 Welcome back to the Independent Investor Channel. I do a weekly update here on Hylian as of late. I believe that it's appropriate. I believe it is absolutely prudent to acknowledge where we currently are right now as the stock price really has cast quite a dark shadow on where we are currently in the evolution of this company and the prospects moving forward. I think potentially we could be setting up for reflection on this time as being either one of two things. Either it was the inflection point where the company ceased to exist or went away, or it was the time that had created the best buying opportunity. I try to shy away from, other than acknowledging that the stock price is in the shitter, I try to stay away from and shy away from whether or not I think it's a good buy point or not. I think people need to look at the totality of the opportunity and I think comparatively speaking, you look at certain opportunities in the stock market where it's completely justifiable to buy a whole host of dividend stocks out there that will probably in all honesty underperform the market and that's somehow socially acceptable. But when we look at an opportunity like this and we're trying to uncover value where there's not a lot of people out there trying to footstomp the holistic opportunity that I see, I'm going to do up a list here and this is typically what I do on every company that I invest in. Those dividend companies that I spoke about, I do my due diligence one time and then I don't do it. I become a passive investor in those positions but highly on demands of the investor to be more active on it and I think that's a lot of people's fallacy is that they would invest in a company like Ileon and expect to change their lives overnight or within a week or within a month or within two months. I do these way more than I want to. I think once a week is way, way too much to be talking about a company. However, I do think it's prudent and I do think a lot of people benefit because they are in the stock for the long term and they want to continually sew the landscape out there for developments on the company. So I think one week is prudent. There's a lot of really good channels out there that are covering highly on and my hats off to them. I really enjoy it. I usually do a little bit longer highly on videos. Hopefully I can get through this in a shorter amount of time. I do apologize for the longer videos but I get to the end of a 10 or 15 minute video on highly on and I'm like I could have used a little bit more maybe in depth maybe give that fact out there but then it never hurts to provide some level of opinion and this is YouTube. I'm not a stock analyst on highly on. I am a pundit cover in the stock and I am a bullish stock owner in the company. So as much as I want to come on and bash the stock price or bash the company for the cons that I'm going to outline for you today, it's very difficult for me to do that because according to my list, which I draw up, which is as much objectivity as I possibly can, the pros outweigh the cons just like they always have with this company and I think a lot of people do benefit from hearing my perspective on it as I benefit from hearing others perspective. Case in point Dexter with Drive Mixed Game doing a great job released as of late the fueling video as well as the highly on technician that came on and did some onsite servicing of a faulty wire in the head unit in the cab, which gave a fault display that could not be reset. So highly on had to actually respond to that but from a driver perspective, from somebody who is from best of my knowledge, not a share owner in the company, but interested in the company nonetheless and seeing the progress as a driver of one of the CNG trucks. It really helps to ground truth a lot of information and so Dexter with Drive Mixed Game gets a shot out. Second on the list is Paul Cardo. I've come to know Paul within the last year. I watched a lot of his videos and did not comment and I do that a lot. I will not spend time on content that I do not find value in and Paul is on a very short list with me of channels that I enjoy when those new uploads come on. I enjoy his perspective. I enjoy his attempt at neutrality. I really enjoy it when he jumps on one side or the other and gives a perspective just from one side because it's contrary and it's against the current on what is being offered a lot of the times by some other channels that I don't typically shout out on the independent investor channel just because I do have a larger reach and a larger audience. I think that sometimes these topics on YouTube can be an excuse to build a channel. My kudos go out to those channels that I think are if they do grow, I will be the first one to say, hey, congratulations. I don't think that that's their primary motive. I actually sense that sincerity on that they really do enjoy this. I do. I enjoy these and that has to be reciprocated from me from the channels out there that I see and I respect covering the companies. RP Music is another one. PJ Ski is another one. It gives a very, very nice really from a perspective of somebody who's not domiciled here in the U.S. and I like that. It gives us a much more holistic approach and a much more holistic perspective on how somebody who does not live in this country sees the progress or the lack of progress from his perspective going on. So shout out to those channels. I really appreciate the community and for what small part we provide here in supplementing the dialogue in a period that I think for whatever reason and I'll talk about it in the cons. Highly on has entered into now they are in quiet period now here just coming on 23 days before earnings call. I unlike a lot of people don't have high hopes for this. This is the last quarter to close out 2021 and although projections were made that somehow there was going to be some magic earnings number in the back, back, back of my mind, I actually think they're going to come out with their fifth beat and they're going to surprise to the upside. I actually believe that's going to happen. Am I expecting that? No, I'm not. This company has driven my sentiment down so far that even the company up 6% on Friday, I have every expectation and I've been proven this right over and over and over again is that we'll give it all back on Monday anyway. My sentiment as far as the stock goes is as about as low as it can possibly be. When that happens, there is usually a light at the end of the tunnel and so when you want to know my perspective and you don't want me to beat around the bush, the lower my perspective may go on where I think sentiment is with the stock as it relates to the company, probably does not reflect what I'm doing behind the scenes and that is slowly and methodically picking my spots to accumulate shares at these prices. My pros and cons list that I do up on my fundamental evaluation, I had a comment come through the channel that said, you know, if you use the same metrics to look at Tesla as you do Hylion, then I would second guess your evaluation of Hylion. I think that speaks to the stupidity of the morons who come on to YouTube and try to sit back from a position of convenience and try to justify why it is I do what I do and share it with an open audience. You can either invest or not invest, but if you expect me to compare what I look at with the opportunity with Hylion holdings and what I look at as an overvalued cult with Tesla, no problem. We can disagree, we can agree to disagree on that, no problem. Me and you look at the world in completely different lights and that I think that the majority of people are looking at Honda Accords and Toyota Camrys as opposed to Tesla, which I actually think is an ugly car and I have no motivation to get it. I'm not the only one. Some people want to call Tesla a technology company. Others want to call it a car company. I look at it like a discretionary company. In other words, people ebb and flow with regard to their preferences with handbags, with clothing, with the groceries that they buy, and people, consumers are fickle. And if you think Tesla is going to stand the test of time with providing three models to the masses, and you think that that overpriced offering to what is tailored toward a luxury community is going to somehow break into the masses, and people like myself who enjoy my Toyota Tacoma, I can pop it into four-wheel drive and execute my drive here on icy roads when we get snow here in Virginia for the first time in 20 years, it's a discretionary element. In other words, I look at the use case for my vehicle, not just being called upon with a cult following that buy a Tesla just to buy a Tesla because why? Because it's fast. I pass Teslas all the time on the freeway and they're not out there juicing it around to show off how the direct power can accelerate faster than any car out there. They're not doing that. So I dispute the model that somehow because the stock price is down right now that I'm wrong in my evaluation or my investment thesis on the company, it is what it is. You can disagree or agree, but you need to understand the totality of what the position means for me and how it fits into my total overall portfolio. It's 9% of my portfolio right now, 9%. It breaks my rule of having no more than 2% to 3% of any one given holding in a particular company, but with the stock market at an all-time high and even after the recent sell-off of 10%, the market is still relatively high. So my conviction on the S&P 500 at 25 times earnings, I need