happened to have a cancellation after him So I ended up taking um twice as long to cut his hair and I really really focused on that fade And when I was done I blow dried his curly hair super super straight and he left so polished And he was stoked So the next time he came in I didn't have a gap after him and I only had the normal time to cut his hair And so rather so now I knew I had half as long as I had the last time I cut his hair When he was thrilled So I need to either not style it as well or not cut it as well And I made the executive decision without talking to him. I decided you know what? I'm really excited about fades since they're new to me and I'm good at them and last time he was thrilled This is fade. So I spent the entire time with him just fine-tuning his fades so perfect And I gave him like the best fade of my life But when I was done I put like a heavy gel in his damp hair and I took his curly hair and kind of like Laid it back quickly. And so it was kind of wavy and laying back So he leaves he buys product on his way out. I think everything's great Yeah, the next day I got a message from him on instagram saying he was really disappointed And I was like, oh my god, was the haircut not good? He goes, no the haircut's good But I was in there before going on a date And you half asked my style and I had to buy product and go home and style my hair before going out And the guy never came back and when actually when he said that I was like, dude, I'm so sorry Next time you come in haircuts on me like I'm so sorry and he was so mad that I didn't fully thoroughly style his hair And he was like going on a date afterward and had to go buy he had the reason he bought product from me Was not because I did a great job, but because I do my job He had to go to his buddy's house because he didn't live in the area. He had to go find somewhere to style his own hair So that whole long story here We get so micro focused as professionals on the technical aspect of what we do and we go Wow, this fade is better than the last fade, but our clients don't look at it that way Our clients don't see the fade. They see their their waves sticking out that they hate They see the calyx sticking up that they hate and so focusing on Not just controlling those things but showing the client how it works to control those things telling them look heat and tension do this Don't stop blow drying when it's dry stop blow drying when it's not poofy anymore Like little tips like that You said earlier that your smaller tips in your videos recently have been doing so much better on social media It's the same thing with clients. They don't they don't need to know where their occipital bone is But they do need to know don't stop blow drying when it's dry stop blow drying when it's smooth Like I mean that is a light bulb every time I tell a guy that I'm like Hey, the magic of the hairdryer if you're just going to blow dry until it's dry Don't even bother just air dry it if you're if the magic happens It's going to be two three minutes after the hair is dry and every time that's literally never That's in my last tip video that I just did I'm like, you know, you don't stop when it's Yeah That's awesome. I mean that's like that's the kind of stuff and there was a uh one time you said Um Perfect haircuts are boring. I think you said Good haircuts are boring. Good haircuts are boring like that kind of stuff I just get And and then going into you know that client not coming back that stuff That's the stuff that fires me up about this industry is that Too many people don't get it. They don't get that this industry is way more than Just a perfect haircut Yeah, there's so much to it and and the successful people in this industry are doing things so different Then the people that are making $25,000 a year and working their asses off because We're sitting here. You know, it's yeah, it's because You know, there's a lot more to it and and people just need to realize it's all about relationship and you know and and Don't give somebody something you're not going to give them consistently And that's a good lesson from what you just talked about like you can't don't give them a hot towel treatment One visit and then not have time and don't offer it this visit. Don't give them Uh A coffee beverage or whatever it is this time and then next time forget about it because you're too busy like consistency I take that down to what I stock my mini fridge with like I buy the same brand of beer and the same water and the same like lacroix and the same red bulls And I because when I change it up people go. Oh, you don't have that other one. Oh, okay. It's cool Yeah, people Yeah Very cool. All right, so let me throw I got a couple more Questions as long as you've got the time I have all the time in the world. I do what I want. I'm my own boss. I'm unemployed There you go. Um Until until we have to do something with the kids, right and then then we're not yeah our own boss That's my real. All right. So here's the question your best recommendation when cutting cowlicks in the front of men's hair so I actually want you to go into um Kind of your technique. So we talk about the blow dry a lot And I think people so if you could give some people some insight in cutting around a cowlick whether it's in the front or the back whatever it is and finishing hair With a cowlick just a couple things on that Yeah, so the very first thing that I bring up with clients who have an issue with their cowlicks Um, and I actually keep some photos on deck to do this but The trouble with a cowlick is not necessarily the way that it looks It's that it gets in the client's head that they can't control it And they think I want to control every aspect of my hairstyle And if I can't control this cowlick then it's wrong And so when you google brad it or google like any of those celebrities I think david beckham maybe doesn't have any cowlicks, but like Brad Pitt you cannot find a picture of him without a cowlick going katang And so I point that out to my clients like look just because you can't control it doesn't mean it looks bad And then through the haircut, you know, as long as the shape is right if like my I say my theory like I invented this but I I'm in the camp where if a haircut has shaped right It can stick in any direction. It'll still look good. And so when it comes to cowlicks My first approach is to let them do what they naturally do But that's my own aesthetic is I like hair to