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Intuit Learns from and Makes Changes to its First Blog

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Published on May 2, 2012

How Content and Social Media Were a Challenge for this Award-Winning Blog
Jay Badenhope, Sr. Marketing Mgr. & Innovation Catalyst at Intuit Inc., accepted the award for best small business blog at the third annual BtoB Social Media Awards program. Badenhope said their main challenge was providing enough original content to keep their social accounts populated. After relaunching the blog in 2010, the editorial team focused on producing relevant and sharable content. This revised focus led to the blog's social media success. IDG Strategic Marketing Services Director Howard Sholkin interviewed Campbell during the BtoB awards ceremony in March 2012...

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