 T quite fantasti If worship value is hard, Na gini dima from her Kwa nise. The last segment of this year this one segment Four the last segment Y254 TV, badawe. And also on Facebook, Y254 channel. And then, the hashtag is still Y in the morning. So, you know, sometimes you always see young people dressing up in this amazing, you know, fashion designs. And there's somebody who called it a fashion lookbook. But then how do you incorporate that into a business aspect or point you're able to make money for yourself and especially in this day and age where it's all about sharing on social media the likes. And I love the fact that last year, we talked about, you know, the instant marketing tool. How can you actually capitalize on social media to make a living, to make something for yourself? And this includes cheddar or money or that dial. And joining me live in studio with us is a very powerful gentleman. You can call him pretty boy Flaco, but he is Austin Alinda. He's only 19 years old and the things he's doing on social media are amazing. First of all, good morning. Good morning. Welcome to I2Four4channel. This is why in the morning. Thank you. I'm privileged to be here. And I'm really grateful for this opportunity. All right. So, you know, I was checking through your Instagram and I looked at your Instagram and compared it with Esa Prok. It's like, are you doing something? You know, are you trying to do something with Esa Prok? I normally follow up to the style because the name, even the name, my name pretty boy Flaco, it's basically his other name as they also known us. So basically he's a mentor to me. So as in the designs, the whatever, the way he poses, I'm just looking up to him because I want to be successful like the guy, the guy. The guy is feeling nice right now. All right. So ensure to her, Esa Prok. You talk in your head. You try to send him DMs. I'm trying, but then I will just... I really love your fashion. You inspire me, you try. All right. Hopefully he'll reply someday. Or maybe I'll get to dress him someday. Amen. Now away from that, let's come back to you. You're only 19 years old. Yes. You told me you started this business of yours in 2018. First of all, what is the name of this brand before we even get to this outfit? It's really an interesting outfit. The name of the brand is Yikes. So this is my brand, my own brand, which I just came up with after I was done with high school, which was last year, April or something. So the brand is just everything is Kenyan made. Everything is locally made. And I guess you can just look at it and you can just think it's from the state. So I want to make the brands in Kenya. You know, people in Kenya are really creative, but then there's no exposure. So we find people who are engaged to me, people who are in Kibihara, but then when they go to machines and start sewing, they can come up with something nice. So we're trying to build a culture where people can find it amusing to dress Kenyan brands, tonavaliankara, tonavaliandini, tonavaliikes, as we project valiamanike and everything because we're giving them money. It's better just put the money in our community and just goes around. It's unique. Right. So that's what keeps inspiring me because I want to build something which I can be old. When I'm 30, I'm like, I'm seeing these people working in town, they have my brand. I'm seeing people working at get-to-places, they have my brand. Nona brand na mufkila pali na pita pali na pati maangusho. Abluanta friend, ajwa this thing is moving. So you're successful. Exactly. Now, before that, I'm sure, while you're starting this business, you either borrowed an idea and you had to actually think about it, have a business plan. Did you have like an initial business plan or a picture just behind the scenes like, this is what I want to come up with and then you went and researched because I understand most businesses have like a business plan. Did you have it before? I wouldn't say when I started a plan but then it was something more of passion. Okay. When I was back in primary, there was something. I was in Westlands primary. Back in primary, when you were almost closed in school, there was something called fundee. So we would normally pay 300 chillings and then the day which fundee was, you could come to school with home cloth. So that's when you could go home. Onapige savu, nakainende pale, it was a mixed school. We were both girls and boys. Onapige savu, you want to go back then to school tomorrow with some outfit. Upi tei vimbelewa, say me, this boy is looking nice. So you see, that feeling when someone says your outfit is looking nice. You looking... Ah, someone may pay guys. Eh, umo pige. Eh, ni ambi umi fana ni. You are not too happy. Exactly. So back then in primary in Kanzaku, I was me and my friend he's called Alfan. We were the boys, we were too young again. In primary you could find when in class 6 but then piki piga look, not tisha dijana klazei. No na. The girls from klazei, they are coming and they are saying, wah, you look nice. But then you are just small. So one of them come and you know, to adogo, I can't feel nice. So that's when I started loving fashion. It came as a passion. And since then, I never