look like it's doing things accidentally If the client absolutely hates the cowlick and they want it to lay down for sure I keep in mind the very obvious thing that the longer hair is the more willing it is to bend and lay down Also, when you're texturizing hair, like if you were to take some of those hairs and cut them shorter The shorter hairs want to stand up So if the cowlick already wants to stand up and you're like Texturizing it and giving it more short hairs that want to stand up now It's really going to stick out and so leaving weight around the area is definitely helpful And then as far as styling goes if you flat wrap the hair and that's blow drying it flat to the head in every different direction For 30 seconds each direction over and over and over for like two three five minutes Eventually the cowlicks won't stick out anymore. They'll go wherever you put them And so as far as what works for the client, you need to have an open dialogue and start off with Hey, first of all, the cowlick doesn't look bad. So don't worry about it. But if you really hate it Um, you know, we can cut it in a way that it that it will look better sticking out Then then it did when you walked in and if you really don't even like that I'll show you how to make it lay down, but it's going to involve five minutes of your time every morning right That's good. I like that all right last Nope, that's the one we went through. All right one more. Oh, this is a good one. All right, so Cutting edge and color any tips on how to be faster at blow drying especially for clients with very dense hair Since you're the blow dry finished kind of guy, what do you think about speed in uh blow drying? Do you have tips for that or do you think it's better to spend? Like extra that extra time on that? Okay, so Multi-faceted answer as usual first. Um, I recently learned that I'm kind of fast at blow drying I was in a class with travis parker and uh in san diego and with all these other like professionals around me I was like done blow drying before everyone and I was like, oh my gosh. I'm really good at this So so I think I might be able to answer this question um First of all, like don't forget the towel like towel dry the hair as much as you can because that that Tons of excess moisture that'll come out so much faster with a towel than it will with a blow dryer And then rough dry everything. Um, if I want more of a natural fall I won't use a brush while I'm rough drying and I'll just kind of blast it around with high power and high heat And um, if I want to control the way it's going to lay I'll use a brush and I'll flat wrap it while I'm rough drying And then once the hair is basically dry, but it's not Smooth yet Then I and I don't know if it's all hair dryers But with my hair dryer in particular if I go to high power Or high heat and low power it polishes the hair really really fast So I get through a blow dry on short hair in about eight minutes on long hair in like 15 minutes, but um as far as The nature of the question how to do it faster My advice is is definitely like when you go to a barber to get a shave You're not going to do that because you forgot to shave that morning You're going to do that because it's relaxing and it's a fun experience And so since I don't shave people what my relaxing fun experience is is sitting there while I flat wrapped your hair And it's like a scalp massage like I have a really nice padded brush that feels amazing against the scalp And all my regular clients they like fall asleep while I'm blow drying their hair And so I never rush that part if anything I'll rush a haircut and I won't rush the blow dry Because it's a part of the experience and it's relaxing for them But I also drive the point home when I'm done. I say do you do realize how long I just blow dried your hair? And they're like, yeah, that was like forever. I'm like, yeah, that was eight minutes Keep that in mind when you style your hair at home and it doesn't look as good as when I did it It's because I spent eight minutes doing it. It's much like when I shine my shoes They look okay, but when I take them to a cobbler they look amazing, right? And the difference is I shine my shoes in minutes the cobbler spends an hour doing it um So as far as blow drying hair faster Take your time make it a relaxing part of the service and If your blow dry isn't if you're if you're blow drying your style isn't fully polished You can't know if your haircut is perfect. Like you you'll never even if I if I cut curly hair I blow dry it completely straight to check the cut and then if they want to wear it curly, I'll wet it again Yeah, which is so it's like You have to blow dry all the way Yeah, for sure. I I totally 100 agree with you and I like giving people the tip of the towel dry is Is the best like if you can get as dry as possible with the towel Plus that takes away from the heat damage I think and then Then move into the blow dry and I'll do a Pretty much like a powered rough dry with my hands aiming the air down on the hair I'll do that until it's about 70 dry at that point and then I start really working with the brush because as long as you're not You know tornadoing air around their head as long as it's a consistent kind of downward motion You're not going to really have and if you want to build a little volume I don't mind like kind of lifting the hair up a little bit in the rough dry, but like Getting it that to that point then going in and doing your smoothing finishing polishing work after that It just saves a lot of time for sure. Yeah, all right the last um Hopefully that that helps them um the last couple things I want to talk about two things that have nothing to do with hair And so the people that want to hang on can hang on but we might as well take this time to talk about cameras for a second Because you've went mirrorless Correct Have you? No, yeah So here's what happened. So I was going I should have But right at that moment I spent way too much on another camera and I got the Canon c200 which is You know a cinematic well work Yeah, well, so here's the thing. I'm I'm doing video shoots now with um Some of the hair brands they come in here and I'm creating content for them, which is again You know when we talk about moving your life into where your passion is my passion Is less behind the camera. I mean, I like doing these these things but Um less behind the camera doing the color techniques and more capturing people that are super