to see that roll off before my conviction really starts to get bullish and I'm talking below 20. Historical mean average is around 15 or 16, but at 25, the market's expensive, so what do we do? Do we go to value? Well, I don't want my entire portfolio wrapped up in value either because I don't want to underperform the market year over year. The dividends are nice, yes, but this is just indicative of in the short-term me seeing opportunity in a company that came to market, enjoyed a lot of euphoria, and now it's enjoying a dose of reality and the truth probably resides somewhere in the middle, you know, in that is the company going to zero because they're choosing to take this kind of quiet period in what they're doing behind closed or perhaps anything is possible in stock market investing. I would not have the bullish thesis and I would not invest in this company if I thought that the possibility of it shutting its doors next week was a possibility with all of the potential that it has going forward. So let's get right into it guys. I'm going to talk about the cons. I'm going to talk, give it the negatives right away so you can stay with me throughout the totality of this video, you're not going to want to miss this. If you invest in the company now and the company goes up in the future, there's money to be made. If you invest in the company now and the company goes belly up, you're going to lose money, but one of those two things are going to happen. Okay, you know, if it's a neutral application, you could say that the stock is going to remain neutral over the course of this year, next year, they send schools a thought they can't bring product to market soon enough, the stock is going to stagnate. I beg to differ. I think there's a lot of catalysts out there that could happen transpire over the next couple of years in the evolution of this young company that could absolutely shift the sentiment and it can shift overnight and it can shift during non-market periods to where the stock can get to gap up and you have to be in the stock to own those gap ups at the time. Seen this many, many times and that's what'll start the FOMO buying in this company to be like, whoa, hold on a second. The pros that Ryan has been foot stomping for months over months, as well as some of the negatives, yes, but the pros that he's outlined, why didn't we see that? Why were we so blinded and caught up in the Yahoo threads out there, some of the short selling efforts that have been done to drive this company down and not see through the smoke and understand that this company on its surface, on its surface has a lot to offer to the long haul trucking space. The cons, number one, no sales. We expected in 2021 to close out with eight million in revenue. Are they going to make that? Absolutely not. When I say in the deep depths of my mind that they're going to throw out a number of sales, I would be surprised if there's seven figure sales and the bottom line actual profit that's made from that. They're not going to turn a profit this quarter. That's just that simple. If they can turn one or two million dollars of revenue, that would be absolutely extremely bullish for the company. Now, whether or not those 359,000 on the accounts receivable fall to the bottom line really just shows that they've got about 600 or so to realize in sales. I haven't seen indication outside of the sporadic EX sales numbers to some of these fleets and they're being extremely, extremely quiet about these numbers. That's where I think that where you see not a lot of churn and activity in this space, don't expect that they're just going to come and blow out the numbers. If they do, I'm going to be disappointed because I think dragging investors through the mud when there's good stuff going on behind the scenes and for whatever reason, they've thought not to share that with the marketplace would be extremely unprofessional, in my opinion. That's why I don't think that they're doing that and I don't think that that lends itself to the February 2022 call here coming up. I don't think that that it were setting up for any type of a blowout number. A blowout number for me would be four million on the top end, which is half of the 2021 projections that they made in 2020. I don't think there's any way we get close to that. As a matter of fact, I don't think we're going to break the seven-figure mark. I don't believe that we're going to have a million of revenue. I just don't. I just have not seen enough indication, validation, perhaps maybe the sentiment within Hylian to say, look, we're selling units. We just need to stay the course. I hope that's the truth. I hope that they have the pedigree there to surprise to the upside. As of right now, there are no notable sales. There are sales going on of the EX hybrid. The ERX is not ready for sell yet. They still are in the validation stage and they can stay there as long as they need. I want them to get this right. It's just that simple. I'm a bull on the company if they can turn out the ERX to perform in the marketplace the way that it is projected to perform up to the specs that they've put out there to the marketplace. So no sales as of yet to boast, but we are getting these small trickle-ins of sales and the cumulative realization of these EX sales that have kind of made their way on the books over the last multiple quarters. Because remember, they have kind of deferred to this quarter to kind of go ahead and realize those revenues. If we can get a boost out of the stock, that would be nice. Really get it out of the basement and then allow us over the next couple quarters to evolve with continued EX sales. Yes. And then the evolution of the hyper truck ERX, but no sales is the real key there. And number two for the con is the supply chain. You can dispute me all you want on this. There's companies out there that are suffering. There's some that seemingly are not acknowledging the supply chain issues. Some have just have late acknowledged the supply chain issues. Whether or not Hylian is kind of playing this up to buy themselves more time. I don't know. What they said was that it is affecting them in their ability to get certain key and critical components for the systems that they are selling now, the hybrid EX specifically and maybe even affecting their ability to secure those build slots for 2023 and 2024, which they've projected that those have been secured on the Q3 earnings call. So I look at this as being, of course, a negative. This company, if it does end up making it, has gone through a horrible, horrible time. And I think even the euphoria, it doesn't get any better than euphoria as far as the stock price actually hurt the company. I think it should have never been at $58. I think it hurt it. I think if it could have slowly grinded forward and they could have trickle fed this opportunity and not just come and rode that wave of momentum, if they would have taken this more conservative approach now, then that they're taking now, then when the company first IPOed, I think we would have been in such a better position. But it's water under the bridge at this point. And I think there was some reason for that original excitement around the company. It's just that a recessed stock price at $4 a share is not going to generate the hype that a company that is brand new out of the gate with no revenues generates at $50 plus. We'll get back there. It's just going to take time. And it's going to take the very shakeout of the supply chain to promote those sales to start to map scale up a little bit. Number three is the lack of residual income that I think Hylian is going to suffer from. Let me explain where I put in the pro category their technology and their ability to use their cloud computing and their algorithmic data to store the data for the trucking companies, the fleets that I'm sure the logistics are tracking this stuff. But what a great component there for the Hylian system to be installed and provide some of that potential residual income. They are not realizing that now. And I think it's a con for me in that if they're only realizing $5,000 on an EX unit, they're installing on a truck that they're having to drive X number of hours to go in service. I'm referring to Dexter's video on the last technician service call that they had to make after only being installed for one month is somewhat troubling to me in that $5,000 of profit on a $40,000 install unit. Is that really that good or the margins really that great on the EXs enough to where, look, they're going to have to sell tens of thousands of these units to even make it a profitable product. And what goes into these products, it's not like the margins on coffee. Coffee is very, very easy to make. It's very, very cheap to make, and the margins are outstanding. But when we're talking about a highly technical product like this that takes a lot of hands on deck to make this happen, only to put it into the hands of the service company and realize no residual value back on that product. In other words, you have to call the technician. I mean, I would like to see that the technician was already notified back at Hylion Holdings and that there was kind of a road mechanic type of an application here to where they knew that it was a fault in the system that would require their on-scene attendance. That's not what happened. They had to actually call and solicit that work. Now, Hylion did a great job of responding to it, but good grief. I mean, when we start to exponentially increase the number of these EX units out