knew I would venture into some business like this. I never knew. Because literally, I never knew even where the clothes were bought or anything. It was just something of learning. I was going to town back when I was in Fumon or something. I went to Shindatang. This place is called Imentia where they normally sell outfits. So that's where I was staying almost the rest of my day and I came to Liyan. Me, I was one of the deliverers. I was allowed to go to Kifungafili and put 500, I put 10 in Liza, Kujitumatumakidogo. So that's when I decided and said, let me learn what they do. I'm just seeing people getting money. Me na patakama 20% am 10% because I'm doing deliveries. But then I'm there. So I decided to give myself a task and just try and learn where they get the clothes, where they get the shoes. Na, ni kama, kumodatu ni kama jundia plan na when the delivery guy was coming, bringing the shoes and I could just bring the shoes at Imentia. Ni kama, mambia, I've been told by this guy, so the guy I was working under, I've been told by this guy, you mentioned it's Tufulu. Nairobi someone? Nairobi snika. Nairobi snika has been giving me a space to work since back then. I'm really appreciative to him. Okay. He's the one who designed shoes for Baba. Yes. That Baba rejected. He rejected or accepted. No, he's never rejected them. As in he's been dressing him fully during the election time fully. He's the dress of Baba, even Baba, you know. Most of the ODIM people, he normally dresses them. He's dressed in a calligraphy. He's been doing things until he left. He left Kenya. So now he's not in Kenya. Oh wow. Exactly. So you're working under him? Yes, I was working under him back then. And stealing notes, you know. Right now I wouldn't say, I would say I'm still working under him because he's been an inspiration to me. Back then I was in school. I used to like his style. He's been a dresser. He's been topping the Nairobi charts of fashion and everything. So when he left, I decided let me take the spot. And trust me, I'm not coming easy. I'm just coming for the spot. Okay. Exactly. I want to maintain the spot he left. At 19. At 19. You know, I'm looking at you and I'm trying to look at somebody who was 18, Juzi. The things they are doing and the things you are doing, especially when it comes to business, and you know, there's always been that association like, you know, you said you are Luya anyways. Yes. No, but I'm Luya. You know, I'm looking at you and I'm looking at you. But look at you, you know. And at some point you said you went to Weston and then came back. You know, how was that transition and how did it affect you? My high school, my high school season, I've been, I've been staying in Nairobi for my whole life and everything. But then when I was done with primary, it looked like I was going to die. So parents were like, you can't stay in Nairobi. We'll have to take you to Weston because parents can't normally believe when they take you to rural homes to learn, you'll be disciplined, you'll be chill. But then they don't know, high school is just high school. Whatever is happening in Nairobi is the same thing happening in Kamaega. So I've been in Kamaega throughout my high school life. So probably made terms, I wouldn't come to Nairobi because it was like five days to four days. So when I was in Niko Sharks, I'm supposed to be posting, I'm supposed to be doing businesses when I ask you if you have a friend, I want shoes. Now because you are in Nairobi. So you have to control from there when you are going to Nairobi after I want one, two and two. Then once the business is done, we'll offer you like 200 shillings. So it has been affecting me for so long because I wouldn't say people knew I was in Weston. I kept playing like hide and seek. I'm taking so many pictures before I leave Nairobi. So when I go back to Weston, I keep doing midterm, I have to come back for the long holidays. Niko na a collection of pictures. So you can just be posting. So people are just thinking the guy is in Nairobi. Kuliza lewta kumfom, nambia ah kidoga mafili nuel, kidoga nini just because you're not around. So it has been affecting my life as in the business wise, my social life taking pictures or whatever. But then we came to finish. It's so late now we're just here. All right. You come with your big brother. You said he is very supportive in terms of navigating through the business because you know at 19 you're still young. For a month they say you are a kid. You are a kid. I'm a teenager. You're still a teenager. Yes exactly. There you go. So how do you handle that pressure of being not that fully adult person but then you have this business running, you're brushing shoulders with some elite people as well. How do you keep it grounded and still make money? Basically my dad and as in my family, my dad, my mum, my brothers they've been supportive fully. Even the starting capital wherever I started this business with. I never, I really understood how to learn and my uncle by then. By then he told me that he was doing these things because my parents were like he was so me, he was so me, I thought I was going in. It was just, my mum, my mum is a teacher. She really loves books. I thought