talented At doing color techniques and putting out that content. So, you know, I partner with a couple brands. They come in here so I wanted to get the bigger camera because it's again like everything else in life presentation in a way Does that camera do anything that a mirrorless DSLR or not DSLR, but a mirrorless, you know camera can do Not that I need it to really but it's the presentation of it. So, you know, I brought that in but I should have went Mirrorless and I'm excited for Canon's new what they're talking about now Um, but let's talk about what you use because it's it's an attainable camera for I mean, it's expensive, but it's no no more expensive than a really nice It is more expensive than a mizotani scissors or whatever it is, you know, but um, Let's talk about it because it is really important. I think for people that want to get into content creation. Maybe you're watching this Um, let's talk about what you're using and then I'll kind of say what I use as well So I apologize for always giving you long answers. Um, no, it's good. First of all, I I try to deliberately buy Less than the bottom line less than the top of the line Because I know that most of my followers aren't going to go spend $2,500 on a camera So the one that I've been using the most lately is a canon eos rp This is a full frame mirrorless camera that retails a thousand dollars right now Which you know, that sounds like a lot of money to a lot of people but having a full frame sensor for a thousand dollars is like ridiculous Yeah And so I don't want to go too into what that full frame means go google it, but uh But also I use a canon rebel sl2 Because that is the absolute dirt cheapest camera that I found that can do everything I need to do It's got a flippy screen. So if I wanted to do a vlog or something I could do this number and see myself while I'm talking The sl2 has focus tracking, which is you know, the the camera will follow your face and stay in focus on it It takes way more than good enough photos for instagram And so when when barbers and stylists ask for a first first camera recommendation canon sl2 And now it's discontinued. So you're gonna find them used for like 300 bucks and It will teach you it'll do everything you need it to do Very easily very quickly very conveniently. It's got wi-fi. It's got a touch screen. It's just like a phenomenal cheap little camera yeah, so um and then but here's the thing what people have to understand is that your When I first started doing youtube videos I did start using an ipad like I didn't have Didn't have a super nice camera. I quickly realized though that sound quality um when you're creating video content is the one of the most important things in it because um You could have worse looking video, but you need good sound So if even if you're using your phone to start creating if you're doing video content You can use your phone even some photo stuff, but you can see the difference between If you really want to get into it what andrew is doing on instagram and his photo work and the lighting Lighting is the other thing that we have to talk about But um, it's not just the camera. So he's got the thousand dollar camera, but then that lens that you have on it is not Not cheap Right. Yeah, so let me um something that It irritates you when people go, of course your photos look good. You have an expensive camera and When any barber or hairstylist tells me that I go, yeah, but your haircuts are only good because you have expensive scissors You know, I mean it's the same thing like if you hand me my phone I will take a better photo than most people, you know, not not most people That sounds egotistical But if you hand me an iphone, I will take a photo that looks just like my expensive dslr photos is what I mean to say Um, it's when you understand how a camera works and how the lenses affect the way that things look And I understand lighting you can get any camera to perform It's just like if you know haircut and you can use a pair of kitchen scissors and give someone a decent haircut, you know Right. Yep. Going back to what you said about audio Matt have you seen these road wireless go before? So this this device It's the best I have it. Yeah, okay. So You have it. I have it because um, yeah when you're traveling you just yeah, tell them about it Okay, so what this device is these two little things here One of them goes on the camera and plugs into the camera The other one clips on your shirt or clips wherever you want to put it And so one is a microphone one's a receiver and it's like the size of a watch face It is so small and convenient I had 1500 dollars worth of like pro audio equipment that I kept in a big fancy pelican case and And I would run cables all over here to do audio and now when I do videos one goes on the camera One goes on my shirt and it's just as clean these things are like 200 bucks and you can plug it into your phone So like if you want really clean audio with like a phone video You just one here and I wanted to use it for this podcast today, but I my computer inputs are not agreeing with me today But uh, so you know this mic would pick up your voice and what I've actually been doing with it lately If you go look at my instagram is I'll clip it on a watch band during the haircut and so while I'm cutting hair It's picking up the haircut sounds That's cool insider Yeah, and that's so I definitely that's one of the reasons why I got it was to be able to hook it to the phone because I've been Using my phone so much more for creating like capturing video content like some of these like There's such great stabilization in your phone now and like just the wide angles and all that stuff like it's beautiful Especially if you're outside on a sunny day or like a nice day um And just to be able to clip that like I can literally clip that clip in my phone case And have the audio hooked in and then hook it to somebody's shirt real quick and do an interview with them or talk to them So imagine being in the salon having that clip it on your shirt Put your phone right up and I just put out this piece of content with um Uh jason everett and his company today. He's posting it But uh, it was all about creating content behind the chair and I was saying like Everybody talks about they don't have time to create content But if you're busy behind the chair you're creating content all day You're just not hitting record and capturing it Right. So just imagine like you have