 It got tons and tons of people to lose weight and get healthy because of one thing. And the founder said that one thing is that it forced people to put a date on the calendar. They had to do something. Good morning. My name is Boris. I'm a board certified physician assistant working in medically supervised weight loss and also internal medicine. And today I just wanted to throw up this really quick video because I was listening to something and it really struck me and just something clicked. You ever have that aha moment where just a bunch of stuff comes together and just clicks and it's simple? It's brilliant. I mean, it doesn't happen a lot, but when it happens, it's special. And you just, you really feel like you understand something in a way that you haven't, even though you feel like you've understood it all along. You've understood it for days, weeks, years sometimes, but you just, you haven't had like the nomenclature or the terminology to explain it to other people or to yourself. So you didn't really like truly understand it. They say you have to, in order to get really good at something or understand something really, really well, you have to teach it first. This is kind of the same thing. It's like when you are able to simplify something and it just clicks, it's the most satisfying feeling and you can really explain it to yourself and even more importantly as a leader, you can explain it to other people in a way that they can understand too. And so this idea that just really clicked this morning just about five minutes ago while I was listening to a speech by the guy that founded the Spartan races. I think they still do those, right? Where people do a bunch of burpees and a bunch of like obstacles and they crawl through the mud. It's not the one where they shock you. All right, I'm always creeped out by that one. I think that's, I think that's tough mutter. Never wanted to do that, but I did do a couple of Spartan races. And he was talking about this thing that he calls the Spartan paradox. Now, I don't know if he coined that term or if it really is something attributed to the actual Spartans. Don't know, doesn't matter. But the point is the Spartan paradox is basically this. People will not do something unless they have to. Now I know most of you out there are probably saying, duh, like everyone knows that. But why is this such a big deal? It's a big deal because the Spartan race thing, the whole organization, all those races, everything they did, it got tons and tons of people to lose weight and get healthy because of one thing. And the founder said that one thing is that it forced people to put a date on the calendar. They had to do something. They had to be in shape. They had to be able to do burpees. They had to be able to climb a rope, all this stuff. They had to be able to walk or hike or run by this date. It's not just generally, okay, it's January 1st, New Year's resolution. I want to lose 30 pounds. That's it. It's ambiguous. And I want to lose 30 pounds and I'm just going to do it. Okay, you won't. I'm just going to join a gym. I'm going to work out. No, you won't. But when you have a date on the calendar where you have to be fit, you have to look a certain way or you have to be able to do certain things. That's when you do it because then you have a date and that forces you. And I can totally attest to this. Like I've always, for instance, when I lost 50 pounds, 47 pounds, I've always wanted to get lean. I've always wanted to look good. I've always wanted to like get abs and whatnot. And it just never happened my whole life. My teens, my 20s, I always worked out. I was always fit. I was always active and I just never got there. I never looked the way that I wanted to because I never had a date. I just, I never set a date where it had to be done. But this time when it actually happened, I actually had a photo shoot. I paid for a photo shoot. Some of the photos that I use in my thumbnails for my weight loss videos, I actually set a date where I had to look a certain way. I had to be a certain level of lean. And because I was able to do that, I got really, really close to my goal. You know, my goal was like 9% body fat. I think I got to maybe 11.3 was the lowest, 168 pounds. I mean, that was enough. I had to stop. But the point is, I had a date and that's what forced me to do it. And just one other quick thing. I'm already at the office. I got to go into work, but one other quick thing that always struck me that I just never really understood. I always thought was kind of stupid, honestly, but now I get it. People who do elite things, people who are like rock climbers, who like climb these crazy mountains and people who are marathon runners. I mean, like elite ones who run like sub three hours. You know, people do like crazy stuff, super human stuff. When they get to the end, when they reach that goal, either they break that time limit or they do something just really, really crazy hard, what they say, you know, people always ask them, what are you going to do next? Are you going to celebrate? It's always the same response. It's always cool. I'm on to the next. And I was always thinking probably like the rest of you like, dude, relish in your success, enjoy what you just did. You just broke a world record. You just, you know, climb this mountain that nobody was able to climb. You lifted all this weight, like whatever it is that they did that was this crazy elite thing that they were able to do. They never want to just sit there and relish and feel like they've made it to them is just another thing. And their life isn't about celebrating. Their life isn't about being done. It's about improving and chasing the next thing. So of course they get to this goal, you know, they look over the horizon after they climb the biggest mountain in the world. And they go, Hey, I see a bigger one out there. I'm going to go climb that. And that's it. That just becomes their next goal. They're never done. I think that's the point is they're never done. And the way that they do that and they keep getting better and they keep breaking record after record after record after record and doing crazy stuff is because that's just how they live their life. They keep setting a date. They keep setting a new goal. And that's how they're able to do really crazy stuff and improve. Now, bringing it back to earth, bringing it back to the rest of us who are normal and maybe don't want to climb Mount Everest and maybe don't want to lift a thousand pounds and, you know, maybe don't want to run a three hour marathon. Like, I don't want to do any of those things. What does that mean to us? Maybe we want to lose 10 pounds. Well, to us, that basically means is not only do I want to lose 10 pounds, I want to lose 10 pounds by March. I've got two months. That's how you do it. I'll see you in the next video.