I was going in and she was like she is like a father and she is a teacher. I'm best director when whatever. So by then I could just seek options other places so I had to go to my uncle. My uncle gave me the starting capital of 10,000 shillings. By then I was in Fomwan. It was a lot of money for me. Now this was in Fomwan. Exactly. The first money. Exactly. That's when I received my 10,000 shillings and that's when I decided this money will boost me from where I'm starting. That's my starting capital. So that's where I started. So what did you buy first? Shoes. So by then. A phone to post. After getting the 10,000 shillings I went for some outfit. By then I said I'm basically going to do other places so I was just buying the fit from the people. So they were just like I bought a 10,000 kit and they gave me 5,000 and they gave me a full fit because the shoes were like 3500 and they chose these 2,000 so I bought the money and went. But then I decided after buying this thing I'll buy this outfit and whatever will come out of it will make me something. And that's when I decided to post it. I said I'll post it if the future generation came. That's when I started fashion and I bought the town. Sunday is the town. I bought the outfit I'm really proud. I'm posing pictures and that's when I arrested. I picked, I picked. So people still love my fashion and my fit and that's how I started. And that's how it picked up. Exactly. And you mentioned that name Pretty Boy Flaco. I'm still stuck there because there's a lot of pretty boys on Instagram and there's a certain notion anyways but you know you're still young I know you're a church. But you said if it comes an international brand you're not changing. I'm not changing Do you feel like at some point people are not going to take you serious if you call yourself Pretty Boy Samon? And plus if you add Flaco because you mentioned Flanko is also A$AP Rocky. Exactly, yes. Maybe maybe later on when I'm a big name I know it will bring interruption because you can't call yourself Pretty Boy Flaco because if you go to Google and say Pretty Boy Flaco it will bring A$AP Rocky's pictures. So you see it's temporary in your brand or something. So maybe when I'm big enough like the name is big enough for a brand I'll probably just go back to Othinalinda my official names. But then at the moment I wouldn't say people will just hate me or criticize me because if someone loves what you're doing someone won't say anything. That just embraced. Exactly because there's a stage name and there's an official name. This people, Migos, whatever their names it's not their names those are stage names and you've never had someone say I hate Migos because they are called Migos and you want them to call themselves Jeffrey or something. No. If someone loves you what you're doing I'm sure they won't criticize you. They'll just keep loving you they'll keep supporting you and that's what I love with my fans. My 43,000 followers I'm really grateful to them because whatever I do they just come through the brands they are buying everything promoting sharing everything my post name and that's how I'm growing. So I wouldn't say the name is at trouble to me or something right now but then later on I can think about it and change later on. Right, you know I'm just amazed at your confidence and you know your enthusiasm you know you talk passionately about it as if it's something you've done it for the last 40 years. It's because I've been loving it it's because I've been loving it you see when you love something when you have something when you have passion for something you can't stop but then if you're doing something because you want to impress people you wouldn't go nowhere. So you know if you have passion even though you're doing business you can't go to January you know January finding someone to buy sneakers it's really hard because people had some sherewa, napege sherewa December then the money came out una patam du tamba kumbe I want this shoe and it's January it's really hard but then because you have passion you won't give up you'd be like it's fine I've woken up today I haven't made any sale there's nothing I'll keep doing it because you have passion and I'll keep posting I'll keep doing my thing but then if you're doing something because you've been forced or because you want to impress someone out there or you want to compete with someone you won't last for long because it's not something you love so that's why you're saying I'm more confident in this because I know I'm shining with it I know when I say I don't see someone as my mentor in Kenya on fashion I know what I'm saying because I'm going to sell you don't see someone that you can look up to in Kenya in the fashion industry there's no one what's happened to John Kavek and Brand Barber? no no no no there's no one because main thing you know why I'm saying I'm not seeing anyone as a mentor in Kenya Kenyan style Kenyan style they tend to do their things underworld and at the moment the people are talking about they're like 28 something 30 no John I knew John Kavek when I was in high school so you knew him back then yeah yeah yeah he designed something for some international stars or he's been doing