this on your On your lapel so you don't have to worry about sound quality. You're talking to your client You have your phone up on a like a tripod on your station and you're capturing your whole The whole tip you should be given about blow drying and all this stuff that you're talking about like Hit record and then go home at night and just chop it up into little bits Like I should have done that more when I had a large clientele You know, um, it would have been so it was it's so much easier because you're already doing it So like people that say they don't have time. It's just they just don't want to spend their time doing that They have the time. They're doing it already. So um, that's a good one um There was a point Three or four years ago where I realized if I did a great haircut and took a quick half-ass photo of it It didn't really do very good on social media But if I did a decent haircut and I took a great photo of it It would do better on social media. And so when I realized how important that was I started at this time. I was working Tuesday to Saturday full-time book solid And I started every Thursday night. I told my wife Don't wait up for me get yourself dinner and do whatever you want Thursday nights I'm making content and it became a thing for For two or three years in my solana work full-time I'd go to I'd go to work, you know, nine to five on a thursday and then after work I would invite a client or a friend or a stranger on instagram or anybody in for a free haircut But the exchange was you have to sit and let me take a photo. So for the last three years or so 95 of what I post on instagram was not a regular client during a regular day It was somebody that came from one of these after hours opportunities And so I tell people all the damn time like they go I don't have time to make content I'm like, you don't have time to do one extra haircut a week specifically for better photos You know, um, if people people know that instagram is a highlight reel and sometimes they'll say it as a negative thing But if you understand it's a highlight reel Why don't you make time to do your best work to where you don't have a time limit to where you don't have client expectations to where you're not You know trying to get any money out of it But like if you understand that you need the best content you have you can have then set time aside to do that Yeah Yeah, and people like so and you don't have to Like that's that's what people need to understand I just don't understand when people complain and then don't set up aside the time like for me When I started creating content I was doing on wednesday nights Every wednesday night we made it a point to we were going so like this was Early in my career over like seven years ago, right and we I was training with the some of the new staff And so we would do a little training and then we'd go sit at the bar my wife worked at the bar at the time And we would just kind of hang out and talk hair and do whatever and then it became like Why are we doing that? Like why are we sitting here doing this when we could get a mannequin film it And do a clap like basically do a uh a youtube video every wednesday night So that became the goal and it was just like Every wednesday we filmed the video i'd edit it that night and then the next day we'd voice it over And then it was you know a done deal and that's kind of that consistency of doing it every wednesday it took a while But then all of a sudden you start to get that traction of people The community starting to build, you know and and it went from I was I worked for paul mitchell for 10 years and I've said this story a lot but people that are new to this Like I worked for paul mitchell for 10 years. I drove Six hours every weekend in my car most of the time like I would drive to northern new york Like I would I was everywhere in my car to teach four people Like every week I was doing 75 classes a year And and you're spending all that time away from your house and all this stuff And then when I made my first youtube video I remember it got 100 views in the first week and I was like This is it You know like 100 views like 100 people Watched and then it was a thousand, you know a couple weeks later And I'm like wow and then so then you get the It starts to feed you but like I had a passion for it I had a passion for figuring out the cameras like even today We had audio issues syncing this up It's my favorite thing to now when we get off this podcast figure out why that audio isn't working like I can't wait I'm already in my mind like I can't wait to fix this issue, but like That's my passion. That's why I do it. I don't think people should do it If they're not passionate about it, you're gonna be miserable. Um, it's a lot of work If you do it and you do it well, you're gonna have to do more of it. So make sure you like doing it, you know I Build off what you're saying there like People will ask me. Well, how do you find time to make these videos? And honestly from my perspective I don't know how I would live if I wasn't doing it Like I would go freaking crazy Like I will I'll sit on the couch with an idea And I know like my wife needs me to help with the baby for a minute or whatever And I'm like hey at four o'clock and I run down the office and do a video like I itch to go do it And to me like when people go Well, okay, I guess I have to do these videos. How do I how do I get the time to do it? I'm like if you're not itching to go do it, you probably shouldn't be doing it Yeah, don't I mean like I Obsess over making content because it's fun for me It's so fun for me to buy a new lens and see how it looks and set up lights And and if it's not fun for you to do it Then don't do it. I mean there are people out there too Uh Dilla hodge Oh my gosh, what's his name? I can't remember his instagram name Justin Dilla. Hey Dilla. Hey, that's right This dude, he's got over a hundred thousand followers. He shoots everything with his iphone Jacob con like he's everything he shoots is an iphone and he's killing the game and so like I imagine to a guy like Jacob if I said here's a cool DSLR. He would just go, you know, he doesn't need it It's another step. So Yeah, it's another step and if you can get there without that step cool But to me the step is so much fun. Like I have more fun playing with cameras than I have playing with hair and uh So I think that's a huge key factor too Like and I learned that through these Thursday nights