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Pregnancy Planning: Choose the Right Time! #1

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Published on Aug 27, 2008

(Ad #1 of 4)

In September 2007, the ACQUIRE Project launched the National Pomegranate Media Campaign in Azerbaijan. Using the slogan "Pregnancy Planning -- Choose the Right Time!", the nationally televised ads are accompanied by billboard advertising and sponsorship of health festivals. The Campaign works with the Ministry of Health and local communities to educate the public that modern contraceptives are the safest and most effective way to plan healthy families.

The pomegranate is a symbol of prosperity in Azerbaijan. In collaboration with two international pharmaceutical companies, Bayer Schering Pharma and Gedeon Richter Ltd., the pomegranate logo appears as a seal of quality on legally-registered contraceptive products that are available for sale in pharmacies throughout Azerbaijan.

The ACQUIRE Project, of which EngenderHealth is the managing partner, works globally to advance and support the availability, quality, and use of facility-based reproductive health and family planning services at every level of the health care system. For more information about the ACQUIRE Project, please visit www.acquireproject.org. For more information about EngenderHealth, please visit www.engenderhealth.org, e-mail info@engenderhealth.org, or call 001-212-561-8000.

This workshop was coordinated by the ACQUIRE Project and made possible by the generous support of the American people through the U.S. Agency for International Development (USAID).

Copyright 2007 EngenderHealth/The ACQUIRE Project.

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