things for so long yeah for a very long time I know maybe he's doing some good but then for me I keep telling myself I'm my own inspiration I'm my own mentor because I'm doing something which someone can't do with my age but nobody else is doing it exactly most of the things right now they are at home most of them doing it they keep depending on their parents mimi na kumbea if you ask my father or my mother the last time I told them to give me money for buying a fit I don't know it was then it was 2 yeah it was Nikitambu probably back when I was in Fumtut Nikitambu sana because I developed a culture when I have my money you can do what you have with your money but then you know when you don't have your money in your pockets you are restricted to doing something utakachinu sa kuna form lewa pa ali but then it's nakitu so you have to start looking for a story to convince your mum umamwe vins dinini nakpachepesa but then you have your money you can move freely okay even if it's 500 even if it's 200 as long as it's your mind you feel nice having it so that's what drives me you know I'm still stuck at 19 cause you know at 19 and 18 like just transitioning from 17, 18, 19 young people are struggling with identity crisis self-esteem issues trying to understand their mind understanding even adulthood and looking at you seated here on TV talking about how you know you want to be an a fashion mogul and win those awards it's just mind blowing by the way I had an award it was last year you won an award as well yes fashion design of the extreme awards last year all congratulations and good for you oh thanks all right let's backtrack a little bit when it comes to competition there's always there's always someone who is bigger even on TV there's always someone who is big who is a bigger man every actually every company as you know that that elite person how do you actually handle competition cause I believe it's a race you know we are all in a race we eat a business a company school we are competing how do you you know manage healthy competition to a place you don't feel some tap away when somebody you know that you know maybe you never expected they'll be bigger than you but again they just took over by storm how do you stay healthy even mentally and continue to work basically about competition I will say I normally fight competition by being unique when you be unique and you do your thing like right now if you check my feed yes what feed? TV? my Instagram feed oh Instagram feed yes mostly I have on Instagram Instagram Facebook so my Instagram feed that's why I normally do my things because that's the big amigdia I have I have like 40,000 followers so that's why I keep that's a lot of followers you know for a young person so that's why I keep being my things so basically if it's about competition I will say I normally I normally stick on being unique like right now maybe whatever I dressed in December or November is something that is something that someone wants to say right now I mean right now I keep thinking when I live in December I'm doing my self brand you dig because my main goal this year I want to do like every picture I post it has to have my brand because I want to promote my thing it's mine so if it's competition or whatever maybe the sneakers you know coming up with sneakers it's too hard it requires a bigger capital or whatever maybe the sneakers will match but when it comes to an outfit you can never find someone wearing this thing because this leather this leather it's custom made and the leather material you can work with it full day you won't see kama ele niwa na patas dima na kusua niwa niwa niwa it has some lining or it's fading exactly it's just it has some sort of a sleet exactly and you know and it has some more zips you can just do you can put your phones in it so I'm just trying to be unique because kita mumtu api gesa do ya kunda an outfit like this that I've gone through so much so just stay unique and just believe in yourself so you have a tailor you have you have a shop location why you build this from scratch yes it's a team so I normally do the designs I normally do the designs I come up with designs then we put them on paper after putting them on paper I have someone who normally does the software designing and whatever so atakuja atakuja form up these things on computer it looks like some sort of a cartoon alien yes it's an alien it's an alien something like an alien it's embarrassing it has a story behind it okay do you mind telling us the story please basically X the brand X the brand I came up with this brand basically because of introverts in society introverts yes introverts they put a silenc in society and they don't want to be so outside they don't want to be listened they just don't do that thing so that's what made me come up with this brand so the brand it has a story of I took the alien logo because it symbolizes you see utasuki ya kama kuna ma story when you normally all these CNNs these channels for foreign channels utasuki ya they are saying we found some pictures of aliens somewhere in the space exactly in the space so I tried and said the aliens they are there or you believe aliens are there exactly I believe they are there