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How Challenger Brands should approach Augmented Reality





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Uploaded on Jan 27, 2012

Amazing technology but what is it for exactly? What function does it have? These seem to be the questions being asked of Augmented Reality at the moment by the brand and business world.

Caspar Thykier, founder and managing director of Zappar, a London based creative technology company, thinks that rather than obsessing over the utility and technology itself, we should instead think about AR as another media channel that can deliver bite-sized forms of entertainment.

Challenger Brands are known for using every available touchpoint as a medium with which to project and so for Challengers in particular, Caspar thinks there are many opportunites to digitally enhance and bring to life those physical touchpoints within the brand experience.

Zappar specialise in Augmented Reality technology and look to deliver 'snackable' entertainment delivered through their iPhone and Android app, Zappar.

For more visit The Challenger Project at


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