 The experience was good. I think all the panelists raised some very pertinent and important points around the use of AI in PR. My key takeaway from this particular session would have been the fact that there is a need for ethical use of AI in PR. Technology should not be shunned. It should be embraced. It is an enabler. When we are looking at AI specifically, we should not just be focusing on one aspect which is the content generation piece, but focusing on all aspects of AI, any kind of tools that are being brought in that can make people's lives easier, free up resource time to be able to apply that freed up time to something that is more strategic, more creative. That certainly lays the opportunity for AI in PR. Could you please share how AI has impacted the PR industry over the years? Well, I gave a very pertinent example in there. I had asked a young executive of mine to prepare some bullet points around what I should be speaking at this panel. After seeing that, definitely I felt I couldn't use that. What I did was I asked AI. AI prepared me enough to say exactly what are the various aspects of what we were discussing today, whether it was about content generation, whether it was about resource availability and freeing up time, whether it was about using design tools, ethical use, where all does it get applied, whether it's in performance matrices, sentiment analysis, topical modeling, various uses of AI out there. Clearly, AI gave me a very good spreadsheet on exactly what I needed to be saying, how I needed to substantiate some of the points that needed to be made. So I would actually urge everyone to start using it and seeing where it can take you as far as at least flattening the knowledge economy and the world that we live in today.