 Hello everyone, I wanted to share that I am so excited to be part of the grand jury of IMA 2021. I am excited because I am really looking forward to seeing some great work interacting with the other esteemed jury members and also very honestly getting energized by the quality of the work that I look forward to seeing. I think it's especially important this year because given the fact that marketing is very clearly the brain of any organization. The last year has been a very tough year for everyone and equally so or more so for marketeers because it's been a year from a marketing perspective of a year of tensions and marketeers have to grapple and find solutions which are innovative yet consumer relevant and business relevant taking all those tensions in mind. Let me bring forth some of the tensions that I thought came around last year for marketeers. There was a tension that consumers wanted continuity from the pre-COVID area or pre-COVID times but consumers were also facing disruptions and concerns. Consumers were looking forward to healthy options but they also wanted to indulge. There was a need for consumers and families to cocoon within their own houses and families yet there was a need for a community bonding. Consumers were economically insecure for obvious reasons. There was a need to save the same time consumer wanted to enjoy. So you know that's what the dilemma I am looking forward how various companies and marketeers have navigated in the last one year. So once again best wishes to all the participants and my thanks to IMA and as I said looking forward to some great work and looking forward to see all of it. So my best wishes to everyone and to the IMA team. Thank you very much.