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Published on Feb 6, 2006
The spot opens with a caveman dressed in animal skins tying a stick to a Pterodactyl's leg. As the Pterodactyl takes off into flight it is attacked by a Tyrannosaurus Rex and the stick falls to the ground. The caveman, saddened by the event, enters his boss's cave to tell him the bad news. The boss responds by firing him for not using FedEx. The caveman pleads with the boss explaining, that "FedEx doesn't exist yet," but the boss does not seem to care. Frustrated, the caveman storms out of the cave and kicks a baby dinosaur that is crossing his path. As if his day is not bad enough, the spot ends with him being stepped on by a huge Brontosaurus foot. The moral of the story is then disclosed in the end frame, "Next time, use FedEx." This commercial aired during the 2006 Super Bowl