because it's something that has been done and has been proven by this scientist and whatever you know the normal nowadays we normally believe in science because science giving out medicines giving out things giving out science does so many things in society so I believe in aliens so that's why I said there are aliens somewhere and there are human beings somewhere so the aliens so where are these aliens where are they seated I don't know where they are I don't know where they are I will say soon enough I'll just do some investigation once I have the money enough like Elon Musk I'll go to space oh my goodness please don't forget to bring us the whole montage we played when you come up with the final findings I'll come and show you the aliens and everything please do so Yikes it's called Yikes Y-I-K-S symbolizing that introversal in the society but then they don't want to be seen so they have they have I'm trying to tell them if you see the first release the first release the hood is the t-shirts and everything they were written at the back here it was something like we are outside so we are outside basically symbolizing tuko mahali adikamam tuweni we are somewhere because you'll normally find okana kwa children home una pato umana kwa children home una pata you've put some music you'll find a kid dancing and you'll be like this kid can dance like this but then because it doesn't have the support it doesn't have the place to be it doesn't have the platform would out of a new kitu out of a manya maza until the day you put the children home with some food meaning at a fryer and they could dance so I'm trying to say even though we are introversal in the society we are not seen we are not heard we are not listened to but then we are there so we are outside so you consider yourself an introvert as well? I'm an introvert I'm really social I'm really social but then I'm trying to represent them because mendoza kituwa mendoza I'm trying to represent them I'm trying to because most of my friends I've been having some friends they've been having issues they have depression issues they are afraid of their parents because they just that is you are not a goper mostly ladies you find ladies they are just I'm suffering from this my parents are only saying to me so I'm trying to tell them don't worry just learn to speak out because depression nowadays is something really critical it makes people kill themselves I'm trying to find that thing I'm trying to make people be social introverts, introverts come together let's make something one so you are like the SI unit yeah I'm the SI unit exactly fantastic our clients I believe every business has clients I'm really interested to know who are your clients are they teenagers as well just young people like you are my adults as well I'm just a mixture of everyone from all the directions I've been I will say mostly 70% are teenagers but then the 30% the 30% of the adults I've started building it because I've just been done with the school the other year so I'm trying to build the other the other edge bracket but then most of my supporters and most of my clients they're teenagers but then sometimes they normally come with their parents and everything you know sometimes Kenan parents have to confirm what you're going to get so that's why una pata parenta mekujaana you have this thing you have official bids can you dress me can you and when you can dress the person you just tell them I can dress it's fine so you find a really I love language between parents and the teenagers so I'm trying to build that edge bracket of more people like 25 to 30 or something because you know I have to dress bigger people I can't keep telling on teenagers because I have to go if I want to go global I have to dress everyone if I want to make kicks to go global I have to make kicks for kids I have to make kicks for teenagers for parents something that can be dressed by everyone it doesn't have to be focused on areas so I'm trying to focus on that thing right now right so you only make this kind of outfit some have this variety like t-shirts there's shirts there's coats there are different things this one is like a jacket this is a jacket this is a jacket embroidered with another jacket but then there are different things like now I have a t-shirt inside it's something like you have another t-shirt exactly you have that alien yeah so we have plain t-shirts we have plain hoodies we have I mean I'm trying to do something how much especially for hoodies how much is it? 1500 okay that's quite expensive though it's not expensive if you come if you come close and listen to whatever we went through to make the thing this production this printing the fabrics are normally expensive because if you make something bad someone someone said a Kenyan man or a Kenyan woman they normally they normally keep criticizing so if you make something bad if I want to bring you something cheap something for 1,000 Bup in a tuning game do you want to make something yeah somebody will say such a name in the Gikoshi in the Gikoshi in the Gikoshi in the Gikoshi in the Gikoshi 50 50 in the Gikoshi in the Gikoshi in the 50 Bup just print you know I'll bring it no na probably I'll say I'm selling