there, can we expect that Hylion has enough to provide this type of tech support in the field? That's somewhat troublesome to me, and it's troublesome to me from the perspective of are they garnering enough interest in the marketplace to put a product out there to meet the margins enough in respect to them not having residual income over that product. In other words, when that product is installed with the fleets, the TCO starts to benefit the fleet, not Hylion because that product has been sold. There's no residual benefit to putting that product out there. Hylion is boasted that they want to take a proactive approach to walking side by side with their customers. I like that, but are they profiting from it? I mean, this is a business here, guys. So my question and really scrutiny is on the margins on the EX product and the lack of what I see for prospective residual income outside of their potential for establishing a customer-based subscription model for each of their fleets that monitor these systems on the EX and the ERX side. The next con that I have, it's a negative of the company, I feel is that they're being too quiet right now. I pick up little tidbits on the videos that I see and the consensus across the YouTube community of creators that talk about this topic. I hear a little bit of insight from Dexter as well in his conversation with the technicians who were sitting in the EX during their ride-along, the test phase of making sure that they troubleshot and fixed the system, which they did, how quiet they're being and why some of those reasons are in what they're doing in finalizing the hyper truck ERX, trying to get this as good as they can before it enters into the marketplace. Some surprises that Dexter could not release. He had to mute that part out of his video, but I was interested as to what that was pertaining to. Perhaps maybe the specifics of that conversation we weren't ready to, but we could maybe infer that there are some exciting things going on behind the scenes of the company and perhaps maybe to protect the goings-on of what is happening behind the scenes is driving some of this quiet period right now. In other words, is this the ample time for the company in their strategic direction to be really putting that information out there on the landscape? The ERX is not ready for mass scale-up. They need to do a few more validations, winter test and validation, as well as EPA certification of the unit. I'm sure that they're working hard on finalizing that unit is now the time where they need to be pressing and pressing and pressing. For you guys that follow me on Twitter, you know that I'm very scathing of highly unholdings. It doesn't mean that I'm wrong and it doesn't mean that I don't have the big picture. The big picture is not codified for me in a tweet. For you guys that want to say one thing or another about me on Twitter, no problem. I could flush Twitter down the toilet tomorrow and probably be a happier man for it. If you do call me out specifically, you're going to get my response and I will continue to just draw down on those. Make sure that you're owning the words that you're putting out if you're going to scrutinize or call me out on social media because I will respond, especially to comments that imply that somehow I don't have the big picture or I'm wrong. I'll scrutinize highly on and be wrong with regard to what I consider to be a con of the company right now because they are so early in their inception. I don't believe that being quiet right now is in their best interest. That's just my opinion. It doesn't mean I'm wrong. It just means it's my opinion. And you've got channel creators like Dexter, myself, Paul, PJ and those guys that are putting out information on the company that are trying to continually stoke that fire of excitement on the company to bridge them to where we think ultimately this company is going to go into the future. But a con for me is that I think they're being too quiet. I think that there's things that they could strategically do. I think that they are choosing not to and I think that's a mistake at this point. I do. Fleet acceptance is a real negative for me. I've got on the low end about 5,000 units is a minimum to be sold year over year when they do enter into mass scale up. I don't see enough fleet acceptance or fleet interest at this point. I don't. I think Werner moving in a different direction to entertain the 15-liter Cummins engine C&G is, I don't think that's good news for Hylian. I think some would argue that it's good for the direction of the industry as a whole in accepting potentially more of a viable C&G option and with 10% of the fleet now utilizing C&G and hopefully expanding upon that number could be indirectly beneficial to Hylian holdings. I think overall it's a net negative. This is a company that is on the Innovation Council and there are only 11 Hylian included in the Innovation Council and I think that's a negative to have a company that was supposed to be right there with Hylian and really providing some validation for fleet acceptance and so for them to move into a different direction. I think it's a negative and I think I don't exclusively put this on Werner. I mean we just went to Wegmans. We heard nothing. We heard nothing. Why couldn't there have been something to say, look Hylian's knocking that out of the park? The interview seemed to suggest that they were very very satisfied with the product and the test drive that they had. Since then we've heard crickets nothing. I think this is a negative. I do. I think it does not show the ample level of interest to garner the units of sale that are going to be necessary to maintain Hylian to profitability and we're talking 5,000 units on the low end, 15,000 units on the high end as far as my estimations. According to Hylian's estimations in 2024 we were looking at 15,000 each per unit, 30,000 total of the EX units in the hyper truck ERX. 2024 is not going to garner 30,000 units unless this company can work magic or there is a catalyst that is so big and unforeseen on the landscape that investors are going to have a jaw dropping type of moment when it happens. Amazon, Walmart, Walmart government contracts, a European company maybe that steps in and really steps in side by side with Hylian and really guarantees a solidified guaranteed binding order of 1,000 to 2,500 to 5,000 units over the coming years that can really help to solidify that Hylian is here to stay and that that integration over time is going to absolutely be realized but fleet acceptance is negative right now. It's not there, it is not there and people are going to argue with me up and down about it being too early, it's ill timed, bullshit, I beg to differ on all that. If Hylian was being as forward-leaning as they possibly could in garnering interest in their product and they can sell the product the way that I can sell the product to you guys not sell the stock, sell the company and sell the product, it seems as if and I make this statement for me and me alone okay because I will not speak about the conviction of Paul Cardo with RAPAC stocks, I will not speak to the conviction of Dexter or PJ but my conviction I almost feel that I'm more bullish on the company than Hylian Holdings and that's a problem that is a problem when I look at the information that is publicly available and I look at you know what I scrutinize I'm excited and if I'm misinterpreting the information that's publicly available or Hylian is misrepresenting what it is that they can do then we've got this thing completely wrong but it almost gives me a sense that Hylian is not as aggressive as they need to be to continually footstomp that fleet acceptance and I'm not talking about non-binding orders that is the very fabric that is holding this thing together and I don't think every day that goes by those non-binding orders hold less water for the investor class the stock market has called bullshit already it has called the bluff of Hylian 100 percent they are calling the bluff in the agility with a bind with a non-binding order of a thousand the stock market is saying that they will realize zero of those orders zero it's calling bluff and I post this to Tomasili through Twitter I'm the only one that does it I have a few people that heart heart my tweets and I get two or three likes or maybe at the most 25 but seemingly the masses disagree with me or don't care or are not interested in this topic so why should I care so much about a Twitter audience when nobody seems to care as much as me anyway why do you do these videos it's like Alcoholics Anonymous every week Ryan I do this because I want to that's simple I do it because I want to I do it for me I do it to convey my conviction on the company I do it out of frustration in that I think in 20 years it we are going to stymie technology in this company in this country we will stymie it where other countries promote it this country does everything that we can possibly do look at Tesla would it be profitable without the government incentives okay the United States built the Gigafactory in China so fantastic that we have chosen our winners and allowed for technological advancements and companies like highly on and Nikola alike highs on as well to really be subject to the the rigors of the market because we've seemingly already picked our winners and therefore we can't advance the technological discussion in other areas of advancement in other words we have to build infrastructure for the charging facilities across this nation and there's