and another tip about Thursday nights are for you. It was Wednesday nights When I was working in the salon full-time a client would come in and I go, okay What do you want it to do with your hair? Right and then I'd have a half hour to cut their hair and send them on their way But on Thursday nights when the model would come in Instead of putting the cape on them and saying what do you want to do with your hair? I would hand them a beer and I'd sit down next to them because I don't have a time limit because it's Thursday night And I'd be like, okay cool So and we would talk about their hair as As the photo shoot that it was about to be and we would go, okay What do we want to say with this hair and and we would have a much different dialogue with the haircut? What is the vibe we want to go for and we'd look for inspiration photos for like because I if you If you look through the internet you'll find that most of my photos are ripped off of like James Dean photos and Elvis photos Like I look for old photos and rip them off And so we would go through this whole pro different process And take our time when I was cutting these models But when I had a client it was put the cape on and what do you want to do with your hair? And eventually one of my models who was normally a regular client He goes, dude, it was so much more fun to get my haircut after hours Like can we do it this way every time? I'll pay you a hundred bucks and then I went I'm I was giving these models hundred dollars worth of haircut where I was giving my clients forty dollars worth of haircut And I started to loathe being on the schedule and doing you know Half-hour haircuts and put on the cape and go, okay, what do you want? And I wanted every haircut to be sit down. Here's a drink. What do you want your hair to say about you? And it was a completely different experience and today Every client that I take it's that model experience is what I Eventually shifted my entire business to is I I started taking models one day a week And it was my favorite haircut of the week and the model loved their getting their haircut way more than my clients Love getting their haircuts and that was what transitioned from doing forty dollar haircuts to doing hundred dollar haircuts Was how I talked to them how I treat them how much time I take on their hair Like I never ever let them smell that I'm rushing if I even am which I don't rush because Because people are paying me too much to rush, you know But I learned the difference between a forty dollar haircut and a hundred dollar haircut by doing free haircuts after hours And getting offered a hundred dollars to do more of those Yeah, that's it people don't realize the power of free of doing things for free like I never I never set out to make videos to make money from it Everything evolved into me now doing a job that I literally love like I I I get to do whatever I want Like But just create all the time And but that's what I love to do. That's not necessarily what everybody does. So I think that's what people need to think about more is when when they go into Figuring out what it is that they love and they have a passion for if it's working behind the chair And you love your guests like um, I actually one of the stylists here brian, he's uh He started this whole hashtag thing and he started a couple weeks ago You know and he's he's working on getting it like to go But it's the it's hashtag. Why are you in my chair? And he takes a picture with every single one of his clients And he tells the story of how they ended up in the chair and and you know Or how long he's been doing their hair and all that stuff and it's kind of like a blog, right? But he loves like I've never seen somebody Love just being behind the chair as much as him and that's a that's a Like I I get jealous of that because I don't have there's another guy tom harris I worked with him paul mitchell for a long time. I've never seen he's he's I'm not sure how old he is And I don't want to out him on how old he is anyways, but he's an older guy um big mentor of mine for for a long time because He is obsessed with being behind the chair and he has been for years and years, right? And I'm just not that that's not my passion. I love teaching and creating and doing all that stuff But that's I I just hope that people figure out Um, you know that there is a way It's just not always the traditional way like going about it as a free thing making it a hobby doing it for free Building up something and then eventually it might turn into something or if it doesn't you still love doing it So it doesn't matter Um, and that's cool, and I'm so glad that you've figured that out Um, and I can tell like I can tell by the things that you're saying that You know you're living that life too like you're excited. You just get to kind of do your thing and create um Is there anything else you want to talk about anything else you want to get out there? I do want to ask you how this so I've noticed you've shifted your diet So I follow your like personal instagram So yeah, I'm a steak. So when I traveled the last two years I uh my one thing was I and I'm not like a people person really um Like in one-on-one in a weird, you know uncomfortable way, but like So I would travel to a hair show and I wouldn't really hang out with anybody there And I was by myself So I would go in every city and try to find the best steak That I could so I would research it and then I would that would be like my excitement And I get a ribeye in every every city that I went to and I've noticed that you're eating them for breakfast so Let's talk about this because you've made a health shift And there's hairdressers out there that you know, maybe they're trying to figure things out I'm interested in this. I want to know You're eating steak and eggs for breakfast Tell me who disclaimers here before I talk about this Redis claimers first. I've never talked about this publicly yet. So I I don't know if I'll be very polished with some of my answers here I'm second disclaimer Is I am in no way a dietitian or a nutritionist like I'm not telling anybody to go eat what I eat This is not advice for you. This is just a story about what I'm doing And then the third thing is I do apologize to any vegans. I You know, I I don't I have a lot of vegan friends and families But basically for the last three months now almost three and a half months. I've eaten nothing but steak and eggs Um, and I've had a little bit of