things that expensive but then I'll bring the thing which is cheap but what I want to say is the name is the name so criticizing is always there so I'll say manga maybe someone will find it expensive but then if someone loves something you'll get it no na a human being this something called we have something the attraction we can talk to someone that is a CD and I want this is my CDs even if you don't have money just we can save and get our CDs so if someone says I like the brand it's looking nice I can have it I'm sure someone can do the 2500 it's not something expensive because people normally buy designer if you buy designer like this shoes this Dior I normally get them this is the Christian Dior like the real Dior this shoes are normally going for 5000 shillings imagine okay so you see I wouldn't say I can buy this thing 5000 shillings because it's foreign because it's Dior and I can't buy Yikes because it's locally made and it's 2500 why but why do people prefer to go for the Fendi if it's on Laurent and Dior and not Kenyan everyone wants to be known everyone wants to trend mostly Kenyans Kenyans are really clock chasers so someone will just go back to the store and we Fendi in the second home but you know having a big brand on yourself this kulele kiburiflani nimivalia Dior and feeds you everything you can't tell me nothing I have Fendi on me so I'm sure it's just the love for the thing for the brand or anything and then people want to be known and people want to be praised so that's why I'm trying to build this thing you see these Yikes aren't it somewhere somewhere somewhere in 20 I have myself I have it from 2030 for myself out of 2030 so my vision when my brand comes to a place that's where the brand is you see there are people are normally attracted to the Fendi or whatever aren't it to be the same with the Yikes I'm not like the Yikes the easy type exactly you know the Versace mostly Kenyans mostly Kenyans normally inspire me and I'm trying I'm trying this year I have one goal aren't to aren't to know Kenyan styles they have told me the Kenyan styles they are there Kenyan stylists have ideas they are good they are so nice so I was thinking what if we come together and bring up something you see they will find this Paris Paris walk Paris something the New York fashion week people are coming people are coming from Kenya from South Sudan just going for the fashion week we can decide with the fashion designers we come together and get something like a fashion week to amo 2 kids to come in 2 kids to go to the harley 2 kids to come in to do something and just decorate to invest we bring a culture in Kenya as we are not trying to build Kenya to be something modern to send it to kwishi to it to be growing country growing country see we have something for our own which can go outside to when they say there is someone wearing there is someone wearing Ankara wear there is someone you see there Lupita is taking things to get a height Lupita, Majimbo the likes of those people that's what I'm trying to do that's what I want to do and I want to take that thing as a fashion influencer uta patawaleni comedians uta patam nileni actor Lupita is an actor Majimbo is a comedian I haven't seen a fashion designer from Kenya unless I'm not doing my research well for real? exactly I haven't seen someone who is so highlighted you see there Majimbo and Lupita are everyone knows them even my parent you can have a bangu do you know Lupita nyong what an ambience do you know so that's what I'm saying there's no fashion designer in Kenya when you client on a job maybe I work or if I never do that but then they are silent so it's a matter of come on amo jawak na international said lives wakubu wak yeah something of a sort the clouds so that's the dream that's the dream that's the goal alright we go global we go everywhere as we go outside alright now talk about social media you said you have how many followers on instagram 43,000 followers that's quite a handful when it comes to you know social media how is it important for a business or for anyone who is watching and they want to start something for themselves do you believe that ma mamboga can function well on an instagram pitch and have clients come from there you know to buy skumawiki yes as in the modern world the modern world everything nowadays is digital normally see sometimes you in the house it's 1130 or it's 12 at night but then someone just take the phone and then you go global and it's your food no no some things in the world in the world things are coming to modern way so as in someone who is trying to start a business or something I would advise them to focus on the social media because nowadays social media is really worth it utapata kama there are these brands kama kina den reafrika kina nini see these brands they are not having physical stores utapata kuna thought but then utapata kuna market atji denri denri hingi opata nini basically they are marketing they are using to the instagram on instagram we have influencers on instagram we have we have celebrities we have everyone everyone is there so if you just try and build a target target market well and focus on investing on you can invest in influencers wuna pa