people like me who disagree that that's the way it is part of the way certainly but what are the regulated utilities saying about this huge infrastructure build in this country with regard to the permits that are going to be issued and have to be run through the regulated utilities before those said projects even break ground nobody questions that nobody knows about it we will all want to be naive about it and envision of a future in 20 years where every single patron in this country drives a Tesla I won't play ball I'm sorry about that I won't play ball fleet acceptance it is absolutely a negative right now and if they can't figure out how to garner interest within the marketplace this company will falter it will falter they're not going to be able to turn out you know 40 orders a year and expect to keep the lights on it hold highly on holdings just go private if you're interested in an arts and crafts science project then just go private and we'll just chalk this up as the biggest debacle in the history of the stock market in dubbing or duping so many investors out there to thinking that by nature of their projections they could move to mass scale production in a timely fashion 2024 is what they said that's not going to happen so when is it going to happen do I put this in the positive category hey oh no this is a negative okay and until they can start to churn and surprise to the upside on catalyst to make the stock market understand that there is going to be to some capacity to some I mean we anticipated we all invested in this company based on 2% market penetration not 100 not 50 not 25 and not 10 to 2% market penetration and the stock market is saying that they will reach zero zero come on highly on you you gotta find some level of approach that is going to garner some level of interest pick up the damn phone and start making calls to people it's the way the truth and the light with regard to garnering interest and I would go so far as to say that there's a lot of people who don't even a lot of fleets out there that don't even know that this company exists okay harsh statement but I'm going to make it because fleet acceptance is not where it needs to be at this particular juncture I believe it will grow but right now it is an absolute negative and unless they can get this barrier taken care of the company will go nowhere okay next for the negative category and I doing these cons first so people can like I don't know get mad at me to start and be like are you even invested in this company I think that's irrelevant okay so stop asking me okay stop worrying so much about what I'm doing with my position and just listen for a little bit if you get tired of the long message shut it off take a break and come back I'm fine I will deliver it in a 60 minute shot all for you guys all at once okay but reliability is key does the highly on product do what it is that it's it it can do case in point I just talked about the ex being turned out in a fraxans application in west texas and having to respond to it because the system let's call it a catastrophic failure in that there was no reboot of the system it was a wire or a plug I'm not sure exactly what the problem was because they wouldn't allow the technicians the technicians wouldn't allow the troubleshooting and the actual fix of the unit whether or not those learnings can be taken back and incorporated into what's supposed to be a finalized product oh boy I took this a little different and of course I dropped it in the facebook group and I had one response so far that was like no right you're wrong it happens all the time and I was like okay well maybe I'm the asshole maybe yeah this is going to be commonplace but when I buy an electrical product it would be like as if I bought my apple computer and I had a catastrophic failure in that apple computer one month after I bought it and had to call tech support to provide me the troubleshooting service to bring my product up to speed that I just bought now an iMac will cost you about 1500 to 2000 this unit was about 40 grand so it is at the customer's expectation that after a month they're going to need to be doing this and how consistent of this is it going to be it speaks to the reliability and I put this in the negative category because I tell you what we sure are extending this project along for further and further validation it's as if we're in infinite validation mode on this project only to turn out products that aren't 100% verified and you guys can say I'm taking this too far and I believe that I am but is it not fair to to to scrutinize why it is that a product that has been put in place after a month needed technical support after a month I I'm not being an asshole I'm just being critically critical of what's going on and if we're looking to turn this product out globally how is it that we can even expect to send technicians up to New York every other week to fix this ex-product that I again want to footstop was supposed to be a final product ready for install and ready for run it just it doesn't sit with me reliability could it shift over into the positive category absolutely but for right now that's a negative with the amount of units out there in the field ranging probably in the hundreds I don't even believe we're breaking a thousand on units in the field and to have back the ratio of those units that are not standing the rigors of in the field application yeah reliability goes in the con category at this particular point service goes in the negative category if they've got 150 employees or 200 employees there's no way that they could have the service network available to respond in the capacity that they did for Dexter's truck and drive mix game that's a negative okay are they going to be able to use existing fleet networks I believe that they are and that's a big big negative when I talk about situations like Nicola where basically they are the OEM and being able to only service their own truck in other words Volvo is not going to service a Nicola truck for reasons of liability the same argument has been made through the channel for highly on I beg to differ because the Peter built network will be available as them being the OEM that is integrated with highly on and so those service network should be available to those trucks especially when the erx is rolled off the line now the ex hybrid is kind of owned by highly on as a hodgepodge of you know of equipment that's put together to realize the function of that specific application but highly on owns the servicing best I can tell and indicated by drive mix games video that he turned out just this week so you know is service a negative at this point yeah it is I mean we're not up to mass scale production and highly on is going to have to figure out how to properly address in a timely manner these injects because downtime in an industry that they are boasting to help improve upon or eliminate potential downtime created by charging is only going to be exacerbated if they're putting a product out there that cannot be reliable in its application now this is on highly on's website on their very front page reliability without sacrificing efficiency something like that right now I put it in the negative category because until we've got 10 years under our belt with this highly on product and we've had the chance to troubleshoot iron out and put the test against this company to be able to provide ample service as it relates to the reliability of the product then it is yet to be seen just another con that can shift over into the positive category over due time but right now I think it's a vulnerability the last thing I'll say as far as a con for me personally I think if you were bullish on the company the company is more of a buy at $4 than it was at 20 that's simple you cannot go back and redo the past would I have wanted to walk this road with highly on again no I will say the same thing when it reaches $100 a share or when it reaches $25 a share it doesn't matter you only have to walk the road once and you don't get to go back and walk it again would I want to walk it again no but the progress that's been made up to the filming of this video is marked progress but a negative surrounding the company right now as it reflects to the stock price is absolutely a con it's absolutely driving negative sentiment in the stock like I have never seen before I cover the stocks in the markets and good companies with good management and good ideas and good addressable markets and good balance sheets they have no debt they have good cash to make this product and really getting close to the finalized stages I think they're a couple stages away from a finalized product and then to work on the mass scale ramp up with the connections that they have I think highly undeserves a little bit more of a nod that it's getting doesn't matter what I think doesn't matter it only matters what the stock market thinks and right now like I've suggested the stock market is calling Hylian's bluff it's just that simple was Hylian bluffing with the original projections on the original presentation I believe that they were extremely misleading and they're not going to make those numbers are we expected to forget those projections absolutely not I will not I will not do that that that information was put forward with the best estimations that they had at the time with the best information that they have or was it or was it just an educated guess at the time was it just a pigment of somebody's imagination as to what they need in the marketplace