 What I don't like about what is currently in the world of content creation. It is the constant need for having everything pre-approved or going through a funnel of different people ticking yes and no and brand this and on brand that and all this shit. Personally, my stuff, I've gotten successful because I just put it out. If it fails, it fails. If someone doesn't like it, they don't like it. It's not my audience anyway. But when dealing with clients and brands for collaborations, the amount of back and forth involved is so exhausting and that needs to be fixed. Really doesn't make sense when someone in the PR agency goes, hey, this creative isn't great. It won't hit. I'm like, how do you know? Have you posted a TikTok? When was the last viral TikTok you created organically? Do you know that? It's not on brand. I'm like, does it need to be on brand? All that shit, man, it's just getting so exhausting.