take tiyakwa na va wana fadani wana fadani advert or something utapata kuna getting people getting people because nupuflalaya raka raka awana whatever brand has won awana to other thing because brand is my mentor you see so if you focus on an influencer umwan bie daka wende maaliu se me na uza mboga pahali is imboga niki wuza e physical fresh limit zime to kakwa kini ni ni ni ni ni muta na sama tu I saw someone advertising this thing and I love the person because umwaranga me ninspa so let me go and try getting the food from that mamamboga let me go and try getting the food from kili manjaro let me you see I'm sure you've been influenced to go somewhere because of someone I'm sure you're like nilolamta amenda amenda pala kili manjaro they had a good senior why can't I try and go then you never need ego because someone went so I would say if someone is going to build a business yes social media works and that's what I've been selling through during Nikianzanga I was I was having an online shop I never had a shop I did it now in cities like a physical location I never had a physical store it was mainly online long ago I'm coming we're linking up I'm giving you a good you're leaving you see so I've been doing the sales through online and it has been keeping me up so I wouldn't say online doesn't work it works so how do you get your clients for you personally do you get like DMs am I do you share in WhatsApp groups yes I have I have on WhatsApp I have my business number and on Instagram I have a business page it's called Astrohypoa at the same time I have my own page so my page is more big it has 43,000 followers I normally do the market and it's my page uta pata mimi siya fokus on influencers and because I am one so it's better I just work oh you consider yourself a fashion influencer exactly so it's better I just work with it myself niji investia nif anegina and push it because I push my things alone most of my things adi yikes nili push pekiango the videos dek nini nini I had my friends they came through for me de nini atimi angin influencer so it's mostly family friends family friends but then I want diversify this here because I want this thing to go somewhere and I got to get able to push by the time it's reaching December upon asking hey yikes is on the magazine yikes is nini a Kenyan boy a Kenyan underboy doing things the boy is young the boy is having his brand the boy is I want that thing Kenyan boy dresses esaproki exactly below elisem exactly what you want to you know esaproki do you believe it will happen inshallah well they say if you manifest something it works so from my mouth to God's ears esaproki will dress hope one day esaproki will watch this recorded show hello esaproki now let's talk about money on this each and every pwanza that has come on this segment we always talk about money cash dow cheda amam pwanza chapa mula exactly um i always ask them uh what is your relationship with money do you attract money is money attracted to you do you chase money is does money chase you is money running away from you or is money running towards you and do you keep money do you have a love relationship with money everyone loves money this man doesn't love money everyone loves money and money money if you put yourself into if you put your head so much into money you can find sometimes you're confused sometimes maybe you've been doing your work if you've been doing your work then it comes to end man tu na pato me reshua you've been you've woken up unangalia hey you've received seven thousand from this so it's the payment coming in na patangiyo sa adi akili fkiri the mind is just junior and the heart piece junch kweni junch kweni so no one no one no one can say you don't love money everyone loves money and I wouldn't I would say I would say yes attract money when I'm looking like this attract money because someone will be like I'm looking nice when you look nice someone can talk to you when you look nice someone can approach you when you look nice someone can be like how can I get this thing how can I get this leather pant how can I get this jacket so that's attract money at the same time I chase money I chase money with this influence of mine with this dressing of mine uta pata mandi tu fridae you won't find me dressing like this niki kwa mandi tu fridae in takon me valia vans zangu kashu alpale my jeans my t-shirt I'll be in town nanda evi I'm taking delivery zuku niki pata cliente na na pati anapa modern costume na mombasta na ni ni ni ni ni adi people come and just be like flako it's you na mambia emi kumboka I'm working because at the same time if I'm broke and I'll call you you won't send me money so achiwa ni aibike wone flako influencer na tembe atana kifana bitu ni ni ni ni ni me ni you know some influencers as in the influencing thing people normally tend to be hiding because taki na ne kana pata mandi niki atana mbalia mi wani mbalia mask mbalia ni taki na ne kana nistanga hezo because you'll be ashamed people will be like you look different you look different it also happens to us on TV like you're off TV and you're walking people are like this is you this is you this is you so why does it happen does it come from a place of you know self esteem