 We have some great guests here. We have a lot of people around the world, lots of people around the world are looking in. Think about 60 people signed up for this already. So it's a real plan. This is a kind of real line market event for the media communication in this team. I'm going to read for Jim Black, who's here as well then. It's really important because one of the things which I, as a previous world journalist, always felt and said, how do you know if you end developing a works? Who knows? How do you measure? Because we certainly know that the world is littered with white elephants, which were, you know, bright new things that were invented from somebody's spreadsheet. But then, you know, after consumer money was invested, somebody's come out and they were left in embarrassing afterthought, and we don't really know if they can do this or not. So I think what's really important is that the market has a certain big role in the human landscape. It's hard to measure, but to know if it seems that an accident could possibly come or what happened. And I think what's really important about today's event is that really for the first time, certainly in my time in Ireland, we are bringing, you know, evaluation to the work view. And as somebody said, if you can't measure it, it doesn't exist. And I think what's super important about it today is that we actually have, you know, measured something. And, you know, that measurement can come up with values as well as good news. I think, fortunately, in this case, the news is pretty good, you'll be hearing about that. So that, to me, is the most important thing. And then secondly, the underlying campaign, which I'll just briefly about, is that, you know, again, the universal communication from the event is populated with, you know, roads and scandals and snake oaks of man and who knows what, beltway bandits. And a lot of money gets expended on campaigns. They've never measured them. We have no idea as they work. We have no idea. From the famous, I won't name the country, but we certainly put up posters of crocodiles eating migrants as they swam across the ocean. We know that this sort of stuff doesn't work. But yet, we persist in the campaigns like this. And then, somewhat as they shot across the vows, the Netherlands government produced a very interesting, if it's the body of assessing awareness-raising campaigns. And then the reading, it's worth taking it out to find three, you see. The reading was pretty grim. Basically said, they don't work. At least they don't work as implement or as promised. So we thought that's kind of values for our hopes and for the future of media and communications and I remember, we know we need to help communicate and raise awareness especially about the risks that migrants go through when they follow the name of a single Facebooker or something like that. Follow the parameters of the smugglers. So we went to the Dutch government and said, thank you very much for your insightful report. Can we talk about it and can we come back to you and maybe try out another way and try to show you that there is a way to do an awareness-raising campaign and know it works. And I think this coincided with the realization that thanks to the social media revolution, we all know, and it's been documented, I think, multiple times, even the room will come hit me if I'm wrong, that trust is dead in politics. Nobody believes our politician, nobody trusts our presidents, nobody trusts the police person. Least of all, nobody trusts the spokesperson. So this is just the reality of the world on social media. We live in bubbles where we trust those we encounter in our social media bubble. Or for that matter, the bubble of our domestic heart, we trust our related family, our loved ones, our brothers and sisters. So we essentially thought that is the route to go if we're going to try another awareness-raising campaign. We have to find a route of trust. And stop, please stop with these key messages, Alex, and how do we get populations to do what we want them to do? And I've worked in Haiti for a while, and I've learned that people are like, every day there's a message from a poor displaced people, don't beat your child, follow the law, wear a condom, don't cring, sorry, it's like, going like this. And every time you turn it down to the UN or the US, whoever sponsored radio station, it was, you know, a cancer of key messages being bombarded, which, of course, everybody laughed at. Because it's nothing to do with their actual real lives. So the attempt that we have here, and it's basically not rocket science, it's just really simple. Gernels, at the end of the day, is talk to all the people, see what they say, and transmit it to the rest of the order people. And if you're good at a job, you reestablish trust, you reestablish this friend of a trusted population. And before you know it, you'll have a communication with somebody at the end of the day or something. So that was the whole idea, how can we get, how can we reestablish trust and how can we help migrants who've been through the mill, who've been through slavery and sexual abuse and so on and so forth, especially maybe how can we get them to communicate with their families and say, hold on a minute, it's not a good idea. And there were many who said that they're too embarrassed to come up on the top. They're broke, they're afraid to show their face. But I think you'll be hearing some interesting testimony from how many of you today about how that actually worked in practice and something actually extraordinarily seems to be out of line in that he gave them the liberty to speak, he gave them a platform, he gave them agency. And without, you know, I didn't do anything but kind of guiding the process, this campaign took off. I'm not sure how many videos were produced but I heard, let's see if we'll call about 1,000 videos. Okay, that's 1,000 crowd sourced videos. You can't do that. The UNICEF is kind of the world champion of communication that I remember being with the head of communication saying, we can't make crowd sourcing work once you all help us do it because we're doing it the wrong way. But in this case, Ireland's, West Africa, three countries, Guinea, Guinea, Conakry, Senegal, and Nigeria produced 1,000 videos. So many of them wasn't having the edit, they're still there somewhere lingering in the background, they're being shared with their families. So all of my way of saying that the campaign, the campaign took off because it was using basic, first principles of communication. We've been really generously supported by the Dutch government again this year to speak for a few minutes. So we saw that thanks to this evaluation and thanks to the close work of the team in that part of the Dutch government that they excited to do 14 countries. Now that's also unprecedented in my experience in the United Kingdom, in