not with what they could realistically garner from the marketplace I'll leave that rhetorically up to you guys okay I've got my own sentiment around how I feel about that specific declaration at the time to would-be investors I honestly kind of partially feel duped to be honest with you and you know we could be proven wrong we could be rolling up to mass scale like we've never never could have imagined and we could realize that two percent of addressable market may be more but as far as right now the goings on speak to the to the company actually being priced right now at liquidation value and it is four dollars it's at liquidation value 680 market cap we've been cut in half you know over the last couple months I remember when we were at 1.28 billion right now we're at 600 million anemic embarrassing and Hylian's got a lot of work to do to make up this so that's on the con side okay wanted to give you the negative to start put that out there up front I do it in a way that is somewhat diplomatic I don't I'm not looking to drive Hylian into the ground I am neutral in supporting what it is their initiative is is aimed at at at providing to the marketplace and and it speaks to my bullish conviction and we're going to get into that now all right it's the pros of the company and when we look at the pros and cons of a specific investment you need to look at the pros I look at the business model being as lean as it is this company is not turning out new trucks this company is a powertrain company is not an engine manufacturer it is not an OEM it it it does electrified powertrains and the the multiple use case for that is extremely interesting the facility that they run is fairly low cost I believe that they could probably get by with just over a hundred million dollars of overhead per year that's my best estimate if they run a pretty lean program they could pull back on R&D I think that would be detrimental to the business they invested 17 million I believe just last quarter in R&D so they've ramped that up extensively and that is always a good thing for a technological industrial company like Hylian Holdings and it should be something that bullish shareholders get behind when we're looking to understand whether or not they're pulling back to protect CapEx or they're ramping up on because they truly do believe that they have an identified need in the marketplace to get this sucker to marketplace sooner than later they ramp up that R&D but the low cost Sherry Baker has alluded to this on the last few quarters on the earnings reports and it's been interesting to hear they have pulled back a little bit I think that was in response to the supply chain issues and knowing that their timelines were going to be pushed back I thought it was a prudent move but it doesn't cost a whole lot for Hylian to operate it is a lean business model and that's a pro for me in other words do I take that book of business and their burn rate into consideration when I'm saying are they going to be all tapped out in 12 months no they're not I mean they could run this business for a long time best I see it two and a half years three years which is what they said on the onset when they have enough capital to fully fund their business plan going forward is that simple whether or not anything comes of it is yet to be seen but but the cash on the books and their available capital that they have access to available capital is very real coupled with the low cost to run their business is absolutely a bullish thesis as far as I'm concerned another pro when we're talking about Hylian is the is the payload and this is something that doesn't get talked about very often why would Depmar take an existing Cummins cng engine and add more horsepower to it why would they do that more more horsepower means more towing capacity which means more payload potential capacity which means higher loads which means higher profits which means a quicker payback on the on the unit as a whole so the hybrid not only pays for itself but it also pays for the unit itself remember the cascadia that dexter drives with drive mix game is a cng truck standalone okay that unit probably was a hundred and a half two hundred thousand dollars okay on a rough rough estimate when you add that cng unit to it with an additional 40 or $50,000 investment in the unit and you're able to realize more towing capacity it speaks to everything we're talking about with regard to the bullish conviction for these companies it's all about the bottom line so when you can put a product in place that allows for higher payload capacity higher efficiency less strain on the cng engine which are typically under horsepowered anyway we'll get to the new 15 liter Cummins engine in just a second when I talk about this but more payload means more money for the companies that is about as bullish as a thesis as I can throw up throughout there comparatively speaking when I look at tesla and I should just be a blind bull on tesla tesla actually has less payload so you want to try to make that sell for me go ahead highly on can boast more payload case in point by how debt mar specifically is applying it in their fleets this is a model that can be duplicated and scaled to other applications as well I caught wind of this when they were talking to Wegmans up in new york talking about the tandem trailer application this is where the hyper truck ERX comes into play if you can tow more and you can do it with negative carbon emissions and you can do it and make more money for the company on the bottom line be better for the driver better for the company itself it's a triple win across the board but if you're looking to sell a company to say look you've got to go all electric because there's a cult following behind it but hey you're not going to be able to tow as much and oh by the way your driver is going to be sitting on the side of the road incurring downtime to charge that unit in a piece of infrastructure oh yeah that doesn't exist as of yet but it's the right way to go this is what i'm trying to draw a distinction between is that highly on with regard to its payload doesn't get talked about very often if they can tow more they make more i'll say it again if they can tow more they can make more it's just that simple if you take the Cummins new engine the 15 liter cng engine and you put it into application alpha and you take scenario b and you take that same 15 liter Cummins engine and i don't care if it can it can perform the same as the hybrid ex unit coupled to an old cng engine and now that older unit is brought up to the same efficiency as the 15 liter take that 15 liter cng engine and double down on it and couple it with the hybrid the hybrid product and add that existing 120 horsepower the the rationale behind that is still the same more payload means more profit to the bottom line for the companies and when you're talking about more profit to the bottom line you're talking about attributing a payback over x number of days months or years into the future to actually pay off the unit itself and then also look to pay off and quickly pay back the investment that was made in the truck itself okay huge huge gets missed all the time doesn't get talked about very often but payload payload is huge one of the pros here less energy of course that goes into the hybrid application for the fuel savings this is where debt mar is using it in their diesel fleet this is where regments is using it in their diesel fleet if you're lowering the burden to the fuel bill every single year you're winning the battle and that is key when we're talking about the whole initiative that we're talking about here if you're investing in the green initiative going forward the whole idea here is to be less reliant upon not completely shut down an industry but to be less reliant upon fossil fuels okay that is the whole intent here fossil fuels if you're only tethered to the fossil fuel and the diesel market you're subject to the price the price of flux so when diesel prices are high and you don't have any other options to go to an alternative type of application because you're coupled to the market of diesel fluctuating from low to high that's problematic and if you can use less energy less diesel you can you can really diversify your fueling portfolio amongst your fleets and really strategically apply those fuels that work in those specific applications so reducing the fuel consumption for these fleets is huge for some more than other okay for some maybe not so much at all but I guarantee you that fuel is one of the dominant factors and attributes when these companies are sitting down with Hylion and hearing their elevator pitch on how this solution can contribute to the bottom line savings when we're talking about reducing the amount of energy consumption within these fleets that's huge the next positive and pro for Hylion is there's no charging time and I explained this to one of my colleagues this week about the Hylion opportunity really does require you to just rethink just rethink how we propel a truck down the road Tesla's done this with cars it is it has transitioned how we thought about how we can move a person from point A to point B using Bev technology right you have to think about long haul trucking in the same light are we so locked in our ways that we cannot incur a paradigm shift in the industry and that our idea of the internal combustion engine providing that mechanical torque to the drivetrain to the drive motor to the rear axle that that is the only way to propel a truck