 with the Cube, our flagship telecast, we go on to the events and find to the best, smartest people we can, talk to them, extract their knowledge, CEOs, bloggers, executives, anyone with knowledge, we want to bring that out and share it. You go deep, 20 hours of programming, and I'm really excited to go deep with HP because HP is retooling, Apple gets all the headlines, Microsoft once got all the headlines, and we have two guests from Microsoft that I'm excited to talk about, because Microsoft is going through a transformation, and HP and Microsoft are great partners, so my two guests here from Microsoft is Bernardo Zamora, Group Product Manager, Business Platform Marketing, and Ed Anderson, Director of Marketing Server and Tools. Okay, so you've got Product Manager for Platform and Server and Tools. Yes, welcome to the Cube, guys. Yeah, thanks for having us. Microsoft, I've been critical of, but I'm a big Microsoft fan from back in the 80s when I was getting my computer science degree, a big fan of the company, watched the rise of Microsoft over the years, and then watched the government take the heart out of the company, and now that those shackles are gone, Microsoft's doing a lot of things, they're still big company like HP, but they know their stuff when it comes to platforms and tools, and so what I want to talk to you guys about today is, around those mega trends around platform and tools, because this is just the same old movie that was played a couple decades ago in a new form, and new actors, and new technologies, new architectures, so first Ed, start with us, take us through some of the things that you're seeing here at HP Discover, and then how does that relate to the overall arc of Microsoft's, and obviously your relationship with HP is longstanding, and so take us through your vision there. Yeah, I think you make some important observations, you know, history sort of repeats itself as we cycle through different technology trends. This is a really interesting time in the industry though, because I think of all the things that are happening, some of the new innovations, the new ways that people are thinking about their business, and the way technology supports them will be things that will change and transform our industry forever. Good examples of that are cloud computing, you know, and the way we think about our business data and incorporating that into our everyday business processes. So as you mentioned, Microsoft and HP have been partners for virtually as long as the companies have been around, and recently we have renewed that partnership both in terms of working together on some of these big trends and opportunities, but I think more notably by really doubling down on some of the investments that we're making together so that we can orchestrate both the innovation and the products and our go-to-market or the way we interact with customers together in a more significant way. You guys at HP, like Microsoft, they're huge companies, a lot of muscle, a lot of legacy too, you have existing huge enterprise business up and down around the product set. So you're kind of changing the airplane engine in mid-flight at 35,000 feet in terms of trying to transform with the marketplace. How do you guys look at that? And obviously you're all in the news, obviously all the time, you know, some of the sizzle that's out there is the Xbox is going to have a cloud storage, you acquired Skype, and these are kind of new signals, you got Bing integrating into Facebook, so you have all these initiatives on a lot of different flanks, and obviously the Nokia relationship. So Microsoft's hustling, they see some movement in the troops. So how is that kind of trickling down into the existing partnerships? And I made a comment yesterday that looking at HP's partnership track record, it really sets the stage for this hybrid cloud. The private cloud is kind of like this market where, oh, it sounds good, a journey, no one really knows what it is, it's kind of a data center play, public is out there, you guys are playing in that market, but hybrid seems to be the sweet spot. So what's your take on that as you're moving through the existing legacy and the new stuff coming on? How does that all going to fit together? Yeah, I mean, we think that's one of the biggest transformations that's happening in the industry is customers want the flexibility and cost effectiveness of being able to move some of those resources to a more efficient infrastructure, whether it be the way they implement a cloud environment in their own data center, or whether they push it off to some provider to source it for them and provide those services for them. You know, the other thing we're seeing a lot is that the way customers are consuming technology is it takes into account the best of what companies like Microsoft do, but also what companies like HP does as well. And so thinking about how to package that stuff together into form factors that can move more easily into those customers' environments is a pretty significant trend right now. Let me add to, customers are looking at the cloud as a possible option, but they also have a legacy, as you said. So one of the things that HP and Microsoft offer together is an opportunity to take the hybrid approach. They can continue using HP and Microsoft products on premise. They can fully go to the cloud, but they also can transition through all the stages through a private cloud, for example, all using the same tool technologies from Microsoft and HP. So that thing provides a lot of flexibility to the customers to grow and adapt to the cloud at their own pace. You know, it's interesting, you know, I mean, I've been following, I'll say this, the tech business for many, many years and being part of it, it's fun to watch. I mean, I remember the voiceover IP days was a big, yeah, voiceover IP. You know, the digital PBX with all the folks out there who don't know what that is, it's been dead for a long time. It's embedded as a feature. So you got voice and now you got data services. And so, you know, the market's changed, but it really hasn't. The end result is people still have mobile devices. They still want to connect to the enterprise, as Leo was saying, and you guys were talking about in the keynote. So the question Bernardo for you is, unified communications. That market is changing rapidly and you guys have acquired Skype, which does a lot of that voiceover IPs and stuff and video. You guys have a unified communications division. How is that changing with this new marketplace? Wow, that's a great question. I'm not, I think the expert on unified communication, so