salmon off and on here and there but I started the diet because Well, like I was pretty much eating almost mostly keto like a lot of steak and asparagus and sweet potatoes Sometimes a little bit sweet potato like I was eating pretty clean anyways but I was you know 30 pounds overweight and tired all the time and just drinking tons of caffeine like I'm still doing now and uh But I also I had some pretty bad depression and really bad anxiety Thanks to the caffeine probably and I heard about this carnivore diet from jordan peterson And he said he was eating steak salt and water for every meal and that his depression went away and so I was just like kind of fed up with Dealing with not wanting to get out of bed some days and and I was like, you know what like Eating steak for every meal might kill me. I might have a heart attack But if I continue with depression that might kill me too. So screw it And so I just started eating literally every meal. I would eat steak salt and water for two weeks And at the end of the two weeks My depression was gone at the end of the two weeks. My anxiety was completely gone like for for two or three years I constantly felt like I was running late. You know that feeling when you're like, oh We think we got to get there. We're running like I felt that non-stop for three years And you know imagine trying to go to bed and you feel like you're running late for something So I wasn't sleeping good or anything, but after to be honest nothing but steak So I when I talked to you last week because we were supposed to do this podcast last week And that's the feeling I was having is that whole and I don't really get that feeling that often But for some reason last week hit me and it was like I don't know if you're just doing too much or what Too much running around whatever it was and I I have a cardiologist because I'm I'm like up like there is no way on my on my life. I could have a steak all the time because I My family's full of heart problems, but I have uh, but I was into that discussion Yeah, do you have the same thing? Well, so, um Let me continue with the benefits after I so Uh in the in the first two weeks, I lost like 15 pounds and I felt amazing my energy like was just constantly here And my mood was constantly here like there was no ups and downs throughout my day I felt amazing and I then I started thinking after two weeks of everything felt so good I was like, okay. Well, let's find out what this is actually doing to me. I started doing research like about cholesterol and and all this other stuff and Mo like there's a whole bunch of recent findings that First of all your your body produces its own cholesterol I I think I read something like six eggs worth of cholesterol a day is like created from within your body And so even if you don't eat any cholesterol, your body makes it But what they're finding now is If you're eating carbohydrates, your body will absorb and hang on to fat Um including cholesterol and so they found on absolutely zero carb diets that the cholesterol goes in Is used as it's needed to be used and it goes out and so I haven't had my blood work done yet But I have a friend on this diet who just got his blood work done and his cholesterol has actually gone down since since eating nothing but steak and eggs and uh It's it's like the the latest findings and stuff and and you know It offends people because we've been told for a hundred years that like, oh, no stakes bad for you, but They're they're finding now that it's like and this is something I definitely found As I said, I used to eat like steak and asparagus for every meal By cutting out the asparagus I feel better by cutting out the asparagus. I lost weight And I've learned that there's a massive difference between eating a lot of meat and eating only meat In the way that you feel and the way that you operate my energy was never like if I when I was eating steak and a half a potato I would like Feel, you know, really satisfied after I ate but then quickly just plummet my mood and energy And now if I eat two steaks and no potato, I just stay up here. There's no crash afterward And um, same thing with like the effects on your blood And it's like if you're just eating the steak Pardon me that your body doesn't hang on to the cholesterol But if you're eating a steak and potato now your body goes, okay burn the potato save the fat And so I mean that's the basis of like the ketogenic diet Then of course it's controversial and there'll be naysayers and go Well, that's that study was funded by the steak council or I don't know like So it's all in and I believe what you want to believe But I've known people who have lowered the cholesterol by eating steak and eggs Oh, I'm praying that that's a thing It's I'm I'm I'll get my blood work done like ASAP like I'm due for a just typical physical but like Uh, I I'm getting my blood work done next week On my current situation. So then maybe I'll do it and then I'll get blood work done a couple months later And see what happens. I I think you should report back I've been eating nothing but steak for three months and like I doubt, you know, I'm gonna go to the doctor in 10 years and they're gonna go Something doesn't look good. Did you beat steak for three months 10 years ago? Like, you know, I mean, it's not gonna do any irreversible harm or anything Yeah, but uh and I'm even going off the deep end as far as like some conspiracy theory stuff like I try not to get too sucked into this But when you start reading about like vegetables are made of cellulose We cannot digest cellulose when a cow eats cellulose. He turns it into protein He's got four stomachs to do so. We don't have four stomachs When you eat a piece of asparagus, your body will use like two percent of it and the rest of it comes out And we go, oh, that's the food we're made to eat. Are we made to eat it? Is it You know, when you eat a steak, people say, oh, don't eat steak. You're not gonna be able to shit And it's like, I'm sorry. Pardon my French Don't eat steak. You won't be able to go to the bathroom and for years I was told that it blocks you up and it sits in you and it rots and like this was by my vegan sister Like, oh steak just sits in you and rots. You know what steak actually does Is it complete 95% of the steak breaks down and is used by your body five percent of it comes out That's why nothing comes out But you eat asparagus and almost all of it comes out. You eat broccoli and almost all of it