 The study found that exposure to pro-vaccination messages from non-medical peers and others perceived to share a similar value system for society improves vaccination attitudes among African American parents. However, a minority of African American parents have friends and family members who provide them with vaccine advice. The study aimed to identify the presumed worldview outlook of eight types of community figures as perceived by African American parents and determine their trust in these figures for vaccine advice, and whether trust varied according to racial concordance. The findings suggest that vaccination campaigns geared toward African American parents may be strengthened by including other non-medical, African American Spokaspersons who convey their community contributions in messages. This article was authored by Linda Waifu, Rachel Heimowitz, and Danielle Thompson.