from point A to point B to deliver goods I think it takes a little bit of retooling to think about you're still going to have an engine under the hood but that engine it has a different function is that it has a multi function it is a power generating function for the APU to charge the batteries rather than direct drive the rear axle right to charge the onboard diagnostic systems okay that won't change okay running off of an internal combustion system and a battery that's underneath of the hood to charge those auxiliary systems instead it's just a rethinking of of how we look at bringing our charging mechanism with us and the fueling that we bring does not drive the the unit down the road directly rather indirectly the fuel is what charges the generator the generator is what charges the battery the battery is what puts that direct charge to the drive motor and the drive motor is what turns the rear axle and in some cases I think now with the new application both rear axles with the hyper truck erx numbers thrown around of over 650 horsepower plus maybe even more those specifications I believe are hush hush right now and I think it's a lot of the reason why I have a premonition to believe the highly honest working on some badass stuff some badass stuff we've been provided some insights I don't want to call them leaks I don't but we've been provided some insights to show that holy smelly man the torque and the power that's able to be generated not by nature of the driver standing on the side of the road twiddling thumbs while the batteries are charging rather to bring that fuel with them cng rng hydrogen fuel cell with them and that allows for that extended range to be realized but the ability to down down play or eliminate charging time outside of just what it would typically take to charge the fuel the unit excuse me with either cng rng equivalent to those diesel fueling at times anything above that is a cost incurred to the bottom line for these large fleets and I just I don't see how they can sell it I just don't see how they can sell it highly on is a solution that allows the trucking fleets to maintain all of their habits and improve upon those areas that they need to be improved on no more no less there's no fact it's a very lean business model that we've talked about it allows the high fleets to maintain the everything that they've ever become accustomed to in their application and just applies that for they need it super important fueling reapply the application on having a generator under the hood rather than rather than the internal combustion engine that drives that drive axle right directly it just allows us to rethink how it is that we can get extended range out of these units without incurring the downside of the bev application okay the driver experience we've mentioned this a few times not going to spend a lot of time on this few positive nuggets here and it just collectively would you look at highly on and say you're going to invest in the company specifically based on driver experience I don't know I don't want to offend those drivers out there I don't drive a truck for a living I would offend some people if I said it was an easy job yeah I've got a lot of drivers in my community man and they provide a huge huge level of insight to this whole thing who am I I don't drive truck right I don't have an on an onboard type of perspective on this issue like Dexter does that's why I love the content so much is because it provides that invaluable insight to the driver experience and Dexter seems like to meet to be a real honest guy he doesn't seem to sit across from people and and and and offer his opinion on his real driver experience he's explained why he doesn't burn the tires he's explained why fuel savings and economy is is is so important to the bottom line he explains that a truck is a tool it's not getting in your Tesla and and racing a Ferrari on the on the road because you can you know you can beat that Ferrari it's not about that it's not it's about how efficient and economical you can get from point A to point B to deliver the load that's what it's about and so for the driver experience I do acknowledge that it is a super important element to this I defer to the independent investor channel community of drivers that do frequent this information because it does directly impact what could potentially either improve upon the driver experience going forward if this thing does get incorporated we're going to have some drivers out there that are going to experience the driver experience like they've never experienced before and so their opinions are justified and they are warranted and I'm just summarizing what it is that I've got on the granular level with regard to the driver experience that's been turned back it's been positive it's been positive do you invest in the stock because of that exclusively nah nah come on you know but it is part of the deal that we're not going to autonomous yet there is always going to be a need for a driver and there's a hunger for drivers right now wouldn't it be great to sell the driver in that you know the experience is going to be that much more enjoyable rather than the rigors of driving a truck and the real active application that's necessary you know shifting through gears you know trying to drive in this I can only imagine how difficult that is you know so the driver experience is huge I put it in the pro category because I have not heard drivers come back and provide negative feedback as a matter of fact it's been to the contrary that's just the facts the way I see them okay I will absolutely take that information if it comes in if it's negative and drivers are saying this is horrible it's absolutely terrible you know I can't feel when the hybrid system is running Dexter said he could feel the difference when it stopped working that's huge to me I picked up on stuff like that that's huge when we're talking about quantifying the driver experience as it relates to how these solutions are being potentially accepted in the marketplace you don't think that's going to play a factor in it you're you're you're sorely mistaken sorely mistaken all right the performance I've mentioned it a few times with regard to the payload but the performance is something that I do put into the pro category with a caveat if they cannot get a thousand plus miles out of the hyper truck erx that's going to be huge that's going to be a real real negative headwind for the company if if if by nature of the degradation of the batteries over time that you can get a thousand miles on the onset but then over time it degrades to where you can only get 650 miles on the erx that's going to that's going to really be negative for the company because their bread and butter right now is boasting their performance if they can get 20 fuel savings uh to dexter's point right different rigors uh require a different demand on the fuel consumption but if the ex does support higher payloads right through the addition of the extra horsepower on the cng side it's easy to infer that there is a bottom line performance benefit okay anybody that's done their due diligence on this company is with me on this okay now the hyper truck erx is yet to be put into the rigors there's going to be some fleet uh demos put out those rigors uh will be put to the test amongst the innovation council as well as green path logistics those are going to be great and if it's it's going to be a pro I give them credit for this because boy oh boy the caveat is man if they are wrong on these performance metrics it is going to be catastrophically bad for this company in that yeah it's a great bolt-on unit but the most fuel savings that we can expect is six percent it takes 11 years to pay back the unit with a few cents every month to the bottom line it's not worth it you might as well just continue to run the unit without the ex because that performance as declared is just not there right there that is a hybrid scenario that I put on the side and I do give highly on credit a man they better be right on these specs and there's a lot in the bearish community that are saying show me show me the specs where is it that these northwest uh companies were able to realize that extra horsepower show me that they were able in their diesel applications to show the fuel savings on the fuel side we need some bottom line substantiation and these are some of the things that I feel like in my calcon category my negative that why they're being too quiet right now these are some of the validations that they could be doing right now and sharing that information in creating that interest and creating that churn in the company again they're choosing to go silent on the line I think it's a mistake but that's what they're choosing to do they better have a damn good reason as to why they're doing it next on the list is the flexion application here there's a lot of people that are talking Bev is the way Bev is the way Pepsi orders 100 I think that was a mistake I think Pepsi made a big mistake on this they're going to incur so much downtime and I think maybe for a company that is as big a blue chip as Pepsi to just take on the name of Bev maybe doing it for more of the social governance reason and less about the bottom line application in other words Pepsi might have acknowledged look yeah we're going to have drivers stand on the side of the road charging their Tesla truck with their hand up their ass but we're willing to accept that I would hate to say that a Pepsi that does as much due diligence as