I don't want to trip over. I don't know, Ed, if you have more recent information. Yeah, I think in the end, it comes back to this whole notion of what we think about with the cloud, which is the ability to be able to connect to something bigger than yourself and get access to the data and services you want. When people think about unified communications, it's more than just being able to connect two endpoints. It's also about, you know, I want to use whatever device is in front of me. You know, maybe a laptop, maybe a cell phone, maybe, you know, just a standard telephone. You know, and what we're doing in terms of, you know, the acquisitions and investments we're making is really to make sure that we have the set of technologies and capabilities and innovations that allow Microsoft to be able to deliver whatever the experience is the customers want. Okay, well, I mean, I think that's an interesting marker because that unified communication has changed. Question that we also hearing from customers that we talked to that come on is, the user experience is now a big thing. We were at Citrix Synergy last week and they were talking about user experience, designing for the user experience. Obviously, they were pushing desktop virtualization and you guys have a competing product. Again, stand with Hyper-V and you're in that marketplace. So you guys understand user experience, you know, obviously with your software that you guys make. So how is that, what's your vision on the user experience that we're seeing? That's a great point. What, from a server and tools perspective, what we're hearing from customers is that they really have a lot of complexity they have to deal with. They have a lot more data that they have to manage and it's really difficult to just make sense of all of it and make manage it. So some of the announcements we did earlier on the week was actually to help customers address that complexity, address that need to deliver solutions much faster. The two things that we announced yesterday were the data warehouse appliance that allows customers insight very quickly because before they found it was really difficult to gather and analyze all that data that's part of feedback we're getting. And the other solution we announced was a private cloud solution. It's a database consolidation solution that addresses the other feedback we've heard but complexity of managing hundreds of different servers out there. So that's how we're getting the different feedback into product. How has the data warehouse market changed? Can you point out data warehouse? That's the reason we're covering that. I mean, obviously with big data and low latency mobile devices and you know, the data warehouse market, business intelligence, whatever you want to call it, ties to some of the sizzle we're hearing. We saw business analytics, we see your real time information. These are all hot, you know, hot trends, right? So the data warehouse market was this old fenced in, you know, send the data out, pull it back. I mean, you know, but that's now has to be more mainstream. They want low latency recovery for data. So what's your view of the change in the data warehouse market? There's several trends that we're seeing in the data warehousing market. The first one is the amount of data. The amount of data we're seeing customers is huge. Actually there's a customer who are working that has 16 petabytes of data that they analyze day to day. So the customers are just storing videos and tweets and emails and documents. So the amount of data is growing. The second point is that as you said, customers and users want to access it from everywhere. They want to use it in their device. They want to use it on the cloud. They want to use it on premise. Between those two trends, then you have the need to analyze all that data provided in all different devices very rapidly with low latency. Quick question on that is what disruptive enabler from a technology standpoint do you see in that space? Because you talk about that's a lot of 16 petabytes is a large number and people are going there. You're seeing a lot of customers moving to that high amount of data that they have to data mine and get that out quick. So any disruptive technologies you're seeing like obviously concurrency is one in these kinds of environments where you got Hadoop out there and then open source side. What tech is out there? There's several important trends that are just being developed right now to be able to address that need. One of them is cloud to be able to provide some of that information through the cloud to all the different media. The other one is massively parallel solutions. So before you only had individual appliances or solutions. Now you can connect many of them. Hadoop is one example that you can connect many of them analyze petabytes of data. And then traditional concepts that are becoming more mainstream that like column based storage. All of those are helping manage the enormous amount of data that is out there. Okay final one minute and get in the hook here. We got one quick question. So real quickly you know obviously Microsoft platforms and tools they've always been a big part of you know the core technology you guys are doing. You guys are on the front lines talking to customers. You're in the divisions at Microsoft. Can you just share with the folks on your parting comments? What's going on with Microsoft? Give them a quick bumper sticker about some of the things you're excited about at Microsoft. Yeah and I think you characterized it pretty well when we opened that you know this is a time of transformation for the company. I think we've been pretty clear that we see the cloud as the direction for us to go. Not just as a technology innovator but in response to the demands of our customers to be able to have more flexibility and cost effectiveness in the way they operate their environments. And you know we're making a big bet and putting everything the company has into making sure this transformation works across all the different product lines we have. I think it's a great point but also we have to consider that customers are moving to the cloud at a different pace. So we're providing appliances or solutions that are extremely fast to deploy locally in a traditional data center hybrid solutions that you set with HP. And then also starting to develop the cloud from an infrastructure and database perspective so they can have a whole gamut of options to be agile in what the customers and users want. Bernardo and Ed, thank you for coming inside theCUBE. Pleasure to have you. Thanks for having us. Take care.