comes out You eat corn and it comes out whole and and then you try to tell me This stuff that you can't digest But you're not supposed to eat this stuff that your body completely breaks down and uses The other thing too is with the with the high fat diet like this The um all the fat in the steak it signals your brain like that You know that feeling that like oh that was a good meal that like just satisfied feeling It triggers that and you just feel so freaking good and then it lasts for like eight hours you feel that way and I mean I I feel physiologically I when I eat steak I feel like oh my gosh That's what I'm supposed to eat like I just feel right and I've never felt this way in my life I've never felt this good But again, I've never spoken about it publicly because it offends people like people are watching this right now Rolling their eyes going oh, you're gonna kill yourself and don't you didn't you see game changers? Don't you know that plants are better for you? I saw it and I saw all the videos debunking it I um, I was watching the chat. I'm trying to and lit. There's nobody Nobody being negative yet. So that's good. So we're good. Good explanation Ryan teal wants to know what cut of steak and how many ounces per day are you eating? Okay, so Typically like okay. I find that if I get cheaper cuts and steaks that aren't as good It's harder to stick to the diet because it's not as fun to eat like a breakfast steak, you know And so when I can I try to stick with ribeye because it's delicious and uh And so like I would say half my steaks are ribeyes, but then to save on cost a little bit I get porterhouse or new york And that's like a happy medium But then if I really am trying to save a buck because I mean I'll spend 50 60 bucks a day at the grocery store On steaks sometimes. Yeah, that's kind of save money. I'll get Tri-tips like dirt cheap and it's pretty good So that's usually what I stick to if I'm being lazy and I want to get fast food I'll go to In-N-Out and uh and get like eat meat patties just straight up But uh, I definitely have found that if I eat lower quality steaks I don't feel as satisfied and don't stay as full as long because typically they're like leaner cuts too But if I eat like a good fatty ribeye like I just feel good for for days And and that's the other weird thing is I'm saying is heaven right now to me it's it's regulated my appetite in a way that I can't even believe but like so basically Since I've been doing this. I haven't felt hungry. I haven't had that like empty stomach feeling where I'm like, oh I need food even if I don't eat for 12 hours. I don't get that feeling anymore What I get is I'll get a little headache or I'll get a little cranky and then I know it's time for food Um, but some days I'll wake up and 7 a.m. I'll have like a ribeye And then I don't think about food again It's not even a thought in my head until eight o'clock that night And so when I've been traveling like I went to austin a few weeks ago I woke up had a steak at 6 a.m And then I'm then I flew over to austin which is like two hours ahead and like 7 p.m. austin time I was like I could go for a steak again, but the entire day going through the airport with with a nine month old baby or 10 month old baby at the time like I didn't think about food and I was like, oh my gosh life is easy when you don't think about food Normally I'm in the airport like oh, I'm gonna go eat a crappy sandwich and get a get a bag of skittles to hold me over like On this diet. I don't get hungry. I eat like a snake. I eat once or twice a day and then I'm just good Okay That's like at times just to see what I could do. I packed out I packed down like, you know 50 ounces of steak before just to see if I could and at the end I don't feel like oh, I'm so stuffed Like I just feel satisfied and I don't get that stuff feeling and I don't get that hungry feeling It almost feels like there's like a disconnected Connection where I don't feel hungry anymore. It's insane Well, but what I had read it's because of the high-fat content is like it tells your body like no, you don't need anymore You're satisfied okay well, I'm gonna I'm gonna look into it because And I can't wait to have that conversation with the cardiologist and be like, hey, what do you think? But I agree with you that it's uh, you know the whole cholesterol thing is it makes sense. So All right, is there anything else we need to talk about? Um, any questions you have anything Feel good When can we do it again? Yeah, I can't wait. I I think we should I'm like, I'm making like this whole I'm consistently doing the podcast again because I felt I took some time off of it in a way and I was cutting up old podcasts trying to Create subjects out of them but what I found with old content, which is something that Like I was reposting old content a lot, but I just The thoughts that I had Five years ago. I don't have them anymore. Like I'm The older I'm getting the Like I used to get really like frustrated if somebody was negative towards something I did online or like A lot of this stuff happened and then and now like I'm you know I'm pushing I'm gonna be 37 in uh, march but um I just feel like I listened old podcasts. I'm like, I don't even Think like that like I wasn't thinking like myself. I wasn't being me. I wasn't like having my own real thoughts I was taking so much like from other people listening to other people and creating my opinions that way that Now I just feel like I want to redo everything, you know, and that's why I'm really enjoying this podcast now and like Trying to to do it a little bit different where I have people like you that I look up to and what you do and what you create and like Just have conversation instead of an interview or you know, like Talk about just hair like it's not about like this industry is about so life is about so much more And it's just fun to have these conversations and talk about these things and and to talk to people that you know Create these kind of inspirations for me. So I appreciate um You know everything you do you've always been very supportive of freesal on education and you know what I've been doing Like I had a guy fly from california Um when I had a class here once and he said it was because You said that he should come try it out And that was just kind of crazy because we're in the middle of nowhere on the other side of the country and like You know, you sent him here. So it's just you know, it's cool to have