 Why are there so many ads for mobile games? Mobile gaming is bigger than PC and console gaming combined. The majority of these games are free. The main way they make money are from ads. So why is there an ad like every five minutes? Well, first of all, PC and console games almost always cost money. Mobile games usually aren't as complicated or detailed as PC games, so people don't usually pay money for them. Also, the player base of mobile games are usually kids or people who are on the go. And both groups don't feel like it's worth it to pay for a simple mobile game. So now that you know why there's ads in the first place, why are there ads like every five seconds? Well, most of the time people don't pay attention to these ads anyways. When you're playing a game, 99% of players would just skip the ad because usually you're literally just playing a game. You're not browsing the web or looking for any products. You just want to get back into the game. So these game companies put ads so much to try to make you notice and click because you don't want to see the ads anymore. Sometimes they're so down bad that they will include scenes that aren't even in the game. Some even have unnecessary inappropriate scenes. The small X on the screen makes this process so annoying as well. Again, most of mobile game players are just kids and they usually would just skip these. So these game companies make money and most of the users don't even care. Well, that's just free cash. I myself hate ads, but if I had the chance to make money without impacting my game sales, I would. Another thing these mobile games try to do is make you watch ads for reward. This benefits both you and the company while negatively impacting the advertise. This is literally the best thing that can happen because if you're a free to play player, which again, most mobile players are, it keeps you entertained in the game. And if you want to skip these ads, you can just buy a monthly subscription for like $5. I have to admit, this is a genius strategy. You make money from your pay to win and free to play players without losing sales. So why not? Most mobile games come and go. Most of them I just uninstalled in less than a month because I usually just get bored of it. Ads are how they make up for people not buying the end game content. Why would you spend money on a game when you most likely won't be playing it in a week? So why don't PC game companies do this? Well, first of all, if you're playing a game on a PC or console, you're really not on the go. Watching ads for 5 seconds on PC is annoying because you can't just look away. You're on the PC to game and not to just pass time. Also, PC games are slower and it's hard to make that much money when the player would most likely uninstall if they feel like it's wasting too much of their time. Again, like I said earlier, players are more likely to spend money on the game itself and its end game content. So all in all, mobile gaming ads have gotten sad for players. But hey, at least you can play the game for free, unlike most console or PC games. In my opinion, I don't like the trade off because there are too many, but it is what it is.