amma just the fear because amma it's anxiety no mainly mainly people are normally afraid of criticizing you know Kenyans Kenyans Kwanza Kenyans on Twitter they decide to criticize you you can just leave the social media and everything so most of the influencers they are normally afraid of the criticizing ju mimi mi taki na ne tembe evi no ne kana mprase me e ni mbalia you know pata you know just Kenyans they like exaggerating rapata umbalia crocs something something normal crocs is just a shoe like something but then okiva uta pata mprase me atu mebalia crocs why wearing crocs you are like it's a shoe you are wearing it too but then brand sakwa kiva it's something different why it's because you are influencer so mainly people are afraid of that thing but then meaning your grind I normally just do my thing I'm not afraid of doing anything all right second last question as you wind up what is that one less than you've learnt since you started this journey yeah fashion influencing coming up with all these amazing brands what is that one less than you've learnt that anyone who is watching right now you can tell them that this is really what I've picked up the main lesson I've gone through main the lessons the lessons have been a lot but then the one lesson I like to tell people just one exactly I like to tell people if you don't believe in yourself is not all believe in yourself is not all believe in you the first thing you have to do you have to believe in yourself before doing something okam kasu buwi ila fose me me me aji amina today I'll get that 500 shillings you see when you wake up with a positive mindset to kijia kia positive mindset I'll do this thing niki drop ya iks people will love it people will love it but then uki anto kusama aji shuku jini drop ita kaji watase man me kama zipning kini me fana nini you have you know the ear you know by the way have you ever received some flock for like you know for when this thing because I understand of african parents you'll be like are you Jay Z or Kanye West are you trying to be Chris Brown I should tell you mama ma super star I'm a super star your mama is easy breezy they understand me right now we had some issues back then because ewa kwa na niliwa at some point even my mom thought I was selling drugs because she was like why are you getting this money spati pesa you are young una pata pi pesa una was a bank una fa my mom was so hard on me na kwa mbia so she was like a partner kwa me until right now nga manza kwa na niniwa it's grind do you live kapa ewa manza kwa na niniwa na fana ali kudja she normally come sometimes you know she's a teacher ana from the rest time so she normally comes ana kudja na pata na fana sales na kudja nama viatu kwa nyumba na una na niniwa this guy was doing something right so you see so as in she has said ma mimi hatiwa they have you see when you just try and show your parents who you are they'll come to understand you but then if you keep hiding what I see me sumbuana me gumbana me fani but then if they understand you you'll find them even supporting you wow so that's what I did I came up and just made them understand me while I happened a fashion while this is my thing this is my grand this is what's paying me and it's what I want to do and here you are and they have my and that peace with everyone everyone loves me even my dad he normally wears my brand he has these t-shirts and I wear and I wear my wardrobe and I say I don't like kutkuihud I don't like fani as in no na una pata kumbe nyam lukum na pend and if you don't lukum adagu if you are too agum you normally love them dressy you normally look so they embraced that mess yes that's now something amazing they have accepted it because they have been seen they have been seen me on magazines they have been seen me on screen they have seen this thing so they have seen the boys doing something shout out to them you know it's not easy to get supportive parents yes yes yes so you are blessed I want you to give your social media we exit first quickly quickly where people can find your outfits a number they can call or an email they can send and blah blah blah that's for you everything everything on Sheldmedia I'm normally focused on Instagram so myself underscore petitboy.flaco my page astrohypua and this brand's page yaks the brand so if you find on Sheldmedia you can communicate on how to talk on WhatsApp yes alright yes that's it you said your shop is located in in Mentihaus alright so it's our room in Mentihaus in Mentihaus this crazy no the story there's another crazy story the story I was back then but I don't know I thought we were like the past is now in the past they didn't go on so that has been Austin Alinda you can call him a pretty boy Flaco that's on Instagram right yes functional influencer businessman but who are some of the celebs you've worked with I'm just butress I'll butress Milena the rapper yes the rapper just recently who else who else have done this thing I didn't go spell artist DJ Mo or DJ Mo whatever yes but then right now I won't focus because I'm outside right now okay so that's my mission right now so all the best bro and good luck so we take a break we come back with staff to close it up stay right here