that kind of community and People need to realize that there's enough room for all of us to create and showcase our passions And if everybody would just showcase their passion and not Try to be something that they're not then I think this industry is going to be even better. So I think uh, thanks for like pushing that and I actually um another thing Um that I want to talk to you about really off of this podcast, but I have you on the phone. Um I'm creating this website that it has a lot of client based stuff And I've been creating that's kind of why the blow-dried tutorials are coming out because they're focused for both hairdressers and Um clients, but it's going to be a connection point and it should be launching We're working on the app now, but it should be launching in a couple months. I'm really excited to showcase that to everybody but um It could be a fun project for me and you to work You know to help with your you know some content and stuff I'm looking for an excuse to one day fly out to you. Like I've I've been so envious of your creative space Like I need to be there one day. Yeah, it's it's fun. It's funny because anybody that comes here like it is It's connected to my salon, but it's completely separate and it's just like this You know room of just Technology so I I would love to have you out here. We'll have to figure out. Um You know, we both have small kids. So it's my kid's not that small anymore, but um, you're you're living the uh The hustle life of a child now at this point, right? Yeah, she just started walking like yesterday basically and so it's so much less like sitting around and chilling now It's like constantly running after her and like don't touch that and don't break that Yeah, that's fun. Well, we got to figure out. I mean, it's not that hard to It wouldn't be that hard. So we we should figure it out because it would be a really fun collaboration Like the two of us and just create for a day. Um for sure. So Yeah, yeah, exactly. So let's see. So let's let's figure that out and we'll definitely do another podcast again for sure because uh, this is fun people seem to like it. Um And thank you to everyone that was online Listening yes watching. Um, I actually I'm gonna pick somebody to win something real quick. Let's see Who are we gonna pick? I'm just gonna scroll through Pick a name and that's I pick a name that I can read And I'm gonna say mary elizabeth Who was on youtube so mary If you email me matt at freesaloneducation.com I'll send you something It'll probably be something from our shop. So, um Just email matt at freesaloneducation.com Post that you're the winner and I need your address your your phone number And that should be good All right, so if I go make any progress, that's mary something and I email you if you get free stuff Don't give away the secret That's good All right guys cool. Uh, andrew. Thank you so much follow andrew. He's got 14 instagrams. So you can go to andrew does hair is the first one Uh, Brand is your product? Right. So, um, yeah, so go follow him. Follow everything he's doing if you're not already. I'm sure you are What's that? Yeah, that's a good one Instagram Yeah, and that book that was that was a cool move Has it been growing is it still growing? No, like the numbers on it aren't really going up, but I also don't promote it really More of like I just wanted to have free free resource available to anybody who wanted it. Um, They I Somebody once told me like oh you should write a book you have so much information And so I was like, okay, I think I will I started writing a book and During the time that I was writing I was looking for a way to publish it And as a way to kind of tease that hey, I'm writing a book I would post pages of it on instagram and then a light bulb turned on I was like dude I could put the entire thing to instagram and as far as I know nobody else has done that I think I invented that concept So if you go to adh book and you put it on like list view you can just scroll down through the pages and read the book um Yeah, it's just stories about my career and pivotal moments when as I Pretty much changed my perception on what I do and and essentially like during the The time that the book was written like the stories Uh When I started I was charging 20 bucks for a haircut when I finished I was charging 60 bucks for a haircut in the same chair And so essentially it was pivotal moments that led to raising my prices and and working on more of the clients I wanted to work on Sorry for the long story. This thing is just keep going and going. No, it's good. Somebody said adh brand. I said that one, right? Yes, yeah, I forgot about that. Yeah, I have such a hard time like Hawking my product and being like hey go go to here like but yes, that's an important one. Let me do that for that account I'm good at that Thank you. Yeah, that's actually run by my wife. Um, okay, but it's But you know, she's she's in she knows she knows what's up like if you have any questions or anything about the product She's got it I just put that disclaimer out there because people will message that account thinking they're getting me Oh good call Ryan teal said it's a great book Thank you, Ryan Ryan's a great guy All right, cool. All right, Andrew. I'll talk to you soon. All right All right, man. Thank you very much. Do I have to like hit close or anything? Are you gonna do that for me? I'm gonna shut you off You can hit close too See you. Okay. I'm sure there we go. All right, and there's two of me Okay, so all right guys, um, thank you so much for Being a part of the podcast being on here live Again, this podcast is brought to you by my friends at manorvabeauty.com. Go to manorvabeauty.com Backslash fse um All of you guys that hung in there through that whole conversation with the The stake talk the camera talk the hair talk all of it. I hope you guys enjoyed it Let me know in the comments below Anywhere on this video check the comments. Let me know what you think of the show. You like it. What would you like to see different? um, i'm up for criticism uh You know just be nice, but I hope you guys have an awesome day Enjoy your day, and I'll see you guys on next week actually Monday I believe i'm having on The guy that did What's her name? It's a special guest monday Be ready for it. All right guys. Thank you for listening watching whatever you're doing. I'll see you on the next show Thanks ryan teal For being a part of the show. I'll see you guys