they do didn't identify that as a con with entering into a fleet contract with Tesla but they did it anyway because they had the pros and cons list and the pros of being able to fly the social governance flag was there enough to justify and perhaps maybe offset the fact that they were paying that driver $150,000 a year to again stand on the side of the road with his head up as they asked when they're charging the trucks that can go 350 miles right you know how much downtime are you going to incur every single day every single day 45 minutes to an hour of charging you guys that are Tesla bulls please prove me wrong please tell me Brian you're wrong it takes 15 minutes I'll disagree with you all day because they are going to incur downtime and this is the Tesla it's Tesla you just have to blindly follow because it's Tesla because the stock is at $1,000 no you know you're right in the short term to call me wrong if the stock price is what you're using as your metric to evaluate a company okay you're right I'll tip my hat to you no problem okay doesn't make your genitalia bigger it just means that in the short term you're right when comparing a $4 stock price to a $1,000 stock price real-world application I question the motives of Pepsi in doing what they do and I actually challenge the notion that they made the right decision I absolutely do all right but the flex and application is such that a highly young can enjoy a full electric application where required in the city application for the long extended ranges bringing the ability to charge on the way makes sense the ability to move from a CNG RNG application to a fuel agnostic application I think this is 10 years plus down the line I I don't give us much credit to Nicola in saying that hydrogen fuel stations are here now they're not they're not here they're not they're they are in like Oompa Loompa land but they're not here in reality okay the Oompa Loompas great that's wonderful you can have yourself convinced that they are here now I'm here to tell you that for the majority of my life I spend a lot of my time with both of my feet planted in reality okay and they're just not here yet do I want them to be here tomorrow I do I think it's better for the planet I think it's better for transportation industry as a whole however I think that we need to really understand the realistic build out of the infrastructure on the hydrogen fuel cell highly uncombosed transitioning from strictly CNG RNG to a fuel agnostic type of an application to hydrogen fuel cell at some point down the line but I think the real key takeaway here when we're talking about the pro is the flex in their application in other words different applications can be strategic strategically applied from a best fit perspective and I think the fleets will really really come to appreciate that it's not a one size fits all it's a hey what is it that you need first and do we have the solution to meet that need that's an absolute game changer when we're talking highly on okay the bulls understand this okay the data the data I think is a real pro this has been a pro for me from the beginning it's not something that is talked about very often I think the on-born monitoring the cloud computing the algorithmic data driver tendencies to reign that the that the truck is being put into the forecast and anticipation of preventative maintenance going forward I think is huge I think it's huge companies are always interested in quality management systems to put into place to further along the efficiencies of their business and to be able to predictably forecast when certain maintenance pieces certain efficiencies are starting to degrade over time this is the part of highly on that gets missed all the time you suck Ryan you should just invest in Tesla get out of my face with that I'll invest how I want highly on has got this dialed in it will it be improved upon over time yes is there a need in the industry for this data extrapolation 100% could you absolutely dive into the specific driver tendencies for a specific route and put driver strategically on those are those routes number one that they prefer but number two where it's maybe a best fit rather than just a go drive the route with your tendencies that there's there's no harmonization of your tendency with the fuel consumption that you're able to realize on terrain a as opposed to terrain b I think it's fascinating and this is something that Sultan Zarek the CEO of agility pointed out excuse me retract that it was actually the CEO of Dana logistics that said that this is really the bullish conviction behind highly on and really one of those kind of unforeseen values in realizing the data extrapolation that is made available and this is where the technology label comes when we talk about highly on and what they could bring in advancing the technology application within the trucking fleet huge huge pro as far as I'm concerned TCO we all know TCO total cost of ownership to the bottom line when highly on goes out there talks about the products with the fleets and realizing that TCO for many of the examples that I talked about in this video you can kind of understand when I sit down I would love to have the ability to sit down with coke honestly and just be like because I don't talk to Coca-Cola as if they're a superstar I just look at them as look if everything is going perfect Coca-Cola then you don't need me here but what are your needs and I wait this is how I sell stuff honestly you know sell me this pen what is it that you need okay I need this pen because it has sentimental value to me and I've tested hundreds and hundreds of pens in the industry this one nobody signs a document in blue ink like this pen right here so you sit down with coke and you say what is it that you need okay well we need to make sure that we don't sacrifice bottom line efficiency to the company we are a publicly traded company and a dividend king at that okay we have an obligation to our shareholders to continue to acknowledge how important that moat is in the marketplace to protect for our dividend holders okay a lot of our strategic drive is driven around how can we take the existing business you know understanding the moat of a Coca-Cola in other words I eat people are not going to stop drinking coke okay if I went to a McDonald's and I stopped seeing Coca-Cola in the vending machine it would appear weird to me it would be as if I go to a red robin and look at the table and there's a generic brand of ketchup on the table as opposed to what kind of ketchup right that's moat that's the power of a moat okay but when I sit down with coke and I'm like what what do you guys need the bottom line TCO boom we can benefit here it is what are we looking at for fleet revolution here what are your new introductions do you even want to go green okay do you have an interest in going green and what are your concerns with going green well we don't want to sacrifice on efficiency absolutely of course you don't do I have a product or do I not to improve upon those efficiencies and speak to the total cost of ownership over time okay are you willing to make an a higher initial investment in your units to realize that total cost of ownership on the back end because if you take a diesel comparison on the onset and a highly on hyper truck erx erx is more expensive you're going to have to pay for that technology upfront the idea is that those projections run out seven to ten years and that that unit over time cost significantly less than the diesel because over the top cost of running that unit you've got to fill this one this one you put rng right so those bottom line efficiencies and selling doesn't have to be difficult that whole thing about me talking about the 200 pens that I tested that's true I wasn't selling you on anything I was just merely suggesting that this is the best pin because I truly believe that it is the best pin that I and it is these are the best pins that you can ever use they're fantastic they they're they're fluid they're beautiful they make a fabulous mark on the paper it's just they're wonderful I use them at work I sign my documents in blue ink I'm military they're fabulous best pin out there you have to believe what it is that you're talking about you have to believe highly on that you can sit across from anybody and these training techniques need to be codified with regard to the quality management systems and I believe that they have the sales team in that have gone through these rigors before it's not rocket science it's understanding your customer needs and delivering on those needs it's not hard it's easy he's a cake go sit down sell it sell it you're all good all right go sell it and then go looking for dinner it's the program it's one of my favorite movies anyway tco it's definitely a pro when we're talking highly on to reduce greenhouse gases I think this is one of the noble applications and people talk you know okay and they pick fun you know it's like you're losing your ass Ryan which it just isn't true I have money as bad as things are right now I could go to South Africa I could go to North Africa I could go to Egypt I could go anywhere in Europe anywhere in the world and I would be the same person I'd be happy I'm a happy man doesn't matter okay I'm aggressive on this topic because I think this is something that deserves attention and I think this whole blasé attitude of you know entering into now it was it was a priority when it was used as a political tool to take over office and I'm a political in my