the U.S. landscape. Difficult to make funding for communications is almost impossible. It's written into the West Bank as the first country to be cut. So in this case, you know, I'd like to ask you for the amount of support that is huge being quintupled in the war for the U.S. So I think that's a huge role of confidence in those who are in mental health, in the approach to taking and above all, the impact evaluation, if you can hear all that. So enough of me. I'd like now to introduce Francois Dien from the mission of Senegal who accepted at the last minute where I attended the last session. It was a great pleasure to hear from you. My name is Francois Dien. I'm from the Senegal region. I would like to speak in French, in English. Sorry. I would like to speak in English, in French, in English. I would like to speak in English, in English, in English. I would like to speak in English, in French, in English. Of course, you can talk in French, etc. Sure. So just to present my ambassador of politics who is not able to be here because due to the conquest of calendar and also on behalf of my ambassador you can't go to the ION for this event, for the launch of this event and to send the support of Senegal's authorities who are there. As you may know, Senegal has a large dashboard in the world. That's why the issue of population is very important for us. And with ION, we have, let's say, an active cooperation that helps us to make many activities, such as the opening of the Result Center of Americans in 2008, in Tamba Tunda, and the Don't Go in National Invocation Policy document of Senegal, as well as the ribbon profile, in partnership with what we call in Senegal, ION State, ION National, the Agency for Statistic and Geographic. So that's why we are very proud to be here with you. And concerning the strategy, we expect that the results will be led us to push forward on the issue of migration. And it will certainly be a great contribution for regular migration. We talk to them through the sharing of experiences to the migrants back at their local communities. So, to finish, to conclude, my country, as you must know, is an important supporter for the global compact, global compact for SAFE, and how to say, SAFE, SAFE Orderly, thank you, SAFE Orderly and short migration. So that's why we hope that these new initiatives will help us to contribute to achieve the goal of the global compact. So, I hope that the discussion will be after the presentation of the survey will contribute to the success that I would like to take. I would like to introduce Yannis Brinsenra, Senior Policy Officer of the Ministry of Foreign Affairs of the Netherlands, and a great friend of this project from its very inception with Sabine, who is somewhere here, Sabine very much helped, you know, in the background, discussions are super important between diplomats, member states, and, you know, getting the weeds turning on this took a while, and I would really like to thank you for... Thank you very much, Yannis, and thanks to many thanks to the GIMDAC for organising this event. As you said, the Netherlands is the daughter of Microsoft Messengers, not only Microsoft Messengers, but other campaigns as well, the New Finance. Together, that constitutes about 25% of our budget for migration management. So that's quite a lot of money. Why is it that we put so much money in these campaigns? The reason, especially, is that we think that these campaigns, as we would like them to be, will have a preventive effect. And wherever you can prevent it, in terms of suffering, but also in terms of costs for asylum procedures and return and reintegration, this is all we should do. The question, of course, remains, always. It doesn't work, and we have very, very little to go, especially what we did have, is reports, but as you said, it was not a very positive picture about what we had done so far. So what we meant to do by Microsoft Messengers is to go to a second-generation project. And I thank you and Amy, and also Frank very much for brainstorming with us and making this something that has turned out to be quite successful as we see it. One element that we think is really better than we expected is the fact that the termings actually started to under-project themselves and started to play a decisive role in the design of the project. But as to the effects that we set out to achieve, for example, reduce or manage a regular migration, prevent suffering, promote awareness, there we didn't really know whether it worked. And actually, evaluation in a robust way wasn't even part of the design of the project in the beginning. So we needed a positive coincidence to get there, and it was when I met Jasper, he told us about what the UK did, what if it did an evaluation of the mandatory campaigns. And so we found out that actually Microsoft Messengers was a perfect candidate for that kind of evaluation, and this is how it got started. Now, we have these reports on the table. That's great. It has stayed in time, but I think the result is great. I hope we have a good discussion today, and I would just like to make a couple of remarks about the discussion, the points that we could keep in mind and discuss this morning. As far as we can terms, evaluation, robust evaluation should be part of all campaigns on a certain size. The thing is that they are very expensive. If we look at the Microsoft Messengers second phase that we do, hopefully very soon, we can see that we have just a little bit more about the state, evaluation is part of that, but it's 17% of the budget. It's very expensive, and not everybody, it may be, is prepared to finance that kind of thing. So one of the things I would like to know from the discussion is how can we make sure that we can do the evaluation, but in a less expensive way, even if we want it to be robust? Then, because it's so expensive, what we would like is to, when we get the results, that these results are applicable quite broadly across the field, but when we see at the same time and also in this evaluation is that it's very contextualized. This evaluation is about the cards, but it's about urban migrants. It's about one country and one culture of migration. So how can we apply this to other contexts? I think this is what you, the experts call external validity and I would like to make it to know more about how we can try and have an external validity that is as big as possible, so that each evaluation is as useful as possible. Then, finally, the last thing I would like to say as a recommendation to this meeting somehow is that we should try to stay open-minded and objective. As the plan had said, very rapidly, we want to know what works and what doesn't work, and if something doesn't work, then we shouldn't do it. So we should not go into this meeting and not into any evaluation with the question in mind. Let's try to prove that what