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Published on May 23, 2014

Moms are heroes and this Mother's Day their acts of love will strengthen the fight against childhood cancer by raising research funds for life-saving cures. Starting today through May 13, Northwestern Mutual is rallying you to honor your "heroic" moms or mother figures by uploading images of them to Twitter, Instagram and/or Facebook with the hashtag #MyHeroMom. For each upload, the Northwestern Mutual Foundation will donate $5 to its nonprofit partner, Alex's Lemonade Stand Foundation, up to $50,000 for childhood cancer research.

Northwestern Mutual is initiating the campaign #MyHeroMom today with a $25,000 donation to Alex's Lemonade Stand Foundation. In celebration of Mother's Day, people are encouraged to honor their moms and help to generate another $25,000. Here's the best part: the full campaign donation of $50,000 will fund 1,000 hours of childhood cancer research.

Uploaded images can showcase mother figures -- moms, daughters, aunts, sisters or friends -- including photos of a child and his or her mother figure or symbolic images of his or her mom as a hero. To learn more about #MyHeroMom, people can watch this video.

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