application I believe just as many democratic agenda items as I do republican I really do and I think overall I think the government is fraught with with waste but I find it interesting how people buy into this whole the world is ending in 10 years because it speaks to the sense of urgency that we need to have with protecting our planet which I do agree with but then when the office has taken all of a sudden now I'm in it's at what's perceived to be by me a blasé type of approach to reducing greenhouse gas emissions can we do it highly on seems to speak to a technology that does just that to take methane off of the landfills and our farms that is easily collectible run through a pipeline and delivered through existing infrastructure now if you want to tell me that the technology doesn't exist me and you will have at it because that is just not true the very fact that highly young cannot deliver its solution to the marketplace is by nature of a lot of catalysts that have not been put out in there and especially incentives through catalyst right by our federal government for example to where if I sit down with a Coca-Cola and say Ryan you're pretty passionate about your blue pin but we just still identify that there is a risk with new technology that is something that I cannot counter I can't unless I say okay I understand you are taking an initial onset cost to take on the hyper truck ERX but something that the federal government in acknowledgement of how important this is at this particular juncture in time for you and every other blue chip company out there that ships goods across this United States is that the time is now and to allow for that bridge to gap between your concerns of entering into new technology from the old is to provide you some sort of an incentive credit to do that 125,000 that's yours to the bottom line to put this into the fleets and start to scale up if it absolutely ends up tits up for you and it ends up to be a complete waste of time and energy and no benefit to the TCO then that 125,000 is a pledge to acknowledging the specific risk that you're taking on the onset chances of that happening are very very low what's going to happen is you're going to use that credit you're going to put this into your fleet and you're going to find that it provides you bottom line efficiencies that you could have never ever anticipated you don't need a diesel mechanic anymore do you all right a lot of the plug-and-play maintenance on these hyper truck ERXs are just pulling the old battery packs and installing with the new it's that simple that was a benefit up front that you couldn't have foresaw because you were stuck in that mindset of understanding what the total cost of ownership was in the diesel application the mechanical maintenance side of the house that goes into maintaining that diesel dominated fleet as opposed to doing away with some of those necessities and putting this electrified powertrain into play and how it could have some trickle down effects downstream of your operations when it comes to the maintenance that's required to uphold those systems and make sure that your Coca-Cola can go from point A to point B that's how it's done that's how it's done cng rng hfc i've already talked about this hydrogen fuel cell rng cng being the multi-dimensional application here they can realize all of them minus the hydrogen fuel cell because the infrastructure is just not there so the multi-faceted application here's the pro i've already talked about this a little bit and as we close down this video i don't know if i ended up talking for two hours i don't know guys i get in my zone if it bothers you with the extended videos i feel like people when they address my highly on videos and they say you know paul said he does longer videos i can't help myself i'm going to talk until i've proven my point some people have called called me long-winded no problem they've even taken enough of their time to put long-winded into the comments that i find interesting enough if you don't like the content leave i do this for the benefit of the cause i don't do this for the benefit of the independent investor channel i do this for the benefit of the cause and i know that there's people out there that potentially own this stock maybe they got into it early maybe they got into it inadvertently maybe they got into it and their second guessing the investments that they've taken in this company and maybe they get a little bit of fulfillment from this i cannot deliver that level of fulfillment and holistic rationalization that i provide in 10 minutes i can't do it so i won't i can't so i won't the last three things i will mention is this the amount of insider buying on highly on is increasing executives are buying the stock right now um haven't in a couple weeks but in december there was some strategic buying going on internally to the company if you haven't noticed as of late entering into january the volume of the company has gone up and it's helped put a little bit of a base it's dipped into the threes a couple times here only to increase back we're back above four here is this the start of something with regard to a turn i don't know i won't call that i refuse to call it i certainly won't call it and disclose that to you guys my twenty four dollar price target is absolutely real that's where i think the company should be valued with progress that's been made thus far with the strength of the ballasheen everything that i've talked about here the stock should be at twenty four dollars okay it should be had they done a few additional things different maybe it could have been maybe there could have been a little bit more put to some of those areas that i feel that they've been a little bit soft on sales right uh does the supply chain affect the stock price sure sure you could argue that it does but volume every single day has started to pull that average volume per day from about two point eight shares uh up to about two three and in some cases four million shares traded hands and i don't know if those are sellers or buyers doing the push pull on the stock right now but that volume is increasing to three to four million on an average every single day i've noticed the average volume has increased the last thing i will mention here and i footstomp this on my last ilion video and i will end with this institutional ownership is increasing not decreasing institutional ownership is increasing in this company and i can guarantee you i through my due diligence i'm not a stock analyst i don't care to be i don't put a lot of uh credence in that i think people like myself i think people like paul we do a great job paul's got a lot of experience which have 43 i've got some i don't have the life experience that paul has i think he's in his fifties he's still a young guy too but he's got a lot of experience in business and stock you just tell listen to the guy listen to the guy you know instead of making an observation that he grants i think that's pretty shallow i do i think it's disrespectful and i think it's shallow and i i don't i don't get that at all people can say i rant no problem i'm gonna i've been able to render results through my ranting um how's your application does it work yeah you still live in paycheck to paycheck do you spend too much do you only sit back to criticize because you wish that you could have a successful mindset why don't you try listening instead of talking more all right if that gets under your skin it should because if you're that very person that's like damn okay i didn't come into this message to hear a lesson from somebody who's you know doesn't have any money no problem i have money i've earned it on a blue collar salary my level of success is the level of the separation that i was predestined to realize and through my own sheer free will and successful mindset application has separated from that predestined path to the path that i'm on now and that is the path to riches with no silver spoon up my ass and one that i've been given nothing on zero i've earned it all this will be no different okay the last thing i will mention here is stay positive we are in a dark period with regard to the overhang in the stock okay i totally understand that be positive i mentioned the call out of those other channels at the top of this live stream i do that to be positive okay i don't call out other channel creators when it comes to topics like this if you go back and look through my catalog of history i don't do that there are channels right now that are being predicated and built upon the very nature of calling somebody out on on their on their application the fallacy in that is that you end up consuming your own life with pointing fingers at others and i think the real stress test in this life is to be able to look in the mirror and understanding what you can do to be a better applicator guys thank you so much for tuning in make sure and subscribe to the channel leave your comments at the bottom of the video we will be coming out this every week i think it's prudent i think in the short to medium term i think it's futile but i think we do need to foot stomp and continue to generate churn on this topic i think it's super important and i know there's investors out there and listeners and interested truck drivers as well that are interested in this topic i'm glad to deliver on those fronts and and just only hope in the bottom of my heart that you appreciate the message too guys thank you so much for tuning in to the message and good luck in your investment future