we are doing actually works. It's very easy to be skeptical, and that's what people often tell me, and even in my own ministry, anecdotal evidence, not real evidence, what I always tell them is that we have no proof actually that it works, but we have no proof either that it doesn't work. So let's try to do these evaluations and try to use them to learn and get better at what we do. So that's what I hope we can do today, and I want to thank you for being here and for attending remotely, and I wish you a useful summer. Thanks. Thank you very much, Jan. Because it's a great pleasure to introduce Jervé Appert, who's an international migration specialist in weather and clouding for Diamond 4. Thanks. We're delighted to be back amongst us, please, Jervé. Thank you very much. Before I was at MUM, long time ago, I was a public servant. In fact, I guess my professional life has been divided equally between being a public servant and being an IO official. And very early in my public service career, I learned that it is a challenge, an enormous challenge for a government official to be seen as being authoritative when he or she needs advice. One of my first jobs at the Department of Immigration in Sydney was standing at the reception to basically tell people what they had to do and where they had to go and to answer their queries. And one day I was standing at the reception desk, which is pretty much like this one, and a lady came up with her water. And she said that she wanted to apply for an Australian passport. Well, the Department of Immigration did not issue Australian passports. That was the prerogative of the Department of Foreign Affairs, which was across the floor, on the same level, but across the floor at the other end of the building. So I said, man, let me help you out. We do not provide passports here, but you see, if you just go along the corridor, they don't have the other end you can apply for a passport. And she became rather unsettled. Instead, no, she was absolutely sure she had sought information and she had been assured that it was the Department of Immigration that provided passports. We are giving it out for a few minutes, but I could not convince her. Until finally, she talked to her daughter and then spoke not in English, but in Mauritian Creole. And she talked to her daughter and said, this bonehead is absolutely glueless. You're a stupid man. And she tore off in a half. So quickly, I didn't have the time to say, man, you might have perfect understood what she was saying. But that left me with an enduring lesson that when a public servant speaks, he or she is not necessarily going to be a follower, to be respected. This is the challenge that we face in the field of immigration and in other fields as well. But you see, the problem today has become much more complicated than it used to be. The world was, at one time, a fairly simple place where there were, in fact, authority figures who could be relied upon. I grew up in a small town where we knew who the authority figures were. And if someone had a life problem, they knew they could turn under the hierarchy of officials. They could turn to the teacher. They could turn to the priest or pastor. They could turn to the policeman. They could turn to the policeman and so on. And these people were supposed to give reliable and credible parts. But we live in a world where the pyramid of credibility has been turned upside down. The authority figures are no longer trusted. And the ones who are trusted are the ones who used to be the base of the pyramid, namely friends, relatives, acquaintances. So now they are the ones who provide supposedly reliable advice. They are the ones who are listened to and they are the ones who are trusted. And so to meet the first attractive feature of this initiative is that it comes to grips with that. With the fact that in this world, if we are going to give advice that is likely to be listened to, then we must change our approach. We can no longer as government officials or as IOM officials talk down to people and tell them, this is what you should do. Do you want to migrate? They can't understand that, but do not migrate in this way. And even if we give them perfectly accurate information and tell them about the dangers that might have come the wrong way and the risks that they've taken, they are unlikely to listen to us. So what we've got to do is find smart ways of communicating that information but through people interlocutors who will be trusted. To me, that's one very attractive feature of this project. And the second attractive feature of this project is that it gives us some very hard to get data. You know, data, strangely enough, is a rare commodity in the field of migration. Very often. Just to make you think a little bit about that, imagine that today we're not talking about migration, but we're talking about the environment. Now, if we were talking about environment, we would have so much data at our fingertips. We'll be able to say today how much carbon dioxide there is in Geneva to 0.0001%. Or we could say what particles there are in the air. Or we could say what the temperature of Lake Geneva is and whether it's got warmer by 0.5 of a percent over the last 100 years. Not so in the field of migration. And when decision makers want to take decisions, they grow around for data and become funded. Which is why it is so important to have projects like this one where we are there able to harvest data and to tell them we have run this project and then we have surveyed the people, we have assessed the outcomes and we can tell you that this information campaign has had an impact on people. That is precious information. And so to me, I wasn't called here to promote this project but rather to provide comment as an observer. But to me these are the two really valuable features of this project. Two real commodities. Communication strategies and data. And to me, this is the kind of initiative that allows us to move forward. Policy makers all over the world are trying to grapple with this conundrum. We know we are in a mobile world. There's nothing we can do to stop it. It's much, much, much too late. I could spend hours here telling you all the mistakes we did. But we've done them and the world is now a mobile world. Our challenge now then is to allow people to be sensible in their decisions on mobility and to be wise and to do so in ways that won't hurt themselves and won't hurt the community. This project to me is a project that deserves very much to continue. A project which will help us in a very tangible way to understand better why people move and to help them to do so while protecting themselves and protecting others. Thank you very much. Thank you so much, Sherway. So we can now turn to the business end of the morning event. Adam turned it over to Amy and I think Mohamedu as well is short after this. Thank you.